Pre-festive iFFALCON sale on Flipkart: Purchase 4K QLED, UHD, and Android TV at exciting prices

Marking the commencement of upcoming festivities, iFFALCON from the house of TCL has announced a blowout sale on premium-grade 4K QLED H71, 4K UHD K71, 4K Android K61, 2K FHD F2A, 4K QLED H72 and 4K UHD K72. This super exciting sale will be held between September 12^th to 16^th only on Flipkart. This festival season, play video games with cousins, watch sports with friends and family or simply spend a long weekend watching masala Bollywood movies only on the ingenious iFFALCON televisions. Integrated with advanced TV technologies like Quantum Dot, Dolby Vision & Atmos, Micro Dimming coupled with Hands-free Voice Control, consumers are in for a highly immersive TV-viewing experience.

 

On this occasion, a Mike Chen, General Manager, TCL India & iFFALCON 

said, “Once again, we are pleased to announce our latest mega-sale event in collaboration with Flipkart. Our primary goal is to ensure even the most grandeur television sets can be offered at cost-effective prices so that consumers buy these bundles of joy without burning a hole in their pockets. Our best-in-class TV sets are embedded with the latest TV technology and aesthetic designs, making them excellent deals for watching sports telecasts, action-packed drama series or movies and playing fast-paced games. At iFFALCON, our drive has always been to offer state-of-the-art machinery at affordable prices and we strive to continue doing the same.”

 

Here we have curated a brief about the aforementioned TV models available during the pre-festive sale:

 

4K QLED H71

 

As one of the new-found additions in the long list of iFFALCON smart TVs, 4K QLED H71 comes with the same panache but elevated features. Integrated with advanced technological attributes like Quantum Dot and Dolby Vision and Atmos, the TV display can offer a photo-realistic visual experience at home. Furthermore, with hands-free voice controlling features, users can flip through the channels through straightforward voice commands while exercising, chopping vegetables, or doing similar chores.

 

Available in 55-inch and 65-inch, the TV models are priced at INR 47,999 and INR 84,999, respectively.

 

4K UHD K71

 

Powered by Android 9.0, 4K UHD K71 supports elite video format to offer a naturalistic TV viewing experience. This top-notch visual quality makes even the simplest of scenes almost three-dimensional. Additionally, the TV comes with AI-IN for screen mirroring, smart home interconnectivity, and seamless navigation. Moreover, with hands-free voice control, the device enables consumers to give voice commands. Consumers can continue with their daily routine and still give explicit instructions without physically handling the remote.

 

Available in 43-inch and 55-inch, the TVs can be purchased at just INR 29,999 and INR 36,999, respectively.

 

4K Android K61

 

Supporting HDR format, 4K Android K61 is a perfect example of value for money devices. Integrated with Micro Dimming Technology, the TV offers a superior and de facto visual experience. Additionally, the TV’s also have a 4K upscaling feature that converts FHD and 2K content into 4K resolution, thereby making the overall quality sharper and extra precise than its contemporaries in the TV market. 

 

Available in 43-inch, 50-inch, and 55-inch, consumers can get these models at INR 27,999, INR 33,999, and INR 35,999, respectively.

 

2K FHD F2A

 

2K FHD F2A comes with an HD display support, IPQ Engine, and a specially curated sports mode for providing a comfortable, enhanced, and life-like visual experience without any bumps. Consumers interested in live-action movies, fast-paced sports telecasts, and cat-and-mouse video gamings will find 2K FHD F2A especially suitable. In addition, with Dolby Audio and a smart volume feature, the device offers theatre-like sound output with a smooth base. Enhancing even the slightest sound and video output, the many features of this device enrich the overall TV viewing experience.

 

Available in 32-inch, 40-inch, and 43-inch, the TVs are available at INR 14,999, INR 22,999, and INR 24,999, respectively.

4K UHD K72

 

iFFALCON K72 will revolutionize the TV viewing experience of the users by adding more comfort to their lifestyle. The K72 also sports a user-friendly smart interface that will offer cutting edge intelligent functions. He also claimed that the iFFALCON K72 would be the country’s first TV that will be powered by the latest Android version. This flagship model from iFFALCON, with video call enabled technology aims to provide more comfort and flexibility to the user. Available in 43-inch and 55-inch, the TV models are priced at INR 29,999 and INR 43,999 respectively.

