The Mid Range Fight: Vivo V5 Vs Samsung Galaxy J7 Prime

Chinese handset maker Vivo recently launched the Vivo V5 in India. It’s basically a phone which is entirely targeted at selfie enthusiast. In case you don’t know, let us tell you that it comes equipped with a whopping 20-megapixel front-facing camera, which is highest in the market at this point. We are going to compare the Vivo V5 with the Samsung Galaxy J7 Prime, which is priced almost similar as the Vivo V5. So let’s find out whether it’s a win-win situation for both of them or not.

Vs

Vivo V5

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Samsung Galaxy J7 Prime

Build & Design:

In terms of the design and looks, the Vivo flaunts a metal unibody construction whereas the Samsung Galaxy J7 Prime also crafted in all metal body. So, we can easily put it this way: Both the devices feel premium and comfortable to hold. In spite of that, the Vivo V5 is comparatively slimmer and lighter than the Galaxy J7 Prime.

Both the phones sport a bigger 5.5-inch display, but it’s also worth that the display size is not everything. It’s also about the display resolution which plays a major role in the decision-making process. This is where Samsung leads the flight as it features a 1080p Full HD display with Corning Gorilla Glass 4 protection as opposed to the 720p HD on the Vivo V5 having no screen protection at all.

Performance:

Moving on, powering the Vivo V5 is MediaTek MT6750 processor whereas what powers the Samsung Galaxy J7 Prime is Exynos 7870 processor. Here, the Exynos 7870 easily outranks the likes of MediaTek. However, the Vivo V5 packs  in 4GB of RAM whereas the Galaxy J7 Prime has a 3GB RAM running inside.

Camera:

Both, the Vivo V5 and Samsung Galaxy J7 Prime houses a 13-megapixel rear camera. Nevertheless, when it comes to taking selfies, it’s the Vivo V5 which is playing on the front foot. Even in terms of features and recording abilities, the Vivo V5 is way ahead than its competitor. It’s attributed to the Galaxy J7 Prime’s lack of 4K video recording support.

As far as the memory is concerned, the Vivo V5 comes with 32GB of internal storage which is expandable up to 128GB via microSD card. Samsung, on the other side, is partially on the downside with 16GB of storage. Even though Samsung phone has a lesser storage in comparison with the Vivo phone, it supports storage expandability up to 256GB. Finally, the Samsung Galaxy J7 Prime has a bigger 3300mAh battery as opposed to 3000mAh on the Vivo V5.

Conclusion:

Looking at this comparison, one thing is primarily visible that there is no clear winner here. If your requirement is for a good selfie phone, then you should straightaway consider the Vivo V5. However, if your need a phone with overall balanced set of specifications at best available price, then Samsung Galaxy J7 Prime is a good option.

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Helical IT Solutions celebrates 4th foundation year, in talks for 2nd round of funding

Helical IT Solutions celebrated its foundation day with lots of fun and fervor along with announcement of raising funds for the company’s future plans. The company has decided to celebrate this occasion for a week and has lined up series of interesting activities for its employees.

In order to add more features to Helical Insight as well as have local presence in US and Europe, the company is planning to raise funds to the tune of $2 million and the talks are ongoing with few overseas investors.

Helical has completed 4 years in the industry and since its inception the company has been able to satisfy not just its customers but also surpass their expectations. Started by two visionaries Nikhilesh Tiwari and Nitin Sahu in November 2012, today the company has more than 50 people working for them and the numbers are growing every year. 

Sharing his delight on the occasion, Nikhilesh Tiwari, Co-founder, Helical IT Solutions shared, “It’s a moment of great pride and happiness as Helical is entering into its 5^th year. This year we launched World’s first Open Source Business Intelligence Framework – Helical Insight, which is doing extremely well and got good reviews by the industry veterans. The success of Helical Insight has motivated us and now we are in a process of bringing few more innovative products and services next year. I would like to thank everyone associated with the company. Without them, we would not have achieved this success”

At present the company is serving to big conglomerates all across the globe including renowned names like Tata Communication, CA Technologies, University of Bridgeport, Technip, Unified Social. With Helical Insight, the company has added 5 more to the existing list within 4 months of its launch. 

Talking on the occasion, Nitin Sahu, Co-founder, Helical IT Solutions, said, “4 years back, we started this company with a vision of becoming a ‘Great place to work’ and a ‘One-stop solution provider for all Business Intelligence Problems’. Today I can proudly say that we were able to turn our vision into reality. I am sure upcoming years will be more hectic and fruitful. What we have earned in these years is Trust, both from our colleagues and customers and that is what set us apart from all”.

This year the company has so many other reasons to cheer for including the success of recently launched Helical Insight.

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Videotex International partners with Usha Shriram to Manufacture & Market LED TVs and Multimedia Speaker in India

Videotex International Private Limited has recently announced its ambitious plans to enter into LED TV markets across India, making progress in same direction it has revealed that it is partnering with Usha Shriram Enterprises Pvt. Ltd. Under this partnership, Videotex International will look over manufacturing, sales, marketing & servicing under USHA SHRIRAM brand as an initiative of Digital India. The LED TVs hence produced through this joint venture will be Made in India products.

