OPPO Launches New F5 Sidharth Limited Edition in Blue color

OPPO, The Selfie Expert and leader, unveiled a dashing blue edition of OPPO F5 in collaboration with its brand ambassador - Sidharth Malhotra: OPPO F5 Sidharth Limited Edition. This striking new color edition continues the success of the F5 series, OPPO's first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification. Priced at INR 19,990 and just in time for Valentine's Day, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8^th on Amazon. The offline sales start from 9th and will be available across all offline stores.

OPPO also revealed a brand new micro film (https://www.youtube.com/watch?v=UcE66e0VlPI&t=9s) starring Sidharth Malhotra and directed by critically-acclaimed film director - Mohit Suri, who has many commercial successes like Kalyug, Awarapan, Raaz - The Mystery Continues, Ek Villainin his kitty. The micro film captures a special story of a young girl and how she achieves her dream. The new OPPO F5 Sidharth Limited Edition is a very integral part of her journey.

Commenting on this new launch, Will Yang, Brand Director, OPPO India, said, "It brings us immense pleasure to offer our consumers another special that will enable them to capture special moments spent with loved ones. OPPO as a brand is focused on the youth and always innovates its marketing and product strategies to offer unique experiences. The OPPO F5 Sidharth Limited Edition, a blend of innovation and technology, is an effort in that direction. We are extremely happy to collaborate with Sidharth Malhotra and bring the youth something unique, stylish and fun."

A Classic and Bold Color 

As a brand for young people around the world, OPPO F5 Sidharth Limited Edition symbolizes OPPO's passion for fashion, beauty, and romance. Perfectly capturing the light with an eye-catching effect on the rear of the body, this special edition is finished with a glossy blue effect, above which streaks of light appear gleaming and flashing when held to the light. With a classic and bold color, OPPO F5 Sidharth Limited Edition stands out in the crowd or indeed can blend in with your fashion style.

A.I. Beauty Recognition Technology 

As with OPPO's other F5 series models, OPPO F5 Sidharth Limited Edition features A.I. Beauty Recognition Technology for personalized beauty. The A.I. gathers information and learns the specific facial features of different people from its centralized image database. Several professional photographers and make-up artists were consulted during the R&D process to improve the functioning of this technology. The resulting A.I. beauty recognition helps people capture more beautiful pictures.

Higher Resolution, Better Results 

OPPO F5 Sidharth Limited Edition features a 20MP front camera with an f/2.0 aperture and a 16MP rear camera with F1.8 aperture. Compared with other competitors' 13MP or 16MP camera in the same price range, the device has a higher resolution (2160x1080) and better photo quality. The front camera can deliver Bokeh effect, and the front HDR solves any over-exposure issues.

Full-Screen and Graceful Design 

OPPO F5 Sidharth Limited Edition features a 6.0-inch full-screen FHD+ display, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It offers a high-resolution screen with 18:9 aspect ratio while the sleek unibody offers a visually slim appearance without any cut-offs. The gracefully curved body fits well in the palm, expressing a simple and elegant look. Also featured is Facial Unlock, the new face recognition Technology that will recognize its user and unlock the phone in an instant. 

Color OS - Smoothest To-Date 

OPPO's Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system much smoother user experience; The O-share file sharing Technology is 100 times faster than Bluetooth - 8 to 10 pictures (3MB each) can be transferred between OPPO phones within seconds.

Less Heat and More Powerful 

The flagship Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions). With such powerful processing power, the transition between apps is smooth and gives an unprecedented mobile gaming experience. Split Screen allows two applications (e.g. Whatsapp and YouTube) can run on one screen at the same time.

Enjoy Life's Moments for Longer 

The OPPO F5 Sidharth Limited Edition battery life is longer thanks to the 3200Ah battery and the Continuous Optimizing Technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (simulated test). The Do Not Disturb function for gaming will display an incoming call in the form of a banner. Users' gameplay will not be interrupted while ensuring that they don't miss any important calls.

Pricing and Availability 

Perfect for that Valentine's Day gift, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8^th on Amazon. The Off-line sales start from 9th and will be available across all offline stores.

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OPPO launches first phone with Dual Selfie Camera for Rs 30,990/- in India

It was in 2014 when we witnessed a plethora of devices focused on Selfies, it was then we reviewed devices with greater than 5 MP front camera. Just a day before Gionee launched A1 which is again a selfie oriented smartphone, Vivo have also launched another couple of months back which means smartphone companies see a lot of potential in this segment and their decision is also backed by the research done on the topic.

In last two years the industry has moved at a high pace and we have seen many innovations in specs as well as the technology overall including the camera in a smartphone. Recently every other brand launched one or more than one smartphone sporting Dual cameras at rear, OPPO having positioned itself as a Camera focused brand in past 3 years, we were expecting a flagship from OPPO carrying dual camera setup. OPPO did as expected but inspite of being late in the Dual Camera race the brand turned up as a leader as it launched first phone OPPO F3 Plus with Dual Selfie Camera on the front.

