badge Goibibo launches GoStays, marketplace for budget rooms ~ Tech Siddhi










Tuesday 29 September 2015

Goibibo launches GoStays, marketplace for budget rooms

Goibibo.com one of India's largest online hotel aggregator announced launch of GoStays for its mobile app and desktop website both. GoStays is aimed at aggregating budget unbranded budget accommodations across country and is currently live in 72 cities listing 862 properties that translates around 10000 rooms per day as claimed by the company.

GoStays


Goibibo is leading in industry and have several top platforms under its umbrella which includes Redbus.in , YourBus, and car sharing application ibibo Ryde. GoStays further extend its portfolio in unbranded hotels across country. The service will compete directly with Oyo Rooms as the concept is similar fundamentally. GoStays partners with property owners to provide quality services which includes free WiFi, Breakfast, AC, Television and Hygienic washrooms. To build confidence in the users booking unbranded hotels from the platform the service is backed by 100% money back guarantee and help users with neutral reviews and ratings given by community members. The images are also taken from the actual visitors to help potential customer in visualising the place before they actually book it.

Ashish Kashyap, Founder & CEO of ibiboGroup said “We carefully looked at all the problems and pain areas being experienced by budget hotel owners with respect to the online brand partners as well as travellers on the other hand. As the market leader we hence constructed GoStays to solve these pain points with the aim to create a healthy marketplace of budget accommodations”

Goibibo offers 5 different value propositions to customers which includes money back guarantee, property validation for shown and actual property, User generated reviews and comments which also helps them get rid of any allegations of being biased based on their business relationships. Robust technology for hotel owners and as well as users and lastly co-branded hotels that means partners will retain there name as they may be using from several years to maintain their trust and brand value with a prefix of GoStays to their name as shown below.

     "Company wants to make GoStays like Amazon Marketplace and will allow other branded budget hotels to be listed on the platform"
Cobranding and User reviews

The partnership will also expand to other branded hotels to get them listed on Goibibo, the company wants to become Amazon of travel industry and will have similar market place where co-branded hotels can be seen as similar to Amazon fulfilled and other branded hotels as third party merchants.

Goibibo has recorded enormous growth exceeding 5 times than that of last year with mobile app downloads crossing 7 million mark and growing by 1 million new installs per month.

So now you know where to go when roaming around on tight budget and in need of quality services.

1 comment:

  1. Since a few months before its release, Amazon has been marketing their new AWS marketplace to no end. Alex Mirza

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