Itel launches A44 Power smartphone with 4000 mAh Battery, running on Android Oreo for Rs 5999

Itel launched its first 5.45” FWVGA+ full screen display smartphone with 4000mAh Li-Polymer battery and Dual Rear Camera in the Indian market. The itel A44 Power comes with advanced features promising a delightful smartphone experience for customers. The device runs on Android Oreo and costs Rs 5,999/-.

Itel A44 with Full Screen Display

Commenting on the launch, Mr. Goldee Patnaik, Head of Marketing itel Business Unit said, “India is witnessing a significant shift in the consumption patterns of smartphones as the need for latest features & technology at a budget friendly price is increasing. At itel, we truly believe in making technology accessible and affordable for customers by offering them great value in every purchase they make with us. itel A44 Power brings with it the powerful 4000mAh Li-Polymer battery for our target audience along with 5.45” FWVGA+ Full Screen Display and Dual Rear Camera at a budget friendly price point. We surely believe that A44 Power will enrich the consumers with an enthralling mobile experience.”

Specifications – itel A44 Power
Screen Size	13.84 cm (5.45”) FW + Full Screen
Battery	4000mAh Li-Polymer with OTG Powerbank support
Rear Camera	5MP + VGA  with flash
Front Camera	2 MP with flash
Face Unlock	Yes
OS Version	Android™ 8.1 Go edition
Processor	64 bit 1.4 GHz Quad Core
Network	4G VoLTE / ViLTE
Display Resolution	480x960 pixels
Memory	1GB + 8GB
Expandable Memory	32GB Dedicated slot
Colours	Aqua Blue, Champagne Gold, Deep Grey
Price	INR 5999

itel A44 Power | 5.45” Full Screen Display + Bigger/Robust Battery at a never before price

The itel A44 Power comes with 5.45 “HD+ FWVGA+ Full Screen Display screen along with 4000 mAh Li-Polymer battery, Dual Camera and Face Unlock making it itel’s first in the sub 6k segment. itel A44 Power runs on 4000mAh Li-Polymer battery optimised to give upto 3 days battery backup in 1 charge on normal usage. Despite bigger battery, it has a compact design with a 9.5mm thickness with vibrant colours. It also has an OTG Power Bank support which can also charge other phones. The device comes with Android™ 8.1 Go edition OS for quick and seamless multitasking. The itel A44 Power is powered by 64 bit 1.4 GHz quad core processor for fast and smooth performance. It is equipped with 1GB RAM and 8GB internal storage along with a dedicated expandable memory up to 32GB. From a camera perspective, the smartphone is equipped with a 5MP + VGA Dual Rear Camera and 2 MP selfie camera, both with flash. 

itel A44 Power will be available across India today onwards.

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Realme partners with Reliance digital for exclusive offline sales

OPPO's sub brand Realme has entered into exclusive partnership with Reliance digital for offline sales of their products. Earlier the brand was available only on online platforms hence the company said that this is a part of the brand’s commitment towards ‘Realme for every India’, bringing products packed with power and style closer to the consumers.

In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across 600 Reliance Digital & My Jio stores starting from this Diwali for the customers.

Expressing delight on the partnership, Madhav Sheth, Chief Executive Officer, Realme India, said, “Realme as young brand is committed to delivering a differentiated experience to our customers with our products that deliver power and style. With this partnership with Reliance stores, we are proud to have more locations to deliver this experience and welcome customers to the Realme family. While the market responded well, we are expanding our sales channels to reach out to the growing demands which is a testimony to our approach ‘Realme for every Indian’”.

 “Through this partnership, we want to cater to the audience who does not have an access to the online platform and who want to compare and understand before making any decisions”, he added.

Speaking on this development, Brain Bade, CEO - Reliance Digital said, “We at Reliance Digital believe in personalizing technology supported by world class retail experience. With the addition of Realme to our portfolio, we will be enabling our consumers to experience conventional online brands at our stores complemented with high quality customer service.”