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LG ELECTRONICS INTRODUCES GANESH CHATURTHI SPECIAL LIMITED EDITION TONEFREE EARBUDS

 LG Electronics, India’s leading consumer electronics brand has introduced a limited edition of the LG ToneFree earbuds to celebrate the occasion of Ganesh Chaturthi. These special earbuds come with a free Ganesha printed case worth Rs. 1499, alongside a beautiful case that comes in silver and green color options. Consumers can avail these limited-edition earbuds under LG’s 'Sounds Divine' offer.

LG TONEFREE earbuds are the most advanced wireless earbuds from LG Electronics.  The LG TONEFREE are India’s first 99.9% bacteria free earbuds, that eliminates bacteria while charging. The three models, HBS-FN7, HBS-FN6 and HBS-FN5U are equipped with a unique and innovative UVnano charging cradle with ultraviolet light that sanitizes the earbuds, making the listener feel fresh and jam throughout the day.

The case comes with LED lighting on the top, making it easy to monitor charging level and UVnano status. Housing a plethora of features such as – Active Noise Cancellation (ANC), Meridian-tuned premium sound, sleek and ergonomic design, amongst others, the latest models deliver the ultimate and most enhanced listening and personal audio experience for users.

Additionally, the new LG TONEFREE come equipped with a convenient new feature for consumers to easily locate their earbuds - “Find my Earbuds”. With this new feature consumers can easily locate their missing earbuds by using the TONEFREE app, with a beep sound when one presses play in the Find My Earbuds page. Thus, indicating the last GPS location of the earbuds.

Some other notable features of the earbuds are as follows:

• The LG TONEFREE range feature technology from Meridian Audio, the renowned British audio technology company and LG’s trusted partner in delivering superior sound. Accessible through the LG TONEFREE app available for both Android and iOS devices, Meridian’s EQ sound settings provide an elevated listening experience via four customized presets to suit the listener’s musical taste.
• LG TONEFREE HBS-FN5U features the Meridian's Headphone Spatial Processing (HSP) which overcomes the challenges of headphone listening such as their compact size and lack of 'crosstalk' between the left and right channels. HSP not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers, but it also delivers vocals with pristine clarity. Thus, providing a fresh listening experience helping you forget you are wearing earbuds.
• The LG TONEFREE FN7 comes with Active Noise Cancellation (ANC), specially engineered to reduce high-frequency noise encountered daily. With specialized ANC activated, environmental noises are now almost completely neutralized, making every note and voice sound clearer, more natural, without losing the details from turning up the volume to maximum.
• Minimal yet unique, the LG TONEFREE FN7, FN6 and FN5-U cradle comes with a compact design that fits easily into the palm, and two-color options; Stylish Black and Modern White, chic enough to fit any aesthetic.
• LG TONEFREE earbuds have an ergonomic design, engineered to fit comfortably in the ears with head-centered weight distribution that helps them stay snug and secure along with a flexible, medical-grade ear gels that conform to the ear shape.
• The earbuds are IPX4-rated for sweat and rain, making them completely water resistant.
• Offering fast and wireless charging, the HBS-FN7 comes with a 21-hour long battery life with up to 7 hours of playback and an extra 14 hours in the cradle — all from one charge, while the HBS-FN6 comes with an 18-hour long battery life with up to 6 hours of playback.  The FN5-U earbuds last a total of 18 hours of battery life. One can enjoy up to 6 hours of playback in the earbuds and an extra 12 hours in the cradle, with one charge.

 

Consumers can purchase the FN5-U model at Rs 11,990, FN6 at 24,990 with the topmost FN7 at Rs. 29,990. The entire range of TONEFREE is now available on LG's online store, Ecommerce retailers and retail stores across India. LG is also offering cashback of up to Rs. 2,000 with selected credit card payments.