Deepika Padukone, Mr. Sky Li and Dabbu Ratnani on launch of OPPO F3 Plus

The Cameras:

The Dual Selfie cameras of OPPO F3 Plus are for specific scenarios which are- "One for Selfie and another one for Group Selfie". The camera software automatically recognizes if there are more than 3 people posing for the Selfie and changes its mode to group selfie to work with a larger view area. The 120 degree wide angle, 6P front camera gives 105% larger field of view, than a regular camera. The other front camera with 16 MP resolution, 1/3.1-inch sensor and a large f/2.0 aperture will inherit the advancement seen in previous Selfie Expert phones by Oppo like high dynamic range, vivid depth and minimized noise.

While the rear camera offers high-quality photography performance with fast focusing speed, noise reduction and advanced low-light performance. The 16-megapixel rear camera is powered by a brand-new 1/2.8-inch IMX398 sensor. This sensor is jointly developed by OPPO and Sony, which features Dual PDAF – dual phase detection autofocus technology. This new technology doubles the sensor’s pixel array area where the photodiodes are embedded, necessary for phase detection autofocus. This makes for 40 percent faster focusing speeds even in low light. Paired with the large f/1.7 aperture, the resulting images are clear and breathtaking.

Other Specifications:

The OPPO F3 Plus comes with a 4000 mAh strong battery with proprietary VOOC Flash charge technology which is claimed to provide 2 hours of Talktime in just 5 minutes of recharge. The 6-inch FHD Screen, 2.5D Corning Gorilla Glass 5 screen features a pre-applied protective screen coating. The F3 Plus is powered by an octa-core processor – the Qualcomm MSM8976 Pro, 4GB RAM, 64 GB ROM backed by the ColorOS 3.0 with Avast scanner.

Price and Availability:

The F3 Plus will be available in Gold and Black. Priced at Rs 30,990, the Gold variant of the F3 Plus will be available from 1^st April 2017 both online and offline. It will be available in OPPO stores across India and online stores on Flipkart, Amazon and Snapdeal. The pre-order starts from today till 31^st March 2017. OPPO is also giving a special gift pack for all pre – orders purchases made both online and offline. There is also a Black color variant for the F3 Plus which will be available later.

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[Infographic]: Selfie Usage pattern amongst the Indian consumers

In past few years the word selfie has transformed from a jargon for taking one's own photo in early 2005 to becoming one of the "Top 10 buzzwords" of year 2012. In 2013 selfie went on to become the "word of the year" by the Oxford English dictionary. At the time of writing of this post #Selfie had more than 293 million search results. All these facts and data indicates how popular Selfie is in today's  world for social media users. It's no surprise that smartphone companies have focused themselves on front camera more than ever. OPPO is one such company with a proven track record of producing one of the finest quality selfie focused /camera centric smartphones in market. In its continued effort to listen voice of customers and understand the usage pattern amongst Indian consumers, OPPO recently conducted a survey with the leading market research company Nielsen, on The Selfie Usage Patterns amongst the Indian consumers, to deep dive into the unique patterns, characteristics, challenges and their definition of a ‘perfect selfie’ .

An infographic is compiled based upon the research done by Nielsen for OPPO India. All findings are based on Online Research in Delhi, Chandigarh, Jaipur, Mumbai, Ahmedabad, Pune, Bangalore, Chennai, Cochin and Kolkata in February 2017 among 1001 consumers who purchased a smart phone after Year 2014 and took selfie at least once a week.

Below are some of the interesting facts extracted from above infographic.

 At an overall level, out of 10 pictures taken with mobiles, 6 are selfies.

 Out of 10 selfies taken, 6 are group selfies with two or more people

89% of consumers are more willing to take selfies when with family and friends!

96% of consumers take more than one selfie every time to get a perfect one

66% claim that the biggest issue they face while taking a selfie is the difficulty in fitting all people in one frame! This directly correlates to the fact that a wider angle camera is going to be the future of perfect group selfies – a feature that most Indian consumers are demanding in their smartphone cameras.

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OPPO will be the next Indian Cricket Jersey sponsor after successful bid of $162 million

OPPO , one of leading smartphone brand from China has bragged rights for Indian Cricket Team sponsorship after successful bid of $162 million (1079 crore INR). The partnership with BCCI will start from 1st April 2017. OPPO outbid Vivo, another smartphone brand from China for the sponsorship rights. Vivo offered $115 million for a period of 5 years where as OPPO offered $162 million for same time period to become proud sponsor of Team India. 

This is a new step of OPPO in the field of cricket after becoming the official Global Partners of the International Cricket Council for 4 years from 2016 onwards.

Sky Li (President OPPO), Rahul Johri(CEO, BCCI) and Diana Edulji (BCCI)

Speaking on the partnership, Mr. Rahul Johri, CEO, BCCI said “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India Pvt. Ltd., on winning the rights and welcome them to the BCCI family. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.”