Realme in India adopted an online first approach as India is the most emerging online market in the world. With overwhelming response from consumers towards Realme offerings, it becomes imperative for the company to expand sales channels to reach out to more customers. Realme will focus on providing seamless service, maintaining the ‘Power and Style’ standard through associating with selected partners who can provide powerful service and stylized experience. Starting from January 2019, Realme will be expanding its footprints to top 10 cities to look for exclusive distribution partners.

Since its launch in May 2018, Realme products have been receiving immense popularity topping the charts. Recently the young brand created a milestone by selling 2 million units during the Big Billion Day and Festive Dhamaka sale on Flipkart. Furthermore, according to a worldwide report by Strategy Analytics, Realme has been ranked as the top leader in consumer satisfaction.

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ASUS Zenfone Max Pro M1 Review: The battery and performance you need

ASUS has launched its latest phone, Zenfone Max Pro M1 a couple of months ago. The Max Pro M1 is one of the most talked about phone from the company in recent times, thanks to its advanced processor, design aesthetics and battery prowess. The specification sheet of the device puts it into a pool of some  of the most valued smartphones in market, but does it live up to the expectations let's find out.

Specifications and Price: 

ASUS ZenFone Max Pro (M1) is available in two variants namely 3GB / 32GB for Rs.10,999 and the 4GB / 64GB for Rs. 12,999 exclusively on Flipkart. 

Under the hood the device runs on Snapdragon 636 (one of the latest and fastest processors from Qualcomm) with Adreno 509 GPU. The device comes with two variants 3 GB/32 GB and 4 GB/64 GB. 

The device comes with a dual camera setup at rear featuring a 13 MP sensor with f/2.2 wide aperture and 5 MP camera for depth sensing which enables bookeh effect feature of the phone. On the front the phone sports a 8 MP camera at front for selfies. Both the cameras are supported by flash lights. 

The phone comes with a finger print sensor at back, 5000 mAh strong battery, and usual connectivity options. The device comes with a dedicated slot for SD card, along with slots for two nano SIM cards.

On the display part, the Zenfone Max Pro M1 comes with 5.99 inch FHD+ display (1080 x 2160) , the screen comes with 18:9 aspect ratio (no notch here). 

Build and Design:

The Zenfone Max Pro M1 comes with unibody metallic body, on the front almost all the space is covered by the display, thanks to narrow bezels. The curved edges makes it easier to hold in hand and make a grip, however the metallic device feels little slippery when using via one hand. A phone cover should fix the issue for those who think they are prone to drop their phones. 

The left edge of the phone hosts the slot for SIMs and memory card, while the power button and volume rockers are placed on the right edge of the phone. The feedback from physical buttons is good and we didn't faced any issue using the same.

Top edge just hosts a noise cancellation mic, while the bottom edge is home to 3.5 mm jack, a mic, USB charging slot and speaker grill placed left to right. 

Turning the device towards to it rear, and you will spot the dual rear cameras placed vertically (The camera glass has Dual Camera written over it, in case you have not observed that already) just at the top left corner with a round flash light just below the camera setup.  The finger print is placed just above the center of the device. ASUS branding is engraved on the back in grey color, which is hard to notice sometimes.

Overall we are happy with the build quality of the phone, especially with the fact that ASUS has managed to put a 5000 mAh battery in these dimensions and keeping the weight in check (though it feels a bit heavy than other devices, but that can be managed and doesn't feel difference when used the device for 3-4 days). 

Camera:

Camera has been the USP of ASUS Zenfones , Zenfone Max Pro M1 doesn't disappoint here, the autofocus is quick, there is no notice able shutter lag, the colors are vivid in bright light and photos have details even in low lights. The bookeh mode is fine, but user cannot play with focus areas after the shot is taken.

The camera app comes with a lot of filters and modes such as Auto, candle light, beach, snow, flowers etc. There is beautify option as well in built.

Below are few samples taken from the phone for you to judge. (Click on pictures to enlarge)

Performance:

We divide performance into three parts, the tasking ability, the software and the battery. As far as tasking ability goes, the device doesn't give much reasons to complain except the fact that the finger print sensor was found to be bit slow than what we have seen in other devices and sometimes the extra smooth touch display would not recognize the touch. The touch issue was not very prominent but yes in our 4-5 days of usage we observed this more than a couple of times. 