Announcing their strategic partnership with Videotex International, Mr. Satnam Sandhu, Sr. Vice President, Usha Shriram said, “Videotex International Pvt. Ltd is a 32 year old, premier LED Television ODM Company that manufactures for a majority of leading brands in the Indian market. The company has well established and fully functional automated manufacturing facilities. Videotex International is regarded as one of the most experienced players in Television Industry manufacturing LED TVs and other electronic products for many brands. Usha Shriram is proud to be associated with Videotex International for manufacturing, sales and marketing of LED TVs and Multimedia Speakers in India”

Speaking on the occasion, Mr. Vinay Bajaj, Founder, Videotex International Pvt. Ltd., says, “This association with Usha Shriram is an integral part of our go-to-market strategy. Our aim is to catapult the television technology industry to the next pedestal of aestheticism, bravura and functionality and the logical move was to partner with Usha Shriram’s premier business unit for LED TVs and Multimedia speakers. Our endeavour would be to push this expensive product line through aggressive pricing models which is in line with our commitment in providing the best value for money to our customers.”

“The partnership will also help us to compete well with other contemporary brands in the market and assist us in adding more resources to our already existing talent bank.” he added.

Currently the LED TV market is dominated by established players such as Samsung TVs, LG and Sony TVs. Videotex International manufactures TV sets indigenously at its own fully automated plant in Greater Noida. Warranting world class quality, every TV out of the plant is endowed with an A+ Grade Panel. All the TV variants exude an impeccable mix of technology, innovation, quality and low cost.  The company is all set to launch an innovative portfolio of LED TV’s based on a brand new technology, for the first time in India.

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TomTom Sports launches its new range of fitness tracker wearables in India starting at Rs 13,999/-

Today TomTom India launched TomTom Touch fitness tracker which is claimed to be the first fitness tracker in the market that combines Body Composition Analysis (BCA) with steps, sleep and all day heart-rate tracking from the wrist. Along with the TomTom Touch the company also announced the launch of its fitness watches TomTom Adventurer GPS outdoor watch and the TomTom Spark 3 GPS multisport fitness watch.

The price range for the TomTom Touch as well as the Spark 3 starts from Rs 13,999/- and that for TomTom Adventurer reaches 25,999/-. TomTom Touch has this unique feature of calculating BCA with touch of your finger, however you have to fulfill several pre-requisite to get that correctly like the band should be wore by you atleast 15 minutes prior to the activity maintain a calm posture and place your index finger correctly on the sensor. 

Mr. Hitesh Ahuja, Country Manager India with newly launched products

"Body Mass Index is misleading and does not provides complete picture, Body Composition Analysis does a fair job instead." - Mr. Hitesh Ahuja, Country Manager, TomTom Sports India.

TomTom Touch fitness tracker is designed to be worn 24-7 and includes everything you’d expect from the best fitness trackers available today. Tracking steps, sleep, all day heart-rate, calories burned, it also comes equipped with a sports mode for running, cycling or hitting the gym. You can also stay connected with smartphone notifications.

It’s easy to dive into your stats, view progress and share achievements with friends via the TomTom MySports companion app on your smartphone. Performance statistics and graphs help you make sense of your activities and the effect they have on your body composition over time.

The TomTom Adventurer is the new GPS Outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. TomTom Adventurer is also equipped with a 24X7 activity tracker, multi-sport mode, built-in heart rate monitor, music player, barometer, compass and automatic lift detection for snow sports. It also comes with GPS tracking and Route Exploration, building on TomTom’s heritage as a global leader in navigation and mapping.

TomTom Spark 3 GPS Multisport Fitness watch range comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back. Routes are easily shared with friends after a run - challenging all to explore more. These GPS Sports Watches have brand new, slimmer, sleeker straps in a range of colours to wear every day, while still ready to take on even the toughest workouts.

Andrew Cooper, Senior Vice President APAC, TomTom International BV, commented on the launch saying, With TomTom Touch fitness tracker you could see how your body composition changes over time to find out what works for you and understand how fit you are. Building on our years of experience in mapping and navigation, we are proud to also introduce path breaking Route Exploration technology in TomTom Adventurer Outdoor GPS watch and TomTom Spark 3 GPS fitness watches.” With three new product launches including two which are brand new categories, the business is in an exciting stage of growth. We are confident that the Indian consumers will find their perfect fitness companion with TomTom Sports.”

Hitesh Ahuja, Country Manager, TomTom India, said, India has the third most obese population in the world. “Obesity is considered the core of many diseases. With Body composition analysis right at your wrist, it will be a GREAT indicator of your overall wellbeing and knowing your body composition changes. Now with this innovation, we’re making technology more accessible to everyone. So will our focus on fitter India.

Pricing and Availability:

1.  TomTom Touch will be exclusively available at  Amazon.in at Rs. 13,999

2.  TomTom Adventurer will be available at all leading e-tailers by mid December 2016 at Rs. 25,999

3.  TomTom Spark 3 will be available at  all leading e-tailers starting at Rs. 13,999 

Here is a table comparing the new range of products in terms of feature.