Key Specifications: 

 

HBS-FN7

Earbud Size	16.2 x 32.7 x 26.8 mm
Charging Case Size	54.5 x 54.5 x 27.5 mm
Active Noise Cancelling	Yes
UVnano	Yes (with UVnano Indicator)
Product Battery Capacity	55 mAh x 2
Charging Case Battery Capacity	390 mAh
Meridian Sound Effect & EQ	Yes
Preset & Customized EQ(Immersive, Natural, Bass, Treble)	Yes
Fast Charging Time	5 minutes for 1 hour of play
Battery Life – Play	7 hours (ANC off), 5 hours (ANC on)
Battery Life – Earbuds + Case	21 hours (ANC off), 15 hours (ANC on)
Connectivity	Bluetooth 5.1 (Single Device Connection)
Speaker	2 Layered Dynamic
Microphones	2 Outer, 1 Inner
Touch	Yes
Voice command (Google assistant, Siri)	Yes
Wireless Charging	Yes
Water/ Splash proof	IPX4
Compatibility	Android / iOS
Colors	Stylish Black / Modern White

 

HBS-FN6

Earbud Size	16.1 x 32.77 x 25.0 mm
Charging Case Size	54.6 x 54.6 x 27.5 mm
Battery Capacity	Earbuds: 55mAh x 2/ Case: 390mAh
Fast Charging Time	5 minutes for 1 hour of play
Battery Life - Play	Talk: 5 hours/ Play: 6 hours
Battery Life – Earbuds + Case	18 hours
Connectivity	Bluetooth 5.0 (Single Device Connection)
Speaker	2 Layered Dynamic
Microphones	2 Outer
Compatibility	Android / iOS
Bluetooth Audio Codec	SBC / AAC
Colors	Stylish Black / Modern White

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TCL to Offer Exciting Deals and Discounts on Smart TVs during the TCL TV Days Sale on Amazon

 TCL has announced the dates for TCL TV Days. This much-awaited sale brings along exciting offers, discounts and exclusive deals on a wide range of TCL TVs including Mini LED, 4K QLED and smart TV. Starting from September 10 till September 13, users can avail a plethora of jaw dropping deals on Amazon. Featuring the latest technology and top line specs the TCL Mini LED and TCL 4K QLED TVs will be available at the best price. Offering a delightful shopping experience to the customers during, additional bank offers and exchange offers would also be available for the customers. During the TCL TV Days the company is also running exciting deals and discounts on its range of premium televisions. The global leader of consumer electronics has announced up to 60% off on the newly launched Mini LED along with other 4K QLED TVs and smart TVs.

TCL TVs are designed to offer comfortable and entertaining life to the users. Featuring latest technology like the Mini LED, AiPQEnginge, AIxIoT, MEMC, Dolby ATMOS, Dolby Vision IQ and more TCL’s range of smart TVs will certainly revamp your home entertainment system. “The recent years have seen a rise in the demand for bigger screen TVs both in the big and the small cities as well. Consumers are continuously demanding for bigger screen TVs that offer cinematic experience at home to upscale their home entertainment system. The TCL TV Days sale is aimed at providing the customers a chance to buy the latest smart TVs at the best price,” said Mike Chen, General Manager, TCL India. “Consumers wishing to change their home entertainment system and looking forward to enjoying their favourite content on big screen will be happy by the TCL TV Days. We are confident that our latest offerings will meet their expectations and will also elevate their lifestyle,” he said.

C825 Mini LED

India’s first-ever Mini LED TV, the TCL C825 aims to provide the customers a TV viewing experience like never before. The Dolby Vision IQ together with the Dolby ATMOS offers a cinematic experience at home. The TV also sports some of the latest technological features like Hands-Free Voice Control and Gesture Control that offer seamless control to the users. The presence of Smart AI and latest OS gives more power to the device. Available in 65-inch and 55-inch the Mini LEDs are priced at INR 1,47,999 and 1,05,999 respectively.

C815 4K QLED

With Quantum Dot technology and Dolby Vision the TCL C815 along with offering a flawless viewing also ensures that the users enjoy an immersive listening experience as well all thanks to the presence of Dolby ATMOS and Onkyo speakers. The elegantly designed metallic casing goes well along with all kinds of interiors. Priced at INR 66,999 and INR 89,999 the TV is available in 55-inch and 65-inch respectively.

C725 4K UHD QLED

Known to offer the best in class display and sound the TCL C725 comes with in-built smart features. This intelligently designed TV focuses on offering more connectivity and comfortable living to the users. With the far-field voice control, you can now access and control your TV without using the remote. While the game master allows you to enjoy a gaming experience like never before. Available in 50-inch, 55-inch and 65-inch the TVs are priced at INR 62,999, INR 72,999 and 97,999 respectively.

