Micromax launches its first range of Canvas Smart LED TVs, price starts from Rs 19,999

Micromax finally launched its first Smart LED TV range in Indian market, the announcement comes just few days after LeEco has launched its range of Smart TVs though Micromax has kept the prices at lower side than the later.

Targeting consumers in the urban centers, who are willing to upgrade to an integrated smarter home entertainment experience; the company is looking at capturing a market share of 12% in the television segment by FY 17 with the new launch. The Smart TV range will be exclusively available on Flipkart in 32”, 40” and 50”, priced reasonably at Rs. 19,999, 29,999 and 42,999 respectively. Micromax will leverage its existing network of over 300 service centres for the new range.

Micromax Canvas Smart LED TV

The TV range will offer wireless smartphone control with an inbuilt Smart OS and preloaded Google Play Store. With built-in wifi, consumers can access the internet or run their favourite applications; the new televisions will offer consumers with a truly intuitive and interactive television experience.

With an aim to provide an impetus to the nascent Smart LED TV segment, which contributes up to 8% to the overall LED TV sales in the country, Micromax is set to create an ecosystem of connected devices by bringing alive the seamless experience across multiple screens. The Canvas Smart LED range comes with power packed smart features like Miracast, Mi Connect and Home-share, which gives the discerning consumers a SMART experience like never before.

Commenting on the launch, Mr. Rohan Agarwal, Vice President, Consumer Electronics, Micromax Informatics said, “The world of television is constantly changing, with more choices and more connected devices than ever before.  We have witnessed a growing trend among the consumers to look for seamless transition between multiple connected screens in their everyday lives. Hence, we are revolutionizing the home entertainment experience with launch of our first Micromax Canvas Smart LED Television range for the people to discover SHARPER and SMARTER cinematic and connected experience.”

He added “In April this year, we announced our vision to be a leading consumer electronics brand by diversifying our product portfolio and moving into non-mobility segments. Having pioneered the smartphone eco-system in the country, we are best placed to offer customer led innovations with our deep understanding of the Indian consumer. With this launch, we are looking at capturing a market share of 12% in FY 17 and a revenue of INR 1500 crore making us one of the clear leaders in the category.”

Micromax Canvas Smart LED TV Features

With the inbuilt Smart OS, the new television range not only provides seamless viewing experience but gives the consumers an intuitive and interactive television experience. With built-in wifi, consumers can access the internet, watch online videos and run applications. By using the M! Screen feature, users can multitask, customize, share data on a home network via DLNA by simply pairing their smartphone/tablet with the television.

Micromax Smartphone TVs can also be controlled wirelessly using Smartphones, Users can also cast their mobile screens to play Games and watch content on large screen for immersive experience. With the wireless smartphone control feature, the users can browse channels, media files or adjust the volume without having to get off their beds. The new range of television enables the users to enjoy the ease of using virtual mouse on their TV screen, with the handy track pad function. 

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Refreshed Micromax 3.0 launches flagship devices Canvas 6 and Canvas 6 Pro, promises 15+ other devices launch soon

Micromax is back in the news after months of silence and this time it has return with a bang. Today was one hell of a day for the company, to begin with it all started with the new tagline under the refreshed version of the company dubbed as Micromax 3.0 , whose vision and goal statement is aligned in becoming one of five top global brands, top devices and services company (yes you read it right, Micromax has been investing heavily in many of the startups and this seems to be the right time to leverage their expertise and collaborate with them.), the company also aims to manufacture its devices 100%  in India which stands at 60% currently.

The new version of the company also needs a new punch line isn't it? So we also have a new punch line for the brand which is "Nuts: Guts: Glory" replacing the older "Nothing like Anything". If that was not enough already, a brand new logo ( a slightly modified one from the previous) was also launched and displayed to the media in one of the most dramatic ways , ah! I almost forgot to add the four founders of the Micromax were present on the stage to unveil the new logo, which is ofcourse a very rare event for not only media but also for the employees of Micromax itself which can be testified by the statement made by Mr. Shubhajit Sen as he said, "This is a very special moment for us, as in my career at Micromax I have rarely seen all four founders together". Well we have something cooking in our minds to tell you about it, but let's leave it for some other time for now.