Features Comparison Table

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YMS Mobitech partners with Mi India for offline accessories distribution in Eastern India

YMS Mobitech Pvt. Ltd, a tech-based distribution start-up announced today its partnership with Mi India to distribute its range of accessories in key states of Eastern India. The areas under partnership are mostly remote and this partnership should be fruitful for both the parties.The partnership will focus on offline distribution of Xiaomi accessories including Mi In-Ear Headphones, Mi Capsule Earphones, Mi Bluetooth Speaker, Mi Band 2, Mi Power Bank and other accessories. YMS Mobitech will make all Xiaomi accessories available to 2000 stores immediately across West Bengal, Bihar, Jharkhand, Orissa, Assam, Sikkim and all North Eastern states.

The YMS e-distribution network boasts of 11,000 retailers and 350 distributors across 364 cities in what is India’s largest app-based distribution ecosystem, guaranteeing on-demand sales with zero dead stock and zero loss of business opportunity.

Announcing the tie up Ajay Laddha, Co-founder, YMS Mobitech said, “YMS Mobitech has been consistently working with an aim to disrupt the distribution landscape in India through its pioneering e-distribution platform. We are happy that a leading technology player like Xiaomi has placed their trust in us. We are excited to offer Xiaomi’s accessories and look forward to helping them scale new milestones in India through our distribution ecosystem.”

“We have made significant movements in our offline distribution plans for India, especially in 2016. We have been taking gradual steps in this direction and believe our association with YMS Mobitech will take us a step further in our plan. As our India portfolio grows, we are foraying into the offline accessory market for the first time to extend our accessory experience for our fans,” said Vipin Raina, Head – Offline Sales, Xiaomi India

The YMS e-Distribution Ecosystem

·         All retailers, distributors and sales team operate via YMS app

·         Distributor can transfer wallet balance to retailers by a click of a button and retailers can use the same to sell any product

·         Distributor can check outstanding amount of any retailer and enter details of payment collected

·         Distributors transfer inventory via YMS platform and track the status real time

·         Retailers can sell any product from their app and view transaction details

·         Channel partners get SMS and email for all transactions and notifications

·         Distributors can check real time reports of sales done in their channel

YMS Mobitech also creates financial products for the electronics industry, under its brand Apps You Need, and uses its technology-driven platform to sell and monitor these products. Few months ago, it also launched an accessories and IoT brand CULT. 

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Smartron launches students discount program, offers 10% discount on tbook and tphone

Smartron has launched an exclusive student discount offer program. The sleek 2-in-1 convertible laptop, tbook and the stylish smartphone tphone, will now be available at an attractive 10 per cent discount exclusively for students from school to under-graduate level. The same offer will be available across Smartron products and accessories. 

To avail this offer, students have to apply online on Smartron’s student offer page, http://smartron.com/studentoffer. After receiving these applications, Smartron will review and issue a code to the student’s email ID provided. This discount coupon can then be redeemed to  buy products on Smartron’s tstore: tstore.smartron.com.

“Our product offerings are unique both in style and value proposition. The tphone and tbook are uniquely designed and engineered by our own engineers in India. Students are the future of tomorrow and they need all possible support in a fast paced environment. Internet penetration, backed by its accessibility, has propelled easy learning and access to large knowledge bank. As a result, we have introduced this offer and hope to reach out to as many students across India.’ stated Mr. Mahesh Lingareddy, Founder & Chairman, Smartron India Pvt Ltd.

Smartron tbook

tbook

Known for its style and substance, the t.book has a distinctive dual tone styling with an all metal unibody. A convenient workstation, powered by Intel Core M processor and a Microsoft Windows 10 Operating System, the t.book is an ideal device for students to enjoy a read and learn no matter where they are.

Smartron tphone

tphone

The stylish ultra-thin dual sim tphone is known for its lightning fast performance. It has 64 GB inbuilt memory with an expandable SD card slot and all Smartron users gets the exclusive privilege of unlimited cloud storage on tcloud. The 5.5 inch tphone also comes with a Gorilla Glass 3 with Apical Assertive Display technology for exceptional outdoor visibility. Hence, students can be assured that they will not have a problem reading on their tphone.

Smartron devices will enable young minds to make the most out of the ‘tron experience’ (tronx), a platform built on the concept of Internet of Trons (IoT). 

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Will Exploding Phones Make Manufacturers Life More Difficult?

Smartphones are fascinating! They are more powerful than an average computer 10 yrs back. The number of users across the globe with a smartphone far exceeds any other computer & this number is fast increasing. Add to that the smart watches that some of us wear on our wrists and had the Google Glass gone as expected, we would be wearing eye ware with a battery and OS as well.