On software side, ASUS has really done a good job to ditch its Zen UI and provide users with stock Android. The device runs on Android Oreo and is expected to receive updates for Android P. The multitasking is good, multimedia consumption experience is excellent. The gaming experience as well is good. 

Now comes the favorite part and USP of the device the phone manages to give you a proper 2 days backup on normal usage. Average users can expect at least 1.5 days backup without needing to plug in the charger. Battery fall down graph was also pretty stead in our usage, except for the times when we used the device for gaming (Asphalt 8). 

Verdict:

If I am looking for a device in 10 to 13K price range, I would go for Zenfone Max Pro M1 for its Battery, performance, camera and stock android experience. Which means I am willing to accept the slow finger print sensor (in hope of an update which could fix it) and intermittent display issue we encountered for the otherwise balanced device.

Update:

ASUS has listened to the user's feedback and rolled out a new update on 14th June, 2018. This update resolves the slow finger print sensor issue. The response time for unlocking the device via fingerprint has certainly improved along with camera performance especially on depth shots. 

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Inception of sub brands, who is the winner: You, Me or We

Smartphone market is a different world now from what it used to be in the good old days (read Nokia glory days). We had fewer number of players in market, devices were priced with relatively greater distance between each other, where each feature could cost you a couple of thousand rupees extra. You need just a calling phone you can get it for 4000 Rs, you need FM as well then it will be for Rs 5500/- , oh you want color screen too then pay 7500 Rs, and so on for MP3 player, Camera, touch screen etc. On top of that the names of devices were similar to what we have for breeds of crops seed. 3300, 6600, N-32 were the likes of today's One Plus6, iPhone X, Honor 7x etc. 

The Disruption 

Come Apple and witness the disruption in the market at level which was never seen before, not even when Martin Cooper made the first call to his rival with the first mobile phone he invented (that paved the way for today's smartphones, but landlines were in use for more than 3 decades after this invention).  Apple's iPhone changed the way we looked at a phone, we had seen most of the things earlier as well, like we have seen internet working on Nokia phones, music on Sony Ericsson or Motorola devices, Cameras, touch screen all were already explored areas, but iPhone brought them all into one device with exceptional user interface. 

"while Apple was seen as a status symbol, Android's were the necessity to keep up with the pace."

Google forayed soon into the Arena and came up with its own Android Operating System, propagated to masses by open partnerships with minus Apple manufacturers i.e. Sony, Samsung, LG, HTC etc.  Android was gaining traction in countries like ours while Apple was seen as a status symbol, Androids were the necessity to keep up with the pace.

The Sub-Brand strategy

Un fortunately Nokia missed this bus and downfall started for the company as more and more consumers who were looking for features similar to that of an iPhone but were low on budget soon made these companies larger than they would have ever thought few years back. However, it was not only Nokia who faced the wrath of iOS and Android. Other big names in the industry like Huawei, Motorola and Blackberry(One of the last to kneel down to Android against their own OS) were also finding it difficult to cope up with the change. 

Well without any doubt Samsung understood the dynamics better than anyone else, they had their own OS for smartphones running on touch screen devices in 2010, they had the Project Tizen on the way to counter Android and iOS. Yet they didn't missed the business opportunity which Google's Android presented in front of them. They continued their work and pioneered the Android devices for different price segments, flagships to mid range device it was all there in Samsung's portfolio and it definitely made a dent in Apple's aspirations and market share atleast in India.