The team sponsorship rights include the right to be called the official team sponsor, and to display a commercial logo on the National Men's, Women's, Under-19 and India A teams' kits.

Mr. Sky Li, Global VP & President of OPPO India said, “Cricket in India is not just a sport, but also a way of life and culture, especially amongst the youth. The Indian National Cricket Team is the essence of cricket in India and the team’s spirit of marching forward and pursuing newer heights is highly consistent with OPPO’s pursuit of products with unmatched photography experience.”

Sky added, “The Indian national team receives high reputation and influence among young people. By partnering with the team, OPPO will not only further enhance its connection with the young consumers, but also engage with the country’s youth in its endeavor of providing them with the outstanding selfie-led photography experience.”

OPPO leads the smartphone photography developments in the industry. It started the trend of selfie beautification, first launched the motorized rotating camera phone N3, screen flash and other photography feature. In 2015, in line with its deep insight of young people’s behavior, OPPO first launched selfie focused smartphones——Selfie Expert F series in India. And its first batch products F1, F1 Plus and F1s received warm welcome and the brand leads the selfie trend in the country. Now the brand’s share in the offline market reached 11.7 percent and is ranked No.2 in the market, as of Jan 2017, as reported by research firm GFK.

OPPO is a young and dynamic company and has already established itself as one of the world’s leading smartphone brand with a base of more than 100 million young customers using OPPO mobile phones globally and the brand has become the most welcomed camera phone brand across the young Indians.

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Decoding OPPO's upcoming Breakthrough smartphone photography technology '5X'

OPPO Mobiles is now one of the leading handset maker company in China as well as India, its world's 4th largest selling brand. OPPO has established itself as a global player and its innovations have surely grabbed the attention of users and critics alike. 

True to its campaign 'OPPO Camera Phones' spirit, OPPO is set to unveil its next breakthrough in smartphone photography code named project '5X'. 

Speaking about the technology, Mr. Sky Li, VP, OPPO, MD of International Mobile Business & President of OPPO India, said, “OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography.”

Sky added, “This remarkable achievement is the result of an extensive, year-long R&D process, combined with OPPO’s unparalleled expertise in smartphone imaging technology. We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers.”  

OPPO is well known for its premium build smartphones with a strong emphasis on Camera of the phone, the name '5X' suggests that it can be related to the optical zoom capability of a phone. We have seen ASUS Zenfone Zoom with '3X' optical zoom. Extending that to '5X' will be interesting to see. Our speculations seems to be in right direction as the image for the event which is part of the official press release states 'So close you can feel it'. This further confirms that OPPO's next breakthrough project has something to do with the zoom capability of the smartphone.

Going by example ASUS Zenfone Zoom we now know that its pretty difficult to fit a complex lens mechanism in smartphones of today's era. On the other hand OPPO is well known for its well built slim profile smartphones. Now Is OPPO working on a better zoom enabled smartphone? May be that's what we can infer from whatever information we have as of now, but it would be interesting to see if they compromise on the form factor of the phone to that and if yes upto what extent. So if you are nearby you can experience it first hand on Feb 27, 2017 in OPPO’s booth at MWC is D31 in Hall 3, if not than don't be disappointed we are here to bring all the news to you just keep watching this space. 

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Acknowledging the most notable smartphones that we saw in 2016

2016 has been a great year for smartphones. Plenty of new brands made their mark in India and some even called it the Chinese invasion. Selfie was a big thing and phones crossed 6GB in RAM too. Here we take a look at some of the phones that made an impact in the market.

Google Pixel:

Google Pixel and Pixel XL were the first phones to be launched with Google’s own branding. Powered by the most powerful and latest processor Snapdragon 821, Pixel phones emerged as the king of Android smartphones. With a score of 89 from DxoMark, Google Pixel broke all the records of smartphone photography and reserved the top seat on the stack of best smartphone cameras.

Pixel - Phone by Google

 Apple iPhone 7:

iPhone 7 is the latest smartphone from Apple to be launched in 2016. This time Apple came up with a lot of new things such as new camera system, audio experience, removal of a 3.5mm audio jack, and what not. The iPhone 7 Plus also featured a dual rear camera setup, thus setting the trend for other smartphone maker to follow. It is powered by an all new quad-core A10 chipset. iPhone 7 is also first phone from Apple to come with water and dust resistance.

Apple iPhone 7 Plus

OnePlus 3/3T:

OnePlus 3T is the most affordable phone to be powered by the latest Snapdragon 821 processor that too coupled with a massive 6GB of RAM. OnePlus 3T comes with world’s fastest Dash charger which is capable of charging 50% of phone’s battery just within 15 minutes of charging. It also flaunts a 16MP front and back camera, thus offering the best selfie camera in the market. With a very competitive pricing of Rs 29,999, it is near to impossible for any other smartphone to beat the OnePlus 3T.

