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Thursday, 1 November 2018

Realme partners with Reliance digital for exclusive offline sales

OPPO's sub brand Realme has entered into exclusive partnership with Reliance digital for offline sales of their products. Earlier the brand was available only on online platforms hence the company said that this is a part of the brand’s commitment towards ‘Realme for every India’, bringing products packed with power and style closer to the consumers.

In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across 600 Reliance Digital & My Jio stores starting from this Diwali for the customers.

Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as young brand is committed to delivering a differentiated experience to our customers with our products that deliver power and style. With this partnership with Reliance stores, we are proud to have more locations to deliver this experience and welcome customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’”.

 “Through this partnership, we want to cater to the audience who does not have an access to the online platform and who want to compare and understand before making any decisions”, he added.

Speaking on this development, Brain Bade, CEO - Reliance Digital said, “We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”

Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers. Realme will focus on providing seamless service, maintaining the ‘Power and Style’ standard through associating with selected partners who can provide powerful service and stylized experience. Starting from January 2019, Realme will be expanding its footprints to top 10 cities to look for exclusive distribution partners.

Since its launch in May 2018, Realme products have been receiving immense popularity topping the charts. Recently the young brand created a milestone by selling 2 million units during the Big Billion Day and Festive Dhamaka sale on Flipkart. Furthermore, according to a worldwide report by Strategy Analytics, Realme has been ranked as the top leader in consumer satisfaction.

Twitter India asks users to vote for chosing favorite Emoji design for #HappyDiwali

Diwali is less than a week away and markets are flooded with all sort of products, sales, discounts etc. Indian markets have always catered to the festive season well, taking note of which multi national companies such as Amazon, Samsung, Honor, LG and every other small or big brand has come out with their best products and best discount offers. Sensing that Diwali is no less than Christmas of the west, MNCs are busy now a days in making most of the season.

Joining the wagon, Twitter India has announced Twitter India announced today a special Twitter Poll for people to select their favourite Diwali emoji design and the most voted design will activate as the #HappyDiwali emoji for this year

There are three options to choose from :


  1. Animated Rangoli Design
  2. Lantern
  3. Diya
So what are you waiting for, follow below twitter post and vote for the emoji you would like to see next to #HappyDiwali.



Honor president George Zhao shares Honor's ‘Fearless Technology, Infinite Innovations’ at TEDx CaohejingParkSalon

George Zhao, President of Honor, delivered his first TEDx talk at Caohejing Park, Shanghai today where he shared his vision for perfection and technological innovation. Zhao also revealed how Honor received global success by becoming the top smartphone e-brand in China for four consecutive years.

At TEDx CaohejingParkSalon Zhao explained to a young audience of budding entrepreneurs that “in 2015, I travelled back to my homeland to lead Honor. Although I only had B2B experience back then, I knew that I only had one option – to make Honor succeed. Over the past few years, in a ‘Fearless Technology, Infinite Innovations’ environment, Honor never ceases to enhance its technology or product quality and raise its core competitiveness. Innovation, quality and service have always been and always will be our top priorities. By continuously exploring these three areas, our upcoming ‘Honor Magic 2’, will be officially unveiled next week in Beijing and is bound to take smartphones to a whole new level. We believe that a company can only rise above the rest and stay relevant by delivering the best product with ultimate user experience.”

Mr. George at his first TEDx


“As a fastest-growing mobile phone brand, Honor never adopts an opportunistic approach in devising strategies. In 2015, Honor insisted on pooling their resources to deliver the best product and service quality, instead of relying on the ‘spur-of-the-moment’. In 2016, when the global smartphone market suffered a steep decline, Honor persevered and was resolute in its vision. In 2017, when the industry was skeptical about their prospects, Honor insisted that its enterprises keep their vision focused on the future and boost momentum. In 2018, despite the smartphone market in China hitting a severe slump, Honor sailed through the storm. Not only did they record positive sales growth, they also remained China’s top smartphone e-brand for the year,” he added.

As a leading smartphone e-brand, Honor encourages young people to achieve their life dreams every day and always stay true to themselves, with a commitment to innovation that changes people’s lives. The aim of today’s TEDx talk was to share this passion and confidence with young people directly, helping them to fulfill their aspirations and change the world.

By empowering human beings to foresee the future, AI has always been a core strategic technology for Honor. Long before the industry came to realize the importance of AI, Honor had already invested heavily in AI R&D and built an AI ecosystem.

Zhao started his career with Huawei in 1998, working with them for 20 years in China and around the world. This experience gave him a great insight into how we use technology in our everyday lives and how it can change our lives for the better. As the President of Honor, he is responsible for the overall business management and growth of the Honor brand.

