HTC and CRY makes quality education accessible to girl child with initiative 'Aarzoo: ek wish har Aarzoo poori karne ki'

Aarzoo, an initiative by HTC Corporation, in association with leading NGO  'CRY - Child Rights and You', is supporting young girls in achieving their objectives. Aarzoo is a movement and a promise to fulfill dreams of countless young girls from the lower income group families by facilitating guidance and resources to supplement their dedication and enthusiasm. As part of its corporate social initiative and, to mark 20 years of global operations, HTC Corporation, a leading innovator in Mobile and Virtual Reality technology, has unveiled this initiative ‘Aarzoo: ek wish har Aarzoo poori karne ki’’ in India.

Not just wanting to limit the contribution only from the company, Mr. Faisal Siddiqui, President South Asia, HTC, visited the CRY center in South Delhi and spent time with the children talking, exchanging gifts and clicking photos and selfies. Speaking on the association, Mr. Faisal Siddiqui said, “I firmly believe that education is the birthright of every child. After interacting with the children here, I am amazed to see their skills, enthusiasm and the confidence. Their small, yet powerful performances clearly reflect that, by moulding these young minds in a positive manner, you can help them build a bright future for themselves.  I am immensely pleased that we associated ourselves with CRY which has been dedicatedly working towards providing a better childhood to children."

The campaign brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under-privileged sections of society and also aims at making them aware of their rights and the means to protect them. As part of the campaign, HTC hopes to achieve an on-ground-impact on girl child education for 1500 girls through CRY, and, for this, has contributed part of consumer sales proceeds over the past few months to the NGO.HTC and CRY also unveiled a calendar wherein the models were 12 bright girls from the CRY center to mark the association.

Details on the initiative with impact stories are available on http://aarzoo-ekwish.com

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HTC slashes price of HTC U Play by 10000 Rs, exclusively available on Amazon.in for INR 29,990

HTC Corporation announced today that the recently launched HTC U Play  will be available exclusively on Amazon.in for Rs 29,990. Launch of HTC U Play was announced in February along with HTC U Ultra. At the time of launch the price of phone was said to be Rs 39,990.

HTC U Play - Sapphire

HTC U Play comes in Sapphire Blue and Brilliant Black colour options and will be available exclusively on Amazon.in. The device is available at zero cost EMI to customers for a limited period.

The HTC U Play 5.2” smartphone comes with a 64 GB internal memory and 4 GB RAM along with 3D contoured liquid surface and a lustrous, symmetrical, curved glass construction that reflects light beautifully. It also supports additional micro SD cards up to 2 TB. Aptly labelled as the phone that is made ‘For the Playful You’ the HTC U Play comes with HTC Sense Companion. This personal companion is always learning from you and comes with built-in voice recognition so that it’s able to respond to your voice.

Other features include HTC USonic²microphones that analyse your inner ears with a sonar-like pulse, and then adapts to you. The HTC U Play is equipped with a perfectly symmetric thin design and a unique combination of 16 Megapixel rear and an UltraPixel^TMcamera technology on the front that provide vivid light, colours and details to take brilliant selfies

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HTC, CRY comes together with initiative 'Aarzoo: ek wish har Arzoo poori karne ki' to improve quality education access for girls

Sonal (Name Changed) is an activist and she is only 12 years old. She is a member of the "Little star children's group" from Shahbad dairy that works towards educating children on protecting themselves against abuse. Like the other members of the group, she has been working with other children from the basti who are yet not associated with the children group.

She is a part of Aarzoo – a movement, a promise to fulfill dreams of countless young girls from the lower income group families by facilitating guidance and resources to supplement their dedication and enthusiasm. In association with 'CRY - Child Rights and You', and as a part of its corporate social initiative, HTC Corporation, a leading innovator in mobile and virtual reality technology, has launched the initiative ‘Aarzoo: ek wish har Aarzoo poori karne ki’’ in India.

The initiative brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under privileged sections of our society. As a part of this initiative, beginning February 2017, HTC will, for a period of six months, contribute part of consumer sales proceeds towards delivering an on-ground impact on girl child education for 1500 girls through CRY.

‘Aarzoo’ aims to bring positive changes in the lives of the under-privileged girls by giving them the opportunity to learn whilst working towards recognizing, promoting and protecting their rights. In order to build mass reach and awareness and establish connect it will involve the use of Digital consumer connect campaigns as well as on ground activation via events and activities. HTC employees will also join the drive by donating their time towards the cause – volunteer for CRY. The initiative will culminate with a large children festival in Delhi.