The recent case of Samsung’s Note 7 exploding and leading to subsequent recall + billions in write down is a wake up call for consumer companies. While largely a laptop or phone powered by a rechargeable battery is considered very safe, in this age of social media with billions of connected users, every incident gets magnified. It takes 5 secs to make news by tweeting something and we wouldn’t always know if the cause was a manufacturing defect or faulty accessory. The Note 7 has changed consumer perception about exploding gadgets forever. And this wasn’t even a mid range or low range offering (something like the Galaxy J7 Prime would have caused lesser financial and perception damage).

Google Trends

Google already shows a spike in users interested in phones exploding. But that’s hardly the story. Users have always been worried about their phones heating. One of the most popular questions asked online when researching a mobile phone is about “heating issues”. Imagine what happens when you mix the heating paranoia to exploding news that keeps popping up.

Manufactures already have a tough task to balance a portable device that competes on slimness & weight, GPU & CPU capability, RAM, Battery life and display size & density. These are conflicting goals with a huge affect on how many chips are crammed into the tiny plastic or metal housing in your hands. If gone wrong, possibly billions of users are carrying a portable bomb in their pocket or wrist. Of course that’s a far stretched fear, but the Note 7 incident surely makes consumers more worried and that doesn’t help any other smartphone manufacturer in the long run.

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ASUS adds Zenfone3 Max with 4100 mAh battery smartphones to Zenfone 3 Series in India

ASUS India launched third generation of Zenfone Max in India and added it to the elegant Zenfone 3 series. Zenfone 3 Max comes in two variant 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL) priced at INR 17,999 and INR 12,999 respectively.

The phone joins the Zenfone 3 series which comprises of Zenfone 3 Ultra, Zenfone 3 and Zenfone 3 Laser. As with other members of the series Zenfone 3 Max sports unibody metallic design with a 2.5D curved glass on the front.  The new smartphones definitely look more stylish and elegant which can be attributed to all Zenfone 3 series design and brings a refresh design from ASUS. Zenfone 3 Max while carrying the aesthetics and elegance of compact and lighter Zenfone 3 series still houses 4100 mAh strong battery and also supports reverse charging function as its predecessors. 

Peter Chang, Region Head – South Asia and country manager unveils ZenFone 3 Max in India

ASUS Zenfone Max 5.5 (ZC553KL)

Zenfone 3 Max (ZC553KL) is equipped with a powerful Qualcomm Snapdragon 430 64-bit octa-core processor. Together with an Adreno 505 graphics processor, the smartphone provides a greater responsiveness and ability to run graphically demanding games.

With this powerful 4100mAh battery and power-efficient processor, Zenfone 3 Max allows extended use of the phone with up to 38 days of standby time on 4G, 17 hours of talk time on 3G, 72 hours of music playback, 18 hours of video playback and 19 hours of Wi-Fi Web browsing designed specifically to meet the demands of the mobile user.

The 16MP f2.0 camera of the Zenfone 3 Max ZC553KL features triple technology autofocus system which ensures a superfast focus time of 0.03 seconds.— laser, phase detection and conventional contrast detection for continuous auto-focus — into one harmonious system that automatically selects the best one depending on the subject, lighting and range. When shooting handheld videos with Zenfone 3 Max (ZC553KL), an electronic image stabilization (EIS) system counteracts hand movements to ensure the resulting videos are stable and shake-free. 

ASUS Zenfone 3 Max 5.2 (ZC520TL)

Powered by a 64-bit quad-core processor, a Mali T720 graphics processor and a 3GB RAM, Zenfone 3 Max (ZC520TL) delivers outstanding mobile performance.

With its powerful battery, the smartphone is able to provide up to 30 days of standby, 20 hours of talk time on 3G, 18 hours of Wi-Fi browsing on 4G/LTE, 87 hours of music playback and 15 hours of video playback.

The 13MP/5MP (back + front) PixelMaster cameras of Zenfone 3 Max (ZC520TL) are packed with features that are designed to help you focus faster in any environment, and shoot better, clearer, more color-accurate photos. The camera has an f/2.2-aperture lens that captures beautiful, high-resolution photos with zero shutter lag.

AVAILABILITY

Zenfone 3 Max ZC520TL is available from today in all the major E-tailers and Retailers in India.

Zenfone 3 Max ZC553KL will be available by end November’16.

Both models will be available in three stunning metallic colours - Titanium Gray, Glacier Silver, and Sand Gold. 

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Hyve launches its Flagship Hyve Pryme with Deca-Core Helio X20 Processor for Rs17,999

Hyve Mobility a New Delhi based startup announced launch of their Flagship device the Hyve Pryme yesterday in an event held in Delhi. The smartphone is touted as the First Certified Android Deca-core smartphone. Hyve has kept its devices (including the Hyve Buzz and Hyve Prime) on Stock Android without any bloatware on board. The device will be available from November 20 for Rs 17,999 on Amazon.in exclusively for now. However Mr Abhishek Agarwal , CEO of the company clarified that they will partner with more partners including those on offline channels to make the device readily available for the consumers.

