Book Mahindra KUV 100 online exclusively on Flipkart now

India's largest market place Flipkart, and most loved SUV manufacturer Mahindra and Mahindra have announced first of its kind initiative in automobile industry. Mahindra will open online bookings of its much awaited SUV K100 exclusively on Flipkart. The bookings will be open from mid-night of January 18^th, 2016.

While the deal  is being touted as first of its kind in automobile industry but we know similar alliances have been made in past in ecommerce space for example Snapdeal offers prebooking of Yachts on its portal, similarly Mahindra is also selling its Mahindra Gusto on Paytm. 

Mahindra KUV 100

Mr. Anil Goteti, Vice President - Business, Flipkart said, "Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”

Flipkart launched Automobiles as a category last month with a vision to change the way vehicles are bought in India. The association with Mahindra is another step in that direction. The two entities have come together to deliver superior customer experience with assured in-a-month delivery. Flipkart currently also offers a wide range of automotive accessories as part of its endeavor to become a destination for all automotive needs.

Mahindra's much awaited compact SUV KUV100 (pronounced as KUV '1 double Oh'), has been conceptualized and developed with the aim of creating an entirely new category. The KUV100 is a compact SUV where 'K' stands for the 'kool' & trendy generation of youth, while UV represents an SUV. The numeric '100' represents the pecking order of the series which comes in below TUV300 and XUV500. With its aggressive styling and dominating SUV stance, the KUV100 remains true to the tough and rugged Mahindra DNA.

Speaking on the association with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, "We are happy to announce this tie-up with Flipkart, one of the pioneers in the e commerce category. Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users, this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies. "

Designed in-house and engineered at Mahindra's world class research and development facility, the Mahindra Research Valley at Chennai, KUV100 will be powered by the world-class mFALCON, an all-new engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75). The mFALCON is a compact lightweight engine built to deliver peppy and high performance.

Targeted at the youth and first time car buyers, the KUV100 is contemporary to the core and truly stylized with best in class technologies.  An indigenously developed monocoque SUV, the KUV100 will have many firsts to its credit including the first ground up petrol engine offering from Mahindra. In fact, all research & development activities for this compact SUV were aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.

The KUV100 will be available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black