Micromax Dual 5 with dual 13 MP rear cameras and CC EAL 5+ security certified for Rs 24,999/-

Micromax had been away from the limelight from quite a long time, once there was a time when every month or even fortnight you will hear a new phone launched from Micromax there were lot of advertisements, sponsorship and other publicity.  While some predicted that Chinese competitors had got better of it, some other analysts were hopeful that Micromax will return with a bang in smartphone market. It seems that with the launch of Dual 5 the company has hit the right chord. We must say, that we have spent just a few minutes with the device but we are impressed with the end product, I believe you will also agree with us after getting to know about the device. So let's have a look at the price, specifications and features of the phone.

Micromax Dual 5

Well till yesterday there were lot of speculations about the device and we too joined the rumor mills to get and spread the information. However most of what we got was not true apart from the fact that the phone sports dual camera at back. 

Specifications, Price and Availability:

The Dual 5 runs on Qualcomm Snapdragon 652 Octa Core processor coupled with 4 GB RAM, 128 GB on board storage which can be further expanded upto 128 GB via MicroSD card. The phone sports a metallic body. The device comes with two 13 MP Sony IMX258 sensor one for Monochrome and another one for RGB (color) sensor both the cameras have f/1.8 aperture to capture more light. A color temperature sensor is used to combine the images captured from both the sensors to produce a high quality final product. While on the front as well the phone comes with same 13 MP camera with Sony IMX258 sensor and f/2 aperture. The front camera is also accompanied by a soft flash. The device runs on Android Marshmallow though.

The phone sports a 5.5 inch Full HD Super Amoled display with 2.5D curved Corning Gorilla glass protection. The Dual 5 is powered by 3200 mAh strong battery and supports Quick Charge 3.0 for faster charging. The device supports Dual SIM connectivity, 4G, VoLTE, BT 4.1 and Wi-Fi ac.  On sensors front the device comes with a Fast Finger print sensor, ALS, Gyroscope, IR Sensor and proximity sensor.  For charging and data transfer the device comes with USB Type-C port.

As mentioned earlier the phone is priced competitively at 24,990/- which is right between the recently launched Gionee A1 and OPPO F3 Plus. On paper the phone looks to have an upper edge and will compete with other devices in similar price range.

The Dual 5 will go on sale from 10th April, 2017. Registrations for the sale has opened from today itself at http://www.micromaxinfo.com

Features:

The most talked about feature of the phone is its beefed up security. The Dual 5 has a separate chip for safety and security, this chip is said to store all your credentials and other confidential data. The Dual 5 is EAL 5+ security certified device which makes it as secure as banking transaction devices or Military Grade security. The phone allows users to create a private profile to keep their private files, images and applications , different finger prints can be assigned to unlock phone into different profiles. The phone is also anti-theft device as its anti-theft safety switch feature allows one to block anyone from shutting down the phone if the SIM is tried to be removed which enables the tracking of the phone as well if the password is not entered within 60 minutes of the attempt the phone will self destroy the data and ensure that your confidential data is safe and secure.

Apart from security features, as the phone has dual camera setup it allows you to take photos with great details and depth and have modes like pro, pano, anti haze, HDR etc. The IR sensor allows the phone to be an universal remote. The phone will also come with a Micromax Care app pre-installed, the company has also announced 24 hour service promise along with 1 year replacement warranty.

The phone also sports an extra dedicated button on the left (power and volume rockers are on right side). This button can be customized to be used as a flash button, the camera shutter, Quick Photo, Clean App or Disable Virtual Key on screen.

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Micromax Set to launch its first Dual Camera smartphone Dual 5 tomorrow

We discussed in our earlier posts how Dual Camera is a so called tech revolution in smartphone industry that every other brand is launching atleast one of the product with dual camera setup to be in the game. Most recently OPPO launched OPPO F3 Plus with Dual Selfie camera and upped the ante, though a bit late but Micromax determined to catch up with the Chinese OEMs is all set to unveil its very own first smartphone with a dual Camera.

The Coundown has begun!

Micromax is teasing with the about the new device from quite some time and it is very clear that this device sports dual cameras.

This. Is. Just. The. Beginning. Get ready. pic.twitter.com/ab4826wpFs

— Micromax India (@Micromax_Mobile) March 17, 2017

Apart from the obvious dual camera setup not much details are disclosed by the company. However, few other details are derived from a leaked image on Chinese social media platform weibo. As per reports the Dual 5 will be powered by 1.5 GHz Octa core Mediatek MT6750T processor combined with 3 GB RAM. The phone is said to packed with a decent graphics processor and 32 GB memory on board. The phone sports a 5.5 inch HD  display.

The dual camera setup at rear includes a 13 MP and another 5 MP camera, while on the front as well it is said to be sporting a 5 MP camera. For the first time Micromax seems to have got the right software and hardware combination to come with a balanced product which can be concluded by the accounts of Nimish Dubey from TechPP and Bharat Nagpal from iGyaan.

Whatever may be the exact specifications but after a long time Micromax seems to have appeared with the right product in the market. However, the road is not easy as lately the homegrown brand has seen a fierce competition from its Chinese counterparts in last one year. As it is known, we are hoping that Micromax will price it aggressively in market. We are really excited for tomorrow's launch and if you are equally excited as we are, follow us on our social pages and get all the updates related to the product.