C715 4K QLED

Featuring the latest technological innovations like the Quantum Dot, Dolby Vision, HDR10, and IPQ Engine the device promises an exceptional TV viewing experience. Supported by Dolby ATMOS the TV also offers DTS Smart Audio Processing for a listening experience like never before. Available in 50-inch, 55-inch and 65-inch the TVs are priced at INR 46,999, INR 52,999 and 92,999 respectively.  

P725 4K LED

Powered by TCL Smart AI the P725 comes with a magic camera to give you cutting edge intelligent functions and a range of entertainment experiences. The viewers also get to enjoy super smooth visuals through MEMC. The TV is built for more interactive functionality and better entertainment. Priced at INR 87,999 the TV is available in 65-inch screen size.

P715 AI-Enabled 4K LED

Coming with an A+ grade panel and micro dimming the device offers the finest picture quality. The Dolby Audio offers a unique and amplified listening experience. The TCL P715 also has smart connectivity, allowing you to control your TV in smarter ways. Available in 43-inch, 50-inch and 55-inch and 65-inch, the TVs are priced at INR 31,999, INR 34,999, INR 41,999 and INR 63,999 respectively.

P615 4K LED

The TCL P615 produces excellent details and offers an immersive TV viewing experience. The combination of 4K upscaling and micro dimming enhances. The Dolby audio delivers crisp, strong sound. The TV also has an integrated Google Assistant. Available in 43-inch, 50-inch, 55-inch and 65-inch the devices are priced at INR 29,999, INR 33,999, INR 39,999 and INR 57,999 respectively.

P30FS

With the help of the A+ grade panel, HDR 10 and micro dimming the TCL P30FS ensures to uplift the TV viewing experience. As far as the audio system is concerned the TV features built-in stereo box speakers and Dolby Audio that optimizes the sound quality. The voice remote makes your life easier by allowing you to control the TV through voice commands. Available in 43-inch the TV is priced at INR 27,499.

P30S HD Ready

The elegant and powerful P30S smart Android TV delivers immersive pictures, thrilling acoustics, and a diverse selection of entertainment options. This home entertainment device features a slim design to enhance your décor, a stereo surrounds sound box speaker for dynamic sound, and a Chromecast built-in to cast content from your smart devices. Available in 32-inch the TV is priced at INR 15,499.

FHD S6500FS

The TCL S6500FS along with offering the best in class TV viewing experience also comes with a host of connectivity features to ensure you can expand the horizons of your entertainment. Supporting internet browsing the television also allows you to experience the online world on a huge screen and keeps you connected at all times. All this coupled with a sleek design blends right in with your home décor. Available in 40-inch and 43-inch the TV is priced at INR 22,999 and INR 27,499 respectively.

S6500S

Featuring ample connectivity features the TV also provides a completely immersive viewing experience and ensures you the best entertainment experience as well. The TV also sports internet connectivity which allows you to browse and watch your favourite program without any glitch. Available in 32-inch the TV is priced at INR 15,499.

S65A HD Ready LED

The HDR feature on the TCL S65A Android TV optimizes picture contrast, image details, and adds colours to the images, enhancing your viewing experience. The use of a special algorithm automatically alters the illumination of this smart TV to augment the brightness of on-screen objects. This allows you to create graphics with a larger range of brightness and finer details. Available in 32-inch the TV is priced at INR 16,499.

The TCL TV Days is the time when you can upgrade your home entertainment system with the latest televisions from TCL without worrying much about burning a hole in your pocket. The exciting bank offers that are available during the sale period are an added advantage.

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Flipkart introduces ‘Back to College’ program to offer an enhanced learning experience to students

 Flipkart, India’s homegrown e-commerce marketplace, has introduced a Back to College program to facilitate the educational needs of millions of students as they begin their classes virtually this year. Under the program construct, Flipkart is making available a wide selection of computing devices and bundled education content through tie-ups with leading edtech players including Edukemy and Simplilearn. As part of the initiative, over 400 courses across coding, AI and competitive entrance examinations will be available to students among a plethora of learning choices. This initiative aims at enhancing the learning potential of students as digital learning takes precedence.

