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Thursday 10 November 2016

Hyve launches its Flagship Hyve Pryme with Deca-Core Helio X20 Processor for Rs17,999

Hyve Mobility a New Delhi based startup announced launch of their Flagship device the Hyve Pryme yesterday in an event held in Delhi. The smartphone is touted as the First Certified Android Deca-core smartphone. Hyve has kept its devices (including the Hyve Buzz and Hyve Prime) on Stock Android without any bloatware on board. The device will be available from November 20 for Rs 17,999 on Amazon.in exclusively for now. However Mr Abhishek Agarwal , CEO of the company clarified that they will partner with more partners including those on offline channels to make the device readily available for the consumers.


Hyve Pryme


The phone's USP in terms of hardware is its Mediatek Helio X20 Deca Core processor. X20 has a Tri-Cluster CPU architecture which comprises of Dual-Core A72 Cortex clocked at 2.3 - 2.5 GHz, Quad-Core Cortex 2.0 GHz A53 and another Quad Core Cortex clocked at 1.4 GHz. The Tri-Cluster architecture is supposedly much efficient in multitasking by shifting workload from one cluster to another.
The processor is said to give 30% improved battery performance, the device also comes with additional features such as ClearMotion for smoother video playback, BluLight Defender for reduced eye strain, Miravision for an enhanced display experience and Dynamic contrast for on the fly video.

Pryme comes with a unibody premium metal design with 8.75 mm thickness and has a 5.7 inch full HD  resolution display with a 2.5D arc glass on the front.  The phone is said to come with best in class screen to body ratio. The phone has 4GB RAM, 32 GB storage which can be further expanded upto 200 GB. The Hyve Pryme comes with a 3500 mAh strong TruLife Battery and sports a Type-C port with fast charging support. 

The Pryme hosts Dual SIM slots with 4G and VoLTE support, It also comes with an IR Blaster which comes handy in controlling Remote controlled appliances. The device runs on Android 6.0 i.e. Marshmallow.

On sensors part the phone doesn't misses on any important one here, it comes with a Finger print scanner, 6 Axis Gyroscope, Light Sensor, Proximity Sensor, Compass, Accelerometer and IR Blaster.

L to R - Mr. Kuldeep Malik, India Head Corporate Sales, International MediaTek, Mr. Arther Young, Se. Director Corporate Sales, International MediaTek, Mr. Jasper Yang, Global Sales Head, Media Tek, Mr. Aditya Agarwal, MD & Chairman, Hyve Mobility. Mr. Abhishek Agarwal, CEO & Jt. MD, Hyve Mobility, Mr. TL Lee, General Manager, App Customer Support, International MediaTek


In camera department the phone comes with a 13 MP rear camera supported by Dual tone LED flash, F/2 wide aperture, 4K video recording support and many other features. On the front the device gets an 8 Mega Pixel camera with front flash for great selfies.

Besides all this the Hyve Prime gives you more on the OS/software part such as Android for work which gives you flexibility of having two different workspaces for official and personal use, this is a feature from Google and Hyve team has partnered with Google to get it implemented on their devices hope more manufacturers to follow the suit. The team has also implemented their patented Touch to call technology which enables users to assign a contact to a particular finger print and if that is used to unlock the device then the call will be made to the preset number.

Below is a summary of the device features and specifications:

  • 4GB RAM for seamless multitasking and enhanced performance.
  • 32GB internal memory ensures availability of ample storage space.
  • Touch2Call fingerprint dialling which enables quick and easy one touch dialling for favourite numbers
  • exFAT file system for seamless Micro SD card usage across platforms. Supports up to 200GB of external storage
  • 3500mAh TruLife battery which delivers the committed all day performance
  • USB-C with Fast charge
  • Dual SIM 4G/3G with pan India coverage with VoLTE
  • IR Blaster for remotely controlling devices with your choice of 3rd party app from the Google Play Store.
HyveCare offers revolutionary service and support for all its customers. To ensure best in class service and peace of mind for its customers, The Pryme comes with 2 years standard warranty with accidental protection and pickup and drop facility across India for service. We are proud to offer HyveCare as a standard package on all our devices without any additional cost.


Monday 7 November 2016

Online vs In Store shopping scene in India

Ecommerce was a buzzword few years back, everyone was excited about the possibility of buying things online without having to even get down from bed and at the same time there was a doubt about the whole process from quality to delivery and so on. Looking back at that time we have progressed a lot in this journey though everyone is not at same pace but still the journey has begun and its proving to be successful in country like ours so far. In this post we will discuss a few points about Online vs In store shopping.