Hyve Pryme

The phone's USP in terms of hardware is its Mediatek Helio X20 Deca Core processor. X20 has a Tri-Cluster CPU architecture which comprises of Dual-Core A72 Cortex clocked at 2.3 - 2.5 GHz, Quad-Core Cortex 2.0 GHz A53 and another Quad Core Cortex clocked at 1.4 GHz. The Tri-Cluster architecture is supposedly much efficient in multitasking by shifting workload from one cluster to another.

The processor is said to give 30% improved battery performance, the device also comes with additional features such as ClearMotion for smoother video playback, BluLight Defender for reduced eye strain, Miravision for an enhanced display experience and Dynamic contrast for on the fly video.

Pryme comes with a unibody premium metal design with 8.75 mm thickness and has a 5.7 inch full HD  resolution display with a 2.5D arc glass on the front.  The phone is said to come with best in class screen to body ratio. The phone has 4GB RAM, 32 GB storage which can be further expanded upto 200 GB. The Hyve Pryme comes with a 3500 mAh strong TruLife Battery and sports a Type-C port with fast charging support. 

The Pryme hosts Dual SIM slots with 4G and VoLTE support, It also comes with an IR Blaster which comes handy in controlling Remote controlled appliances. The device runs on Android 6.0 i.e. Marshmallow.

On sensors part the phone doesn't misses on any important one here, it comes with a Finger print scanner, 6 Axis Gyroscope, Light Sensor, Proximity Sensor, Compass, Accelerometer and IR Blaster.

L to R - Mr. Kuldeep Malik, India Head Corporate Sales, International MediaTek, Mr. Arther Young, Se. Director Corporate Sales, International MediaTek, Mr. Jasper Yang, Global Sales Head, Media Tek, Mr. Aditya Agarwal, MD & Chairman, Hyve Mobility. Mr. Abhishek Agarwal, CEO & Jt. MD, Hyve Mobility, Mr. TL Lee, General Manager, App Customer Support, International MediaTek

In camera department the phone comes with a 13 MP rear camera supported by Dual tone LED flash, F/2 wide aperture, 4K video recording support and many other features. On the front the device gets an 8 Mega Pixel camera with front flash for great selfies.

Besides all this the Hyve Prime gives you more on the OS/software part such as Android for work which gives you flexibility of having two different workspaces for official and personal use, this is a feature from Google and Hyve team has partnered with Google to get it implemented on their devices hope more manufacturers to follow the suit. The team has also implemented their patented Touch to call technology which enables users to assign a contact to a particular finger print and if that is used to unlock the device then the call will be made to the preset number.

Below is a summary of the device features and specifications:

• 4GB RAM for seamless multitasking and enhanced performance.
• 32GB internal memory ensures availability of ample storage space.
• Touch2Call™ fingerprint dialling which enables quick and easy one touch dialling for favourite numbers
• exFAT file system for seamless Micro SD card usage across platforms. Supports up to 200GB of external storage
• 3500mAh TruLife™ battery which delivers the committed all day performance
• USB-C with Fast charge
• Dual SIM 4G/3G with pan India coverage with VoLTE
• IR Blaster for remotely controlling devices with your choice of 3^rd party app from the Google Play Store.

HyveCare offers revolutionary service and support for all its customers. To ensure best in class service and peace of mind for its customers, The Pryme comes with 2 years standard warranty with accidental protection and pickup and drop facility across India for service. We are proud to offer HyveCare as a standard package on all our devices without any additional cost.

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Online vs In Store shopping scene in India

Ecommerce was a buzzword few years back, everyone was excited about the possibility of buying things online without having to even get down from bed and at the same time there was a doubt about the whole process from quality to delivery and so on. Looking back at that time we have progressed a lot in this journey though everyone is not at same pace but still the journey has begun and its proving to be successful in country like ours so far. In this post we will discuss a few points about Online vs In store shopping.

Which one do you prefer?

• Convenience: Online shopping offers you the convenient option of selecting your favorite shirt or phone or even a luxury yacht (yes, you can check it out on Snapdeal) while sitting at your home without even moving an inch from your most comfortable position on your couch. Online shopping saves you time, saves you from tiredness and also from bargaining in different outlets. However its a distant dream now to have hassle free offline shopping, trouble starts right from home, just to visit that market you will change your clothes, join the mad traffic on the roads and if you have opted to take your vehicle out with you then you need a different skill set to just get a parking slot before anyone else sneaks in the place you are eyeing on from 30 yards. After that you actually start shopping for your desired product hopping from shop to shop to try out different styles etc and also trying to get the best deal. Online shopping is winner here, but what is that you miss in this is that personal rapport with the shop owners, having street food while shopping, knowing other people choices and meeting new people. This last line includes things which has its own unique experience but still for the rest of the part on this point I would prefer Online shopping over offline. Online 1, Offline 0

• Touch and Feel: Online portals are sometimes not the best place to identify exact quality of products the size how something will fit, the color in outdoors and indoor lighting, the quality of the fabric of the material and a number of other physical aspects which cannot be judged by carefully taken pictures in online catalog. The online space is just missing this factor and it is a great deal breaker for many including customers looking for electronics appliances. Online 0, Offline 1