Micromax Founders From L-R Sumeet Kumar, Rajesh Agarwal, Vikas Jain and Rahul Sharma

Well, the statement was made at start of the event that today they will be launching around 20 products which will include 15 smartphones , and other devices includes tablets and LED TVs. However to our relief, today's event was only about what we have discussed above and the next flagship smartphones from Micromax, the Canvas 6 and Canvas 6 Pro.

Quick glance at Canvas 6 and Canvas 6 Pro specifications

Both the smartphones are priced at same price which is INR 13,999/- , Canvas 6 is the first device from Micromax to sport a finger print sensor and full metal unibody design. The Canvas 6 runs on Octa core processor coupled with 3 GB of RAM and comes with 5.5 inch Full HD display, whereas the Canvas 6 Pro does not have any finger print sensor but comes with 4GB of RAM and runs on Helio X10 true octacore 64 bit processor from Mediatek, The Canvas 6 Pro comes with plastic body and has only 16 GB internal storage as compared to 32 GB internal memory of the Canvas 6.  Both the devices comes with a 13 MP rear shooter , however Canvas 6 has 8 MP camera at the front while Canvas 6 Pro comes with 5 MP front camera.performance beast with a 4G RAM and also the first Indian smartphone to run Helio processor. Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new personal assistant ‘AROUND’ provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.

With 14 million CRTs in the market, Micromax is looking at making the consumers leap frog to LED TVs to provide better, sharper, smarter cinematic experience in every household. Last year Micromax grew its LED business by 60% and grew 3 times faster than the category. With the aim to constantly bring alive the best experience and connectivity through our multiple screens, Micromax gave sneak preview of its new range of Smart LED TVs- 50inch and 40inch.

Micromax will sell these devices for the first time on its own e-store, you can pre-book the devices from here by paying Rs 1000/- , devices will be available from 20th April.

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Micromax Canvas Fantabulet with 6.98 inch display launched for Rs 7499

Taking a bold step Micromax today launched its biggest smartphone ever - the Canvas Fantabulet which comes with a 6.98 inch HD IPS display. So far we have seen smartphone with screen size going upto 6 inches, a very few devices like Lenovo Phab plus launched in October 2014 sports a display measuring 6.8 inches. All big display phones are generally costlier as well but Micromax has priced this phablet relatively very less at Rs 7499/- only.

Micromax Canvas Fantabulet

As mentioned above the phone comes with a 6.98 inch display with a screen resolution of 1280x720 along with dual box speakers integrated with DTS Sound Technology. The device is powered by 1.3 GHz Quad Core Processor coupled with 1 GB LPDDR3 RAM. The phone houses 8 GB internal memory which can be further spiked up to 32 GB using external micro SD card.

Canvas Fantabulet comes with 8 MP AutoFocus rear camera, 2MP front camera for selfie lovers, the phone runs on Android 5.0 Lollipop and comes preloaded with apps like Kindle, Saavn, Eros Now, Gaana etc. Micromax is also offering free ebooks to be read on Kindle and 90 days free subscription of Saavn pro.

Commenting on the launch, Vikas Jain, Co-founder, Micromax Informatics, said, “We ignited the phablet category with the launch of Canvas range of devices which proved to be extremely popular among the consumers. With the launch of Canvas Fantabulet we are yet again pioneering a new category that will change the way people use smartphones making it their first choice for consumption and productivity needs. The launch comes at the most appropriate time when mobile internet is on the rise and there has been persistent increase in demand for larger screens and video consumption”.

He further added, “As pioneers in democratizing technology for the masses, we at Micromax believe the Canvas Fantabulet will be a huge success among big screen lovers and will reinvent the phablet segment.”