Which one do you prefer?
  • Convenience: Online shopping offers you the convenient option of selecting your favorite shirt or phone or even a luxury yacht (yes, you can check it out on Snapdeal) while sitting at your home without even moving an inch from your most comfortable position on your couch. Online shopping saves you time, saves you from tiredness and also from bargaining in different outlets. However its a distant dream now to have hassle free offline shopping, trouble starts right from home, just to visit that market you will change your clothes, join the mad traffic on the roads and if you have opted to take your vehicle out with you then you need a different skill set to just get a parking slot before anyone else sneaks in the place you are eyeing on from 30 yards. After that you actually start shopping for your desired product hopping from shop to shop to try out different styles etc and also trying to get the best deal. Online shopping is winner here, but what is that you miss in this is that personal rapport with the shop owners, having street food while shopping, knowing other people choices and meeting new people. This last line includes things which has its own unique experience but still for the rest of the part on this point I would prefer Online shopping over offline. Online 1, Offline 0
  • Touch and Feel: Online portals are sometimes not the best place to identify exact quality of products the size how something will fit, the color in outdoors and indoor lighting, the quality of the fabric of the material and a number of other physical aspects which cannot be judged by carefully taken pictures in online catalog. The online space is just missing this factor and it is a great deal breaker for many including customers looking for electronics appliances. Online 0, Offline 1
  • Variety : Here comes the tricky part, you ought to know the shops for what you want to buy and be sure that the shop has the stock for you when you opt physical stores over Online portals you have to hop from one shop to another to look for your desired items. Whereas in Online shopping its just at your fingertips a few filter here and there give your color, size, price preferences and hundreds of matching products are waiting for your nod to make their place in your wardrobe. You get multiple brands choices, from multiple portals so in this case Online has a clear upper hand over traditional shopping. Online 1, Offline 0
  • Discounts and Coupons: Shop owners are there to convince you about the prices and discounts they are offering it can be a good deal or it can be a trap as well. Most places now a days you will see fixed price board in all shops in the market so you have to have some real good bargaining skills even if the prices are not that fixed. However in Online shopping you don't have to be blessed with some extra skills you just need to be smart enough to look out for available discounts on the portal you are shopping, you get discounts on various types of cards etc. And then you have the coupon websites which can aid you in getting some extra discount all you have to do is search for coupons like Ebay coupons , Jabong gift codes etc to get the codes to get extra discount and apply the same in the shopping website. I find Online portals quite transparent and offers accessible to all hence I prefer Online shopping rather than going over the personal rapport or bargaining skills.Online 1, Offline 0
  • Payment options: Online shopping provides you with variety of options such as payment in installment using credit cards, use credit cards, debit cards or net banking or mobile wallets or even Cash on Delivery where as in offline mode you have to rely on cash or at max you can use credit or debit cards which is also not widely available as of now in India. Paytm is getting physical stores on board on mobile wallets but its just not enough as of today to completely rely upon. Online 1, Offline 0
  • Delivery Time: This one is again a tricky point, physical stores deliver right there in your hands so you see the product before buying , select it , buy it and take it home whereas in Online shopping you see the images you select them and make payments and then you wait for the package to arrive. Things are getting better with one day delivery and other options but still its a lot of time to wait for someone who has just ordered a new dress or a new phone. So in terms of satisfaction over the time lapsed between your purchase and before you can actually use the product Offline scores a big 1 here. Online 0, Offline 1
Conclusion: From above scores Online shopping emerges as winner with scoring 4 points out of 6. However there can be many other aspects which will give Offline shopping a favorable position. Thus Online shopping and Offline shopping compliments each other and can be best chosen based on scenario for example you want to buy a Tshirt just get it online , you want to buy your wedding dress go to the physical stores try as many as you can and get the best one for your requirements. 