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Micromax launches its first range of Canvas Smart LED TVs, price starts from Rs 19,999

Micromax finally launched its first Smart LED TV range in Indian market, the announcement comes just few days after LeEco has launched its range of Smart TVs though Micromax has kept the prices at lower side than the later.

Targeting consumers in the urban centers, who are willing to upgrade to an integrated smarter home entertainment experience; the company is looking at capturing a market share of 12% in the television segment by FY 17 with the new launch. The Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.

Micromax Canvas Smart LED TV

The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.

With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8% to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens. The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before.  We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience.”

He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”

Micromax Canvas Smart LED TV Features

With the inbuilt Smart OS, the new television range not only provides seamless viewing experience but gives the consumers an intuitive and interactive television experience. With built-in wifi, consumers can access the internet, watch online videos and run applications. By using the M! Screen feature, users can multitask, customize, share data on a home network via DLNA by simply pairing their smartphone/tablet with the television.

Micromax Smartphone TVs can also be controlled wirelessly using Smartphones, Users can also cast their mobile screens to play Games and watch content on large screen for immersive experience. With the wireless smartphone control feature, the users can browse channels, media files or adjust the volume without having to get off their beds. The new range of television enables the users to enjoy the ease of using virtual mouse on their TV screen, with the handy track pad function. 

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YU Yunicorn with 4GB RAM, 32 GB ROM, Helio P10, Finger Print sensor launched for Rs 12,999/-

We all have been waiting for this device eagerly as it was teased a lot on social networks, a launch event was delayed due to Assembly Elections counting and few of the details had already leaked before the D-Day.

' '

"With YUNICORN, we are integrating a great hardware with meaningful innovations that directly address ever evolving consumer needs at an unmatchable price point"- Rahul Sharma

Rahul Sharma launches YU Yunicorn

The YU Yunicorn was launched today in an event held in Delhi, where tech media, bloggers and Fans were assembled to witness the launch. Rahul Sharma, Co-Founder Micromax as usual tool up the stage but shocked everyone with his first slide which read Rs 19,999/- . The presentation than had its own elements of hardware, software and services embedded in the device Operating System which is developed by Bangalore Team and named Android on Steroids (AOS) , however as expected there was some drama involved in revealing the actual price of the phone which is Rs12,999/- for first month and after that it will be available for a price tag of Rs 13,499/- . Registrations are open for the first sales which will happen on June 7, 2016 2 PM onward. On first day of sales SBI card holders will get additional cashback of 10% making effective price for that one day as 11,700/-. As the event promised we have also revealed the price first and now let's talk about the device. Yunicorn will be made available on offline channels as well along with the Online partner Flipkart.

YU Yunicorn runs on a Helio P10 octacore processor from MediaTek which is supported by 4GB of RAM well this combination alone makes any smartphone capable of handling heaviest of tasks smoothly, here in Yunicorn the company has worked very well on its version of Android which is based on Android Lollipop 5.1 and named "Android on Steroids". The custom OS is very close to stock Android and surprisingly free from Bloatware. However YU Televentures has done a great job in integrating services of their partners or acquired organisations very well into the Around YU 2.0 , with Around YU you can access to various shopping portals, book cab on Ola and Uber (you can compare the prices instantly), order food and lot more without even installing a single app on your smartphone. Well that's some innovation for me from the company which really solves the problem of unnecessarily keeping less used applications on the device all the time.

Yu Yunicorn

On Camera department, the phone comes with a 13 MP rear camera, and 5 MP front camera in our first impressions we found both the cameras to be responsive and rendering good quality images however the test was done in well lit conditions. The Full HD 5.5 inch display renders color perfectly and is more accurate then ever for a YU device. The smartphone also comes with a Finger print sensor on the front which is claimed to work in as fast as 0.2 seconds. On storage front the phone comes with 32 GB internal memory and can be further expanded by 128 GB via microSD cards. In addition to that , YU also offers unlimited storage for your photographs on its Social Cloud in partnership with MiMedia. 

A stunning device in metal, the YUNICORN is a head turner which represents style and premium looks. It follows the YU’s design philosophy that exhibits a seamlessly blended body design, embodying strength, with an all metal back giving the device stunning looks through meticulous craftsmanship. The build gets enhanced with special Rose Gold edition giving the device the most iconic look ever. Infused with magnesium, the metallic back looks better with use and will not fade away like other devices.

With YUNICORN consumers can avail host of free offers for upgraded services experience –

·         10% cash back for the SBI card users for the first flash sale

·         UDIO wallet will be loaded with INR 100 after the first transaction, INR 100 in the second month and INR 100 in the third month

·         YUNICORN will have 6 months free access to premium Gaana+ services that gives them access to unlimited song downloads

·         Free first consultation from Lybrate,  30% off on two subsequent consultations and free answers to the common health queries anytime, anywhere 

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Micromax Canvas XP 4G with 3GB RAM launched exclusively on Snapdeal for Rs 7499/-

Indian Smartphone brand Micromax today announced launch of its latest 4G smartphone the Canvas XP 4G for Rs 7,499/- which will be available from 10th May exclusively only on Snapdeal. The device will be available on open sale on Snapdeal. After long time we are seeing Micromax launching devices within months , last month company unveiled its latest Flagship Smartphones Canvas 6 and Canvas 6 Pro.