As students prepare to move into a new academic year, the “online learning” scenario, triggered by the Covid-19 pandemic, continues to lead them to upgrade their education essentials with the best computing devices to make their learning process more intuitive and impactful. As part of the nearly 3-month initiative which started in June, Flipkart has curated a special page on the platform to help students select the right computing and electronic items such as laptops, tablets, printers, audio devices and IT peripherals along with online learning materials depending on one’s primary use case. As part of the campaign, students looking for laptops and tablets will receive options post purchase to pick relevant courses from the edtech partners in an affordable manner.

Students can now get learning modules from leading edtech companies along with their purchase of laptops and tablets during the 3-month long campaign

Rakesh Krishnan, Senior Director, Electronics at Flipkart, said, “As students get ready for the new academic year and are now better acquainted with virtual learning, we are closely working with our brand partners to bring the best-in-class computing products, combined with courses and content to enhance their learning experience. With nearly 40-45% of the demand for electronics coming from the student community and the significant rise in the adoption of online learning since last year, the industry is now shaping its offerings to cater to this fast-growing customer segment and bring various interventions. Through our “Back to College” program, students will benefit from the wide variety of courses offered by partners along with a large selection of computing devices available on Flipkart that will cater to their diverse needs and support them in choosing the best learning materials available.”

In the past year, the demand for computing devices including laptops and tablets has grown multifold, as students switched to learning from home on the back of the pandemic. Interestingly, while school students prefer to purchase budget laptops, college students are looking for premium options to undertake complex tasks which require high processing power.

At the same time, online education offerings for classes 1 to 12 are projected to increase 6.3X by 2022 from the base of 2019," according to an industry report*. It added that the post K-12 market is expected to grow 3.7X to touch $1.8 billion.

Flipkart’s customer insights also corroborated a growing demand for online learning materials among the customers of computing devices. Earlier in April, Flipkart partnered with Codingal, Avishkaar, Prograd and Vendantu to offer online courses for school students and witnessed good traction among customers. 

To better cater to the students’ needs, Flipkart also introduced its Student Loyalty Program with wide-ranging benefits. Students will have to sign up on the electronics page on the Flipkart app using their student identification card and after verification, they will be eligible for 3 months of Flipkart Plus membership along with a host of other benefits on the purchase of electronics, gadgets and backpacks.

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Amazon Launches Fire TV Cube in India– The Fastest and Most Powerful Fire TV Device Ever With Hands-Free Alexa Voice Control

Amazon today announced the all-new Fire TV Cube, the hands-free, Alexa-enabled Fire TV experience, and the fastest and most powerful Fire TV ever at INR 12,999 in India. The all-new streaming media player features far-field voice control built into the device. This signature Fire TV device combines the capabilities of Amazon’s best-selling line of Fire TV streaming media players with the Alexa features. With Fire TV Cube, customers can voice control their entertainment system including compatible TV, Set Top Box, Smart Home devices, A/V receivers, etc.

“We are excited to introduce Fire TV Cube – our fastest and most powerful Fire TV device, developed after gathering a wealth of feedback about how customers use voice in the living room. We have combined the far field voice technology of Echo devices with the much loved Fire TV user experience so that customers can use the convenience of Alexa to control their entertainment. With its excellent picture quality and immersive sound experience, Fire TV Cube aims to deliver theater like experience at home.’’ said Parag Gupta, Head of Amazon Devices, India.

With Fire TV Cube, you can watch your favorites from Prime Video, Netflix, YouTube, Disney+ Hotstar, Zee5, SonyLiv, Voot, and others. Plus, tune to live TV channels with cable or set-top box providers. Fire TV Cube gives you access to tens of thousands of channels, apps, and Alexa skills. The vast Fire TV catalog combined with powerful voice control makes it easier than ever to enjoy TV. Simply say, “Alexa, open Netflix” or “Alexa, find music videos on YouTube” or “Alexa, watch Pokemon on Voot Kids”.

The Fastest, Most Powerful Fire TV Ever

Featuring an ultra-powerful hexa-core processor, the all-new Fire TV Cube delivers a fast, fluid experience, with instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second. You will enjoy the brilliant color of Dolby Vision and HDR, and HDR 10+, as well as the audio clarity of Dolby Atmos on the all-new Fire TV Cube.

Easy Control of All Your Entertainment

Hands-free voice control means convenience. The all-new Fire TV Cube features cutting edge far-field voice recognition with eight microphones and advanced beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV. When combined with the powerful new processor, you can easily search and navigate content using just your voice, whether it’s through your cable or set-top boxes; streaming apps like Prime Video, YouTube, Netflix, Disney+ Hotstar, Zee5, SonyLiv and more. From across the room, just say, “Alexa, switch on the TV” or “Alexa, watch Mirzapur ” and Alexa will respond to your request.