Thursday 27 October 2016

Shop at Pacific and stand a chance to win Tata Safari this festive season

This festival season Delhi’s favourite premium shopping, entertainment and leisure destination, Pacific Mall is celebrating one of India’s brightest festival Diwali the ‘Festival of Delights’ from 7th October to 28th October. The lucky winner walks away with 1st prize as Tata Safari , the 2nd winner gets Home Maker Over from Home Centre worth RS 300000/- and an assured 10% cash back on every spend of RS 20000/-

Diwali Decorations and Celebration at Pacific Mall


Pacific Mall will mark the festivity and significance of Diwali with a magnificent creation of traditional festival décor. Grand Finale and Winner Announcements will be held on 29th October. Out of the 50 customers shortlisted for the Mega Lucky Draw on 29th, only the customers present on the day of Mega Lucky Draw would be eligible for the Grand Prize draw. All shortlisted customers for the Mega Lucky Draw would also get some assured gifts on 29th October.

Highlighting this year’s Diwali celebrations Mr. Salim Roopani, Centre Director - Pacific Mall said, “Our Diwali décor is a big hit among customers every year. This is the best time of the year and our customers eagerly wait for this auspicious festival every year. People are our priority hence we continuously strive to make the customer feel at home and welcome, where they like to indulge themselves and enjoy with family and friends while shopping and having a good time.”


This Diwali the guests at the Pacific Mall, Delhi will have a “MayuraDarshan” and be enriched by the spirit of the peacock representing kindness, benevolence, compassion, wealth, good luck, fame and prosperity. The outside plaza also comes alive in the evening with a grand display of light and festivity. 

ASUS India Salutes the Country’s Real Heroes, launches LightUpLoC platform to send Diwali wishes to the soldiers

ASUS, the Taiwanese leader in mobile technology, launched #LightUpLoC, an innovative platform to salute the heroic surgical attacks by the Indian soldiers. Known to promote peace and harmony, Diwali, the festival of lights involves a popular custom of exchanging greetings and decorating one’s house with lanterns and lights. Keeping up with the tradition, #LightUpLoC will allow the users to write warm wishes for the brave-hearts at the LoC on a virtual lantern and then release it. The lanterns will then illuminate the LoC on a virtual map of India.


ASUS #LighUpLoC campaign


Here are the steps you can follow to wish India’s valiant soldiers:

2. Log in with yourFacebook credentials
3. Type your message for the Indian Armed Forces on a lantern that appears on the screen
4. Release the lantern that will fly and come to a halt at a particular location on the virtually created LoC, adding to the lanterns illuminated by other users
5. You can share the final eagle-view image of the lit up LoC on their social media accounts, asking others to join in as well

6. A map of India shows the entire trail of the lanterns real time with the lanterns being shown across India.

Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “We are grateful to the Indian Armed Forces for the innumerable sacrifices and hardships they face in order to keep the rest of the country safe. They ensure that everyone in India can live a peaceful and productive life. This platform aims to bring together all Indians and help them convey their feelings and regards to India’s heroes on the auspicious occasion of Diwali.”


Through the platform, ASUS aims to light 724,000 lanterns – 1 lantern for every meter along with 724 kilometers of the LOC. Users will be required to write their wishes before 30th October 2016. The virtual map of the LoC with all the illuminated lanterns will be available for everyone to see at all times.

ASUS wishes all the soldiers of the Indian Armed Forces an #IncredibleDiwali. 

CREO's Fuel OS gets October update, makes recently used files and apps easy to access

As promised CREO is rolling out updates for its Fuel OS every month to give its users a new experience every month. Though a little late this time , the latest update was announced on October 21st.

The update as usual has few bug fixes which have been made to Dialer, Messaging, privacy and others aims to give customers a feeling of brand new phone with some add on to its high value feature the "Sense". For those who are not aware about this feature its like an advanced search app similar to Google Now that runs on Android Devices, but Sense has got its unique features such as you can enter a number in search bar and add a contact or you can directly use the search bar as a calculator by entering arithmetic equations. Before the latest update you could add up to 4 contacts to sense. Sense gets activated by a double tap on the homescreen.

Apart from existing features the new add on to Sense are :

  • Frequently used Apps: Four most used/accessed apps in past two days are listed.
  • Recently Added Files: Now you can easily access your latest added files (downloaded or side load), files can also be shared easily with a single tap.
  • Recent Music: The last 4 recently indexed music files also surface in the default screen, which opens directly with the default set music player on a single tap.
  • Recent Media: Recently accessed/downloaded/captured photos and videos will also be pinned to the default screen. On tapping images opens in Gallery and Video in default set video player.
October Update for Fuel OS
Though these updates are usually bug fixes and some minor tweaks but overall the experience and usability increases with each such update and shows how serious is organization towards its commitment.