badge Tech Siddhi

Tuesday, 23 October 2018

Coca-Cola partners with Vodafone Idea & eBest IoT to introduce Connected Coolers to understand consumer behavior

Coca-Cola India, one of the country’s leading beverage companies, has collaborated with Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited, the largest telecommunications service provider in India and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behaviour and use the insights to enhance consumer experience.

Under the partnership, Connected Coolers will be powered by Vodafone SuperIoT – an industry-first solution that enables end-to-end management of device, application, connectivity, service platform, support and security. The technology will also equip Coca-Cola’s partners to manage inventory, sales tracking, monitor usage pattern and track locations, thus enabling them to increase sales and enhance customer experience.

Commenting on the collaboration, Sanjay Rawal, Chief Information Officer for Coca-Cola India and South-West Asia said, “Coca-Cola’s portfolio is expanding, and we are harnessing the power of technology to get consumer insights which can help us engage better with our consumers and provide choices tailored to their location and behaviour. The connected cooler is the next milestone in our journey towards digitizing the marketplace and establishing a connected environment with our consumers. We are delighted to have partners like Vodafone Idea Business Services and eBest IoT.”

To ensure that customers get the best taste, this IoT solution has turned static cabinets into intelligent assets through a sensor that detects temperature, humidity and door closing/opening and helps maintain the quality of the bottle of Coke delivered to the customer.

Announcing the partnership with Coca-Cola India, Nick Gliddon, Chief Enterprise Business Offer, Vodafone Idea Business Services said, “Vodafone Idea Limited is extremely pleased to partner with a global leader like Coca-Cola India to bring the benefits of Internet of Things closer to the consumers. As organisations embark on their digital journey, collaborations like this will enable them to harness the power of IoT, driving innovation and growth. I am confident that the introduction of Connected Coolers is the beginning of Coca-Cola’s journey in building a digital ecosystem for deepening their engagement with the Indian consumers.”

Karan Bakshi, Chief Executive Officer at ebest IoT said, “We are extremely happy to partner with Coca-Cola India for our Connected Retail Solution. We are confident that our solution will provide relevant insights to Coca-Cola and help them realize better ROI on their Cooling assets”
The pilot for the Connected Coolers has been successfully completed and they will be introduced in phased manner across the country.

Sneak peek into Wave 2 of Great Indian Festival today announced the return of its biggest festive celebration 'Great Indian Festival'. Wave 2 of the 'Great Indian Festival' will start tonight at 12 AM and end on 11:59 PM on 28th October.

Amazon Great Indian Festival - Deals Preview

·         Up to 50% off on mobile phones, get additional cashbacks, exchange offers, No Cost EMI, Free screen protection worth up to INR 30,000 and Guaranteed Exchange Price offers on select models
·         Top offers from Xiaomi, Apple, Samsung, OnePlus, Realme, Vivo, Motorola, Honor, Huawei, 10.or and more
·         Pre-book the Amazon Exclusive OnePlus 6T for INR 1,000 to get free gifts worth INR 2,000 including free OnePlus Type-C Bullets Earphones
·         Launch of Amazon Exclusive Honor 8X at a special price of INR 14,999 with exciting launch offers; Honor Play with Kirin 970 AI Flagship processor for just INR 17,999
·         Redmi Y2 64GB with 16MP AI Selfie camera (successor to India’s best-selling Selfie Smartphone -  Canalys estimates, Smartphone Analysis, July 2018.) for INR13499 10,999 with additional INR 500 as APay cashback on prepaid orders, 6 months No Cost EMI and Free screen protection
·         Mi A2 with 12 + 20 MP Dual rear camera for INR 17499 14,999 with 6 month No Cost EMI, Free screen protection and Assured Buyback
·         Redmi 6 Pro (Xiaomi’s first Redmi device with a 19:9 Notch Display) starting INR 10,999 with extra INR 1,000 off on exchange, 6 month No Cost EMI and Free screen protection
·         Redmi 6A at INR 5,999 (Successor to India’s No.1 selling Smartphone - IDC Quarterly Smartphone tracker 2018Q2) with free screen protection - on flash sale everyday at 12 noon
·         Realme 1, the most affordable 6GB smartphone, at INR 10,490 with No Cost EMI and Free Screen Replacement worth INR 4,000.
·         Samsung Mobiles - up to INR 19,000 off + extra off on exchange + NCE + free screen protection