One Plus 3 

OPPO F1  S:

OPPO is now synonymous to better camera phones, their commercials emphasizes on this fact by calling their products as camera phones. F1 series has honored that image and taken the selfie experience to a new level. Apart from that, it is powered by an Octa-core processor with 3GB RAM and 32GB ROM which can be expanded to 128GB and is also powered by 3075mAh. F1S comes with industry leading 0.22s fingerprint reader. OPPO F1S is priced at Rs 17,990.

OPPO F1S

Moto G4 Plus:

With a price of Rs 14,999, Moto G4 Plus is giving tough competition to all the device priced under 20k. Packed with a great camera and powerful battery, Moto G4 Plus also has a very crisp and bright display. It is powered by Snapdragon 617 couple with a 3GB of RAM. Motorola has also rolled out the Android 7.0 Nougat update for the Moto G4 Plus. With a DxoMark rating of 81, Moto G4 Plus is the first phone to pack such a great camera under this budget.

Moto G4 Plus

Redmi Note 3

It is not just another phone from Xiaomi which needs any introduction. Redmi Note 3 is the highest selling smartphone in India from Xiaomi. The low pricing and really good features do set this phone apart. With a fingerprint scanner, Full HD display and an infrared emitter, Redmi Note 3 kills all other smartphones around its budget rate. This beast is powered by the Snapdragon 430 and comes with two variants of 2GB and 3GB of RAM.

Redmi Note3

These were the best smartphone of 2016 covering all the budget range. Apart from these, we must also acknowledge the aggressive push by Oppo and Vivo into the Indian market. And of course, the Reliance Jio impact coupled with LYF devices.

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OPPO launches upgraded F1S with 4 GB RAM and 64 GB storage for Rs 18990, Dr. Strange cover for first 50K buyers

OPPO F1s has proven to be one of the most successful camera focused smartphones in market since its launch in August this year. The F1s packs in some powerful machinery for the price of Rs 17990. The F1s was available with 3GB RAM and 32 GB so far but now with the upgraded version announcement you will get 4 GB RAM and double storage i.e. 64 GB of internal storage for a price difference of just 1000 Rs. 

OPPO F1s

The new variant will be available on offline stores by end of November and will be available online on Amazon from December.  As far as other specifications are concerned the smartphone's other parts are intact and will be same as the currently available version. That means the smartphone will have the flagship 16 MP front facing camera with 1/3.1 inch sensor and f/2.0 aperture. The OPPO F1s sports a 5.5 inch HD IPS display with corning Gorilla Glass 4 protection. The touch screen supports gloved and wet touch input as well. The smartphone runs on an Octa-Core MediaTek MT6750 processor. The triple slot SIM tray of the phone allows you to have Dual SIM as well as the micro SD card at same time without need of sacrificing second SIM for expandable storage and vice versa. For connectivity it has got 4G LTE, WiFi, Bluetooth, USB OTG and GPS. Talking about sensors, the smartphone comes with all familiar sensors such as Proximity sensor, Ambient light sensor, compass and accelerometer. 

The upgraded F1s also features front-facing 0.22 seconds fingerprint recognition and it can assign up to five different fingerprints to different apps and contacts. Then, with one touch of the home button, you can launch an app or start a phone call to a pre-assigned contact directly without further operation.

Earlier this month OPPO joined hand with Dr Strange for an exclusive screening. As a part of this association, OPPO had promised a magical surprise to its fans – From today onwards, the first 50,000 buyers of the OPPO F1s will also get an exclusive OPPO – Dr Strange cover. This would be a limited edition phone cover. 

Dr. Strange Cover for OPPO F1s

Starting end of November, the upgraded F1s will be available in all the OPPO stores across India in the coming days. Consumers can also buy the products online on Amazon.in from December. 

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OPPO F1 Plus sales averages one sale per 1.1 second with global sale of 7 million units globally

OPPO recently announced that its latest device the OPPO F1 Plus aka the selfie expert sales has touched 7 million mark globally, which converts to one sale per 1.1 second as per the company. So far this year has been a very good one for OPPO, a major milestone was achieved when it was ranked at number 4 globally in list of top 5 smartphone vendors, the brand has been the best performer in first quarter of 2016.

(To read about success journey of OPPO and challenges ahead click here)

OPPO Test Process

Mr Sky Li, Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “We are very excited with the performance of OPPO F1 Plus. Our focus on camera technology and photography-focused F series has resulted in excellent results for the brand -  first with OPPO F1 becoming the best-selling model and now OPPO F1 Plus recording great sales. The acceptance from the consumers has been great and we believe that the reason behind this is the brand’s focus on taking consumer feedback seriously. We listen to users, and bring them meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and what will continue to drive us going forward.”

