Micromax launched 3 new 4G smartphones Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G in market starting from INR 6999

Smartphone market is flooded with options across price range, specifications and features. Now a days customers are having hard time zeroing for a new phone given number of smartphone companies in the market, Micromax is not making the job easier, and launched three devices equipped with 4G in market. The three devices launched are Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. Canvas Blaze 4G and Canvas Fire 4G are priced at INR 6999/- while Canvas Play 4G will cost INR 12499/-

Micromax is known for disrupting the market and launching devices with latest specifications in trend at relatively lower prices. The strategy has worked very well with the company in the past and also played a vital role in making smartphone company one of the top 10 global brands in its category. 

Commenting on the launch Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

Canvas Blaze 4G for the masses

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.

Canvas Blaze 4G

Canvas Fire 4G for the audiophiles

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.

Canvas Fire 4G

Canvas Play 4G for uninterrupted work & entertainment on the go

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images

Canvas Play 4G