Large Appliances
·         Free 1 year Extended Warranty on all refrigerators and washing machines
·         Front Loading washing machines starting INR 13,799. No Cost EMI starting INR 1,150 per month
·         Side-by-Side refrigerators starting INR 39,990. No Cost EMI and Exchange available
·         Fully Automatic Washing Machines starting INR 8990| No Cost EMI starting INR 500 per month
·         Split and Window Air Conditioners starting INR 16,990| No Cost EMI starting INR 1,150 per month
·         Flash Sales on BPL 690 L Side By Side Refrigerator for INR 49,990
·         Kitchen chimneys from INR 4,490 | No Cost EMI from INR 650
·         Dishwashers starting INR 24,990 | No Cost EMI from INR 2,100 | IFB, Bosch, LG, Whirlpool, Siemens

·         Amazon exclusive MI (32 inch) Android Smart TV now on open sale starting midnight
·         Mi (49 inch) Android Smart TV flash sale at 11 am on 24th October, limited stocks only.

Consumer Electronics
·         Boat Bassheads 225 headphones at INR 999 Rs.499
·         Fujifilm Instax Mini cameras - Starting 5,530 INR 3,000 | No Cost EMI starting INR 1,000 per month
·         Laptops from HP, Lenovo, Asus with Windows starting from INR 16990. With no cost EMI from INR 999/month and up to INR 16,500 off on exchange
·         Printers up to 50% off & No cost EMI starting INR 583/month 
·         Min 50% off on Memory Cards from Sandisk, Samsung and Strontium

Home & Kitchen
·         Up to 80% off: small appliances for Home & kitchen; Irons starting at INR 299, Mixer grinders starting at INR 999
·         Up to 80% off Home furnishing & décor | Top offers - Cotton double bedsheets at flat INR 299; Bombay dyeing double bedsheets starting INR 399
·         Cookware & dining offers on top brands starting at INR 99; Gas stoves starting at INR 999
·         Up to 70% off: Furniture; Top offers on Sofas, Beds, Mattresses & more | No Cost EMI starting at INR 349
·         Home cleaning supplies starting at INR 89; Spin mops starting at INR 469
·         Power tools starting at INR 799; Save up to INR 2,500 on Bosch tool kits

Amazon Fashion
·         Up to 90% off on Amazon Fashion; Extra 15% cashback on all Amazon Fashion prepaid orders.
·         Flat 70% off on 3 lakh+ styles; Over 5,000 deals on top brands
·         40 - 60% off on Vero Moda, Pepe Jeans, American Tourister, Red Tape, Crocs, United Colors of Benetton, Gap, Biba, Levis, Adidas, Reebok, New balance and more

Daily Essentials
·         20% - 60% off on Daily Essentials
·         20 - 60% off on Household Essentials
·         Up to 40% off on Groceries
·         Up to 45% off on Chocolates and Dry Fruits
·         Up to 50% off on Pet Supplies

Toys & Baby
·         Up to 60% off on Remote controlled Cars
·         Min. 30% off on Lego
·         Min. 20% off on Outdoor Toys
·         Up to 50% off on Diapers
·         Up to 40% off on Baby Bath & Skincare
·         Up to 50% off on Baby Gear & Nursery

Beauty & Personal Care
·         Up to 50% off on Men’s Grooming
·         Up to 65% off on Makeup and Accessories
·         Up to 60% off on Perfumes
·         Buy Luxury Beauty worth INR 6,000 and above and get a 1g 22k gold coin complimentary
·         Flat 50% off on Top Shampoo brands
·         Up to 60% off on Personal Grooming Appliances
·         Up to 60% off on Philips Grooming Devices

Sports nutrition and health care
·         30% - 50% off Sports Nutrition
·         Up to 80% off on Healthcare Devices