Speaking on the association, Mr. Faisal Siddiqui, President-South Asia, HTC said, “According to DHS data around the world, female literacy rates are improving but India ranks 38th among the 51 developing countries for which comparable data is available. Indonesia, Rwanda, Ethiopia and Tanzania — all rank higher than India. We firmly believe that education is the birthright of every child, especially girls as their education and awareness helps build a better and progressive society. We are pleased to associate with a reputable organization like CRY, which has been dedicatedly working towards providing a better childhood to children to take a step forward towards fulfilling this vision of ours. I would like to reiterate our commitment towards providing quality education and enable better prospects for the girl child in the country."

                       

Welcoming this initiative, Ms Soha Moitra, Regional Director- North, Child Rights and You (CRY) said, “Education is a powerful tool with which we can empower the girl child. It not only helps them to become confident individuals but also goes a long way in fighting several social evils and issues like child marriage, abuse, maternal and child mortality, malnutrition etc. Educating a girl child is the first step towards transforming society and we are extremely glad that HTC is championing this cause and supporting us in making education accessible to every child. We believe this initiative will go a long way in empowering girls and bringing them into the mainstream.”

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HTC U Ultra and HTC U Play : Specifications, Features and Price

Recently HTC launched its Flagship smartphones HTC U Ultra and HTC U Play. The HTC U series is named as such as it is focused on U (you), i.e. the consumers. The U series smartphones comes with advance Artificial Intelligence which is named as HTC Sense Companion. The HTC U Ultra and HTC U Play smartphones comes with beautiful 3D contoured, liquid surface , adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel Camera technology in front camera to provide vivid light, details and color.

Mr. Faisal Siddiqui launching HTC U Play (Left) and HTC U Ultra (right) in India

The HTC U Ultra is priced at Rs 59,990/- where as the HTC U Play is priced at Rs 39,990. The HTC U Ultra sports a dual display similar to that on LG V20. The Dual display is supposed to give you all top information you need from your phone right on the top. The secondary display gives you access to the things you use most such as favorite contact, app, reminder, event notification and much more. Apart from this the HTC U Ultra comes with HTC Sense Companion, U Sonic and Voice recognition features. The smartphone comes with a 16 MP UltraPixel in the front and 12 MP UltraPixel main camera unit which is claimed to deliver less blur, fast focus and better photos at night. HTC U Ultra also comes with  BoomSound Hi-Fi edition speakers. HTC U Ultra and U Play comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2” perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixel front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.

HTC is betting big on its AI aka HTC Sense Companion aims to become your personal companion in all sense, it is always learning from you and give suggestions based on Machine Learning Algorithms implemented in the software. It learns it all from you like suggesting you to wear warm clothes on a snowy day or to remind you to charge the phone if it determines you will need more juice until you reach home. Similarly the device also responds to your voice even when its asleep. It recognized your voice and respond to navigation, take or reject calls, snooze or dismiss alarms etc.

The HTC U Ultra and HTC U Play come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from 6^th March ’17 - 31^st May ’17. HTC U Ultra and HTC U Play will be available in Indian market from 6th March ‘17 and mid-March ’17 respectively

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HTC Desire 10 Pro and HTC 10 evo launched : Key Specifications, Features and Price

Taiwanese, handset maker HTC today announced launch of its mid segment device HTC Desire 10 Pro and HTC 10 evo. The launch event was graced by the presence of Force 2 actor John Abraham who flaunted his love for HTC devices on the stage. Both the devices sport all metal unibody design which is water, splash and dust proof. The USP for Desire 10 Pro is its 20 MP rear and 13 MP front camera where as the HTC 10 Evo comes with USB Type-C dual adaptive earphones and HTC BoomSound adaptive audio. 

HTC Desire 10 Pro and HTC 10 EVO launch

The HTC Desire 10 Pro comes with a 5.5 inch full HD display with a protection layer of Corning Gorilla Glass 5. The device is powered by Helio P10 octa core processor supported by 4 GB of RAM, on storage front the device has got 64 GB of inbuilt storage which can be further expanded to a whopping 2 TB via micro SD  card. The device is powered by a 3000 mAh battery. The HTC 10 Pro runs on HTC Sense based on Android Marshmallow.

The HTC Desire 10 pro also includes the HTC BoomSound™ audio profile, giving you the intense HTC BoomSound™ listening experience every time you put on your headphones. With thundering bass and thrilling treble, the HTC Desire 10 pro will keep your sound rocking with incredible intensity throughout the day.

