PicsArt launches special stickers for Earth Day to promote climate change awareness

 PicsArt has launched a range of special stickers, backgrounds, and templates to commemorate Earth Day, aimed at raising awareness around climate change. The new tools were created in line with this year's theme "Restoring Our Earth," and with the Government of India's Green India Mission that highlights the importance of conserving forests and other ecosystems.

 

With the launch of these stickers, templates, and backgrounds, PicsArt aims to connect with its millennial users and spread awareness around the need for protecting our natural resources. These stickers will also allow PicsArt creators to create unique digital art to promote awareness on this Earth Day for a cleaner, greener, and healthier Earth. For the first time, PicsArt has also introduced new Swachh Bharat stickers with the aim of promoting a cleaner, greener India. 

 

Earth Day is celebrated on the 22nd April of every year to promote environmental awareness and conservation. Once again, most Earth Day celebrations will be virtual this year due to the COVID-19 pandemic. The new stickers from PicsArt will help people spread the word online about climate change and the need for all of us to work together to conserve our planet for future generations. 

 

"Nature is the key to everything. But with rapid development and other changes around the world, concerning issues like climate change and global warming have become top priorities. The pandemic has also made us realize that it is important to maintain a balance in nature. To achieve that balance everybody needs to work together towards sustainable development and climate conservation. Creating awareness can make a huge difference during times like this. PicsArt believes in being a creative medium of this much-needed change and we are doing our bit in this direction," said Ravish Jain, Country Head at PicsArt.

 

Using PicsArt's advanced editing tools, more and more people can now support and celebrate Earth Day while also creating awareness and educating people about climate change and environmental conservation. Creators can show their support with creatively made posters or social media posts this Earth Day using the newly launched stickers, templates, and backgrounds from PicsArt and play an active role in spreading awareness on environment conservation and restoring our planet’s fragile ecosystems. 

 

PicsArt is free to download on Apple, Android, and Windows and can also be accessed on the Web. PicsArt Gold is also available on a monthly or annual subscription basis for those wanting full access to all premium tools, features, and content available. With PicsArt Gold, subscribers have access to millions of stickers, hundreds of fonts, frames, and backgrounds, and an entire library of free-to-edit content and stock photography. PicsArt creators can sign up for a  free 7-day trial to explore the premium perks included with PicsArt Gold.

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Air purifying ACs, convertible refrigerators in demand with rising mercury: Flipkart Insights

 With the temperatures soaring across the country, customers are increasingly seeking cooling appliances to create a comfortable environment at home. This has also led to the rise of various new age cooling appliances to cater to health and hygiene requirements of customers.

According to insights by Flipkart, the current heat wave has significantly increased the demand for cooling appliances which includes ACs, refrigerators, coolers and fans across the country with New Delhi, Bengaluru and Hyderabad emerging as the top cities with the highest demand. While ACs witnessed a rise of 4x in demand in March 2021, the rest of the categories saw 2.5x, 3x and 2x increase respectively. Interestingly, consumer preferences for these appliances have changed drastically with people continuing to stay indoors to fight the pandemic.

Increased focus on health and hygiene and cost savings have led to customers opting for appliances with anti-bacterial, air purification and energy-efficient features. While these functionalities existed even before, it is witnessing greater traction among customers with the growing focus on the air quality. A consumer survey conducted on the Flipkart app also confirmed this shift with a large number of surveyed customers preferring built-in air purifiers as one of the top functionalities in their ACs. This has led to more brands launching ACs with similar functionalities including Samsung, Haier, Whirlpool, Daikin, Bluestar, Voltas and Godrej who are expanding their selection of cooling appliances on Flipkart.

As far as refrigerators are concerned, there has been an increase in the demand for energy efficient and convertible variants offering higher storage refrigerators along with multi-functional features such as curd maker. As the usage of freezer is limited in India as compared with other parts of the world, convertible options are witnessing greater adoption which transforms the freezer section into a normal fridge. This apart, customers are seeking appliances with higher storage space as they continue to work and learn from home for a longer period of time. Furthermore, a higher percentage of customers are opting for replacement options while purchasing a refrigerator since the launch of product replacement construct on Flipkart. Also, there has been an almost 20% increase in the adoption of No Cost EMI in the past one year, highlighting the growing importance of affordability for customers. Through these constructs, Flipkart is able to help customers to upgrade their appliances in an affordable manner.