Micromax Canvas XP 4G

Apart from the 4G/LTE enabled feature, the XP 4G comes with a powerful 3GB RAM and 1GHz quad core processor for multitasking and runs Android Lollipop 5.1 out of the box. The 8MP rear camera and 2 MP front camera is equipped with a sensor that provides enhanced high- and low-light performance. The device comes with an internal memory of 16 GB, Canvas XP 4G comes with a 5-inch HD display and is fueled by 2000 mAH battery.


Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, Micromax, said, “Micromax has successfully expanded the overall smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. A significant part of this success is attributed to our partnership with Snapdeal, where we have grown the overall entry level smartphone market. With the launch of Canvas XP with Snapdeal, we are further bringing a very strong product to our consumers to upgrade to the latest 4G phenomena.”

 Mr. Tony Navin, Senior Vice President, Partnerships & Strategic Initiatives, Snapdeal, said, “We are very excited to partner with Micromax to exclusively launch the Micromax Canvas xp 4G. With its high performance features coupled with an unbeatable price, we are confident that the phone will be very well received by our tech-savvy customers. This phone is a great addition to our expanding smartphones category.”

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Rahul Sharma hints at new device to be launched this month from YU, touted as 'Flagship Breaker'

Micromax Co-Founder and winner of Hello Hall of Fame Entrepreneur of the Year Rahul Sharma, today give a teaser about YU's new device which will launch in this month itself.  YU has not been in news after the launch of YU Yutopia, which was touted as the most powerful Android phone on planet. Rahul Sharma in a post on YU forum acknowledged the disconnect due to "obvious personal reasons" and told the community about how they have been working hard post Yutopia launch for their new device.

Any details of the device are not mentioned, however the device is already touted as 'Flagship Breaker' well we are bored of the tag 'Flagship Killer' aren't we? The message also has a video attached in which Rahul Sharma is seen breaking a wooden ship by smashing a hammer into it. Below is the full message taken from the YU Forum.

Hey Folks,

Hope all's well ! It's been a while since we connected, due to obvious personal reasons --> Its good to be back and re-connecting with YU.

Post the YUTOPIA launch, we have been working at a different clock speed and momentum to break all that’s conventional and boring.

Excited to tell you all that our next device is round the corner and its nothing short of Incredible. It's insanely beautiful and it will break some hearts. It will break records, it will break the conventional, it will break the rules…WAIT, it will break the flagships

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Refreshed Micromax 3.0 launches flagship devices Canvas 6 and Canvas 6 Pro, promises 15+ other devices launch soon

Micromax is back in the news after months of silence and this time it has return with a bang. Today was one hell of a day for the company, to begin with it all started with the new tagline under the refreshed version of the company dubbed as Micromax 3.0 , whose vision and goal statement is aligned in becoming one of five top global brands, top devices and services company (yes you read it right, Micromax has been investing heavily in many of the startups and this seems to be the right time to leverage their expertise and collaborate with them.), the company also aims to manufacture its devices 100%  in India which stands at 60% currently.

The new version of the company also needs a new punch line isn't it? So we also have a new punch line for the brand which is "Nuts: Guts: Glory" replacing the older "Nothing like Anything". If that was not enough already, a brand new logo ( a slightly modified one from the previous) was also launched and displayed to the media in one of the most dramatic ways , ah! I almost forgot to add the four founders of the Micromax were present on the stage to unveil the new logo, which is ofcourse a very rare event for not only media but also for the employees of Micromax itself which can be testified by the statement made by Mr. Shubhajit Sen as he said, "This is a very special moment for us, as in my career at Micromax I have rarely seen all four founders together". Well we have something cooking in our minds to tell you about it, but let's leave it for some other time for now.

Micromax Founders From L-R Sumeet Kumar, Rajesh Agarwal, Vikas Jain and Rahul Sharma

Well, the statement was made at start of the event that today they will be launching around 20 products which will include 15 smartphones , and other devices includes tablets and LED TVs. However to our relief, today's event was only about what we have discussed above and the next flagship smartphones from Micromax, the Canvas 6 and Canvas 6 Pro.

Quick glance at Canvas 6 and Canvas 6 Pro specifications

Both the smartphones are priced at same price which is INR 13,999/- , Canvas 6 is the first device from Micromax to sport a finger print sensor and full metal unibody design. The Canvas 6 runs on Octa core processor coupled with 3 GB of RAM and comes with 5.5 inch Full HD display, whereas the Canvas 6 Pro does not have any finger print sensor but comes with 4GB of RAM and runs on Helio X10 true octacore 64 bit processor from Mediatek, The Canvas 6 Pro comes with plastic body and has only 16 GB internal storage as compared to 32 GB internal memory of the Canvas 6.  Both the devices comes with a 13 MP rear shooter , however Canvas 6 has 8 MP camera at the front while Canvas 6 Pro comes with 5 MP front camera.performance beast with a 4G RAM and also the first Indian smartphone to run Helio processor. Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘AROUND’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

With 14 million CRTs in the market, Micromax is looking at making the consumers leap frog to LED TVs to provide better, sharper, smarter cinematic experience in every household. Last year Micromax grew its LED business by 60% and grew 3 times faster than the category. With the aim to constantly bring alive the best experience and connectivity through our multiple screens, Micromax gave sneak preview of its new range of Smart LED TVs- 50inch and 40inch.