Sports & Fitness
·         Minimum 40% off: Treadmills & Exercise Bikes
·         Up to 60% off: Home Gyms & Fitness Accessories

Car & bike accessories
·         Minimum 25% off on Helmets
·         15% - 50% off on Engine oil, Vehicle cleaning & Tyres

Amazon Devices
·         All New Echo Dot 3rd Gen at INR 2,999. Echo Dot 2nd Gen at INR 2,449 (until stocks last).
·         All New Echo Plus 2nd Gen at INR 11,999.
·         Amazon Echo at INR 6,999.
·         Offers up to INR 4,000 on other Echo devices.
·         Offers up to INR 1,000 on Fire TV Stick.
·         Offers up to INR 3,000 on Kindle devices.

Kindle Content
·         Get one year of Kindle Unlimited at INR 2388 1,499.
·         Kindle eBook bestsellers starting at INR 19.

Alexa Built-in devices
·         Up to 70% off on Alexa Built-in devices.
·         Take Alexa wherever you go! Up to 50% off on “Alexa on the go” devices.
·         Up to 70% off on Alexa Built-in speakers starting INR 1,499/-.

Special offers
·         Unlock Amazon Pay offers of up to INR 2,000 back on select Amazon Pay partner merchants like Swiggy, MakeMyTrip, Freshmenu & Eazydiner by shopping on the Amazon shopping app & paying through any online payment method

Realme Cellphones to be available with Exciting Offers during the Flipkart and Amazon's second wave of festive sale

Offers exciting deals including 10% discount with Axis Bank Credit/ Debit cards on Realme 2 and Realme 2 Pro
Realme 1 variants with 4GB RAM | 64GB storage and 6GB RAM | 128GB storage will be given away at INR 9990 and INR 11990 respectively

Realme, the smartphone brand that specializes in providing high quality products for youth, is all set for the second Big Billion Days sale. The ‘Proud to be Young’ brand recently created a milestone by selling 1 Million devices during the first round of Big Billion Days sale on Flipkart, this festive season. The brand is again geared up to create another mile stone by opening sale for the much loved devices Realme 2, Realme 2 Pro and Realme C1 on Flipkart with No EMI cost. Realme 2 and Realme 2 Pro will come with an attractive 10% discount offers with Axis Bank Credit and Debit cards.

Speaking on the success Realme has witnessed so far, Madhav ShethChief Executive OfficerRealme India, said, “After witnessing a huge success by selling 1 million devices in the last Big Billion Days sale, we are now determined to create another milestone with another 1 million stocks ready for our fans. Realme offering multiple devices in all segments with best features, we are very confident that Realme will keep achieving multiple milestones going forward.”

Realme’s first ever device Realme 1 will be again open for sale on Amazon during it’s Great Indian Festival. Realme 1 variants with 4GB RAM | 64GB storage and 6GB RAM | 128GB storage will be given away at INR 9990 and INR 11990 respectively. With the Helio P60 and 6RAM+128ROM, Realkme 1 is a strong device with the most powerful performance under 12K segment. The offers will be available from 24th to 28th October on Amazon's Great Indian Festival.

Realme C1, the king of entry-level smartphones, will be open for sale on October 24, 2018 from 12:00 Noon onwards. The smartphone is the first device to have a notch full screen in its price segment and has a 6.2-inch super large screen. The device has been priced at INR 6,999/-.

Selling 1 Million devices in just 40 days, Realme 2 has created a specific space for itself in the market having the highest rating in 10K segment on Flipkart. The customer favorite smartphone with shiniest diamond cut design and the full notch screen will go on sale fro 00:00 Hours (October 10 midnight) on October 24.

With ‘Max Power, Max Style’ proposition, Realme 2 Prio has become a benchmark in the mid-range segment. The flagship device of the young brand will go on sale from October 24, at 00:00 Hours (October 10 midnight) onwards. Realme 2 Pro is equipped with up to 8GB RAM and 128GB ROM, and supports 256GB microSD card extension. It comes with LPDDR4X four-channel memory, that increases the processing frequency, consumes 40% less power, starts apps faster, and runs multiple apps smoothly. With 128 GB storage users can access 27000 photos or 200+ movies in this phone.