F1 Plus Soars on Quality and Innovation

OPPO is committed to both groundbreaking product design and industry-leading quality, which has propelled the F1 Plus’ success. On the design front, OPPO’s VOOC Flash Charge technology has been one of its most celebrated advances. OPPO also announced that by the end of June, global users of VOOC-enabled devices will reach 30 million. 

VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the fact that it can achieve these speeds while preserving the longevity of the battery.

Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original capacity. The F1 Plus maintains this capacity through a full 900 cycles, making it 1.8 times stronger than the industry standard, on top of providing breakneck charging speeds.

OPPO spares no effort or expense in the expansive testing regime that its products undergo before reaching market. From the arrival of components at the factory to the final production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full trial production runs. 

Among these tests are ones that are exclusive to OPPO, specially designed to take into account every last detail of the end user experience. As an example, OPPO’s unique procedure for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an unlikely occurrence, the consequences to the user can be critical.

To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3 kilograms of pressure. A charging port is only allowed to advance to the production stage if it can undergo this harsh treatment a full 5,000 times without losing any functionality.

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The rise of OPPO Mobiles to Top 5 smartphones brand globally and challenges ahead

Recently IDC reported that OPPO and Vivo are the new smartphone brands on Top 5 list of Global smartphone brands ousting Lenovo and Xiaomi from the list. This means a lot to any vendor who is in this highly competitive and dynamic market. The Lenovo when first entered the list, majority of the credit was given to its Motorola acquisition but the brand lost the edge very soon and is out of the honored list, which reminds us that nothing is permanent in this industry. We have seen the rise and fall of the brands like Nokia and Sony. We have seen dynamics changing the market every now and then. We will be discussing these factors that led to the rise of OPPO from just another Chinese smartphone brand to one of Top 5 global brands in industry.

OPPO Mobiles

Innovation:

Didn't we tell you earlier that OPPO is a brand to look upon when the revolutionary OPPO N1 was first announced OPPO N1 the first smartphone to have a 206 degree rotating camera, this made us realize that you necessarily don't need two cameras in one smartphone when you have to use only one at a time. After that many innovative design and features have been implemented in OPPO Mobiles , be it the thinnest smartphone OPPO R5 or the OPPO N3 which came with an automated rotating camera. The VOOC fast charge was something which helped a lot in healing the Achilles heel of Android Smartphones i.e. the battery issue.

Premium Quality and Build Design:

This is something which OPPO has maintained in all its smartphones even the lower priced ones such as the Mirror 3 or Joy 5. The phones from OPPO speaks loud and clear about the philosophy followed in OPPO. Many a times you might complain that the designs are copied/inspired from Apple but you can't deny the build quality or seamless experience for the same. Of course you can find many similarities in these designs but I have rarely seen any other brand making such sleek and light phones , easy on grip and feel nice to use.

The Color OS:

That's what matter the most for many people out there, how you utilize the capability of the hardware you are providing or what's the extent you tweak the Android OS , is it really helping the end user or you are just adding some bloatware to earn some more money from your partners. For me I am a great fan of Color OS specially Color OS 2.0 . To give you an Idea I have around 150+ SMS lying unread in my ASUS Zenfone because in notification I can read that it is a promotional message which is not required to open, however in Color OS I had the flexibility to delete such messages right when the message arrived as it gives me option to either delete or reply there itself. Gesture based actions are another good example of some useful customization. The OPPO smartphones also comes with no or a very few third party apps which you will not use. The battery backup of phones is generally good which points to well optimized customization made.

Associations:

OPPO as a brand has done a great job in finding partners to promote its smartphone, be it ICC world T20 Cricket championship or partnering with FC Barcelona. Association with Bollywood stars Hrithik Roshan and show like Big Boss has made the brand a house hold name and people can now connect to that when they choose to buy a smartphone from the brand.

OPPO offline stores

Offline Sales is not dead yet:

When OPPO and Vivo made it to Top 5 they replaced Xiaomi and Lenovo. Both the later brands known for aggressive online marketing and sales. Xiaomi specifically relies on Flash sales mode which worked wonders in initial years but this model is becoming mature now given the options available in market no one wants to wait for one complete week only to return empty handed from website which is supposed to simplify and expedite the shopping experience.

While Online presence is demand of current times, offline sales are not yet dead infact the opportunities are vast with enormous potential. OPPO and Vivo has proved it for one and all. OPPO has invested a lot in their offline channels, I have seen markets with mobile shops all green in colors, cutouts of Hrithik Roshan and Sonam placed outside for photo shoot for the fans. OPPO runs many schemes on these stores from free gifts to discount offers. The retailers are trained with the features of smartphones and invited also for launch events. The perks on higher sales numbers are definitely high to push retailers sell the OPPO devices on priority than other brands.