In addition to this, customers are also opting for energy efficient ACs and refrigerators to save on electricity bills and reduce cost of operations. While the former saw a jump of upto 40% in the demand for 5 star high capacity, high energy efficient AC's, refrigerators adoption too reflected a similar trend.

Interestingly, the above mentioned trends are not only concentrated in metros but smaller cities and tier 2 and 3 cities are also contributing to this growth. This clearly indicates a change in sentiment and buying preference in the smaller towns.

Hari G. Kumar, Vice President – Large Appliances, Flipkart, said, “The COVID-19 pandemic has drastically transformed the priorities for customers who are now looking for appliances with air purification, expandable storage and energy efficiency functionalities. This is indicative of maturing of the cooling appliances market in India which is expected to witness significant growth this year. As a homegrown e-commerce marketplace with a nuanced understanding of customers evolving needs, we will continue to collaborate with leading brands and sellers partners to bring the best products to the millions of Indians customers at their doorsteps, no matter how far they are."

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Nokia launches 6 new smartphones across 3 distinct lines, Nokia Lite Earbuds

 HMD Global, the Nokia brand owner today announced its biggest launch to date consisting of six new smartphones viz. Nokia C10, Nokia C20, Nokia G10, Nokia G20, Nokia X10 and Nokia X20 in three different categories.

Nokia's New Range of phones

 X-series: Nokia X20 and Nokia X10 –  Powered by Qualcomm Snapdragon 480 5G, Signature Nordic design, 3 years of monthly security and software updates guaranteed.

G-series: Nokia G20 and Nokia G10 – innovative features in a reassuringly secure package, supported by longest battery life yet

 C-series: Nokia C10 and Nokia C20 – smartphone essentials you’ll want to keep for many years thanks to their signature durability

C-Series - Nokia C10 and Nokia C20

C-series is aimed at providing affordable access to technology for all, both the devices comes with 6.5" display, Android 11 (Go Edition) said to be giving upto 20% boost to performance, as well as comes with quarterly security updates for two years.

Nokia C20

The Nokia C20 comes with front and rear LED flash for low light support, will come with 1/16 GB, 2/32 GB options with Sand and Dark Blue colour options. The global average price is around €89 (INR 7910/-)

Nokia C10

The Nokia C10 is the most affordable device of new portfolio, starting at just €75 (INR 6665), it comes with  1/16 GB, 1/32 GB and 2/16 GB options and will be available in Purple and Gray color options.

 G-Series - Nokia G10 and Nokia G20

The Nokia G20 is supported by the signature Android promise available on Nokia smartphones. That’s three years of monthly security updates and two years of OS updates. The first members join the G-series with signature longevity, improved security thanks to face and side fingerprint unlock and an impressive 6.5” teardrop display with a handy brightness boost.

The Nokia G20 comes with a 48MP camera, ample storage and immersive OZO surround audio, you can capture then relive your memorable moments in all their glory. It will be available in select markets globally starting May in Night and Glacier colour options and comes in 4/64GB and 4/128GB configurations.  Global Average RRP €159 (approx. INR 14132)

Nokia G10 has a triple rear camera and advanced imaging with AI-enhanced shooting modes, so your memories are perfectly preserved even from tricky low-light settings. It will be available in select markets globally starting April in Night and Dusk colour options and comes in 3/32GB and 4/64GB.

 X-Series - Nokia X10 and Nokia X20

Nokia X Series smartphones are Powered by Qualcomm Snapdragon 480 5G, Signature Nordic design, 3 years of monthly security and software updates guaranteed. Android 11 straight out of the box. Renowned ZEISS Optics and innovative AI solutions for imaging. It comes with a wide 6.67” Full HD+ punch-hole display. Nokia X20 and Nokia X10 also come with a 100% compostable case in the sales box – designed to be tough on the ground but soft on the earth, it reduces waste, helping X-series go the distance.