Micromax will sell these devices for the first time on its own e-store, you can pre-book the devices from here by paying Rs 1000/- , devices will be available from 20th April.

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Micromax launches its first 4G tablet Canvas Tab P702 for Rs 7,999/-

India's leading consumer electronics company Micromax today announced launch of its first 4G tablet the Canvas Tab P702 for Rs 7,999/-. Targeting the always on the move consumers, the new Canvas Tab P702 is a perfect amalgamation of entertainment and performance packed with a 7-inch HD IPS display, DTS sound dual box speakers, 3000mAh battery and much more.

With the launch of Canvas Tab P702, Micromax will be bringing in large screen 4G connectivity in a sleek and powerful device, addressing the burgeoning market of on-the-move millennials who look for non-stop entertainment, superfast gaming and seamless multitasking. The tablet will be exclusively available on www.snapdeal.com starting March 1, 2016 at an affordable price of Rs 7,999/-

Micromax Canvas Tab P702

The Canvas Tab P702 is powered by MediaTek’s MT8735 processor- a highly integrated LTE System-on-Chip (SoC) which incorporates advanced features like LTE cat.4, Quad core operating at 1.3GHz, 3D graphics. The chipset helps tablet manufacturers build high-performance LTE smart device with PC-like browser, 3D gaming and cinema class home entertainment experiences. The tablet comes with 2 GB RAM and 16 GB internal storage. The tablet also comes with a 5 MP rear camera and 2 MP front camera. The device sports a 7 inch HD IPS display and is powered by 3000 mAh strong battery. The tablet comes with DTS sound dual box speakers for a theatre like experience delivering loud and clear audio for great movie and music experience making it more immersive.

Speaking on the launch, Shubhajit Sen, CMO, Micromax Informatics, said, “With improving wireless connectivity, larger display sizes are getting customer adulation. We firmly believe that with the advent of high speed wireless streaming, courtesy 4G, the tablet market in India is poised to take off. With the evolution of tablet form factor for immersive experience that offer crisper audio-video experience, the average session time of a consumer on tablet has also increased and is approximately 5X to that of phablets and this has propelled growth of the category. Micromax’s industry leadership in the tablet category is a vindication from the consumer which is urging us to launch more evolved tablet portfolio and at pocket friendly price strategy. We are glad to announce that Micromax has grown 100% year on year in the category and is firmly placed at the numero uno position.

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Micromax Canvas Fantabulet with 6.98 inch display launched for Rs 7499

Taking a bold step Micromax today launched its biggest smartphone ever - the Canvas Fantabulet which comes with a 6.98 inch HD IPS display. So far we have seen smartphone with screen size going upto 6 inches, a very few devices like Lenovo Phab plus launched in October 2014 sports a display measuring 6.8 inches. All big display phones are generally costlier as well but Micromax has priced this phablet relatively very less at Rs 7499/- only.

Micromax Canvas Fantabulet

As mentioned above the phone comes with a 6.98 inch display with a screen resolution of 1280x720 along with dual box speakers integrated with DTS Sound Technology. The device is powered by 1.3 GHz Quad Core Processor coupled with 1 GB LPDDR3 RAM. The phone houses 8 GB internal memory which can be further spiked up to 32 GB using external micro SD card.

Canvas Fantabulet comes with 8 MP AutoFocus rear camera, 2MP front camera for selfie lovers, the phone runs on Android 5.0 Lollipop and comes preloaded with apps like Kindle, Saavn, Eros Now, Gaana etc. Micromax is also offering free ebooks to be read on Kindle and 90 days free subscription of Saavn pro.

Commenting on the launch, Vikas Jain, Co-founder, Micromax Informatics, said, “We ignited the phablet category with the launch of Canvas range of devices which proved to be extremely popular among the consumers. With the launch of Canvas Fantabulet we are yet again pioneering a new category that will change the way people use smartphones making it their first choice for consumption and productivity needs. The launch comes at the most appropriate time when mobile internet is on the rise and there has been persistent increase in demand for larger screens and video consumption”.

He further added, “As pioneers in democratizing technology for the masses, we at Micromax believe the Canvas Fantabulet will be a huge success among big screen lovers and will reinvent the phablet segment.”

The new Canvas Fantabulet is perfectly priced at Rs. 7499/-, and will be available in Chrome Gold colour pan India through Flipkart.

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Micromax launches Canvas Pulse 4G with 3 GB RAM, octa core processor for Rs 9,999/-

Home grown smartphone brand Micromax today announced launch of its latest 4G enabled smartphone , Canvas Pulse 4G for a price of Rs 9999/- . The device strengthens 4G portfolio of smartphones for the company and packs powerful specifications for the price offered.