• Variety : Here comes the tricky part, you ought to know the shops for what you want to buy and be sure that the shop has the stock for you when you opt physical stores over Online portals you have to hop from one shop to another to look for your desired items. Whereas in Online shopping its just at your fingertips a few filter here and there give your color, size, price preferences and hundreds of matching products are waiting for your nod to make their place in your wardrobe. You get multiple brands choices, from multiple portals so in this case Online has a clear upper hand over traditional shopping. Online 1, Offline 0

• Discounts and Coupons: Shop owners are there to convince you about the prices and discounts they are offering it can be a good deal or it can be a trap as well. Most places now a days you will see fixed price board in all shops in the market so you have to have some real good bargaining skills even if the prices are not that fixed. However in Online shopping you don't have to be blessed with some extra skills you just need to be smart enough to look out for available discounts on the portal you are shopping, you get discounts on various types of cards etc. And then you have the coupon websites which can aid you in getting some extra discount all you have to do is search for coupons like Ebay coupons , Jabong gift codes etc to get the codes to get extra discount and apply the same in the shopping website. I find Online portals quite transparent and offers accessible to all hence I prefer Online shopping rather than going over the personal rapport or bargaining skills.Online 1, Offline 0

• Payment options: Online shopping provides you with variety of options such as payment in installment using credit cards, use credit cards, debit cards or net banking or mobile wallets or even Cash on Delivery where as in offline mode you have to rely on cash or at max you can use credit or debit cards which is also not widely available as of now in India. Paytm is getting physical stores on board on mobile wallets but its just not enough as of today to completely rely upon. Online 1, Offline 0

• Delivery Time: This one is again a tricky point, physical stores deliver right there in your hands so you see the product before buying , select it , buy it and take it home whereas in Online shopping you see the images you select them and make payments and then you wait for the package to arrive. Things are getting better with one day delivery and other options but still its a lot of time to wait for someone who has just ordered a new dress or a new phone. So in terms of satisfaction over the time lapsed between your purchase and before you can actually use the product Offline scores a big 1 here. Online 0, Offline 1

Conclusion: From above scores Online shopping emerges as winner with scoring 4 points out of 6. However there can be many other aspects which will give Offline shopping a favorable position. Thus Online shopping and Offline shopping compliments each other and can be best chosen based on scenario for example you want to buy a Tshirt just get it online , you want to buy your wedding dress go to the physical stores try as many as you can and get the best one for your requirements. 

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Shop at Pacific and stand a chance to win Tata Safari this festive season

This festival season Delhi’s favourite premium shopping, entertainment and leisure destination, Pacific Mall is celebrating one of India’s brightest festival Diwali the ‘Festival of Delights’ from 7th October to 28th October. The lucky winner walks away with 1^st prize as Tata Safari , the 2^nd winner gets Home Maker Over from Home Centre worth RS 300000/- and an assured 10% cash back on every spend of RS 20000/-

Diwali Decorations and Celebration at Pacific Mall

Pacific Mall will mark the festivity and significance of Diwali with a magnificent creation of traditional festival décor. Grand Finale and Winner Announcements will be held on 29th October. Out of the 50 customers shortlisted for the Mega Lucky Draw on 29^th, only the customers present on the day of Mega Lucky Draw would be eligible for the Grand Prize draw. All shortlisted customers for the Mega Lucky Draw would also get some assured gifts on 29th October.

Highlighting this year’s Diwali celebrations Mr. Salim Roopani, Centre Director - Pacific Mall said, “Our Diwali décor is a big hit among customers every year. This is the best time of the year and our customers eagerly wait for this auspicious festival every year. People are our priority hence we continuously strive to make the customer feel at home and welcome, where they like to indulge themselves and enjoy with family and friends while shopping and having a good time.”

This Diwali the guests at the Pacific Mall, Delhi will have a “MayuraDarshan” and be enriched by the spirit of the peacock representing kindness, benevolence, compassion, wealth, good luck, fame and prosperity. The outside plaza also comes alive in the evening with a grand display of light and festivity. 

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ASUS India Salutes the Country’s Real Heroes, launches LightUpLoC platform to send Diwali wishes to the soldiers

ASUS, the Taiwanese leader in mobile technology, launched #LightUpLoC, an innovative platform to salute the heroic surgical attacks by the Indian soldiers. Known to promote peace and harmony, Diwali, the festival of lights involves a popular custom of exchanging greetings and decorating one’s house with lanterns and lights. Keeping up with the tradition, #LightUpLoC will allow the users to write warm wishes for the brave-hearts at the LoC on a virtual lantern and then release it. The lanterns will then illuminate the LoC on a virtual map of India.