Fire TV Cube uses multi-directional infrared technology, cloud-based protocols, and HDMI CEC, that when combined with Alexa, lets you control your compatible TV, sound bar, A/V receiver, cable, select set-top boxes, as well as other smart home devices. Fire TV Cube lets you dim the lights, check the weather, listen to the news, and more—even with the TV off with the built-in speaker.

Always Getting Smarter

The Alexa service is always getting smarter with new features, device control capabilities, and hands-free voice functionally currently supports enhanced in-app voice controls on Fire TV Cube, giving you more ways to use your voice while navigating through content.

Pricing and Availability

Fire TV Cube comes with an Ethernet adapter, Alexa Voice Remote, and IR extender cable and is available for customers in India at INR 12,999 starting today on Amazon.in and select Croma and Reliance outlets. To connect Fire TV Cube, customers can purchase an HDMI cable separately, which is available at no extra cost along with the device as an introductory offer. For more information visit www.amazon.in/firetvcube

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Air purifying ACs, convertible refrigerators in demand with rising mercury: Flipkart Insights

 With the temperatures soaring across the country, customers are increasingly seeking cooling appliances to create a comfortable environment at home. This has also led to the rise of various new age cooling appliances to cater to health and hygiene requirements of customers.

According to insights by Flipkart, the current heat wave has significantly increased the demand for cooling appliances which includes ACs, refrigerators, coolers and fans across the country with New Delhi, Bengaluru and Hyderabad emerging as the top cities with the highest demand. While ACs witnessed a rise of 4x in demand in March 2021, the rest of the categories saw 2.5x, 3x and 2x increase respectively. Interestingly, consumer preferences for these appliances have changed drastically with people continuing to stay indoors to fight the pandemic.

Increased focus on health and hygiene and cost savings have led to customers opting for appliances with anti-bacterial, air purification and energy-efficient features. While these functionalities existed even before, it is witnessing greater traction among customers with the growing focus on the air quality. A consumer survey conducted on the Flipkart app also confirmed this shift with a large number of surveyed customers preferring built-in air purifiers as one of the top functionalities in their ACs. This has led to more brands launching ACs with similar functionalities including Samsung, Haier, Whirlpool, Daikin, Bluestar, Voltas and Godrej who are expanding their selection of cooling appliances on Flipkart.

As far as refrigerators are concerned, there has been an increase in the demand for energy efficient and convertible variants offering higher storage refrigerators along with multi-functional features such as curd maker. As the usage of freezer is limited in India as compared with other parts of the world, convertible options are witnessing greater adoption which transforms the freezer section into a normal fridge. This apart, customers are seeking appliances with higher storage space as they continue to work and learn from home for a longer period of time. Furthermore, a higher percentage of customers are opting for replacement options while purchasing a refrigerator since the launch of product replacement construct on Flipkart. Also, there has been an almost 20% increase in the adoption of No Cost EMI in the past one year, highlighting the growing importance of affordability for customers. Through these constructs, Flipkart is able to help customers to upgrade their appliances in an affordable manner.

In addition to this, customers are also opting for energy efficient ACs and refrigerators to save on electricity bills and reduce cost of operations. While the former saw a jump of upto 40% in the demand for 5 star high capacity, high energy efficient AC's, refrigerators adoption too reflected a similar trend.

Interestingly, the above mentioned trends are not only concentrated in metros but smaller cities and tier 2 and 3 cities are also contributing to this growth. This clearly indicates a change in sentiment and buying preference in the smaller towns.

Hari G. Kumar, Vice President – Large Appliances, Flipkart, said, “The COVID-19 pandemic has drastically transformed the priorities for customers who are now looking for appliances with air purification, expandable storage and energy efficiency functionalities. This is indicative of maturing of the cooling appliances market in India which is expected to witness significant growth this year. As a homegrown e-commerce marketplace with a nuanced understanding of customers evolving needs, we will continue to collaborate with leading brands and sellers partners to bring the best products to the millions of Indians customers at their doorsteps, no matter how far they are."