Challenges Ahead:

While all other factors were there for OPPO right from its first device, the last one i.e. offline sales channels has contributed lately and largely to the success of OPPO smartphones. But this is not the time to sit back and relax for OPPO the dynamics here changes in seconds, one new brand with some high specifications and low price all your previous plans needs to get revised. We always believed in OPPO's high quality standard but at the same time if you don't give the right specifications for the right price ( as per market trends) you loose the first battle then and there. OPPO needs to work a lot and harder on its pricing strategy. It may come from their manufacturing process, to apply Lean methodologies, apply DOTWIMP, Six Sigma or whatever it takes just focus on the right specification and price combination while keeping up the quality work and this is the real challenge to keep the momentum growing.

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OPPO F1 Plus now available in Rose Gold model.

OPPO Mobiles recently announced 'Rose Gold' version of its much acclaimed OPPO F1 Plus smartphone. OPPO F1 plus is touted as "The Selfie Expert" and is probably the only phone having front camera with higher specifications than the rear, if you are not already aware, the F1 Plus comes with a 16 MP front camera and 13 MP rear camera. 

OPPO F1 Plus Rose Gold Model

The F1 Plus is taking selfies to a whole new level by sporting a world leading 16MP front camera with F/2.0 aperture and ISOCELL sensor. The F1 Plus 16MP front-facing Hi-Light Camera has been purpose-built for catching clear, vivid photos in any lighting condition. Paired with the new Selfie Panorama feature, Beautify 4.0 and the front-facing Screen Flash, the Hi-Light Camera will allow users to get the perfect shot on the first snap, anywhere and anytime. Rounding out the F1 Plus’s outstanding photography experience is the fast, steady and crystal-clear 13-MP rear shooter.

The 5.5-inch, all-metal unibody 4G device on a powerful Octa-core processor, 4GB of RAM and 64GB of ROM (expandable upto 128GB) on the all-new ColorOS 3.0 system. It comes with, intelligent front facing fingerprint sensor which is able to recognize a fingerprint to unlock the phone in only 0.2 seconds as claimed by  the company. The F1 Plus comes with OPPO’s patented VOOC Flash Charge, which reaches a 75% charge after just half an hour of flash charging.

The F1 Plus has been well received with great response witnessed in the pre order period and sales kick offs in major cities. Pre-orders were taken across India in the middle of April with lucky draw winners getting OPPO F1 Plus phones signed by Yuvraj Singh, OPPO’s First Sports Ambassador for this cricket season. 

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OPPO Launches "Game On, Selfie On" charity campaign in partnership with Yuvraj Singh's 'YouWeCan'

OPPO, the global smartphone vendor (Currently in top 5 list of global smartphone vendors), today announced launch of "Game On, Selfie On" charity campaign as part of its corporate social responsibility. The campaign aims to raise awareness about cancer and facilitate cancer screening. OPPO has partnered with Yuvraj Singh's 'YouWeCan' foundation.

Game On Selfie On

The campaign by OPPO aims to bring hope and light to society by helping the foundation in facilitating cancer screenings for maximum people. By associating with ‘YouWeCan’, OPPO wants to expand horizons and spread the message of hope via an influential platform. It will be launched with a series of social media posts on facts about cancer in order to create sustainable conversations amongst audiences and especially amongst millennials. The more these posts are shared by users on their personal networks, more will be the level of awareness. OPPO will donate Rs.10 for every single ‘Share’ of the post to ‘YouWeCan’ Foundation. Upon hitting 50,000 ‘Shares’, OPPO will donate Rs. 5 Lakh and on exceeding 50,000, OPPO will double the donation amount to Rs. 10 Lakh. There’s also a surprise for the fans. Every week lucky fans stand a chance to win one OPPO F1 Plus [autographed by OPPO’s first sports ambassador for this cricket season, Yuvraj Singh] and one OPPO F1.

The initiative is open to all residents of India aged 13 years or above. There is no entry fee or purchase necessary to join the campaign. Every participant must access the campaign through their own social media assets. The campaign will launch on social media on Saturday, 30th April 2016, at 9:00AM which is when the first post goes live. All shares on the post from 9 AM on Saturday to 11:50 PM on corresponding Sunday will be taken into consideration for the donation. The dates for the campaign post are 30th April to 1st May, 6th May to 7th May, 12th May to 13th May, 20th May to 21st May.

“YouWeCan is a very good initiative and we are proud to be associating with it. As a brand, we would like to give back to the society in a way that helps millions. And with this campaign we would like to reach out to people, educate them, spread awareness and bring hope.” said Mr. Sky Li, OPPO VP, Managing Director of International Mobile Business and President of OPPO India.

“I think it is a great step taken by OPPO in launching such an initiative and the fact that they are not only donating to the ‘YouWeCan’ Foundation, but are also committing themselves in being actively involved in spreading awareness. I would encourage everyone and especially my fans to participate in this initiative.” said ace cricketer and OPPO’s first sports ambassador for this cricket season, Yuvraj Singh.

The promoter reserves the right to cancel or amend these terms and conditions without notice. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or any other Social Network. All data provided is in no way the IP of Facebook or any other Social Network.

