In a bid to increase awareness about wildlife and animals, Baidu India plans to to launch a new social campaign named "The Last Conversation" on World Environment Day (June 5) 2016. The campaign will feature 'DU Bear' , Baidu's mascot. The campaign will see DU bear having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the intent of urging people give up products that causes harm to wildlife.
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| Baidu WED-2016 |
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| Baidu WED-2016 |
According to a 2014 report issued by the International Union for Conservation of Nature (IUCN),
India
is home to 6.5% of the world’s total wildlife species, which includes 7.6% of all mammals and 12.6%
of all bird species. Out of these, 15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians
in India are recognized as critically endangered.
Baidu India will hold its
campaign on Twitter and Facebook from June 1st to June 5th, 2016, with the hash tag
#TheLastConversation.
The animals featured in the conversations
will speak their last words to the DU bear
before they are
turned into consumer products,
in a strong message of the harmful impact of our purchases on wildlife.
Baidu has previously advocated other environmental causes in India and worldwide. Since 2014,
Baidu’s Android apps
DU Battery Saver and DU Speed Booster have
partnered with the World Wide Fund for Nature (WWF)
on a yearly basis
to raise awareness of Earth Hour, the world’s largest grassroots environmental movement organized by WWF.
WED is a yearly awareness campaign run by the United
Nations Environment Programme (UNEP). The theme of
WED 2016 is illegal trade in wildlife,
with the slogan ‘Go Wild for Life'.
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