LG to showcase digital signage solutions at Passenger Terminal Expo 2018

LG Electronics, will showcase its futuristic digital signage solutions at the Passenger Terminal Expo (PTE) 2018, on March 20-22, in Stockholm, Sweden. Attention-grabbing displays, including Flight Information Display Systems (FIDS), the Ultra Stretch Signage products and the OLED range, provide crystal clear images and guarantee the best information visibility under any condition and viewing angle, leaving passengers in terminals with a satisfying smile.

The eye catcher of LG’s booth in the Stockholmsmässan Congress Centre is its 55-inch OLED Circle with 360 degrees of iconic signage and a state of the art design to attract the passengers’ attention. With its elegant form, this is the ideal way for retailers and airport operators to catch the passengers interest at busy airports. Besides that, its curved flexibility maximizes the space design versatilities, which makes this product ideal for various promotion purposes, such as advertising high-end products.

Arrival and departure information

Another highlight at PTE 2018 is LG’s Flight Information Display Systems (FIDS), showing real-time arrival and departure information that operate 24/7. These FIDS-signage solutions use In Plan Switching (IPS) technology which guarantees clear colours at any vertical and horizontal angle. This means that passengers can read the information on the screens regardless of the viewing angle.

The non-glare treated displays allows to not be affected by natural light during the day or bright artificial light in the evening. LG’s products include features for additional protection against other external factors, such as sunlight, dust and humidity. Furthermore, LG provides FIDS displays with power built-in Open Pluggable Specification (OPS), requiring only one electrical supply to power the display as well as the OPS-kit.

At LG’s PTE booth, there will be two Video Walls; one for FIDS, with a much lower reflection, and one for High Brightness. The Video Walls are ideal for large public spaces, like airport terminals, where it is essential to communicate the right information, quick and effectively, so passengers can find their way around. The FIDS Video Wall is equipped with LG’s webOS System-on-Chip (SoC) smart platform, which is directly integrated with the displays. This solution will not only reduce the Total Cost of Ownership (TCO) but also eliminate additional points of failure, remove the need for an external player and requires less cabling.

Read More

Philips Lighting introduces LiFi: broadband data through light

Philips Lighting, the world leader in lighting, is now offering Light Fidelity(LiFi), a technology in which high quality LED lighting provides a broadband Internet connection through light waves. As the lighting company for the Internet of Things, Philips Lighting is the first global lighting company to offer LiFi-enabled luminaires from its existing office lighting portfolio.

"LiFi has enormous potential for today's digital age and as the world's leading lighting company we are proud to pioneer new and innovative services for our customers," said Olivia Qiu, Chief Innovation Officer, Philips Lighting.

"While radio frequencies are becoming congested, the visible light spectrum is an untapped resource with a large bandwidth suitable for the stable simultaneous connection of a vast array of Internet of Things devices. Being a lighting company, we ensure that our customers benefit from the finest quality energy efficient light along with state-of-the-art connectivity," she added. 

Broadband Internet connection and quality illumination at the same time

LiFi is a two-way, high-speed wireless technology similar to WiFi but uses light waves instead of radio waves to transmit data. Philips Lighting's office luminaires enabled with LiFi technology provide broadband connection with a speed of 30 Mb per second (Mb/s) without compromising lighting quality. With 30Mb/s a user can stream simultaneously several HD quality videos while having video calls.

Icade, the French real estate investment company, is piloting the ground-breaking technology in its smart office in La Defense, Paris. "LiFi has the potential to be a real game changer in offices. As the leader in our market we wanted to explore the possibilities of this technology for existing and future clients. We plan to showcase the technology in our smart office in La Defense, so aside from stable connectivity, light quality is crucial to us," said Emmanuelle Baboulin, Head of the Commercial Property Investment Division at Icade.  

Benefits of LiFi

LiFi offers benefits over WiFi as it can be used in places where radio frequencies may interfere with equipment, such as in hospitals, or where WiFi signals cannot reach or are weak, such as underground. Other user cases include environments demanding high security; for example, the back office of a financial institution or government service. LiFi adds an extra layer of security as light cannot pass through solid walls and a line-of-sight to the light is needed to access the network. 

How does LiFi work?

Each luminaire is equipped with a built-in modem that modulates the light at speeds imperceptible to the human eye. The light is detected by a LiFi USB key/dongle plugged into the socket of a laptop or tablet (in the future such technology will be built into laptops and devices). The LiFi USB dongle returns data to the luminaire through an infrared link. With Philips LiFi-enabled luminaires, customers get the double benefit of quality, energy-efficient LED light and a highly secure, stable and robust connection as LiFi has 10,000 times the spectrum of WiFi.