Tuesday, 23 October 2018

Coca-Cola partners with Vodafone Idea & eBest IoT to introduce Connected Coolers to understand consumer behavior

Coca-Cola India, one of the country’s leading beverage companies, has collaborated with Vodafone Idea Business Services, the enterprise arm of Vodafone Idea Limited, the largest telecommunications service provider in India and eBest IoT, to introduce state-of-the-art Connected Coolers across the country. The IoT enabled fleet of Connected Coolers will enable Coca-Cola to understand consumer behaviour and use the insights to enhance consumer experience.

Under the partnership, Connected Coolers will be powered by Vodafone SuperIoT – an industry-first solution that enables end-to-end management of device, application, connectivity, service platform, support and security. The technology will also equip Coca-Cola’s partners to manage inventory, sales tracking, monitor usage pattern and track locations, thus enabling them to increase sales and enhance customer experience.

Commenting on the collaboration, Sanjay Rawal, Chief Information Officer for Coca-Cola India and South-West Asia said, “Coca-Cola’s portfolio is expanding, and we are harnessing the power of technology to get consumer insights which can help us engage better with our consumers and provide choices tailored to their location and behaviour. The connected cooler is the next milestone in our journey towards digitizing the marketplace and establishing a connected environment with our consumers. We are delighted to have partners like Vodafone Idea Business Services and eBest IoT.”

To ensure that customers get the best taste, this IoT solution has turned static cabinets into intelligent assets through a sensor that detects temperature, humidity and door closing/opening and helps maintain the quality of the bottle of Coke delivered to the customer.

Announcing the partnership with Coca-Cola India, Nick Gliddon, Chief Enterprise Business Offer, Vodafone Idea Business Services said, “Vodafone Idea Limited is extremely pleased to partner with a global leader like Coca-Cola India to bring the benefits of Internet of Things closer to the consumers. As organisations embark on their digital journey, collaborations like this will enable them to harness the power of IoT, driving innovation and growth. I am confident that the introduction of Connected Coolers is the beginning of Coca-Cola’s journey in building a digital ecosystem for deepening their engagement with the Indian consumers.”

Karan Bakshi, Chief Executive Officer at ebest IoT said, “We are extremely happy to partner with Coca-Cola India for our Connected Retail Solution. We are confident that our solution will provide relevant insights to Coca-Cola and help them realize better ROI on their Cooling assets”
The pilot for the Connected Coolers has been successfully completed and they will be introduced in phased manner across the country.

Sneak peek into Wave 2 of Amazon.in Great Indian Festival

Amazon.in today announced the return of its biggest festive celebration 'Great Indian Festival'. Wave 2 of the 'Great Indian Festival' will start tonight at 12 AM and end on 11:59 PM on 28th October.

Amazon Great Indian Festival - Deals Preview

Smartphones
·         Up to 50% off on mobile phones, get additional cashbacks, exchange offers, No Cost EMI, Free screen protection worth up to INR 30,000 and Guaranteed Exchange Price offers on select models
·         Top offers from Xiaomi, Apple, Samsung, OnePlus, Realme, Vivo, Motorola, Honor, Huawei, 10.or and more
·         Pre-book the Amazon Exclusive OnePlus 6T for INR 1,000 to get free gifts worth INR 2,000 including free OnePlus Type-C Bullets Earphones
·         Launch of Amazon Exclusive Honor 8X at a special price of INR 14,999 with exciting launch offers; Honor Play with Kirin 970 AI Flagship processor for just INR 17,999
·         Redmi Y2 64GB with 16MP AI Selfie camera (successor to India’s best-selling Selfie Smartphone -  Canalys estimates, Smartphone Analysis, July 2018.) for INR13499 10,999 with additional INR 500 as APay cashback on prepaid orders, 6 months No Cost EMI and Free screen protection
·         Mi A2 with 12 + 20 MP Dual rear camera for INR 17499 14,999 with 6 month No Cost EMI, Free screen protection and Assured Buyback
·         Redmi 6 Pro (Xiaomi’s first Redmi device with a 19:9 Notch Display) starting INR 10,999 with extra INR 1,000 off on exchange, 6 month No Cost EMI and Free screen protection
·         Redmi 6A at INR 5,999 (Successor to India’s No.1 selling Smartphone - IDC Quarterly Smartphone tracker 2018Q2) with free screen protection - on flash sale everyday at 12 noon
·         Realme 1, the most affordable 6GB smartphone, at INR 10,490 with No Cost EMI and Free Screen Replacement worth INR 4,000.
·         Samsung Mobiles - up to INR 19,000 off + extra off on exchange + NCE + free screen protection

Large Appliances
·         Free 1 year Extended Warranty on all refrigerators and washing machines
·         Front Loading washing machines starting INR 13,799. No Cost EMI starting INR 1,150 per month
·         Side-by-Side refrigerators starting INR 39,990. No Cost EMI and Exchange available
·         Fully Automatic Washing Machines starting INR 8990| No Cost EMI starting INR 500 per month
·         Split and Window Air Conditioners starting INR 16,990| No Cost EMI starting INR 1,150 per month
·         Flash Sales on BPL 690 L Side By Side Refrigerator for INR 49,990
·         Kitchen chimneys from INR 4,490 | No Cost EMI from INR 650
·         Dishwashers starting INR 24,990 | No Cost EMI from INR 2,100 | IFB, Bosch, LG, Whirlpool, Siemens

TVs
·         Amazon exclusive MI (32 inch) Android Smart TV now on open sale starting midnight
·         Mi (49 inch) Android Smart TV flash sale at 11 am on 24th October, limited stocks only.

