ASUS showcases world's first Tango Enabled and Daydream Ready phone Zenfone AR at CES 2017

ASUS Zenfone AR is also World's first 8 GB RAM phone.

ASUS today showcased its innovative products in CES 2017. ASUS displayed its first Dual Camera setup phone Zenfone3 Zoom and other devices, but the show stopper for the day was Zenfone AR. As you might have got it with the name AR has something to do with the Augmented Reality. The term which has picked up a lot more meaning by now than just a fun feature. So, ASUS Zenfone AR is the world's first Tango Enabled and Daydream Ready phone (The world's first Tango Enabled phone is Lenovo Phab 2 Pro). For those who are unaware of Google Tango project, it is a project by Google which enables you to combine objects from real world onto your phone screen and you can play around with it. The technology enables you to measure your surroundings, re-imagine your home with virtual furniture and so on.

ASUS Zenfone AR

Unlike Lenovo Phab 2 Pro , which comes with relatively inferior specifications for a device which is supposed to do power intensive tasks, Zenfone AR comes with promising hardware specifications and make this device more of a Flagship Tango smartphone. ASUS Zenfone AR runs on Snapdragon 821 SoC and packs in 5.7 inch , 2560x1440 QHD display. The phone also comes with 8 GB of RAM which is highest in a smartphone as of today. Though I am not a fan of massive RAM in smartphones when you don't actually need them but here it is absolutely required as Tango will need all the power you have packed in your smartphones. With that power you don't have to worry much about heating as the smartphone comes with an advanced Vapor Cooling system.

The smartphone comes with a Tricam setup at rear, which includes a 23 MP rear camera, one camera for motion sensing and another one for depth-sensing. The placement of these three cameras is also quite interesting and despite so much on board it does not cover most of the space at back (remember how Zenfone Zoom had a massive camera at back?).Unlike three-camera systems in other devices, the design of the ASUS TriCam system clusters its array of cameras to reduce their footprint within the phone, enabling the entire phone to be thinner and lighter.

ZenFone AR features a powerful Qualcomm Snapdragon 821 processor that is optimized for Tango, and is the world's first smartphone with 8GB of RAM. ZenFone AR's powerful performance and innovative camera work in conjunction with Tango to enable smooth and compelling smartphone AR experiences. A beautiful, 5.7-inch WQHD Super AMOLED display and a new five-magnet speaker makes Daydream VR apps, games, and videos more immersive and entertaining. Android 7.0 ‘Nougat’ lets users get the most out of ZenFone AR with new multitasking features and other enhancements that deliver a great mobile experience.

“The Snapdragon 821 processor is a perfect fit for a flagship Tango enabled device like the ZenFone AR,” said Amon. “You need a powerful heterogeneous computing and power-efficient chip to handle the intensive processing and complex features needed to optimize and deliver rich augmented reality experiences. We congratulate ASUS on this exciting new product and are excited to now have Snapdragon processors powering devices across their lineup.”

Also onstage to reveal more about ZenFone AR and Tango, as well as demonstrate some of the amazing augmented-reality experiences available through innovative mobile apps and games were Erik Hermanson, Head of Content & Brand Marketing at ASUS, and Johnny Lee, Director of Engineering for Tango. “Our phones already assist us in our day-to-day lives, but we believe they can do even more. We’re excited to see Tango technology incorporated into ZenFone AR, making its capabilities available to more people,” said Mr. Lee. Jeff Kirwan, Global President of Gap, then demonstrated DressingRoom by Gap, an augmented reality app that allows Gap customers to model clothes on a virtual mannequin and view it from any angle.

Following the announcements, ASUS hosted a demo area showcasing ZenFone AR, ZenFone 3 Zoom, and the latest lineup of lifestyle, business, and Republic of Gamers (ROG) gaming products. New lifestyle and business products include the ZenBook UX490 laptop, VivoPC X desktop PC, ProArt PA32U monitor, and ASUSPRO B9440 business laptop. New gaming products include the ROG Maximus IX Extreme motherboard, ROG Gladius II mouse, ROG GR8 II gaming PC, ROG Rapture GT-AC5300 router, and ROG Strix Magnus gaming microphone. Additionally, several desktop and laptop PCs updated with the latest 7th Generation (‘Kaby Lake’) Intel^® Core^™ processors were also shown, including the Zen AiO ZN270 desktop, ROG GT51CH gaming desktop, and the ROG GX800VH and G752 gaming laptops.

ASUS won eight CES 2017 Innovation Awards, with products across four competitive award categories honored for outstanding design and engineering innovation. The award-winning products include: ZenFone 3 Deluxe, Designo Curve MX34VQ, Vivo AiO V221, ZenBook 3, ROG GX800, ROG Maximus IX Apex and ROG Maximus IX Hero, and an upcoming powerful ROG gaming laptop.