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OPPO launched "Selfie Expert OPPO F1 Cheer for India" Campaign ahead of ICC World Twenty20

OPPO F1 customers stand a chance to win tickets for the WT20 final.

OPPO has announced launch of its new campaign "Selfie Expert OPPO F1 Cheer for India" campaign as India plays host for the ICC World Twenty20 2016. OPPO mobiles is the official global partner in the mobile category for the tournament. The campaign is a 360 degree customer engagement program which goes live from today. As part of the campaign all customers of latest device from OPPO, the Selfie Expert OPPO F1 will stand a chance to win tickets for the finals of the tournament.

Mr. Sky Li, Vice President, OPPO Mobiles and MD- International Mobile Business and President of OPPO India said, “There is no better way to join in the fervour of India’s passion for cricket than by giving people a chance to watch the match live win tickets for the final match. There is a huge international cricket fan base in India and OPPO is looking forward to connect with them through our customer engagement program, more of which will be announced very soon.”

OPPO was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy. 

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Full charge in 15 minutes with Super VOOC Flash Charge and smart sensor based image stabilization tech announced by OPPO at MWC 2016

Chinese smartphone maker OPPO which is now globally known for its innovations and superior build quality has announced two new innovations in MWC 2016, which is going on currently in Barcelona.

OPPO smartphones are well known for innovations such as swivel camera, auto rotating swivel camera and VOOC Fast charging. Keeping the innovation fire alive OPPO has announced two new technologies in MWC 2016 one is its Super VOOC Flash Charge and other is using smart sensors for image stabilization.

OPPO announces Super VOOC Flash Charge at MWC 2016

Super VOOC Flash Charge: Giving a full charge in 15 minutes

OPPO's proprietary VOOC which takes on Quick Charge from Qualcomm is improved with the latest version dubbed as Super VOOC Flash charge which claims to charge your smartphone upto 45% in just 5 minutes, which also means that full charge of phone can be achieved in just 15 minutes.

Super VOOC uses 5V low voltage pulse-change algorithm which ensures low temperature charge which makes it safe for the battery. The new algorithm needs to be paired with new hardware which includes customized super battery, new adapter, cable and connector all of which is said to be made by Military grade materials. For comparison previous version of VOOC provided 2 hours of talktime when charged for 5 minutes, however with the latest Super VOOC flash charging user gets 10 hours of talktime when charging for 10 minutes. The company claims that the new technology can fully charge a 2500 mAh battery in just 15 minutes.

SmartSensor Image Stabilization: The first ever sensor-based, pixel-level optical image stabilizer

OPPO also announced  a solution to industry wide problem of image stabilization in mobile cameras, provided that smartphone cameras can be deal breaker in current scenario where mobile photography is very common in every part of the world. OPPO's solution is based on Micro-electro-Mechanical system (MEMS) , it is world's first sensor based solution for smartphones as well as smallest optical image stabilizer of any kind in the world. So, far Optical image stabilization is the only solution implemented for smartphones.

OPPO claims that current array of solutions are not perfect and can help vibrations on two axes of motion only which are the pitch axis and yaw axis, however the most common unwanted shaking during photography takes place on the roll axis.

SmartSensor solves this problem, allowing for image stabilization on three axes, pitch, yaw and the all-important roll. Making split-second adjustments with its comb-shaped monocrystalline silicon MEMS, SmartSensor achieves full three-axis image stabilization in a mere 15 milliseconds. 

At the same time, SmartSensor uses a voltage-driven sensor, reducing power consumption to as low as 10 milliwatts, 50 times less than the power consumption of lens-based solutions.Lens-based systems, with their increased power consumption, can quickly heat up the module, affecting image quality, especially during extended photo shoots. But the low power consumption of the fine-tuned MEMS keeps temperatures low and preserves image quality even in long shooting sessions.

Meanwhile, whereas lens-based image stabilizers generally have a precion of between 3 and 5 μm, SmartSensor remains precise to a vibration of just 0.3μm. The size of a pixel is usually larger than 1 μm, meaning that SmartSensor is the world’s first pixel-level image stabilize.

With SmartSensor, OPPO smartphones become like pocket-sized SLR cameras, able to capture life’s beautiful moments in breathtaking detail. Even when lighting conditions aren’t ideal, such as at a party or concert, SmartSensor ensures clear and bright images by allowing a longer exposure time.

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OPPO launches camera-centric smartphone F1 - "Selfie Expert" in India for Rs 15,990/-

OPPO India launched its first smartphone for the year 2016, in a grand event held in Mumbai. As suggested by teasers released earlier by the company, latest launch OPPO F1 is a camera-centric phone which resembles most closely to OPPO R7lite. The device is aptly priced for Rs15990 and houses superior spec elements under the hood than OPPO R7lite. OPPO comes with a 30 days replacement guaranty and 24 months warranty as well.

