[Infographic]: Selfie Usage pattern amongst the Indian consumers

In past few years the word selfie has transformed from a jargon for taking one's own photo in early 2005 to becoming one of the "Top 10 buzzwords" of year 2012. In 2013 selfie went on to become the "word of the year" by the Oxford English dictionary. At the time of writing of this post #Selfie had more than 293 million search results. All these facts and data indicates how popular Selfie is in today's  world for social media users. It's no surprise that smartphone companies have focused themselves on front camera more than ever. OPPO is one such company with a proven track record of producing one of the finest quality selfie focused /camera centric smartphones in market. In its continued effort to listen voice of customers and understand the usage pattern amongst Indian consumers, OPPO recently conducted a survey with the leading market research company Nielsen, on The Selfie Usage Patterns amongst the Indian consumers, to deep dive into the unique patterns, characteristics, challenges and their definition of a ‘perfect selfie’ .

An infographic is compiled based upon the research done by Nielsen for OPPO India. All findings are based on Online Research in Delhi, Chandigarh, Jaipur, Mumbai, Ahmedabad, Pune, Bangalore, Chennai, Cochin and Kolkata in February 2017 among 1001 consumers who purchased a smart phone after Year 2014 and took selfie at least once a week.

Below are some of the interesting facts extracted from above infographic.

 At an overall level, out of 10 pictures taken with mobiles, 6 are selfies.

 Out of 10 selfies taken, 6 are group selfies with two or more people

89% of consumers are more willing to take selfies when with family and friends!

96% of consumers take more than one selfie every time to get a perfect one

66% claim that the biggest issue they face while taking a selfie is the difficulty in fitting all people in one frame! This directly correlates to the fact that a wider angle camera is going to be the future of perfect group selfies – a feature that most Indian consumers are demanding in their smartphone cameras.