The new Canvas Fantabulet is perfectly priced at Rs. 7499/-, and will be available in Chrome Gold colour pan India through Flipkart.

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Micromax launches Canvas Pulse 4G with 3 GB RAM, octa core processor for Rs 9,999/-

Home grown smartphone brand Micromax today announced launch of its latest 4G enabled smartphone , Canvas Pulse 4G for a price of Rs 9999/- . The device strengthens 4G portfolio of smartphones for the company and packs powerful specifications for the price offered.

After canvas Xpress 2 and Xpress G , Cavas Pulse 4G will also be sold online exclusively through Flipkart in open sales which means no registration or invite is required to get your hands on to this latest smartphone. Canvas Pulse 4G is powered by Mediatek MT 6753 chipset and 1.3 GHz octa core processor. For camera you will get 13 MP autofocus rear camera and 5MP Fixed focus camera on the front. The device sports a 5 inch HD IPS display with one cell technology. Canvas Pulse 4G comes with 3 GB of RAM which is rarely seen in sub 10K segment smartphones. The phone is powered by a 2100 mAh strong battery.

Canvas Pulse 4G

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics Ltd said, “India is currently at the cusp of 4G evolution, and Micromax is fully prepared to lead this march with a range of 4G devices from value to premium segments, which deliver best-in-class performance and design across price points for the diverse Indian consumers. Our latest launch, Canvas Pulse 4G is our premium yet powerful product with Flipkart offering 3GB RAM and Octacore at a never before price  reiterating our commitment to democratizing technology for the new age digital natives who want to be connected all the time. Our strategic partnership with Flipkart has helped us consolidate our strong foothold in the value for money segment of the online channel and with this launch we are aiming to target the premium segment of our target audience.”

Vignesh Ramakrishnan, Director - Flipkart, said, “We are happy to announce the exclusive launch of Micromax Canvas PULSE 4G on Flipkart. With the gaining popularity of 4G smartphones in the Indian market, this new device from Micromax will offer Indian customers a whole new experience in this space. Packed with an Octacore processor and 3GB RAM, this new offering from Micromax will drive 4G smartphone adoption amongst customers."

Be it your favorite A.R Rahman song or your classic Michael Jackson collection, explore the world of music at your fingertips as the smartphone comes with the AAC 1318 speakers and NXP sound solution for the music aficionados which enable louder sound, deeper bass and unmatched sound clarity with less clipping in the amplifier and less distortion from the speaker.

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available for the consumers, taking its portfolio to 14 devices at a diverse price points of 6499/- to 14999/. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

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Micromax Launches Canvas Mega for 7,999 and Canvas Mega 4G for 10,999

Home grown smartphone company Micromax which now ranks 10th in the list of top smartphones globally today announced launch of its Canvas Mega series with two handset added to the Canvas Family. Both devices sports a 5.5 inch display size. The Canvas Mega (E353) has been priced at Rs 7,999 while Canvas Mega 4G (Q417) will cost Rs 10,999.

Canvas Mega 4G

Canvas Mega

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor it is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go.

 

The device comes with superfast 1.4GHz Octa Core processor, 1GB RAM and 8GB ROM enabling the users to accomplish all their tasks at the speed of the light. Now the shutterbugs can click perfect pictures with the 13MP AF rear camera and 5MP FF front camera of the smartphone. Churn out the best from your day as the smartphone comes with 2820 mAh battery, letting you work and play all day long. Users can now keep their precious memories safe and enjoy on-the-go access to the files, music and pictures with 8GB ROM of the new smartphone Canvas Mega. 

Canvas Mega 4G

Eradicate the shackles of limiting the view of your favorite movie, video or games from a small screen device; the Canvas Mega series lets consumers enjoy a device that is not only a phone but also your favorite entertainment dock. Sporting a large 5.5-inch vivid HD IPS display, the Canvas Mega 4G smartphone is designed for aesthetic perfection, unmatched performance and faster multi-tasking, as it packs 1.3GHz quad core processor and 3GB RAM.