All ASUS and ROG products will be on display at the ASUS Media Suite at the Trump International Hotel in Las Vegas, from 4:00pm–6:00pm on January 4th, 2017, and from 9:00am-6:00pm on 5th-7th January, 2017.

Read More

Lenovo and LXG Presents Indian LAN Gaming (ILG) Cup with Prize Pool of worth 20 Lakhs INR

LXG and Lenovo presents Indian LAN Gaming (ILG) Cup , Season 1, Powered by HyperX. ILG Cup is a celebration of competitive LAN Gaming in India. As part of the series there will be multiple tournaments spread across Gaming Cafes across seven cities in India. ILG Cups aims to rejuvenate the LAN gaming culture in the country. The Cities with Participating Gaming Cafes are Hyderabad, Bangalore, Chennai, Pune, Mumbai, Kolkata and Delhi. 

ILG Cup Schedule(Click to Enlarge)

Games to be played as part of the tournament are:

• DOTA2
• CS:GO
• Overwatch

There will be a total of 27 Tournaments broadly divided into two categories. Out of 27, 21 Tournaments will be Minors comprising of 7 Tournaments each of DOTA2, CS:GO and Overwatch. Similarly remaining 6 Tournaments will be Major comprising of 2 Tournaments each of DOTA2, CS:GO and Overwatch.

As far as the prize is concerned the total pool prize is INR 20,00,000. Which is to be distributed as below:

1.       Minors – 21 Tournaments X 28,500 INR

a.       First Place       : 18,500 INR

b.      Second Place : 10,000 INR

The Winners and Runners-up of the minors get a slot in both the Majors.

1.       Majors – 6 Tournaments X 1,50,000 INR

a.       First Place       : 75,000 INR

b.      Second Place : 50,000 INR

c.       Third Place     : 25,000 INR

2.       Contests and Giveaways : 5,00,000 INR

Venues/Partnered Gaming Cafes

1.       League of Extraordinary Gamers(LXG), Bangalore

2.       League of Extraordinary Gamers (LXG), Chennai

3.       Playmax Interactive, Hyderabad

4.       Havok Nation, Pune

5.       Gearup Gaming, Mumbai

6.       INFI Lounge, Kolkata

7.       Xtreme Gaming, Delhi

Schedule

1.       Minors – January to July 2017

2.       Majors – September & October 2017

Registration Fee

There is No registration fee for any of the ILG cup tournaments. However all the participants will have to recharge Café time for their respective tournament games.

Website

Ilg.lxgindia.com

Facebook Page

facebook.com/Indian-LAN-Gaming-ILG-Cup-187180695089762

Read More

Finnish Health Care Technology company HCS launches fitness devices in India under Brand name "Tango"

Health Care Technology company HCS, headquartered in Helsinki, Finland announced launch of its fitness devices in India under brand name "Tango" . The Finnish company has joined hands with Immpetus Enterprises LLP, India to launch its wide range of fitness tracking devices. Tango offers wellness motivators and heart rate monitoring products claimed to assure high quality standards, precision and accuracy, cutting edge technology and customer friendly products worldwide.

The promoters of HCS, are also known for inventing world’s first wireless heart monitor, they have used state-of-the-art motion sensor technology for developing Tango products which provides accurate monitoring in the smallest form factor possible.  All devices comply with CE standards and have undergone stringent technology tests, real time user experience reports and quality checkups. The devices are available on Amazon as of now, and are expected to hit other leading stores soon.

Tango Wellness Motivator

HCS International CEO Mr. Jari Raglundsaid about the Tango’s launch in Indian market “we are delighted to launch Tango products in Indian market. We have seen an exponential growth in the market of wellness motivators, heart rate monitoring devices and mobile point of care solutions in the last five years and we believe this pattern will continue and fitness consciousness grows among people. Entry in Indian market will take the brand Tango to new heights. Our main focus is to educate the people and influence them to be fit and follow healthy lifestyle and to offer them best quality and user friendly products at an ideal price”.

HCS Global Business Development Head Mr. Rishi Kamal adds “Data from International Data Corporation for third quarter of 2016 has shown that despite the smartwatch market not faring so well, the overall wearables market grew by 3.1% year over year, with basic wearables, primarily fitness trackers, experiencing double-digit growth and accounting for 85% of  the market.”

The IDC put this growth down in part to the simple, easy-to-use features of fitness trackers, as well as fashionable designs which allow users to wear them every day, blended seamlessly with their own existing accessories and style.

Immpetus enterprise India HeadMrBharat Nanda said, “The collaboration with HCS will give a chance to increasingly fitness conscious Indians to avail the best and latest technology in fitness gadgets and experience the innovation which Tango is offering worldwide. We can assure of real high quality and technologically superior products, more so as they are being offered by a reputed European company, which makes sure their products undergo stringent quality checks before they make their way to the market. There are many affordable products available in the market but when you use them the results they provide are not accurate. Then there are other brands which are highly expensive and are beyond the reach of normal customers. We feel that with these latest devices from Tango, we would be able to fill this gap and get good customers response”.