"It leads to a situation where OPPO has to come up with a sub brand RealMe and to counter that , the 'Real' Mi had to respond with "Real You". Meanwhile the 'Real' YU is not seen from a long time and our very own "Sharma G ka ladka" is in hibernate mode. "

The start of sub brands

The unexpected hero of the time was not Samsung, instead it was our very own Micromax (lost now a days), relatively unknown Indian brand who worked hard to get feature phones on low budget but a differentiated experience (qwerty phone, phones with lights, 30 day battery life phones etc). Micromax sponsored a few cricket tournaments ( a strategy which would be later adopted by OPPO, Vivo, Lava, Intex ) and became known to the cricket crazy nation in no time. Soon it started doing to Samsung, what Samsung did to Apple, i.e. provided higher specification phones at much lower price and this time both the competitors had the same OS as well. Micromax smartly played it with Canvas Series. All phones were Canvas where Micromax would draw an art piece and gradually it was the top smartphone brand in India by market share. For me it was deliberate attempt to distance itself from the earlier feature phones (known as chinese phones without reference to brand among common people), and start a fresh in a promising smartphone market. To start from a servicing company and becoming number 1 smartphone seller in country as big as India is something to proud of and would be there in Company's history in golden letters.

Similarly while some of the above said brands sticked  to their original identity, others like ASUS had different strategy. ASUS launched its new smartphones Zenfone 5, Zenfone 4 and Zenfone 6 in 2014. These devices were better than competitor's devices and priced much lower. The Zenfone sub brand worked wonders for ASUS, in last 4 years ASUS has launched numerous devices under Zenfone brand and has been successful with most of these devices in market. Courtsey upgrading themselves as per market and consumer feedback. 

The strategy adopted by ASUS or Micromax wasn't the most innovative or new in market. Nokia had its fair of success with its Xpress Music series, N-series, E-series etc phones. Motorola had done well with Yuva series, Sony had made well with walkman series. But this was different in terms of devotion, marketing, engineering and pretty much all aspects of the inception to market cycle of the devices. Unlike other examples given above there was no parallel series worked upon all the focus was on Zenfone series, to make it big in market share and consumer choice.

In parallel universe the decades old pioneer in telecom industry from China, Huawei also launched its sub brand Honor somewhere around 2011 in China and encouraged by its success back at home the subrand was expanded to around 74 countries in 2015 including India. Xiaomi was already a big name in China and entered India in 2014.

Xiaomi did much damage to brands which were popular in India smartphone market, Micromax simply lost the race and couldn't compete with further low priced devices but high on quality at that price level. The charismatic Hugo Barra led Xiaomi had made itself popular among fans in India. The flash sales were more grand even than the Moto G and Moto E (first editions). 

Counter sub brands

Micromax's Canvas was not generating any buzz or interest in the market. It was then, when Rahul Sharma came up with an exciting (but not bug free) device under a whole new sub brand to counter Xiaomi's Mi. While Xiomi's Mi is pronounced as 'me' , Micromax came with 'YU' the new sub brand which was supposed to break all the records, designed for the fans , by the fans. This was directly to compete with Xiaomi's Mi and both the brands claimed to have consumers in focus by looking at them as first person or second person. The counter strategy initially worked better than it was expected by some of our fellow bloggers in community, but that didn't lasted long due to lack of updates, quality and service issues in the devices from YU.

The irony

Here today we are in 2018, and OPPO launched its sub brand RealMe which offered really good devices for much lesser price. The brand which led to creation of counter sub brands in first place, i.e. Mi Came up with counter device and promoted it to be #RealYou device. CEO of Real Me , Mr. Madhav Sheth was quick to remind them that they had already registered the trademark "Real You" as well.

Hey friend, we have actually registered "Real You" trademark in India. You might want to reconsider your slogan. Otherwise it's copy right infringement @XiaomiIndia@RedmiIndia @manukumarjainhttps://t.co/nFFK6KpT4Q

— Madhav Sheth (@MadhavSheth1) June 7, 2018

It leads to a situation where OPPO has to come up with a sub brand RealMe and to counter that , the 'Real' Mi had to respond with "Real You". Meanwhile the 'Real' YU is not seen from a long time and our very own "Sharma G ka ladka" is in hibernate mode. Interesting turn of events, marketing games and devices we are witnessing in this sphere. I hope in this game of You and Me, its us or 'We' the consumers who win in the end.

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Tecno Mobile is planning to Launch Smartphones with AI, Face Detect and 18:9 displays in India under sub 15K

With the increasing demand of Selfie smartphones in India the innovations in this sector are visible day by day. Smartphone Companies have already launched their Artificial Intelligence (AI) dependent smartphone. Tecno Mobile the Chinese smartphone company now is entering into the same league with their upcoming Camon series smartphone.

