Recently HTC launched its Flagship smartphones HTC U Ultra and HTC U Play. The HTC U series is named as such as it is focused on U (you), i.e. the consumers. The U series smartphones comes with advance Artificial Intelligence which is named as HTC Sense Companion. The HTC U Ultra and HTC U Play smartphones comes with beautiful 3D contoured, liquid surface , adaptive HTC U sonic technology for personalized hearing and a unique combination of MegaPixel and UltraPixel Camera technology in front camera to provide vivid light, details and color.
|Mr. Faisal Siddiqui launching HTC U Play (Left) and HTC U Ultra (right) in India|
The HTC U Ultra is priced at Rs 59,990/- where as the HTC U Play is priced at Rs 39,990. The HTC U Ultra sports a dual display similar to that on LG V20. The Dual display is supposed to give you all top information you need from your phone right on the top. The secondary display gives you access to the things you use most such as favorite contact, app, reminder, event notification and much more. Apart from this the HTC U Ultra comes with HTC Sense Companion, U Sonic and Voice recognition features. The smartphone comes with a 16 MP UltraPixel in the front and 12 MP UltraPixel main camera unit which is claimed to deliver less blur, fast focus and better photos at night. HTC U Ultra also comes with BoomSound Hi-Fi edition speakers. HTC U Ultra and U Play comes in with a 64GB memory variant. The HTC U Ultra is available in three colors, which include Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play with a 5.2” perfectly symmetric thin design takes brilliant selfies with 16MP rear and UltraPixel front camera. The HTC U Play is available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors in the India market.
HTC is betting big on its AI aka HTC Sense Companion aims to become your personal companion in all sense, it is always learning from you and give suggestions based on Machine Learning Algorithms implemented in the software. It learns it all from you like suggesting you to wear warm clothes on a snowy day or to remind you to charge the phone if it determines you will need more juice until you reach home. Similarly the device also responds to your voice even when its asleep. It recognized your voice and respond to navigation, take or reject calls, snooze or dismiss alarms etc.
The HTC U Ultra and HTC U Play come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from 6th March ’17 - 31st May ’17. HTC U Ultra and HTC U Play will be available in Indian market from 6th March ‘17 and mid-March ’17 respectively