Read More

NSE and The Garage partnered to host NSE FutureTech 2018 Machine Learning Hackathon.

8 Problem Statements, 30-Hours, 165+ Developers

The National Stock Exchange (NSE) partnered with The Garage, a startup accelerator and co-working space in Mumbai, a business division of JetSynthesys, to host an exciting Machine Learning (M.L.) competition in India - NSE FutureTech 2018 Machine Learning Hackathon. This 30-hour live event held on March 17-18 challenged designers, coders and data scientists from across the country to tackle capital market challenges with machine learning.

The contestants of the event.

Partnering with NSE for the first time, The Garage provided a 170-seater venue and also made available WiFi and beverages for the Hackathon. With pre-registrations of more than 400 developers, the event saw participation from more than 165 creative minds from technological and non-technological backgrounds who worked on real-life problems and attempted to develop a Machine Learning solution within a timeframe of 24-hours.

A panel of distinguished judges including industry experts like Mr. Sankarson Banerjee, CTO, National Stock Exchange (NSE), Mr. Sumeet Vijaywargiya, Associate Director, IBM Watson and Mr. Karan Chaturvedi, Developer Advocate, IBM decided the winners’ basis their skill set and problem-solving ability. The criteria on which individuals and teams were judged was the solution, its technical simplicity, completeness and presentation.

The top three winners of Hackathon received INR 1,00,000, INR. 50,000 and INR. 25,000 in cash, an opportunity to intern at ICICI, complimentary seating at The Garage, along with a bagful of goodies. The winners of NSE FutureTech 2018 Machine Learning Hackathon were The Matrix (Nikhil Lobo, Manish K., Subhnesh Kumar & Prashant), 1^st Runner Ups Silicon Alpha (Sanket Shah & Priyank Shah) and 2^nd Runner Ups Drupple (Swastik Shrivastava, Anirudh Murali, Rajat Rawat, Shivam Singh & Rohan Chougule).

Speaking about the event, Sankarson Banerjee, CTO, National Stock Exchange (NSE) said, “Machine Learning is making a profound impact in the technology space. It’s diverse ability to learn and adapt to its surroundings allows M.L. to perform at levels similar to or even beyond human capabilities. With Hackathon, our goal was to challenge young minds to solve present day problems in a fun and pragmatic way and provide simple yet meaningful solutions using the latest machine learning tools. We were absolutely thrilled to see the turnout as well as the intelligent minds that are our future!”

Commenting on the same, Rajan Navani, Managing Director and CEO, JetSynthesys, said, “NSE’s FutureTech Machine Learning Hackathon is a great platform for developers to put their abilities to test and showcase their technical knowledge in an exciting M.L. challenge. A one of its kind event, it gave bright young minds the opportunity to learn and compete with the best talent in India. We, at The Garage, are extremely glad to partner with a body like the NSE and foster new talent in the technological space.”

Read More

Vivo takes HDR to a new level with a dynamic range of 14 EV that adapts to complex lighting

Shenzhen, China, 13th March 2018 – Vivo announced its cutting-edge, AI-powered Super HDR at a media event in China. Following the previous breakthrough success in backlit photography, Vivo is taking mobile photography to new heights with Super HDR's auto scene detection to produce clearer photos, better colors, more details and better tones.

Super HDR follows the same principles as regular HDR but merges more frames to resolve the problems presented by contrasting strong dark and light tones in a photo. Super HDR captures more frames and intelligently merges them to cater to more extreme lighting scenarios.

Great Frames Great Flexibility     

Super HDR's dynamic range can reach up to 14 EV (Exposure Value). With just a single press of the shutter, Super HDR will capture up to 12 frames, significantly more frames than previously possible with existing HDR technology. This provides more image options for merging to perfectly light all the parts of the eventual photo.

Optimized Details Under Extreme Light

To reduce the unnaturally processed look of regular HDR, Super HDR adapts to different scenes and their dynamic range characteristics, selecting and merging frames to best render the image's highlights and shadow details. Super HDR then optimizes shadows to ensure the complex photo's highlights and shadows are balanced and natural.

Get Easy Yet Perfect People Shots

Regular HDR might sacrifice lighting for the person in focus for a better lit photo, but Super HDR ensures the person is clear and well-lit. Super HDR employs smart scene detection to balance the lighting of the person and the background to create a natural feel.

Advanced AI Improves Photos at All Stages

The Super HDR leverages complex AI algorithms to adapt to different scenarios. The moment the shutter is pressed, the AI will detect the scene to determine the ideal exposure strategy and accordingly select the frames for merging. This process ultimately delivers a natural looking shot which looks like it was captured by the human eye.