Images of upcoming phone shared to media

Tecno Mobile is expected to launch their AI-enabled Selfie-centric Camon series smartphone in India by the end of this Month under the 15K. The main highlight of upcoming Camon-series smartphone will be its AI-enabled Selfie camera. The smartphone will utilize the AI technology to give you the best and good looking Selfie images in day and night time and automatically detect lighting condition and facial features on a real time.

The devise is also suggested to sport fingerprint sensor and face unlock feature With the Camon series in portfolio, Tecno aims to be among Top 5 smartphone brands in India by end of 2018. Tecno’ is product and consumer focused company and the key focus area central to Tecno India strategy for 2018 is “Camera-centric” smartphones line-up enabled with full view display that is 18:9 aspect ratio. 

All our TECNO products are supported by extensive service network of Carlcare with 940+ after-sales service touch points. COCO (company-owned, company-operated) forms an important part of our offline channel strategy to provide consumers with better service in the process of purchase and experience of TECNO products and we’ll continue to enhance this part. Currently, we have one COCO center in Noida and one more is coming up in Mumbai.

At present, The TECNO mobiles selling 3 Camon series smartphones in India namely, Camon I, Camon I Air & Camon iSky under the price range of 7499 to 8999 respectively. According to the Counterpoint recent report, The TECNO Smartphone registered 23% QoQ growth in Q1 2018. Techno mobiles also become the official Smartphone Partner for Kings XI Punjab for IPL 2018 & it also partnered with leading telecom operator Vodafone to offer exciting cashback offers to its new buyers.

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OnePlus 6 featuring 6.28 AMOLED, Snapdragon 845, 6 GB RAM launched for Rs 34,999 in India

OnePlus today announced its latest premium flagship device, the OnePlus 6. The OnePlus 6 – the first in OnePlus' line of flagships to feature an all-glass design – is the company's most sophisticated handset to date.With a 6.28-inch Full Optic AMOLED 19:9 display – OnePlus' largest-ever screen – the OnePlus 6 offers an immersive viewing experience, while keeping a similar form factor to that of the OnePlus 5T. 

OnePlus 6

Fast and Smooth Experience

Addressing a common pain point among smartphone users, The OnePlus 6 is powered by one of the most powerful processors on the market, the Qualcomm Snapdragon 845, which improves performance by 30%, while being 10% more power efficient. Coupled with the Adreno 630, which is 30% faster than the previous generation, the OnePlus 6 is a powerhouse for everything from streaming HD video to playing graphically intense games.  

With up to 8 GB of LPDDR4X RAM, the OnePlus 6 effortlessly switches between multiple apps running at the same time without a single second of lag, allowing users to multitask with ease. The OnePlus 6's dual-lane storage, based on UFS 2.1, ensures faster app loading and read/write speeds.  

Bolder Design 

OnePlus 6 is beautiful and functional in equal measure – now, with more screen than ever before. To provide users with as much screen real estate as possible, OnePlus designed the navigation bar so that it can be replaced with gesture control, freeing up even more viewing space for a cleaner look.

OnePlus has experimented and innovated with glass to deliver its boldest design to date. Donning an all-glass design, the OnePlus 6 facilitates better transmission of radio waves, providing users with up to 1 gigabit of download speed. Due to its strength and malleability, OnePlus used Corning Gorilla Glass 5 on both the front and the back of the device, shaping it with slight curves to create an uninterrupted look and feel.

OnePlus' meticulous attention to detail is reflected in each of the OnePlus6's color variants: Mirror Black, Midnight Black and a limited-edition Silk White. For the Mirror Black and Midnight Black variants, OnePlus embedded a thin layer of film underneath the glass to create a sense of depth as light and shadow move on the device. A jagged texture was etched onto the film of the Midnight Black to produce a subtle S-shaped line when the phone is reflected in light. The limited-edition Silk White uses pearl powder to create a subtle shimmering effect. 