ASUS #LighUpLoC campaign

Here are the steps you can follow to wish India’s valiant soldiers:

1. Visit https://z3n.asus.in/lightupLoC/

2. Log in with yourFacebook credentials

3. Type your message for the Indian Armed Forces on a lantern that appears on the screen

4. Release the lantern that will fly and come to a halt at a particular location on the virtually created LoC, adding to the lanterns illuminated by other users

5. You can share the final eagle-view image of the lit up LoC on their social media accounts, asking others to join in as well

6. A map of India shows the entire trail of the lanterns real time with the lanterns being shown across India.

Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We are grateful to the Indian Armed Forces for the innumerable sacrifices and hardships they face in order to keep the rest of the country safe. They ensure that everyone in India can live a peaceful and productive life. This platform aims to bring together all Indians and help them convey their feelings and regards to India’s heroes on the auspicious occasion of Diwali.”

Through the platform, ASUS aims to light 724,000 lanterns – 1 lantern for every meter along with 724 kilometers of the LOC. Users will be required to write their wishes before 30^th October 2016. The virtual map of the LoC with all the illuminated lanterns will be available for everyone to see at all times.

ASUS wishes all the soldiers of the Indian Armed Forces an #IncredibleDiwali. 

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CREO's Fuel OS gets October update, makes recently used files and apps easy to access

As promised CREO is rolling out updates for its Fuel OS every month to give its users a new experience every month. Though a little late this time , the latest update was announced on October 21st.

The update as usual has few bug fixes which have been made to Dialer, Messaging, privacy and others aims to give customers a feeling of brand new phone with some add on to its high value feature the "Sense". For those who are not aware about this feature its like an advanced search app similar to Google Now that runs on Android Devices, but Sense has got its unique features such as you can enter a number in search bar and add a contact or you can directly use the search bar as a calculator by entering arithmetic equations. Before the latest update you could add up to 4 contacts to sense. Sense gets activated by a double tap on the homescreen.

Apart from existing features the new add on to Sense are :

• Frequently used Apps: Four most used/accessed apps in past two days are listed.
• Recently Added Files: Now you can easily access your latest added files (downloaded or side load), files can also be shared easily with a single tap.
• Recent Music: The last 4 recently indexed music files also surface in the default screen, which opens directly with the default set music player on a single tap.
• Recent Media: Recently accessed/downloaded/captured photos and videos will also be pinned to the default screen. On tapping images opens in Gallery and Video in default set video player.

October Update for Fuel OS

Though these updates are usually bug fixes and some minor tweaks but overall the experience and usability increases with each such update and shows how serious is organization towards its commitment.

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HTC Desire 10 Lifestyle with 5.5 inch HD display available for Rs 15,990/- exclusively on Amazon India

HTC recently launched HTC Desire 10 Lifestyle which carries stunning design and flagship level features. 

HTC’s widely praised Desire family of smartphones along with the legendary HTC BoomSound™ Hi-Fi Edition, made popular on the flagship HTC 10, plus 24-bit Hi-Res audio that delivers powerful, crystal-clear audio performance on both the external speakers and headphones. The HTC Desire 10 Lifestyle will be available in India market beginning 30 th September only on Amazon.in and HTC e-store at Rs15,990.

HTC Desire 10 Lifestyle

Inspired by the Art Deco movement in art and design, the HTC Desire 10 Lifestyle captures the spirit of luxury and modernism: bold, precise, geometric metallic lines – influenced by the same contours as the world-renowned HTC 10 – framed by elegant colors and sophisticated materials in a smartphone that inspires with alluring looks on the outside and powerful technology on the inside. Just as Art Deco evolved the art world’s expectations of elegance and sophistication, the HTC Desire 10 evolves what you can expect from an HTC Desire.

“HTC’s Desire line has always stood for fresh, youthful, and fashionable designs that are focused on delivering a great experience,” said, Mr. Faisal Siddiqui, President- South Asia, HTC. “Today, our Desire line is about to make its biggest leap since the original Desire. Inspired by many of the same innovations that have made the flagship HTC 10 so popular, we’re bringing these innovations to the Desire 10 Lifestyle, making it the most brilliant Desire ever. With a brand new, modern luxurious design inspired by the HTC 10 camera, and including features that outshine even some of the top flagship phones in the industry, the HTC Desire 10 Lifestyle will have you rethinking what to expect from an HTC Desire.”

Bold and iconic new metallic contours

The HTC Desire 10 lifestyle has a stunning look, made to shine with a high-contrast metallic gold contour design that elegantly outlines and defines the smartphone’s soft warm matte finish. This bold, polished outline distinctively wraps the edges of the device, encasing the HTC Desire 10 lifestyle’s 5.5” HD (720p) screen, and contrasting with the eye-catching body in two distinct color themes: Stone Black and Polar White.

Awesome, flagship-level sound

Fans of the world-famous HTC BoomSound Hi-Fi Edition in HTC 10 will love the HTC Desire 10 lifestyle. Featuring High-Res audio support, the HTC Desire 10 lifestyle plays your favorite music, movies, and games with awesome, crystal-clear, high-resolution sound quality through stereo external speakers or to your headphones with a powerful, built-in amplifier that has to be heard to be believed. There is simply no better sounding smartphone in the world. With thundering bass and thrilling treble, the HTC Desire 10 lifestyle will keep your sound rocking with incredible intensity throughout the day.

