Verizon
Digital Media Services, the next-generation digital media platform, and
Bharti Airtel Limited (“Airtel”), India’s largest telecommunications
services provider, have partnered to launch new points of presence
(PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New
Delhi. The four PoP installations mark Verizon Digital Media Services’
significant investment into expanding throughout the country, leveraging
Airtel’s digital infrastructure as a gateway to India. This partnership
will ensure that content on the Verizon Digital Media Services platform
can be accessed by digital media consumers in a fast, seamless and
reliable way and will improve the experience for users in India.
“We
are expanding our content delivery network in strategic markets that
our customers care about, and we have found a long-term partner in
Airtel Business,” said Rob Peters, Chief Technology Officer, Verizon Digital Media Services.
“The launch of these strategic PoPs marks the beginning of a strong
partnership between Verizon and Airtel Business and further cements our
commitment to providing consumers in India, one of the fastest-growing
markets for digital media consumption, with exceptional services and
quality.”
In
addition to Airtel’s world-class data center services and unparalleled
network across the country, this move enables Verizon Digital Media
Services to provide superior digital media experiences to millions of
internet users in India.
The
newly installed PoPs have already yielded exceptional outcomes. Using
third-party Cedexis measurement tools, Verizon Digital Media Services
has observed significant network improvements when comparing its network
performance in India before and after the PoP installations. The amount
of time required on Verizon Digital Media Services’ servers to receive
users’ requests, respond and deliver results has significantly
decreased.
“India
is fast emerging as a large regional IP Hub and we are excited to
enable Verizon Digital Media Services to provide best-in-class digital
services in India. This collaboration ensures superior user experiences
and seamlessly handles traffic spikes as connected devices, subscribers
and content size continue to grow. We are delighted by the positive
results seen in a very short time and we are confident that in the long
term, Indian mobile Internet users are going to immensely benefit from
this partnership,” said Ajay Chitkara, Director & CEO-Global Voice & Data Business, Bharti Airtel.
Airtel
has a presence that spans 18 countries, including India, Bangladesh,
Sri Lanka and 15 countries in Africa. It offers both B2C and B2B telecom
services, including wireless and fixed line technology, national and
international long-distance connectivity, Digital TV and IPTV services,
and complete integrated telecom solutions to enterprise customers.
Airtel’s global network runs across 225,000 Rkms, covering 50 countries
and five continents.
Verizon
Digital Media Services has points of presence in North America, South
America, Europe, Australia and Asia. More than 3,000 interconnections
help to ensure that content is delivered reliably and securely —
anytime, anywhere, on any device. The company’s exclusive end-to-end
platform also provides a variety of solutions, including the Video
Lifecycle Solution, the Web Acceleration Solution and the Commerce
Acceleration Solution, for broadcast, enterprise and commerce
businesses, respectively.