High-speed Dual Camera with Optical Image Stabilization  

The OnePlus 6's dual camera system features a 16MP main camera, supported by a 20MP secondary camera. With an f/1.7 aperture, the 16MP main camera has been bolstered by a 19 percent larger sensor and OIS for outstanding performance in a range of lighting conditions. With Advanced HDR, OnePlus' improved High Dynamic Range algorithm, the OnePlus 6brings out shadows and enhances lighting in photos. 

Portrait Mode will be available on the OnePlus 6's front camera as well as its rear. Using AI, the front camera is able to apply a depth of field effect to selfies. Newly added bokeh effects, including circles, hearts and stars offer new ways for users to customize their portraits. 

The OnePlus 6 marks the introduction of OnePlus' Slow Motion mode, which can capture high-definition video frame-by-frame with astonishing detail, ensuring users never miss the action. 

Android Refined – OxygenOS based on Oreo

OnePlus' operating system, OxygenOS, offers a refined Android experience that is faster, cleaner and more customizable than other Android experiences. 

Like its approach to hardware, OnePlus' approach to software is centered around an experience that is refined, efficient and minimalistic. New features are vetted by OnePlus users through channels like the OxygenOS Beta Program and only added once OnePlus is confident the features can improve the way users use their phone.  

A Day's Power in Half an Hour 

The OnePlus 6's fast charge – a favorite feature amongst OnePlus users – offers one of the fastest charging solutions on the global market. A half-hour charge gives the OnePlus 6 enough power for the entire day. 

Price and Availability 

The OnePlus 6 in 64 GB, 128 GB and 256 GB storage options will be available on oneplus.com in North America and in Europe on May 22^ndstarting from USD 529 / EUR 519 / 469 GBP. The limited-edition Silk White with 128 GB of storage will be available for purchase on June 5th. In India the device is priced starting from INR 34,999. Special Avengers edition device is priced at INR 44,999. Sale for the device starts from 22nd May, 2018 exclusively on Amazon.in.

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5 Tips to improve your productivity with your smartphone

The internet access and thousands of applications must be on the top of your list among the number of ways to distract you from work. But, honestly, would you blame only smartphones for distracting you or keeping you from your work?  Because, if you look objectively, smartphones serve as one of the key devices to help increase your productivity. You can schedule appointments, manage tasks, set reminders and do a lot more through your smartphone, on the go. One great example is BlackBerry Hub that gives the phone a productivity boost, whether it’s integrating all your email, text and social messages into one place or giving you a really smart Calendar. It makes sure that doing stuff on your smartphone is effortless and really smart, therefore, increasing your productivity dramatically.

Here are five useful tips to help you tap into your smartphone's productivity power: 

Note down THAT idea now:

Note down when you think about it

Keep track of your to-do lists or your bucket list, make notes for a presentation or action items from a meeting, all on your smartphone, anytime, anywhere.  Suddenly hit up with that great idea? Just note it down on your phone. Some phones also offer features that synchronize your notes with Microsoft Exchange and Microsoft Outlook. So you can shoot these ideas when you believe you are ready to. 

Smoothen the process:

Make use of applications such as launcher that turn multi-step actions like sending an email or calling a friend into a one-click task. It lets you organize apps, widgets, and shortcuts on customized home screen panels for instant access. You can view any application widget by simply swiping up or down across the icon on your home screen, giving you fast access to the information you need, whenever you need it. BlackBerry Hub is another great feature that BlackBerry devices offer, it integrates all your email, text and social messages into one place. This unified inbox is an irreplaceable tool for consolidating all of your messages in one place – whether it’s email, calendar, social or phone calls.

Collaborate without worrying about security and privacy: 

Handing memos to co-workers is a thing of the past and should stay there.  We live in a hyper-connected world, with a propensity for instant access to information and things. Smartphones come in handy for sending texts, voice, video or having a group chat. However, this also imposes severe privacy and security vulnerabilities on the individuals and the organization. Therefore, security-conscious individuals and organizations consider BBM, which is complete instant messaging platform and meets regulatory compliance standards, protecting data with a high level of encryption from end-to-end (in transit and at rest) across Android™, iOS, Windows®, and macOS.