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Realme partners with Reliance digital for exclusive offline sales

OPPO's sub brand Realme has entered into exclusive partnership with Reliance digital for offline sales of their products. Earlier the brand was available only on online platforms hence the company said that this is a part of the brand’s commitment towards ‘Realme for every India’, bringing products packed with power and style closer to the consumers.

In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across 600 Reliance Digital & My Jio stores starting from this Diwali for the customers.

Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as young brand is committed to delivering a differentiated experience to our customers with our products that deliver power and style. With this partnership with Reliance stores, we are proud to have more locations to deliver this experience and welcome customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’”.

 “Through this partnership, we want to cater to the audience who does not have an access to the online platform and who want to compare and understand before making any decisions”, he added.

Speaking on this development, Brain Bade, CEO - Reliance Digital said, “We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”

Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers. Realme will focus on providing seamless service, maintaining the ‘Power and Style’ standard through associating with selected partners who can provide powerful service and stylized experience. Starting from January 2019, Realme will be expanding its footprints to top 10 cities to look for exclusive distribution partners.

Since its launch in May 2018, Realme products have been receiving immense popularity topping the charts. Recently the young brand created a milestone by selling 2 million units during the Big Billion Day and Festive Dhamaka sale on Flipkart. Furthermore, according to a worldwide report by Strategy Analytics, Realme has been ranked as the top leader in consumer satisfaction.

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Sneak peek into Wave 2 of Amazon.in Great Indian Festival

Amazon.in today announced the return of its biggest festive celebration 'Great Indian Festival'. Wave 2 of the 'Great Indian Festival' will start tonight at 12 AM and end on 11:59 PM on 28th October.

Amazon Great Indian Festival - Deals Preview

Smartphones

·         Up to 50% off on mobile phones, get additional cashbacks, exchange offers, No Cost EMI, Free screen protection worth up to INR 30,000 and Guaranteed Exchange Price offers on select models

·         Top offers from Xiaomi, Apple, Samsung, OnePlus, Realme, Vivo, Motorola, Honor, Huawei, 10.or and more

·         Pre-book the Amazon Exclusive OnePlus 6T for INR 1,000 to get free gifts worth INR 2,000 including free OnePlus Type-C Bullets Earphones

·         Launch of Amazon Exclusive Honor 8X at a special price of INR 14,999 with exciting launch offers; Honor Play with Kirin 970 AI Flagship processor for just INR 17,999

·         Redmi Y2 64GB with 16MP AI Selfie camera (successor to India’s best-selling Selfie Smartphone -  Canalys estimates, Smartphone Analysis, July 2018.) for INR13499 10,999 with additional INR 500 as APay cashback on prepaid orders, 6 months No Cost EMI and Free screen protection

·         Mi A2 with 12 + 20 MP Dual rear camera for INR 17499 14,999 with 6 month No Cost EMI, Free screen protection and Assured Buyback

·         Redmi 6 Pro (Xiaomi’s first Redmi device with a 19:9 Notch Display) starting INR 10,999 with extra INR 1,000 off on exchange, 6 month No Cost EMI and Free screen protection

·         Redmi 6A at INR 5,999 (Successor to India’s No.1 selling Smartphone - IDC Quarterly Smartphone tracker 2018Q2) with free screen protection - on flash sale everyday at 12 noon

·         Realme 1, the most affordable 6GB smartphone, at INR 10,490 with No Cost EMI and Free Screen Replacement worth INR 4,000.

·         Samsung Mobiles - up to INR 19,000 off + extra off on exchange + NCE + free screen protection

Large Appliances

·         Free 1 year Extended Warranty on all refrigerators and washing machines

·         Front Loading washing machines starting INR 13,799. No Cost EMI starting INR 1,150 per month

·         Side-by-Side refrigerators starting INR 39,990. No Cost EMI and Exchange available

·         Fully Automatic Washing Machines starting INR 8990| No Cost EMI starting INR 500 per month

·         Split and Window Air Conditioners starting INR 16,990| No Cost EMI starting INR 1,150 per month

·         Flash Sales on BPL 690 L Side By Side Refrigerator for INR 49,990

·         Kitchen chimneys from INR 4,490 | No Cost EMI from INR 650

·         Dishwashers starting INR 24,990 | No Cost EMI from INR 2,100 | IFB, Bosch, LG, Whirlpool, Siemens

TVs

·         Amazon exclusive MI (32 inch) Android Smart TV now on open sale starting midnight

·         Mi (49 inch) Android Smart TV flash sale at 11 am on 24^th October, limited stocks only.