OPPO F1

As we have always said OPPO delivers good quality build and design phone with excellent camera on board, F1 doesn't disappoint either and I personally don't think that they had to market a phone with the tag as "Selfie-Expert" , reason being Its a well known fact that their devices already houses one of the best camera sensors and image processing technology.

F1 runs on an Qualcomm Snapdragon 616 series Octa-core processer, coupled with 3 GB of RAM. On storage side the device comes with 16 GB internal memory which can be further expanded upto 128 GB via use of micro-SD card. F1 sports a 5 inch Full HD display. The phone runs on Color OS 2.1 which is based upon Android Lollipop.

The highlight for the phone however is its , front camera the reason why it is dubbed as "Selfie-Expert". The F1 comes with a 8MP front facing camera with a wide F/2.0 aperture lens and 1/4-inch sensor. The hardware is matched by OPPO's proprietary Pure Image 2.0+ photography platform offering OPPO's Beautify 3.0 feature. F1 also supports OPPO's patented screen flash technology which makes phone capable of taking selfies in low-light conditions. Further enhancing the selfie features the camera also supports hand gestures and spoken commands.

On Rear F1 features a 13MP rear camera with ISOCELL sensor, OPPO claims its phase detection auto focus (PDAF) has focus time of just 0.1 seconds, the anti-shake optimization feature enables the camera to automatically select the clearest image from the buffer of image data.

At the same event, the company also announced a higher specification version of the device dubbed as F1 plus , which will be coming April later this year. F1 plus will come with a 5.5 inch screen and have 4 GB RAM for faster processing and multitasking. The device is said to have even more sophisticated camera performance and will be priced at Rs 26,990/- in Indian market.

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OPPO R7Lite Review : Premium build and design with an excellent camera

OPPO launched its flagship product OPPO R7 Plus last year and along with that we had a lighter version of the device named OPPO R7 lite. Needless to say OPPO R7 lite is stripped down version of OPPO R7 Plus which doesn't come with a finger print sensor, and have slightly low specifications when compared to the later. The device is priced accordingly in sub 20,000 INR segment in India which is highly competitive and crowded segment. So, does the phone lives up to the expectations let's found out.

Build and design: 8/10

OPPO R7 lite carries tradition of premium build and design from OPPO albeit the device is priced in lower segment than its predecessors. R7 lite sports uni-body metal design and has very sleek appearance while the phone is not in race of slimmest smartphone but still it is definitely one the slimmest phones around. On front most of the space is covered up by 5 inch HD display. On top there is an earpiece, front camera and other sensors. Bottom of the screen has three capacitive touch button for multitasking/options, home and back placed left to right respectively.

OPPO R7 Lite 

OPPO R7 Lite 

Talk about rear, we have camera unit on left corner with a flash placed just below it. In the upper middle section of the phone OPPO branding is engraved in metal and has a shiny metallic finish. Right bottom corner of the phone has a speaker grill. The top edge houses a 3.5 mm jack for ear phone and bottom edge has a micro USB slot in middle and a mic just side of it. Metallic power button is placed on the left side of the phone and volume rockers on the right side.

No curve on the edges and slim metallic design makes it slightly uncomfortable to hold as one feels as it will slip right through the hands but after few days of usage you will get used to it. Thanks to the minimalistic size of the device which makes single hand operation easier.

Camera: 9/10

OPPO phones are best known for their premium design and excellent camera. Without any doubt R7 lite also houses a great camera unit. 13 MP rear camera is accompanied with flash light. Camera UI is simple to use and is very responsive. There are few basic modes which are pre-installed such as Ultra-HD, panorama, HDR, Night mode etc. However there are many other options which can be installed as per your required from within the application itself. We liked this sort of flexibility and the modes work really well. Below are few shots taken from the camera for reference.On front there is an 8 MP camera which is optimized to take wide angle selfies. For selfie lovers this camera is surely a delight.

Performance: 8/10

R7 lite is definitely not a power packed smartphone with top end specifications. The phone is powered by 1.3 GHz Qualcomm Snapdragon 615 chipset coupled with 2 GB RAM over the hood the phone runs on Color OS 2.1.0 based on Android Lollipop. Those who are familiar with Color OS would be knowing that it doesn't come with an app launcher and all applications can be accessed just by sliding the screens from home screen. 

We didn't observed any lag or performance issues while our normal usage, however while playing heavy games the phone does heats up a bit but for most people it should be acceptable. The UI is extremely simple to use. There are no bloatware preinstalled on the phone which means your resources are not used by any unwanted applications. 

In my normal usage I found battery backup to be excellent though it is only 2320 mAh  on paper. The phone has OPPO's VOOC charging implemented hence the charge time is very fast. 

Verdict:

At this price range we think it is a bit over priced as Moto X play which comes with a better spec sheet and user experience, is also priced around same amount. So, if you want high end specifications packed smartphone for your price then it is not for you. However, if you are looking for good performance with premium build and design then OPPO R7 lite is a smart choice taking into consideration its superior camera and simple User Interface.

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