The finger print sensor is located on the back of the device which can be used to capture selfies or start video recording. The phone comes with a 20 MP rear camera with Laser AutoFocus, Electronic Image Stabilization and auto HDR. On front there is a 13 MP camera which comes with a 150 degree wide Selfie Panorama mode. The phone also comes with a built in screen flash. The smartphone will be available in stone black and polar white color variants.

Speaking at the launch, Mr. Faisal Siddiqui, President-South Asia, HTC said, “The Desire 10 pro is inspired by many of the same innovations that have made the flagship HTC 10 so popular making it the most brilliant Desire ever. The HTC 10 evo also showcases the same focus on driving evolution of smartphones especially in terms of audio technology.” 

HTC 10 evo’s full metal unibody is water, splash and dust resistant with an IP57 rating, so you can rest easy that it will withstand dunks or spills. Running the latest Android 7.0 Nougat out of the box, the HTC 10 evo offers all the powerful features you would expect from the latest flagship smartphone, including split-screen view, quicker multitasking, new security settings, and much more. 

The HTC 10 evo’s 16MP camera has OIS (Optical Image Stabilization) , ultra-fast autofocus of up to 0.3s with Phase Detection Auto Focus, you’ll be sure to capture the perfect shot every time. The HTC 10 evo also features Pro mode to give you pro-like control over your photography. The phone is powered by 3200 mAh strong battery and the phone features Qualcomm Quick Charge technology, so you can charge your phone fast.

The HTC 10 evo will be available in Gunmetal, and Pearl Gold colours.

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HTC Desire 10 Lifestyle with 5.5 inch HD display available for Rs 15,990/- exclusively on Amazon India

HTC recently launched HTC Desire 10 Lifestyle which carries stunning design and flagship level features. 

HTC’s widely praised Desire family of smartphones along with the legendary HTC BoomSound™ Hi-Fi Edition, made popular on the flagship HTC 10, plus 24-bit Hi-Res audio that delivers powerful, crystal-clear audio performance on both the external speakers and headphones. The HTC Desire 10 Lifestyle will be available in India market beginning 30 th September only on Amazon.in and HTC e-store at Rs15,990.

HTC Desire 10 Lifestyle

Inspired by the Art Deco movement in art and design, the HTC Desire 10 Lifestyle captures the spirit of luxury and modernism: bold, precise, geometric metallic lines – influenced by the same contours as the world-renowned HTC 10 – framed by elegant colors and sophisticated materials in a smartphone that inspires with alluring looks on the outside and powerful technology on the inside. Just as Art Deco evolved the art world’s expectations of elegance and sophistication, the HTC Desire 10 evolves what you can expect from an HTC Desire.

“HTC’s Desire line has always stood for fresh, youthful, and fashionable designs that are focused on delivering a great experience,” said, Mr. Faisal Siddiqui, President- South Asia, HTC. “Today, our Desire line is about to make its biggest leap since the original Desire. Inspired by many of the same innovations that have made the flagship HTC 10 so popular, we’re bringing these innovations to the Desire 10 Lifestyle, making it the most brilliant Desire ever. With a brand new, modern luxurious design inspired by the HTC 10 camera, and including features that outshine even some of the top flagship phones in the industry, the HTC Desire 10 Lifestyle will have you rethinking what to expect from an HTC Desire.”

Bold and iconic new metallic contours

The HTC Desire 10 lifestyle has a stunning look, made to shine with a high-contrast metallic gold contour design that elegantly outlines and defines the smartphone’s soft warm matte finish. This bold, polished outline distinctively wraps the edges of the device, encasing the HTC Desire 10 lifestyle’s 5.5” HD (720p) screen, and contrasting with the eye-catching body in two distinct color themes: Stone Black and Polar White.

Awesome, flagship-level sound

Fans of the world-famous HTC BoomSound Hi-Fi Edition in HTC 10 will love the HTC Desire 10 lifestyle. Featuring High-Res audio support, the HTC Desire 10 lifestyle plays your favorite music, movies, and games with awesome, crystal-clear, high-resolution sound quality through stereo external speakers or to your headphones with a powerful, built-in amplifier that has to be heard to be believed. There is simply no better sounding smartphone in the world. With thundering bass and thrilling treble, the HTC Desire 10 lifestyle will keep your sound rocking with incredible intensity throughout the day.