After canvas Xpress 2 and Xpress G , Cavas Pulse 4G will also be sold online exclusively through Flipkart in open sales which means no registration or invite is required to get your hands on to this latest smartphone. Canvas Pulse 4G is powered by Mediatek MT 6753 chipset and 1.3 GHz octa core processor. For camera you will get 13 MP autofocus rear camera and 5MP Fixed focus camera on the front. The device sports a 5 inch HD IPS display with one cell technology. Canvas Pulse 4G comes with 3 GB of RAM which is rarely seen in sub 10K segment smartphones. The phone is powered by a 2100 mAh strong battery.

Canvas Pulse 4G

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics Ltd said, “India is currently at the cusp of 4G evolution, and Micromax is fully prepared to lead this march with a range of 4G devices from value to premium segments, which deliver best-in-class performance and design across price points for the diverse Indian consumers. Our latest launch, Canvas Pulse 4G is our premium yet powerful product with Flipkart offering 3GB RAM and Octacore at a never before price  reiterating our commitment to democratizing technology for the new age digital natives who want to be connected all the time. Our strategic partnership with Flipkart has helped us consolidate our strong foothold in the value for money segment of the online channel and with this launch we are aiming to target the premium segment of our target audience.”

Vignesh Ramakrishnan, Director - Flipkart, said, “We are happy to announce the exclusive launch of Micromax Canvas PULSE 4G on Flipkart. With the gaining popularity of 4G smartphones in the Indian market, this new device from Micromax will offer Indian customers a whole new experience in this space. Packed with an Octacore processor and 3GB RAM, this new offering from Micromax will drive 4G smartphone adoption amongst customers."

Be it your favorite A.R Rahman song or your classic Michael Jackson collection, explore the world of music at your fingertips as the smartphone comes with the AAC 1318 speakers and NXP sound solution for the music aficionados which enable louder sound, deeper bass and unmatched sound clarity with less clipping in the amplifier and less distortion from the speaker.

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available for the consumers, taking its portfolio to 14 devices at a diverse price points of 6499/- to 14999/. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

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Micromax Launches Canvas Mega for 7,999 and Canvas Mega 4G for 10,999

Home grown smartphone company Micromax which now ranks 10th in the list of top smartphones globally today announced launch of its Canvas Mega series with two handset added to the Canvas Family. Both devices sports a 5.5 inch display size. The Canvas Mega (E353) has been priced at Rs 7,999 while Canvas Mega 4G (Q417) will cost Rs 10,999.

Canvas Mega 4G

Canvas Mega

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor it is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go.

 

The device comes with superfast 1.4GHz Octa Core processor, 1GB RAM and 8GB ROM enabling the users to accomplish all their tasks at the speed of the light. Now the shutterbugs can click perfect pictures with the 13MP AF rear camera and 5MP FF front camera of the smartphone. Churn out the best from your day as the smartphone comes with 2820 mAh battery, letting you work and play all day long. Users can now keep their precious memories safe and enjoy on-the-go access to the files, music and pictures with 8GB ROM of the new smartphone Canvas Mega. 

Canvas Mega 4G

Eradicate the shackles of limiting the view of your favorite movie, video or games from a small screen device; the Canvas Mega series lets consumers enjoy a device that is not only a phone but also your favorite entertainment dock. Sporting a large 5.5-inch vivid HD IPS display, the Canvas Mega 4G smartphone is designed for aesthetic perfection, unmatched performance and faster multi-tasking, as it packs 1.3GHz quad core processor and 3GB RAM.

 

One can capture all their moments as perfect as they can be with a 13MP AF rear camera and take remarkable selfies with 5MP FF front camera of the new smartphone. Surfing on web will be  atleast 5 times faster with the 4G LTE enabled Canvas Mega 4G which will further ensure a lag free browsing experience. Power through the day with 2500 mAh battery and don’t bother about your storage woes with 16GB ROM of the new smartphone.

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics said, “Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.”

He added “Going forward, with the increase in consumption of innovative content lon the move in tier 2-3 cities as well, Micromax will focus on 5.5 inch smartphones and strengthen its existing portfolio to offer an immersive internet and entertainment experience to our consumers.”

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Micromax launches Canvas Xpress 4G exclusively on Flipkart for INR 6599/-

India's leading handset manufacturer Micromax Informatics Ltd. today added one more device to its 4G portfolio with launch of Canvas Xpress 4G. The phone will be available exclusively only on Flipkart. The device sports a 5 inch 720p HD screen, powered by 1 GHz Quad Core mediatek MTK7735P processor coupled with 2 GB DDR3 RAM, houses 16 GB internal storage and supports micro SD card for further extension of storage space.

Canvas Xpress 4G

Available on the open sale model on Flipkart, the Canvas Xpress 4G marks yet another attempt by Micromax to break price and accessibility barriers ushering faster adoption of 4G amongst the nook and corners of the country. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax sold over 300k units of Xpress 2 making it the most successful smartphone in the sub $100 category garnering an impressive consumer rating of 4 out of 5.