Meetings and Calendar: 

Be on top of your schedule

Your smartphone can help you schedule a meeting and also act as a reminder. Moreover, for example, when you use a calendar on your Blackberry phone, you don't have to worry about double booking. When you create or change events, you can avoid double bookings by viewing if you’re busy. Using the Join Now feature, you can instantly dial into your meetings directly from your event reminder. Isn't that like having a personal assistant on the go?

Stay focused: 

Sometimes, all you need is to give deadlines to yourself and set reminders to get the work done. And what could act as a better reminder than your smartphones that stays with you almost 24*7.  Blackberry Task is an interesting feature that will increase your efficiency at work by creating tasks, and setting due dates and reminders to help you stay focused and meet your deadlines. You will receive notifications for upcoming tasks. It also syncs recurring tasks, due dates, and reminders. So go on and get the work done. You can either blame all evil in the world on smartphones, new technologies, and internet or you can make use of these to enhance your productivity and simplify your work-life and beyond. The options are available and the choice is yours!

Guest Post by-
   Mr. Hardip Singh, Executive Director, Optiemus Infracom.

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Itel launches S42, A44 and announces A44 Pro with 18:9 full view display

Itel mobiles announced launch of its new range of smartphones which offer an immersive viewing experience as they come equipped with features designed to keep pace with an individual’s digital lifestyle needs. S42 and A44 will be available across key markets from 20th March, 2018 at price point of INR 8,499 and INR 5,799 respectively, and A44 Pro will hit the market around mid-April.

Commenting on the launch, Mr Marco Ma, MD, TRANSSION India said, “For us, India is one of the

top priority markets and we are glad with the response that we’ve received in India so far. Further building up on brand’s global success story, itel in a very short span of time has become one of the leading brands in India. itel has emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on- year as per industry report. The reason behind itel’s continued success in the Indian market is its dynamic expansion strategy that focusses on meeting existing market requirements through its value plus proposition.”

The full screen display selfie phone S42-

The premium looking itel S42 comes equipped with 5.65-inch display and 18:9 HD+ resolution ultra-thin bezel design. The device is designed to provide a full screen display experience, thereby making it a perfect entertainment partner.

itel S42

The smartphone comes equipped with dual flash 13 MP PDAF rear & 13 MP front camera, supported by f/2.0 aperture, 5P lens and clubbed with 120-degree wide selfie angle and the bokeh beauty mode, the itel S42 is the perfect selfie companion that allows the user to click crisper and brighter images even in low light.

itel’s flagship smartphone, S42 is powered by Qualcomm Snapdragon 425 with quad-core 1.4Ghz processor and latest Android TM Oreo™ operating system which offers smooth and seamless performance and further enables the users to multitask between various applications. Its sleek and sturdy design houses a 3GB RAM to smoothly run complicated applications and internal memory of 16GB which is expandable up to 128 GB.

The S42’s ultra-fast fingerprint sensor enables the users to do much more than unlocking the smartphone, supports activities like taking pictures, answering and recordings calls, controls the alarm, as well as enables fast access to applications. It also boasts of an innovative face unlock feature, which makes the phone secure.

The S42 is packed with dedicated dual-SIM capabilities and connectivity options like- 4G, Wi-Fi and Bluetooth. The 3000mAh Li-Polymer battery allows the device to run for up to 16 days on standby.

A44 & A44 Pro: 

Experience the full with beautifully designed A44 & A44 Pro targeted towards the first time smartphone users and upgraders. Designed to offer fuller experience to the consumers, A44 & A44 Pro have it all.

itel A44

With compact design and sleeker 5.45-inch full screen display with 18:9 ultra-thin bezels, both the smartphones effortlessly fit into users’ palm, allowing easy functionality. Running on Android 7.0  ougat, the smartphones are powered by MT6737M 64 bit quad-core processor for seamless multi- tasking functionality. The phones come equipped with multi-functional fingerprint sensor technology that allow users to do much more than just unlocking. Both, A44 & A44 Pro also come equipped with smart key to enable Bike mode function.