As unique as you

The HTC Desire 10 lifestyle shares the same unparalleled personalization as HTC 10. Built upon the latest version of HTC Sense, the Desire 10 Lifestyle is fully customizable to your unique personality. HTC Freestyle Layout frees you from an onscreen grid and lets you get creative. Drag icons, stickers and widgets anywhere. Layer them, overlap them, group them and more. You can even link stickers to apps, and get rid of onscreen icons entirely. The home screen is yours – use it your way. Express yourself further with HTC Themes, giving you access to thousands of professional looking themes, each with its own icons, background, sounds and more

Performance matters

The HTC Desire 10 lifestyle offers up to 3GB of RAM and 32GB¹ storage space, so no matter which model you choose, you can load up on photos, videos, movies, games and more. And if that’s still not enough, the phone offers SD card support for up to 2TB of expandable memory.

Powering all these photos, games, and more is a blazing quad-core professor in Desire 10 lifestyle, keeping everything running smoothly. Even at these speeds, battery is never an issue, either, with a 2,700mAh battery in Desire 10 lifestyle to keep you snapping photos, surfing the web, and having many hours of fun between charges. 

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HTC RENEWS PARTNERSHIP WITH FOOTBALL FRANCHISE NORTH EAST UNITED FC (NEUFC) AS PRINCIPAL SPONSOR

HTC, a global leader in mobile innovation and design has renewed its association for the third consecutive year as principal sponsor of Bollywood actor/producer John Abraham’s football franchise North East United FC (NEUFC) at the forthcoming Hero Indian Super League 2016. HTC will occupy the front chest position on the NEUFC Jersey being the principal sponsor of the team that represents the 8 states of North-east India as they enter the championship, which kicks off on 1^st October 2016 and will be culminating on 18^th December 2016. The company is also planning a range of promotional activities and contests during ISL 2016 to reach closer to the youth and promote the game of football.

 

HTC renew partnership with NorthEast United FC

Announcing the sponsorship, Mr. Faisal Siddiqui, President- South Asia, HTC said, “We at HTC have been committed to the pursuit of brilliance and are excited to renew our association with North East United FC. The India Super League has been successful in capturing the mindshare of the masses in India’s cricket-dominated sports milieu and we are proud to be a part of this initiative to revolutionize Indian football. Our best wishes are with the team as they play at the inaugural match on their home ground Guwahati on 1st October.” 

According to John Abraham, Indian actor/producer and owner of North East United FC, “It feels great to have HTC reinforcing their belief in NEUFC by supporting us again this season. I feel a strong connect with the brand’s focus on substance, style and innovation which has enabled it to grow its connect with the youth and I hope we can have a long term association to bring about a resurgence in Indian football.”

NEUFC has steady progress in the last few editions of the Tournament by climbing up the Tournament Table year-on-year and the team is looking forward to an exciting season ahead with players like Marquee Didier Zokora who has played 3 world cups, Lallianzuala Chhangte who is the 2nd youngest goal-scorer for India scoring in his debut game and Goalkeeper Subrata Paul who has recently been a recipient of the Arjuna Award.      

More information on the NorthEast United Football Club may be found at the ISL website at: http://www.indiansuperleague.com/northeast-united-fc

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HTC Desire 828 Dual SIM variant with 3 GB RAM and 32 GB ROM officially launched in India for Rs 19,999/-

HTC officially announced much speculated Dual SIM variant of popular HTC Desire 828. The variant comes with advanced front and back cameras with improved trendy design. The new phone comes with 3GB RAM and 32 GB internal memory while the previous version had 2 GB RAM and 16 GB on storage front. The new variant is priced at the same price as its predecessor i.e. INR 19,990/, which we feel is slightly on the higher side as compared to competition right now.

HTC Desire 828 Dual Sim

The HTC Desire 828 Dual SIM is housed within a stylish, elegant body and boasts a clean yet striking finish. Powerful performance is provided through a 1.5 GHz Octa-Core processor, ensuring the HTC Desire 828 Dual SIM always delivers a smooth and seamless experience, whether you’re showing off your latest videos, playing your favourite game, or listening to music through the crisp HTC BoomSound speakers with Dolby Audio. The combination of high-quality audio with a vibrant 13.97 cms (5.5”) High Definition screen makes the Desire 828 Dual SIM perfect for catching up on the latest hit shows or streaming the next big viral video. Inspired by modern sports car design, the HTC Desire 828 dual sim’s 7.9 mm-thin body is accented by streamlined, racing stripe edges, and making the phone appear sleeker and thinner. The attention to detail extends to every part of the phone, right to the precision-drilled speaker holes.

The phone comes with 4G connectivity for faster web surfing and streaming purposes and runs on Android based HTC Sense which is claimed to be created for self expression, letting user adapt and change your interface whenever user likes -easy, quick and emotive.