Realme 2 Pro
Realme 2
Realme C1
10% Discount on Axis Bank cards
Complete mobile protection
Buyback guarantee
50% for all brands
No-cost EMI
Jio offer
Up to Rs.4450
Up to Rs.4200
Up to Rs.4450
Exchange offer
Minimum Rs.500 for all brands
Minimum Rs.500 for all brands
Free case cover and screen protector

Airtel customers to get Rs 2000 cashback on purchase of new 4G smartphones

Airtel India today followed the footsteps of Reliance JIO and announced Rs 2000 cashback on purchase of new 4G smartphones. The cashback will be credited in user's MyAirtel app in form of 50 Rs coupons, 40 in number. 

These digital coupons can be redeemed on subsequent recharges on select prepaid packs of Rs. 199 & above or postpaid bill payment of Rs. 399 & above.
Vani Venkatesh, Chief Marketing Officer said, “As customers upgrade their smartphone this festive season, we want to delight them with exclusive benefits under our recently launched customer program #AirtelThanks. We invite all our customers to make the most of the offer.”

Customers can buy the new 4G smartphone from any online or offline store. To avail the offer, customer will have to insert a 4G SIM in a new 4G smartphone on or before October 31, 2018. The coupons will auto-apply on every subsequent recharge or bill payment via My Airtel App and will be valid only for the first 40 months of being credited to the customer’s account. Only one coupon can be availed at the time a recharge or bill payment. For more details, log on to

#AirtelThanks is Airtel’s biggest customer program which aims to delight its valued customers with exclusive benefits. Under the program, Airtel mobile and home broadband customers will get access to privileged benefits including premium content, offers on devices and red carpet customer care. The benefits will be digitally delivered through MyAirtel App, Airtel TV & Wynk Music 

Amazon Kindle Direct Publishing is back with second edition of Pen to Publish Contest

Amazon’s Kindle Direct Publishing (KDP) Pen to Publish Contest which celebrates the work of self-published authors, across all genres, will launch its second edition this year. The contest will be bigger than ever as it is now open to writers in Hindi and Tamil languages in addition to English. Winning authors in each language for long-form content (more than 10,000 words) will receive a prize of ₹5 lakh and a merchandising deal for the winning work, as well as 1-on-1 mentoring by a popular author.

Additionally, the contest will also accept entries for short-form content (between 2000 to 10,000 words) in Hindi, Tamil and English languages. Winners in the short-form segment, one for each language, will win ₹50,000 each. All shortlisted finalists across both forms of contents win a Kindle E-reader. To participate, authors need to publish their original and new work through Kindle Direct Publishing on from 10th November 2018 to 9th February 2019.

In addition to customer feedback, contest entries will be judged on creativity, originality and quality of writing. Up to 5 finalists will be short-listed for each language and content form combination, and one winner will be selected from each segment. The judging panel for the contest includes best-selling authors Ashwin Sanghi, Rashmi Bansal, Divya Prakash Dubey, Sundari Venkatraman and Pa Raghavan.

Sudha Nair, who won the contest last year has since published 3 more bestselling titles, says “The KDP Pen to Publish Contest has been a stepping stone in enabling me to take up writing as a full-time career. I believe that it will empower more writers sitting on the edge to turn their passion into a career.”

“After a successful first year, we are delighted to make the contest even bigger this year. This time, we aim to unearth great stories and storytellers in Hindi and Tamil languages too and make them available to readers across the world” said Sanjeev Jha, Director – Kindle Content, India. 

KDP is a fast, free and easy service for authors to self-publish their books in digital format to a global audience and receive up to 70% royalties on the sale of their eBooks. At present, nearly 20% of the Top 100 books on the India Kindle Store are self-published through KDP.

The contest is open for submissions of original and previously unpublished content across all genres in English, Hindi and Tamil languages. Participants need to visit to self-publish their book on while enrolling it in KDP Select program. All eBooks entering the contest will be available on Kindle as well as the free Kindle app for iPhone, iPad, Android phones and tablets, PC and Mac as well as Kindle E-readers. For more information, authors can visit