Speaking about the launch, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

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Micromax Canvas 5 with 3 GB RAM, 5.2 inch display and 4G support launched for Rs 11,999

Nearly after 2 years of Canvas 4 launch, Micromax launched the successor to dubbed Canvas 5. Canvas 5 is priced very competitively at Rs 11,999/- which goes on sale from today through online as well as offline channels.

Canvas 5

Device is power packed in terms of specifications and is first to sport 3 gigs of RAM from Micromax, Canvas 5 is powered by 64 bit 1.3 GHz Octa Core Processor, 3 GB DDR3 RAM , sporting 5.2 inch full HD display the device comes with a metal frame with stream lined design. The device is powered by 2900 mAh strong battery to juice it all the day. The device measures 148 x 73.60 x 8.30 (mm).

On camera department , the front and rear camera are same in numbers as of Canvas 4 i.e. 5MP and 13 MP respectively. However the tech under the hood has evolved and rear camera sports Samsung 3M2 image sensor. 

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings and the success of our Canvas series is a testimony to this. With the launch of Canvas 5 around Diwali, we are introducing our newest Canvas flagship that will be game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance.”

For connectivity front the phone supports dual sim (GSM + GSM) , 3G, 4G connectivity, FM, Bluetooth and Wifi as is the norm. The phone comes with 16 GB inbuilt storage and can be expanded upto 64 GB via micro SD card.

Canvas 5

Canvas 5 runs on Android Lollipop 5.1 out of the box and will be receiving Android Marshmallow update at some point promised Micromax. Device's camera offers a Picture in Picture feature which allows you to capture photo using rear and front cameras simultaneously. Other software touch includes smart wake feature which lets you launch apps right from the locked screen through gestures. 

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Micromax launched 3 new 4G smartphones Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G in market starting from INR 6999

Smartphone market is flooded with options across price range, specifications and features. Now a days customers are having hard time zeroing for a new phone given number of smartphone companies in the market, Micromax is not making the job easier, and launched three devices equipped with 4G in market. The three devices launched are Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. Canvas Blaze 4G and Canvas Fire 4G are priced at INR 6999/- while Canvas Play 4G will cost INR 12499/-

Micromax is known for disrupting the market and launching devices with latest specifications in trend at relatively lower prices. The strategy has worked very well with the company in the past and also played a vital role in making smartphone company one of the top 10 global brands in its category. 

Commenting on the launch Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

Canvas Blaze 4G for the masses

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.

Canvas Blaze 4G

Canvas Fire 4G for the audiophiles

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.

Canvas Fire 4G

Canvas Play 4G for uninterrupted work & entertainment on the go

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images

Canvas Play 4G

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YU Yunique Features, specifications and Review

YU Televentures recently launched its 4th device in row the YU Yunique. Yu Yunique is company's effort to bring 4G device at an affordable price. The device is said to be world's most affordable 4G smartphone with HD screen. Other than this the device brings memories of Canvas Spark back to the mind with  its rest of the configuration and price tag of Rs 4999/-. The device runs on a quad core processor however we were expecting an octa core device from YU before launch event as octa core mobile prices are dropping in the market but at this price point it's  fine to be quad core.

  "India is at the tipping point of digital revolution and we expect 4G technology to push internet usage to an unprecedented level." - Rahul Sharma, Founder Yu Televentures

Yu Yunique

Yunique runs on 64 bit Snadpdragon 410 quad core processor clocked at 1.2 GHz with Adreno 306 for graphics, sports 4.7 inch HD IPS  display with a pixel density of 312 ppi which is really impressive at this price point. The smartphone comes with 1 GB RAM and 8 GB ROM which can be further expanded upto 32 GB using micro SD card. Yunique supports dual sim and is powered by 2000 mAh battery to last the day.

On camera side, the device comes with a 8 MP rear auto focus camera and 2 MP camera on front. The device runs on Android 5.1 lollipop unlike its predecessors from YU which comes preloaded with Cyanogen OS. The company is giving option to its users to download and install Cyanogen OS if they want to , which is a welcome move as Cyanogen OS is considered to be a OS designed for geeks and many buyers of Yunique would like to stay with stock Android.

Another trend has been broken this time for YU as Yunique will be available exclusively on Snapdeal, whereas previous phones from the company were exclusive to Amazon India.

Design:

If you are familiar with Yuphoria the device touted as "Miracle in metal" by YU, then you just strip it of the metal and replace it with black plastic and matte finish. The Yunique follows the symmetrical design style of Yuphoria where in the audio jack at top, the earpiece and mic on the front and usb charging slot at the bottom all are in straight line placed at the center of the width. The left is void of any buttons and right side houses volume up, power and volume down buttons in same order as written.

Yunique Side View

Front side is dominated by 4.7 inch HD IPS display, On top there is a ear piece situated at center and just below that you can see the YU branding , left side houses the front 2 MP camera and an array of sensors is placed nearby. On bottom there is no physical or capacitive button and just a microphone at the edge of the front side.

Turning back the device you first thing you will notice is the unique Saturn ring design which houses a camera at the centre and LED flash light fitted on the rings. Moving down further near bottom there is YU branding below which you can see the speaker grill. Removing the plastic cover reveals two SIM card slots, and a micro SD card slot, a 2000 mAh battery. The battery is not removable though.