The Nokia X20 comes with a 32MP front camera and 64MP quad camera on the rear. The all-new Dual Sight feature will activate two cameras simultaneously so you can capture multiple sides or multiple angles of the story. Then, enhance it further with a host of watermarking options.    The Nokia X20 will be available in select markets globally starting May in Midnight Sun and Nordic Blue colour options and comes in 6/128GB and 8/128GB configurations with global average price of  €349(approx. INR 31019)

Bringing exceptional value to the range, the Nokia X10 will please those with sub-€300 budgets. The 48MP quad-camera with Cinematic capture, is complemented with a full suite of pro editing tools, so you can personalise, style and share stand-out content that inspires others. It will be available in select markets globally starting June in Forest and Snow colour options and comes in 6/64GB, 6/128 GB and 4/128GB configurations. Global Average €309(approx. INR 27464)

Nokia audio accessories range expanded with Nokia Lite Earbuds

Featuring easy-to-learn touch controls for music, voice assistant and calls, Nokia Lite Earbuds go on sale globally today. Echoing the premium design and impressive battery life on Nokia phones, the pocket-size case will carry around six additional charges to your trusty buds.The equivalent to 36 hours of blissful playback, almost double the industry standard. It will be available in select markets globally starting mid-April in Polar Sea and Charcoal colour options. Check local availability. Global Average €39(approx. INR 3465).

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Harman Kardon Celebrates 21 Years of Iconic Speaker Design with SoundSticks 4

Harman Kardon adds to its most iconic speaker series with the SoundSticks 4 in India. The latest design brings harmony into any living space with unparalleled beautiful sound quality and transparent materials. In 2000, when the original SoundSticks was introduced, it quickly became one of the most sought-after desktop sound systems. The stunning design of the speakers has earned a permanent spot at New York City’s Museum of Modern Art (MoMA) over the years and more recently SoundSticks 4 was announced a winner at the prestigious ‘Red Dot Awards’ for product design.

In a continuing effort to make the SoundSticks 4 a timeless and coveted sculptural piece for the home, the new design carries on the signature form factor and materials of the original SoundSticks. Its sleek, transparent dome and silhouette blend in seamlessly with any home décor. The two satellite speakers and powerful subwoofer cover look stunning with an inner rippled surface design, allowing listeners to enjoy consistently rich bass and clear, vibrant sound.

“Harman Kardon SoundSticks hold a special place in the lives of our consumers who have enjoyed their unrivalled beauty and elegance for many years. We are excited to introduce the newest edition of our iconic speakers that offer not just stunning design but an extraordinarily beautiful sound.” said Vikram Kher, Vice-President, Lifestyle Audio, HARMAN India. “Harman Kardon as a brand has set a very high standard of quality in both sound and design for decades, and the new SoundSticks 4 truly embody the transformative beauty of great audio and engineering.”

Features:

·         Iconic transparent dome design with two satellite speakers and subwoofer cover with an inner rippled surface design

·         Dome subwoofer for vibrant treble and incredible bass

·         Two satellite speakers each have four drivers for room-filling, clear, vibrant sound

·         100-watt dome subwoofer for vibrant treble and incredible bass

·         Wireless Bluetooth streaming

The Harman Kardon SoundSticks 4 priced at INR 25999, is now available across leading retail stores across India and on https://in.harmankardon.com/ 

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TCL is set to launch a new line up of AC with UVC sterlization

 Following the successful launch of AI ultra-inverter series air conditioners in the recent past, the global Top-2 TV Corporation TCL is all set to launch a new addition to its AC portfolio. The launch reaffirms the brand’s consistency in manufacturing and delivering high-quality products with innovation at the heart of its operations. 

Sporting a matt finish, the new device features UVC Sterilization for instant elimination of bacteria by damaging their protein and DNA. The machine also offers a filter system for releasing fresh. When combined, all these elements ensure higher safety to users with a bacteria eliminating rate of over  98.66%

 

According to TCL, the device also ensures robust cooling and heating in high (up to 60 degree Celsius) and low ambient temperatures (below 20 degree Celsius), respectively. On top of that, it also comes with a self-cleaning and sterilization option, which acts as an additional security feature. In terms of design, the machine is very easy to install (with an easily detachable bottom plate), maintain (with quick replacement of PCB and convenient leakage check), and assemble (with an increased assembly efficiency of up to 12.5%).

 

Commenting on the launch, Vijay Kumar Mikkilineni, AC Business Head,  TCL India said,  “Safety and hygiene are the two most essential factors that consumers will need to prevent themselves from getting sick in the post-pandemic world. It is with this vision, we at TCL saw an urgency to manufacture a product that ensures safety to users, especially in terms of germs and bacteria that invisible to the naked eye, in addition to utmost comfort. We are happy to finally launch a product that meets all these factors while providing an amalgamation of both comfort and safety to our consumers.”

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