As unique as you

The HTC Desire 10 lifestyle shares the same unparalleled personalization as HTC 10. Built upon the latest version of HTC Sense, the Desire 10 Lifestyle is fully customizable to your unique personality. HTC Freestyle Layout frees you from an onscreen grid and lets you get creative. Drag icons, stickers and widgets anywhere. Layer them, overlap them, group them and more. You can even link stickers to apps, and get rid of onscreen icons entirely. The home screen is yours – use it your way. Express yourself further with HTC Themes, giving you access to thousands of professional looking themes, each with its own icons, background, sounds and more

Performance matters

The HTC Desire 10 lifestyle offers up to 3GB of RAM and 32GB¹ storage space, so no matter which model you choose, you can load up on photos, videos, movies, games and more. And if that’s still not enough, the phone offers SD card support for up to 2TB of expandable memory.

Powering all these photos, games, and more is a blazing quad-core professor in Desire 10 lifestyle, keeping everything running smoothly. Even at these speeds, battery is never an issue, either, with a 2,700mAh battery in Desire 10 lifestyle to keep you snapping photos, surfing the web, and having many hours of fun between charges. 

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Flipkart's Big Billion Day sale Day 1 sold over half a million products within one hour

In 2012 Google came up with GOSF (Great Online Shopping Festival) with an aim to promote online sales and partnered with ecommerce portals to offer heavy discount for one day. Now you don't have to wait for that one day since October 2014, Flipkart announced its first Big Billion Day sales. The success of the sales can be assessed with the fact that other Big e-comm portals have also started offering huge discounts at same time as Flipkart. 2016 Big Billion Days sale from Flipkart is third edition of the hallmark sales event from the firm and is expected to break all previous records as first hour of the first day surpassed half a million products.

FlipKartBBDSale

Kick-starting day one of ‘The Big Billion Days’, Flipkart announced that it sold over half a million products within one hour on Day 1 of the sale.

With massive participation from customers from across the country, the sale witnessed the highest number of concurrent users in 5 minutes of going live. This was 10 times more than any given day, making it the highest ever in the history of Flipkart.

Within the electronics and gadget category, we sold more Apple watches in 10 minutes than the total sale of Apple watches online and offline in a month. TV’s are flying off the shelves, with a number of large size (40 inch and above) LED TVs sold in 6 hours already higher than the total number of TV’s sold during The Big Billion Days 2015. Over 40% of customers who shopped for home appliances availed product exchange. Myntra also had a blockbuster sale on day 1, clocking 3 times more revenue in the first hour compared to 2015 edition of Big Billion Days..

Upon hitting this milestone, Kalyan Krishnamurthy, Head, Category Design Organization, Flipkart said, “The Big Billion Days, like every year, has now set a new landmark in the history of commerce in the country. What makes it special is that the number of units sold in the first 6 hours of sale surpassed the total units sold in a day during the first day of The Big Billion Days in 2015! It’s a matter of immense delight to see this response from our consumers, inspiring us to make it even more special over the course of next 4 days of this sale.”

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HTC RENEWS PARTNERSHIP WITH FOOTBALL FRANCHISE NORTH EAST UNITED FC (NEUFC) AS PRINCIPAL SPONSOR

HTC, a global leader in mobile innovation and design has renewed its association for the third consecutive year as principal sponsor of Bollywood actor/producer John Abraham’s football franchise North East United FC (NEUFC) at the forthcoming Hero Indian Super League 2016. HTC will occupy the front chest position on the NEUFC Jersey being the principal sponsor of the team that represents the 8 states of North-east India as they enter the championship, which kicks off on 1^st October 2016 and will be culminating on 18^th December 2016. The company is also planning a range of promotional activities and contests during ISL 2016 to reach closer to the youth and promote the game of football.

 

HTC renew partnership with NorthEast United FC

Announcing the sponsorship, Mr. Faisal Siddiqui, President- South Asia, HTC said, “We at HTC have been committed to the pursuit of brilliance and are excited to renew our association with North East United FC. The India Super League has been successful in capturing the mindshare of the masses in India’s cricket-dominated sports milieu and we are proud to be a part of this initiative to revolutionize Indian football. Our best wishes are with the team as they play at the inaugural match on their home ground Guwahati on 1st October.” 

According to John Abraham, Indian actor/producer and owner of North East United FC, “It feels great to have HTC reinforcing their belief in NEUFC by supporting us again this season. I feel a strong connect with the brand’s focus on substance, style and innovation which has enabled it to grow its connect with the youth and I hope we can have a long term association to bring about a resurgence in Indian football.”

NEUFC has steady progress in the last few editions of the Tournament by climbing up the Tournament Table year-on-year and the team is looking forward to an exciting season ahead with players like Marquee Didier Zokora who has played 3 world cups, Lallianzuala Chhangte who is the 2nd youngest goal-scorer for India scoring in his debut game and Goalkeeper Subrata Paul who has recently been a recipient of the Arjuna Award.      

More information on the NorthEast United Football Club may be found at the ISL website at: http://www.indiansuperleague.com/northeast-united-fc

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