Performance:

The mobile does well in terms of performance, specially when we look at the price point. Multitasking capabilities of phone are good, we ran Antutu Benchmark test on the phone using v5.7.1 and got an overall score of 19105. The score looks good for average user, the device was able to handle normal usage games but we doubt the same would happen in case of resource extensive games such as Asphault 8.

Battery did lasted around 15 hours with a run of Antutu benchmark, around half an hour of video playback, few shots with camera. The camera of the device is just average and don't expect any great quality images especially in low lights same goes for front camera. One other issue we observed with the unit we got was heating problem, the device is getting heated very quickly while normal usage.

Verdict:

YU Yunique is today, what Micromax Canvas Spark was in market 4 months back. The device packs decent hardware for the price tag of Rs 4,999/- but failed to impress us as Canvas Spark did (blame it to camera and thicker edges). So, if your budget is around 4,999/- and you are sure you want to go for 4G connectivity then you don't have any better option as of now in the market otherwise Canvas Spark is still available online.

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Micromax Canvas Nitro 4G launched for Rs 10999

Micromax, one of the top players of Indian handset market today launched next iteration of its Canvas Nitro smart phones named Cavas Nitro 4G for Rs 10,999/- . The smartphone from Micromax  runs on Android 5.0.2 Lollipop. Canvas Nitro 4G sports a 5 inch HD IPS display with oleophobic coating protected by the Corning Gorilla Glass 3 which is norm now a days for almost all devices from Micromax.

“India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers" - Mr. Vineet Taneja , CEO Micromax

Micromax Canvas Nitro 4G

The Canvas Nitro 4G runs on Qualcomm Snapdragon 415 1.4 GHz Octa core processor, supported by 2GB LPDDR3 RAM. On storage front the device comes with 16 GB storage on board which can be further expanded upto 32 GB via micro SD card.

The phone comes with a 13 MP autofocus rear camera with 5P lens supported by a dual LED flash for low light conditions and 5 MP front camera. The device is powered by a mediocre battery of 2500 mAh , which should keep the phone active throughout the day as claimed by the company. On connectivity front as the name suggests the device supports 4G LTE networks along with the usual connectivity options such as Bluetooth, wifi, Micro USB and 3.5 mm audio jack connectivity.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics said, “India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers”.

“As pioneers in democratizing technology, we at Micromax believe this product will take the 4G adoption in India to a new level. The launch is just the starting point and will be followed by a full range of best value 4G devices from Micromax”, he added. 

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Micromax launches Canvas Selfie 2 and Canvas Selfie 3 ahead of Rakshabandhan

Taking ahead the legacy of the successful Canvas Selfie range, Micromax Informatics, India’s leading handset player, today ignited the selfie revolution with the launch of Canvas Selfie 2 and Canvas Selfie 3. Targeted towards the young hyper social selfie frenzy youngsters, the two new smartphones offer a perfect amalgamation of innovation, style and performance with the finest front and rear cameras, camera shooting modes, face beauty mode and a magnificent, detail-rich display for an unmatchable selfie experience. While Canvas Selfie 2 offers a perfect combination of features and value for money taking the selfie revolution to the masses, Canvas Selfie 3 which comes with a Bluetooth enabled Selfie stick will appeal to consumers who are looking to upgrade the Selfie experience without too much stress on their pocket.

Commenting on the launch of the two new smartphones in the Canvas Selfie range, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “With over 93 million selfies being captured every day, people today take and retake pictures of themselves until it mirrors perfection and what they want the world to see them as. Keeping this in mind, we have created our Canvas Selfie range which has received tremendous response from our young consumers with Canvas Selfie. Taking the selfie craze to the next level, we are proud to announce the two new smartphones which are ideal for the users delivering fantastic images and equipping them with great beauty editing tools to look their best always.”

Canvas Selfie 2

Crafted exquisitely with a premium leather like finish, the new Canvas Selfie 2 comes with a 5MP Front Camera and a 5MP Rear Camera to capture more of every smile. Equipped with a 5-inch FWVGA IPS display screen, the smartphone comes with the Face Beauty mode which lets the users balance facial features, soften complexions and remove skin blemishes to create flawless photos — and all in real time! Running on the latest Android Lollipop 5.0, it gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Priced affordably at Rs. 5999/-, the smartphone will be available across all the online and offline stories from August 22^nd, 2015.

Micromax Canvas Selfie 2

Canvas Selfie 3

Now don’t bother to buy a selfie stick separately as the new smartphone from Micromax comes with a Bluetooth enabled Selfie stick, which will make sure that none of your friends are left behind from being a part of a ‘big group selfie’ and lose out on the fun. Further equipped with an 8MP front camera with Blue Glasses 5P Largan Lens and an 8MP rear camera, Canvas Selfie 3 enables the selfie aficionados to click magnificent selfies on the go. Equipped with a 4.8 inch HD Amoled display, the sleek and stylish smartphone captures vivid and bright images with a superior contrast.

