LeEco (LeTv) officially forays in Indian market with launch of Le 1S and Le Max smartphones

As reported earlier chinese brand LeTv has finally entered into Indian market with launch of its two smartphones in an event held in Gurgaon today. The brand has been preparing ground for more than 3 months in the country and has garnered over 1.5 million followers on its social media page. Before actually launching the device an event introduced us to the ecosystem with which brand wants to be identified with. 

Today was the big day for LeEco (LeTv has been rebranded to LeEco). The launch event was witnessed by around 500 persons including media personal, bloggers and SuperFans. Let's have a look at the products launched today from LeEco.

LeEco Le1s

LeEco Le 1S

Le 1S is the yesteryear's flagship device from the company but is expected to win major share of market with its high end build , design and specifications.

Priced at Rs 10.999/-  Le 1S is a premium device packed with all powerful specifications and design elements. The unibody metalic design has got bezel less display measuring 5.5 inch. The device also comes with a Mirror surfaced finger print sensor at back with hardness of level 6H which makes it durable for daily use. The finger print sensor is quick and can be used to unlock the phone as well as to click photos. We tried the same and found the response to be pretty quick and efficient. 

Le 1S is powered by 2.2 GHz Octa-Core MediaTek helio X10 (ARM Cortex-A53, 64 bit) processor coupled with 3 GB of RAM.

Le1S's rare 13-megapixel camera is definitely worth mentioning about. Equipped with blue glass infrared filter and ISOCELL - a technology that interprets every single detail back to life, the camera could capture the finest picture never a phone could make before.

And thanks to the adopted three core focusing technologies, namely PDAF, ball bearing VCM, Closed Loop, the camera could focus in a blink of eyes, 0.09 second. This makes the phone a best choice for sport fans, who can capture the finest and un-blurred picture even in a fast-moving sports game.  

A big outstanding and unique feature of Le1S is its type-C port and fast charging technology. Different from traditional charging ports, which may need users to fumble twice in connecting correctly, type-C port is a two-way charging and customers can charge either side up.
And Le1S has its unique fast charging technology, ensuring plugging for 5 minutes in return for 3.5 hours of talk time, which is rarely seen with other existing brands.
 The front camera with a wide angle 5P lens and F2.0 aperture allows people take the best selfies and groupies. And a more user-friendly design is when taking selfies, people can just touch the fingerprint scanner at the back to capture photos or videos, making a large phone of a 6.33 screen easier for life.
The phone is fuelled by 3400 mAh high density battery and supports 1 Micro + 1 Nano Sim slot, other connectivity options are Wifi, Bluetooth, GPS, NFC, Infra Red, DLNA, Wifi Direct, MHL Output, Wireless HDMI. The device comes with a USB type C port for charging and data transfer. On sensors we have all major sensors on board which are Gyroscope, Compass, Magnetometer, Gravity, Proximity, ALS, Hall Sensor, IR Sensor, Fingerprint Sensor. Fingerprint sensor can be used to unlock the phone as well as to click pictures.
The 64 GB version of the device is priced at INR 32999 and 128 GB version at INR 36999, Le Max would be available on Flipkart from 16th February onwards.

There is a Le Max Sapphire version also which comes with a unbreakable sapphire glass display and priced at Rs 69,999/- making it more expensive than iPhone 6S.

The Le1S would be exclusively available on Flipkart starting 2^nd February, with first flash sale on 2^nd February starting 12 noon. The registration for the same will start on 20^th January 6pm and will end on 2^nd February at 11am.

Le Max Superphone 

The Le Max Superphone is a 6.33 inch device comes with unibody metal design, made of aircraft grade aluminium sports a bezel less design which makes body to screen ratio as high as 80%. The phone draws its power from Qualcomm Snapdragon 810 octa core processor which is known for its multi tasking capabilities. Company's COO Mr. Atul Jain assured us that heating issue of the processor is well taken care of and users will not find any such issue in their device. To add multitasking capabilities the phone also comes with 4 GB RAM. On storage front device comes with options of 64 GB and 128 GB internal memory.

The phone boasts of a 2K display with brilliant colour reproduction technology. The display is made of full floating glass, which is sharp screen exclusively for LeEco. The 6-piece lens 21Megapixel rear camera with Sony's IMX230 sensor and Optical Image Stabilizer make sure the best and sharpest picture and video quality even in low light. The Dual tone flash has two sources of light with different color temperatures ensuring the user getting the best balance of light when clicking pictures at any time of the day, providing better performance than even the latest iPhone 6s.