Consumer Electronics

·         Boat Bassheads 225 headphones at INR 999 Rs.499

·         Fujifilm Instax Mini cameras - Starting 5,530 INR 3,000 | No Cost EMI starting INR 1,000 per month

·         Laptops from HP, Lenovo, Asus with Windows starting from INR 16990. With no cost EMI from INR 999/month and up to INR 16,500 off on exchange

·         Printers up to 50% off & No cost EMI starting INR 583/month 

·         Min 50% off on Memory Cards from Sandisk, Samsung and Strontium

Home & Kitchen

·         Up to 80% off: small appliances for Home & kitchen; Irons starting at INR 299, Mixer grinders starting at INR 999

·         Up to 80% off Home furnishing & décor | Top offers - Cotton double bedsheets at flat INR 299; Bombay dyeing double bedsheets starting INR 399

·         Cookware & dining offers on top brands starting at INR 99; Gas stoves starting at INR 999

·         Up to 70% off: Furniture; Top offers on Sofas, Beds, Mattresses & more | No Cost EMI starting at INR 349

·         Home cleaning supplies starting at INR 89; Spin mops starting at INR 469

·         Power tools starting at INR 799; Save up to INR 2,500 on Bosch tool kits

Amazon Fashion

·         Up to 90% off on Amazon Fashion; Extra 15% cashback on all Amazon Fashion prepaid orders.

·         Flat 70% off on 3 lakh+ styles; Over 5,000 deals on top brands

·         40 - 60% off on Vero Moda, Pepe Jeans, American Tourister, Red Tape, Crocs, United Colors of Benetton, Gap, Biba, Levis, Adidas, Reebok, New balance and more

Daily Essentials

·         20% - 60% off on Daily Essentials

·         20 - 60% off on Household Essentials

·         Up to 40% off on Groceries

·         Up to 45% off on Chocolates and Dry Fruits

·         Up to 50% off on Pet Supplies

Toys & Baby

·         Up to 60% off on Remote controlled Cars

·         Min. 30% off on Lego

·         Min. 20% off on Outdoor Toys

·         Up to 50% off on Diapers

·         Up to 40% off on Baby Bath & Skincare

·         Up to 50% off on Baby Gear & Nursery

Beauty & Personal Care

·         Up to 50% off on Men’s Grooming

·         Up to 65% off on Makeup and Accessories

·         Up to 60% off on Perfumes

·         Buy Luxury Beauty worth INR 6,000 and above and get a 1g 22k gold coin complimentary

·         Flat 50% off on Top Shampoo brands

·         Up to 60% off on Personal Grooming Appliances

·         Up to 60% off on Philips Grooming Devices

Sports nutrition and health care

·         30% - 50% off Sports Nutrition

·         Up to 80% off on Healthcare Devices

Sports & Fitness

·         Minimum 40% off: Treadmills & Exercise Bikes

·         Up to 60% off: Home Gyms & Fitness Accessories

Car & bike accessories

·         Minimum 25% off on Helmets

·         15% - 50% off on Engine oil, Vehicle cleaning & Tyres

Amazon Devices

·         All New Echo Dot 3^rd Gen at INR 2,999. Echo Dot 2^nd Gen at INR 2,449 (until stocks last).

·         All New Echo Plus 2nd Gen at INR 11,999.

·         Amazon Echo at INR 6,999.

·         Offers up to INR 4,000 on other Echo devices.

·         Offers up to INR 1,000 on Fire TV Stick.

·         Offers up to INR 3,000 on Kindle devices.

Kindle Content

·         Get one year of Kindle Unlimited at INR 2388 1,499.

·         Kindle eBook bestsellers starting at INR 19.

Alexa Built-in devices

·         Up to 70% off on Alexa Built-in devices.

·         Take Alexa wherever you go! Up to 50% off on “Alexa on the go” devices.

·         Up to 70% off on Alexa Built-in speakers starting INR 1,499/-.

Special offers

·         Unlock Amazon Pay offers of up to INR 2,000 back on select Amazon Pay partner merchants like Swiggy, MakeMyTrip, Freshmenu & Eazydiner by shopping on the Amazon shopping app & paying through any online payment method

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