The HTC Desire 828 dual sim features an advanced Optical Image Stabilisation technology, which detects hand movements within 0.125 milliseconds, and compensates by adjusting the lens in real time. The ƒ2.0 front camera with its wider 26.8 mm lens lets you capture more scenery, or friends, in your selfies. There is no better way to express yourself than through imagery and the HTC Desire 828 Dual SIM’s 13MP main camera lets you capture your memories in striking quality. This is supported by an ultrapixel front camera, so you are always equipped for the perfect snap, whether it’s a close-up selfie or distant landscape shot. Both cameras also offer the ability to capture high-quality 1080p video. With 32GB internal storage, 3GB external storage with a MicroSD slot which supports up to 2TB of additional storage, every single moment you capture can be saved and shared without a worry.

The HTC Desire 828 Dual SIM comes in Dark Gray and Pearl White colours at INR 19,990 at all major retailers across the country.

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HTC clears the air regarding HTC 10 launch in India, will launch 'soon' says President South Asia

So finally we have official word that much awaited HTC 10 will be launched in India. Earlier in a global launch event on April 12, the Taiwanese handset maker had put curtains off the device which is the next flagship from the brand. Ambiguity prevailed when the same day  Lifestyle variant running on Snapdragon 652 coupled with 3GB RAM was listed on Company's India website the same day.

Though there is no confirmed date out yet, but this is what Mr. Faisal Siddiqui , President South Asia had to say, "We are pleased to announce that global flagship HTC 10 is coming soon to India. Stay tuned for the announcement and the availability date".

HTC 10

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Well we don't have a date but fans can celebrate as the beast from HTC is bound to enter Indian market very soon. For those who are not aware HTC 10 will come in a metal body with elegant chamfered design, It comes with superb 24-bit Hi-Res sound. The world's first Optical Image Stabilization in both front and rear cameras. The rear camera is a 12 million Ultra Pixels and faster laser autofocus and dual LED flash support . On the software front the phone runs on Sense 7 UI based on Android Marshmallow. The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.

The phone comes with a finger print sensor, 5.2 inch QuadHD super LCD 5 display with resolution of 2560x1440 pixels resolution. The phone runs on Qualcomm's new Snapdragon 820 processor with 4 GB RAM and 32 GB/64 GB internal memory, if that's not enough one can expand it upto a whopping 2 TB via microSD card. 

The phone also comes with Quick Charge support, however availability of Rapid charger with phone depends on market geography for India it is not confirmed yet. The phone also comes with a USB Type-C port for charging and data share.

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HTC Desire 626 Dual SIM price slashed by INR 1000 just few days after launch

If you are HTC fan and desire to purchase one the latest launched device from the company, then we have a good for you. HTC has slashed down prices of its two products by INR 1000 which includes recently launched HTC Desire 626 Dual Sim. The other phone to receive price cut is HTC Desire 728 Dual SIM.

HTC Desire 626 Dual SIM

HTC Desire 626 Dual SIM was launched last Friday originally priced at Rs 14,990/- , but the device will be available for Rs 13,990/- now said the press release shared by the company.

The phone comes with a 5 inch display with resolution of 720 pixels by 1280 pixels, under the hood device comes with 1.7 GHz Octa-Core Mediatek MT6752 processor coupled with 2 GB of RAM, on memory front the device packs in 16 GB of internal memory which can be further expanded upto 32 GB via micro SD card. For camera the phone comes with a 13 MP shooter on the rear and 5 MP camera on front for selfie lovers.

The device is fuelled by a 2000 mAh non removable battery, and weighs 140 grams. HTC Desire 626 Dual SIM runs on Android topped with HTC Sense UI. As the name suggests the device supports dual SIM (GSM+GSM) both Nano SIM slots. For connectivity device comes with Wi-Fi, Bluetooth, GPS, NFC, FM , 3G, 4G. Talking about sensors the phone houses proximity, Ambient light, Accelerometer and Gyroscope sensors.

Though the device costs less than its original price but still the under 15K segment remains crowded and competitive and devices like Coolpad Note 3 or Le 1S are real challenge against such phone models.

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First smartphone with full HD display .. coming soon in India : HTC Butterfly

It seems like Nokia, is going to see more tough times ahead as HTC is all set to release its HTC J Butterfly worldwide to run on GSM networks as HTC Butterfly while HTC J Butterfly is already a success in Japan. This will surely affect Nokia's Lumia 920 sales.

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