This tie up targets young urban population in India and would reach out to this audience through an aggressive marketing campaign. The company plans to be a leader in Indian market in Fitness monitor and Fitness gadget business with a varied range of highly innovative and quality products. 

Read More

TataCliQ.com announces The Brand Slam Sale with the start of New Year

TataCliQ.com , Tata group's multi-brand phygital ecommerce platform announced End of Season Sale - The Brand Slam Sale with the start of New Year, to give consumers are CLiQtastic start to the New Year. With the best curation of authentic and exclusive Indian and International brands across categories like apparel, footwear, watches, bags and other fashion essentials, #BrandSlamSale is the perfect opportunity to overhaul your wardrobe and give it the brand makeover that you have always wanted to. With the month-long sale running from 01^st till 31^st January and a full bouquet of exciting brand deals, flash sales, best price offers, bank cash back and many more deals for its consumers, TataCLiQ.com offers a curated brand experience with hand-picked brands at affordable prices.

Get ready to slam dunk your must have brands into that shopping cart every Wednesday, as TataCLiQ.com hosts a Brand Treasure Hunt featuring products at ₹1 only! If lady luck smiles further, you could be one of the lucky customers to win Tanishq Vouchers worth ₹10,000 and high end polaroid cameras everyday all throughout the month.

That’s not all, TataCLiQ.com will ensure that you shop till you drop through the month of January with the below offers:

•                     Up to 65% off across the website and app on more than 300+ brands

•                     Additional bank cash back of 15% off on minimum purchase of ₹1000 on all Standard Chartered debit cards and credit cards.

•                     Flash sales on branded merchandise

•                     Exclusive App only additional offers

Speaking on the #BrandSlamSale, Prathyusha Agarwal, Head - Marketing, Tata CLiQ said that “After a successful Festober sale, it will be a grand brand slam for our fashion consumers at TataCLiQ.com with the biggest ever End of Season Sale of curated authentic and exclusive brands. Every fashion aware, brand conscious consumer looks forward to style their entire wardrobe with brands they love but stop themselves due to budgetary and price constraints. At TataCLiQ.com’s #BrandSlamSale we would want them to CLiQ away to their heart’s content and get an all new brand makeover wardrobe with our curated capsule collections and look books for every kind of fashion buyer at the best feel good prices. Partnering with popular fashion influencers we will also be offering fashion makeover advice and lucky customers stand a chance to win a complete styling advice session and wardrobe brand makeover sponsored by Tata CLiQ”

So, if you are looking to completely overhaul that wardrobe this New Year with C.A.M.E.Ls – that’s Certified Authentic Merchandise Everybody Loves, TataCLiQ.com awaits you with their Brand Slam Sale!

Read More

ASUS Zenfone Go 4.5 LTE Launched in India: Price Specifications and Availability

ASUS announced launch of its  latest 4G smartphone the ZenFone Go (ZB450KL) in India, the phone is also known by the name Zenfone Go 4.5 LTE. Zenfone Go is one of most affordable 4G smartphones launched in India with a Price tag of Rs 6,999/-. The Zenfone Go 4.5 LTE is available online and is expected to hit leading retail stores across country by end of the month. The Zenfone will be available in 2 types of back cover finish variants – Matte finish in Glamour Red color, and with Hairline finish in Silver Blue, Gold, and Silver.

ASUS ZenFone Go 4.5 LTE

The phone runs on Qualcomm Snapdragon 410 MSM8916 1.0 GHz quad core CPU, 1 GB RAM, 8 GB ROM. For external storage users can expand it upto 128 GB via micro SD card and also gives users Google Drive 100 GB storage for 2 years. The Zenfone Go 4.5 LTE comes with 4.5 inch FWVGA 480x854 pixels with Blue-light filter. On Software front the device runs on Android 6.0 Marshmallow topped with Asus ZenUI 2.0 skin.

The Zenfone Go 4.5 LTE comes with 8-mega pixel rear camera assisted with LED flash, f/2.0 aperture with ASUS well known PixelMaster technology, the camera application comes with 11 different modes which includes Low light mode, the Backlit (HDR) mode, manual mode and Beautification modes. On front there is a 2 MP camera for selfie and video calling purpose.

For connectivity options the ZenFone Go 4.5 LTE offers 4G, Wi-Fi 802. b/g/n, Bluetooth v4.0, FM, GPS, AGPS. The sensors on board includes Accelerometer, E-compass, proximity and ambient light sensor.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager, ASUS India said, “Through our smartphones, we aim to cater to a wide segment of users, and we endeavor to offer the differentiated ASUS technology even in mass segments. We are sure this smartphone will able to provide an enriching user experience and be appreciated by our users across the county.”

Read More