YU Yuphoria : Price , Specifications and first impressions

Rahul Sharma, founder of YU brand launched much awaited Yuphoria Smart phone, second from the brand priced even lower than its predecessor even though its packed with superior hardware, elegant metal design and a host of other services. No one can deny the fact that YU is grabbing back market lost to Chinese brands especially Xiaomi by the parent company Micromax.

YU Yuphoria

YU Yuphoria, comes with one of the best hardware equipped with best custom version of Android L available i.e. Cyanogen OS 12. As per founder device is made with crowd sourced ideas from Naming to screen size are as per the most voted option selected by YU community. As a result we have this high end specification device sporting unique metallic design available for the masses. The device is designed by Beijing and Bangalore teams of YU and will be manufactured in India (except couple of initial batches which will be imported from China) to give you another reason to feel proud about using a high end Made In India smartphone.

YUFIT

Along with Yuphoria, Rahul Sharma also announced launch of other devices in connected device ecosystem with launch of YUFIT and HEALTHYU will talk about these devices in detail in our next post. To give you an idea YU has done a commendable job with YUFIT which is a fitness band but with a difference it has a AMOLED display which displays time, steps, sleep data etc also it connects exclusively with HealthifyMe app. An Unique app which connects to various fitness groups, nutritionists, fitness trainer, yoga guru etc. Also the app has this unique feature of getting calorie counts of food by taking a picture of food which includes traditional Indian Foods such as Samosa, Dosa, Chutney etc.

On the other hand HEALTHYU is a first of its kind device which connects with any smartphone via bluetooth and gives you four vital readings just with touch of fingers viz.  Heart Rate, Respiration Rate, Blood Pressure and Body Temprature along with an ECG report and blood oxygen saturation level.

Yuphoria Specifications at a glance:

·         Design- First smartphone ever in sub 10K category with a unique metal design

·         Screen-5-inch (1280x720) HD IPS display

·         OS-Cyanogen OS 12 (Android Lollipop 5.0.2

·         Performance-64 bit Qualcomm Snapdragon 410, 1.2 GHz quad core processor,2GB RAM; 16GB ROM

·         Sound- Pure Wolfson Sound by Cirrus Logic and Ambient Noise Cancellation Technology

·         Camera-8MP AF rear camera with Flash; 5MP FF front camera

·         Battery-2230 mAh battery

·         Colors: 2 color variants: Buffed Steel with Black panel and Champaign Gold with White panel 

Design

YU has done a great job in terms of design, the frame of the device is made of metal underwent through a plethora of processes inspired from automobile industry to make it look premium and seamless. Yuphoria follows symmetrical design which makes headphone jack on top and micro usb power port at the bottom edge to be aligned with central line. Same thing can be said for back camera which also sports first of its kind Saturn ring design (patented by YU) with camera in the centre and led flash resides on ring. The phone is just 8.25 mm thick and the frame is made up of metal to give it premium look and feel. Power button is placed on right edge of device with volume up and volume down rocker buttons above and below the power button respectively making it easier to control device with single hand. The display of the device is protected by Corning Gorilla glass 3 and is made by full laminated process.

Camera and Software:

Yuphoria comes loaded with an 8 MP rear camera and 5 MP front camera, the camera is as smooth as butter and user can get into different modes with just a flick of swipe instead of going deep into settings. Front 5 MP camera is capable of capturing wide angle selfies which is boon to this selfie crazy nation of ours.Sound louder than thunder with Pure Wolfson Sound by Cirrus Logic and Ambient Noise Cancellation Technology delivering superior psychoacoustics to the users. Achieve digital domination with delectable Cyanogen OS 12 features served to the consumers such as Material Design, App Themer, Boxer powered Cyanogen Email and Truecaller dialer integration. 

Jump into action with uncompromised high voltage performance on a 64-bit architecture with Qualcomm Snapdragon 410 roaring under the hood in YUPHORIA. A 2230mAh battery keeps you up and running while you are multitasking and still leaves you with battery power to spare. 

Curated exquisitely to be timeless, sleek and beautiful, the smartphone is available in two colors – White and Black, with a unique metal ring surrounding the edges available in two colors – Gold and Silver, respectively.

YU has also integrated Truecaller’s caller identification, SPAM detection and blacklisting experience into its Dialer thus giving users more control over their time & privacy. With the direct integration into the Cyanogen Dialer, users can now seamlessly take advantage of all the Truecaller benefits.

Price and Availability:

YUPHORIA will be available in two surreal colors, Champagne Gold with white panel & Buffed Steel with black panel, exclusively through amazon.in priced at just Rs 6,999/-. Registrations begin from 12^th May 2015 from 5 PM onwards.

YUFIT and HEALTHYU will be available from June 2015 through the official website www.yuplaygod.com and users may register their interest from 12^th May 2015.