Micromax Canvas Selfie 3

The phone also sports beauty mode, gesture, panorama, night shot, 78 degrees wide angle selfie, one key shot features to make each and every shot perfect. Users can be guaranteed a seamless multitasking experience at a speed of light with the powerful 1.3GHz Quad Core Processor and 1GB DDR2 RAM. To add a bling of colors in your life, Canvas Selfie 3 will be available in five funky back and front colors like Blue, Green, Purple, Sky Blue and Yellow apt for youngsters, and not just sticking to the conventional blacks, whites and grey. All the exciting features and much more is available in a disruptive price range before Raksha Bandhan.

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Micromax announces its first strategic foreign investment in cloud storage startup MiMedia

While mainstream media is going gaga over Micromax CEO Rahul Sharma getting married to Bollywood Actress Asin, the man is busy in expanding his business strategically beyond just being handsets business. The Indian handset maker announced today that it has made a strategic investment in MiMedia Inc, the next generation consumer cloud provider focused on making consumers' digital lives better. As expected with a cloud service, MiMedia enables its consumers to access their personal contents on any device , wherever and whenever they want to do so.

This is the first international investment by Micromax as part of its strategic vision of building a robust eco-system of world class devices and services through innovative technologies from around the world to its consumers.

View image | gettyimages.com

Micromax co-founder, Rahul Sharma, said that the company would start to focus on making investments in software startups, as it looks to continue to differentiate its smartphones. While terms of the deal were not disclosed, the strategic investment in MiMedia represents Micromax’s first outside of India.  Micromax has set-up a mergers and acquisitions team under Kumar Shah to look at technology startups across the US, Europe, Israel and India. 

“The world is moving to smart devices and, through these strategic investments, we are ensuring that our consumers relish services that enrich their experience,” Mr. Rahul Sharma said.  “We invest in companies that are providing revolutionary solutions for our customers and give them scale and access to our ecosystem.  As a mobile first country, consumers’ personal media needs to be easily accessed, organized and shared amongst family and friends. We saw this vision and much more in MiMedia.” 

Chris Giordano, CEO of MiMedia, said, “We love India and what is happening with digital in that special country.  We are proud to have one of India’s leading tech companies now as a strategic investor.  MiMedia thinks only about consumers and providing the best experience with their personal media.  In Micromax, we saw a similar vision - an incredible company that brings superior phones, at affordable prices, with best of breed software to offer a tremendous value to all of India and their expanding footprint across the globe.”             

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Micromax launched Canvas Xpress 2 with Octa Core processor, 13 MP camera for Rs 5999

Micromax has done it again after doing it number of  times in past, today company lifted curtains from its new device the Canvas Xpress 2 the most affordable phone running on Octa-Core SoC.  The Canvas Xpress 2 comes with 5 inch HD IPS display, runs on 1.4 GHz octa core processor, 13 MP rear camera with dual LED Flash and priced at just Rs 5999/- . The device will be available exclusively only on Flipkart from 4th August 2015 and registrations for the same are open from today 6 PM. Micromax has partnered for first time with Flipkart for an exclusive sale, targeting the 45 million strong user base of Flipkart and its reach across 8200 pin codes all over India. 

Micromax Canvas Xpress2

Micromax Canvas Xpress 2 runs on 1.4 GHz Octa-Core MediaTek MT6592M processor with Mali 450 GPU coupled with 1 GB RAM, On memory front device comes with 8 GB internal memory which can be further expanded upto 32 GB via micro SD card. Device comes with 13 MP rear camera with OV sensor, Largan Lens and Blue Glass Filter, while the front 2 MP camera also comes with OV sensor and has Panorama mode so that you can take a wide selfie to fit the group into one pic. The speakers of the phone are placed on bottom edge and is powered by Cirus Logic Wolfson Stereo DAC. The phone is fuelled by 2500 mAh strong battery. Over the hood the phone runs on Android 4.4 Kitkat which is upgradable to latest Android 'Lollipop' soon. The device also comes pre-installed with few apps and has smart gesture, Quick Look and Trending apps.The Canvas Xpress 2 sports a thin beezel surrounded by Golden ring and jet black back cover.

Micromax Canvas Xpress2

Micromax Canvas Xpress2

Commenting on the launch, Mr Shubhajit Sen, CMO, Micromax Informatics Ltd. said, “India has over 100 Mn youth population in the age group of 18-25 years who are spending 55% of their time multi-tasking across applications. Catering to this need of the mass Indian youth, we are today proud to announce the launch of Micromax Canvas Xpress 2- the most affordable Octa Core smartphone in the market. This move will further consolidate our position as the clear market leader in the sub INR 7,500 category. We will continue to disrupt the market with similar innovations in collaboration with strategic partners like Flipkart; to keep achieving our mission of democratizing technology for the masses”

Amitesh Jha, VP – Retail, Flipkart said, “Micromax is known for revolutionizing the Indian smartphone landscape with their innovative and affordable products. We are happy to launch Micromax’s latest – Canvas Xpress 2 as a Flipkart exclusive. Offering a new smartphone packed with exciting features and a powerful processor to our shoppers, we are confident that this product will resonate with our young customers.”

Micromax Canvas Xpress2

Micromax Canvas Xpress2

Recently Micromax affordable 3G device Canvas Spark proved to be quite successful and generated 2.5 billion Rs in revenues for Micromax. Will Canvas Xpress 2 be able to repeat the success ? well only time can tell.

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