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OPPO Launches New F5 Sidharth Limited Edition in Blue color

OPPO, The Selfie Expert and leader, unveiled a dashing blue edition of OPPO F5 in collaboration with its brand ambassador - Sidharth Malhotra: OPPO F5 Sidharth Limited Edition. This striking new color edition continues the success of the F5 series, OPPO's first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification. Priced at INR 19,990 and just in time for Valentine's Day, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8^th on Amazon. The offline sales start from 9th and will be available across all offline stores.

OPPO also revealed a brand new micro film (https://www.youtube.com/watch?v=UcE66e0VlPI&t=9s) starring Sidharth Malhotra and directed by critically-acclaimed film director - Mohit Suri, who has many commercial successes like Kalyug, Awarapan, Raaz - The Mystery Continues, Ek Villainin his kitty. The micro film captures a special story of a young girl and how she achieves her dream. The new OPPO F5 Sidharth Limited Edition is a very integral part of her journey.

Commenting on this new launch, Will Yang, Brand Director, OPPO India, said, "It brings us immense pleasure to offer our consumers another special that will enable them to capture special moments spent with loved ones. OPPO as a brand is focused on the youth and always innovates its marketing and product strategies to offer unique experiences. The OPPO F5 Sidharth Limited Edition, a blend of innovation and technology, is an effort in that direction. We are extremely happy to collaborate with Sidharth Malhotra and bring the youth something unique, stylish and fun."

A Classic and Bold Color 

As a brand for young people around the world, OPPO F5 Sidharth Limited Edition symbolizes OPPO's passion for fashion, beauty, and romance. Perfectly capturing the light with an eye-catching effect on the rear of the body, this special edition is finished with a glossy blue effect, above which streaks of light appear gleaming and flashing when held to the light. With a classic and bold color, OPPO F5 Sidharth Limited Edition stands out in the crowd or indeed can blend in with your fashion style.

A.I. Beauty Recognition Technology 

As with OPPO's other F5 series models, OPPO F5 Sidharth Limited Edition features A.I. Beauty Recognition Technology for personalized beauty. The A.I. gathers information and learns the specific facial features of different people from its centralized image database. Several professional photographers and make-up artists were consulted during the R&D process to improve the functioning of this technology. The resulting A.I. beauty recognition helps people capture more beautiful pictures.

Higher Resolution, Better Results 

OPPO F5 Sidharth Limited Edition features a 20MP front camera with an f/2.0 aperture and a 16MP rear camera with F1.8 aperture. Compared with other competitors' 13MP or 16MP camera in the same price range, the device has a higher resolution (2160x1080) and better photo quality. The front camera can deliver Bokeh effect, and the front HDR solves any over-exposure issues.

Full-Screen and Graceful Design 

OPPO F5 Sidharth Limited Edition features a 6.0-inch full-screen FHD+ display, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It offers a high-resolution screen with 18:9 aspect ratio while the sleek unibody offers a visually slim appearance without any cut-offs. The gracefully curved body fits well in the palm, expressing a simple and elegant look. Also featured is Facial Unlock, the new face recognition Technology that will recognize its user and unlock the phone in an instant. 

Color OS - Smoothest To-Date 

OPPO's Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system much smoother user experience; The O-share file sharing Technology is 100 times faster than Bluetooth - 8 to 10 pictures (3MB each) can be transferred between OPPO phones within seconds.

Less Heat and More Powerful 

The flagship Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions). With such powerful processing power, the transition between apps is smooth and gives an unprecedented mobile gaming experience. Split Screen allows two applications (e.g. Whatsapp and YouTube) can run on one screen at the same time.

Enjoy Life's Moments for Longer 

The OPPO F5 Sidharth Limited Edition battery life is longer thanks to the 3200Ah battery and the Continuous Optimizing Technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (simulated test). The Do Not Disturb function for gaming will display an incoming call in the form of a banner. Users' gameplay will not be interrupted while ensuring that they don't miss any important calls.

Pricing and Availability 

Perfect for that Valentine's Day gift, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8^th on Amazon. The Off-line sales start from 9th and will be available across all offline stores.

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