Consumer Electronics
·         Boat Bassheads 225 headphones at INR 999 Rs.499
·         Fujifilm Instax Mini cameras - Starting 5,530 INR 3,000 | No Cost EMI starting INR 1,000 per month
·         Laptops from HP, Lenovo, Asus with Windows starting from INR 16990. With no cost EMI from INR 999/month and up to INR 16,500 off on exchange
·         Printers up to 50% off & No cost EMI starting INR 583/month 
·         Min 50% off on Memory Cards from Sandisk, Samsung and Strontium

Home & Kitchen
·         Up to 80% off: small appliances for Home & kitchen; Irons starting at INR 299, Mixer grinders starting at INR 999
·         Up to 80% off Home furnishing & décor | Top offers - Cotton double bedsheets at flat INR 299; Bombay dyeing double bedsheets starting INR 399
·         Cookware & dining offers on top brands starting at INR 99; Gas stoves starting at INR 999
·         Up to 70% off: Furniture; Top offers on Sofas, Beds, Mattresses & more | No Cost EMI starting at INR 349
·         Home cleaning supplies starting at INR 89; Spin mops starting at INR 469
·         Power tools starting at INR 799; Save up to INR 2,500 on Bosch tool kits

Amazon Fashion
·         Up to 90% off on Amazon Fashion; Extra 15% cashback on all Amazon Fashion prepaid orders.
·         Flat 70% off on 3 lakh+ styles; Over 5,000 deals on top brands
·         40 - 60% off on Vero Moda, Pepe Jeans, American Tourister, Red Tape, Crocs, United Colors of Benetton, Gap, Biba, Levis, Adidas, Reebok, New balance and more

Daily Essentials
·         20% - 60% off on Daily Essentials
·         20 - 60% off on Household Essentials
·         Up to 40% off on Groceries
·         Up to 45% off on Chocolates and Dry Fruits
·         Up to 50% off on Pet Supplies

Toys & Baby
·         Up to 60% off on Remote controlled Cars
·         Min. 30% off on Lego
·         Min. 20% off on Outdoor Toys
·         Up to 50% off on Diapers
·         Up to 40% off on Baby Bath & Skincare
·         Up to 50% off on Baby Gear & Nursery

Beauty & Personal Care
·         Up to 50% off on Men’s Grooming
·         Up to 65% off on Makeup and Accessories
·         Up to 60% off on Perfumes
·         Buy Luxury Beauty worth INR 6,000 and above and get a 1g 22k gold coin complimentary
·         Flat 50% off on Top Shampoo brands
·         Up to 60% off on Personal Grooming Appliances
·         Up to 60% off on Philips Grooming Devices

Sports nutrition and health care
·         30% - 50% off Sports Nutrition
·         Up to 80% off on Healthcare Devices

Sports & Fitness
·         Minimum 40% off: Treadmills & Exercise Bikes
·         Up to 60% off: Home Gyms & Fitness Accessories

Car & bike accessories
·         Minimum 25% off on Helmets
·         15% - 50% off on Engine oil, Vehicle cleaning & Tyres

Amazon Devices
·         All New Echo Dot 3rd Gen at INR 2,999. Echo Dot 2nd Gen at INR 2,449 (until stocks last).
·         All New Echo Plus 2nd Gen at INR 11,999.
·         Amazon Echo at INR 6,999.
·         Offers up to INR 4,000 on other Echo devices.
·         Offers up to INR 1,000 on Fire TV Stick.
·         Offers up to INR 3,000 on Kindle devices.

Kindle Content
·         Get one year of Kindle Unlimited at INR 2388 1,499.
·         Kindle eBook bestsellers starting at INR 19.

Alexa Built-in devices
·         Up to 70% off on Alexa Built-in devices.
·         Take Alexa wherever you go! Up to 50% off on “Alexa on the go” devices.
·         Up to 70% off on Alexa Built-in speakers starting INR 1,499/-.

Special offers
·         Unlock Amazon Pay offers of up to INR 2,000 back on select Amazon Pay partner merchants like Swiggy, MakeMyTrip, Freshmenu & Eazydiner by shopping on the Amazon shopping app & paying through any online payment method