Advantages of Super HDR

1.      Highly adaptable: With a wider dynamic range of 14EV, Super HDR can ensure perfect shots in a broader range of lighting scenarios, even in adverse ones. This results in image that shows the details of the rock, grass, mountains and clouds despite the back lit, high contrast scenario.

2.      Accurate and smart exposure selection: At up to 12 frames, Super HDR has more lighting options for its smart frame selecting strategies to correctly expose all parts of the photo. This retains the natural contrast that is key to accent the features of this photo.

3.      Intelligent identification: AI-powered scene detection means that each part of the photo can be identified and isolated for processing to insure even complex photos are perfected. The AI can perfectly identify and expose the unique shapes of these rocks, moss, waves and clouds in this shot.

4.      Natural looking results: Super HDR produces more natural tones by reorganizing and optimizing the highlights and shadow portions of the scene when merging the frames and ensures the photo naturally matches the original scene as seen by human eye. This shows the couple clearly and naturally despite sun and umbrella creating such complex lighting.

5.      Perfectly lit portraits: Super HDR prioritizes the best lighting for the person in the photo and adjusts the background exposure to produce an optimal and natural portrait. Optimizing the lighting for the girl and creating complimentary lighting of the sky and flowers help accentuate her in the photo for a perfectly lit portrait.

Alex Feng, Senior Vice President at Vivo added that, "Vivo continues to push the boundaries and provide the ultimate camera experience for consumers. This goes beyond just adding powerful functions, but to developing innovations that our users can immediately enjoy. Today's showcase of Super HDR is an example of our continued commitment to mobile photography, to enable our consumers to shoot professional quality photos at the touch of a button. Using intelligent AI, Super HDR can capture more detail under any conditions, without additional demands on the user."

Read More

ad:tech, New Delhi successfully concludes its 8th edition

The 2018 edition of ad:tech New Delhi, the biggest gallery of advertising and marketing community in the country successfully concludes its 8th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurugram. ad:tech 2018 delivered two action packed days with more than 90 companies from across the Globe including Google, Adobe, PepsiCo, Future Group, Nestle, Philips, Oath among others who actively participated. Ad tech also witnessed Advertising agencies, publishers and International players from Japan, China, Israel, Russia, US who showcased and discussed the technological innovations in the post advertising era.

The Keynote session on day 2 talked about amalgamation of Automation and Human Experiences Perhaps more than any other industries, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to streamline the process. Prominent keynote speaker Sapna Chadha, Head of Marketing India and Sea, Google said “The biggest challenge today is the pace at which digital marketing is evolving in India is much faster than the architecture in place to support their creativity.” Rashi Goel, Head of Consumer Communications, Nestle shared her views on the topic stating that “The perfect balance between DATA and IDEA is of paramount importance for brands”

TNBT winner GetVidAI at adtech 2018

David Shing, VP and Digital Prophet, Oath in his key note session on ‘Innovation is out, Invention is in’ stated that “Today it’s all about packaging! To adopt a new habit we need to break one”. Mr. Shing further added “Creativity should reflect culture. Leveraging data is important. Without data there can’t be creativity and vice versa.”

Elated on the successful closure of 2018 Jaswant Singh, Country MD at Comexposium India said, “We are overwhelmed with the phenomenal response we have received for ad:tech this year. It is important for us to be relevant and to ensure that the platform brings latest trends and innovation for the industry to the forefront.

Jaswant further added, “We are excited to see ourself grow over these 8 years and plan to amplify our presence further in the Indian Market with the launch ad:tech Mumbai in November2018 ”.

Santosh Desai, Managing Director & CEO, Futurebrands in his Keynote session on ‘Towards A Digital Society’ stated that “People experience themselves as individuals on a minute-by-minute basis-liking, clicking, muting. Digital is helping individuals crystallize their sense of self and re-conceptualise their relationship with the world.”

The Next Big Thing Challenge

GetVidAI walked away with the coveted ‘The Next Big Thing’ title along with a fully funded pilot project with Nestlé. TNBT Challenge is a global initiative of Nestle in association with Ad Tech with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals.

Commenting on TNBT Mr. Jaswant Singh said “We are very pleased to provide this platform to budding entrepreneurs. We strongly believe that The Next Big Thing challenge is a great platform for start-ups to push the whole startup Ecosystem.”

The final day saw some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp among-st others.

Disclaimer: This post is not edited by Tech Siddhi staff, it is taken from syndicated feed.

Read More