 

One can capture all their moments as perfect as they can be with a 13MP AF rear camera and take remarkable selfies with 5MP FF front camera of the new smartphone. Surfing on web will be  atleast 5 times faster with the 4G LTE enabled Canvas Mega 4G which will further ensure a lag free browsing experience. Power through the day with 2500 mAh battery and don’t bother about your storage woes with 16GB ROM of the new smartphone.

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics said, “Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.”

He added “Going forward, with the increase in consumption of innovative content lon the move in tier 2-3 cities as well, Micromax will focus on 5.5 inch smartphones and strengthen its existing portfolio to offer an immersive internet and entertainment experience to our consumers.”

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Micromax launches Canvas Xpress 4G exclusively on Flipkart for INR 6599/-

India's leading handset manufacturer Micromax Informatics Ltd. today added one more device to its 4G portfolio with launch of Canvas Xpress 4G. The phone will be available exclusively only on Flipkart. The device sports a 5 inch 720p HD screen, powered by 1 GHz Quad Core mediatek MTK7735P processor coupled with 2 GB DDR3 RAM, houses 16 GB internal storage and supports micro SD card for further extension of storage space.

Canvas Xpress 4G

Available on the open sale model on Flipkart, the Canvas Xpress 4G marks yet another attempt by Micromax to break price and accessibility barriers ushering faster adoption of 4G amongst the nook and corners of the country. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks.

Micromax started its strategic relationship with Flipkart on exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax sold over 300k units of Xpress 2 making it the most successful smartphone in the sub $100 category garnering an impressive consumer rating of 4 out of 5.

Speaking about the launch, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.”

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

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Micromax Canvas 5 with 3 GB RAM, 5.2 inch display and 4G support launched for Rs 11,999

Nearly after 2 years of Canvas 4 launch, Micromax launched the successor to dubbed Canvas 5. Canvas 5 is priced very competitively at Rs 11,999/- which goes on sale from today through online as well as offline channels.

Canvas 5

Device is power packed in terms of specifications and is first to sport 3 gigs of RAM from Micromax, Canvas 5 is powered by 64 bit 1.3 GHz Octa Core Processor, 3 GB DDR3 RAM , sporting 5.2 inch full HD display the device comes with a metal frame with stream lined design. The device is powered by 2900 mAh strong battery to juice it all the day. The device measures 148 x 73.60 x 8.30 (mm).

On camera department , the front and rear camera are same in numbers as of Canvas 4 i.e. 5MP and 13 MP respectively. However the tech under the hood has evolved and rear camera sports Samsung 3M2 image sensor. 

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings and the success of our Canvas series is a testimony to this. With the launch of Canvas 5 around Diwali, we are introducing our newest Canvas flagship that will be game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance.”

For connectivity front the phone supports dual sim (GSM + GSM) , 3G, 4G connectivity, FM, Bluetooth and Wifi as is the norm. The phone comes with 16 GB inbuilt storage and can be expanded upto 64 GB via micro SD card.

Canvas 5

Canvas 5 runs on Android Lollipop 5.1 out of the box and will be receiving Android Marshmallow update at some point promised Micromax. Device's camera offers a Picture in Picture feature which allows you to capture photo using rear and front cameras simultaneously. Other software touch includes smart wake feature which lets you launch apps right from the locked screen through gestures. 

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Micromax launched 3 new 4G smartphones Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G in market starting from INR 6999

Smartphone market is flooded with options across price range, specifications and features. Now a days customers are having hard time zeroing for a new phone given number of smartphone companies in the market, Micromax is not making the job easier, and launched three devices equipped with 4G in market. The three devices launched are Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. Canvas Blaze 4G and Canvas Fire 4G are priced at INR 6999/- while Canvas Play 4G will cost INR 12499/-

Micromax is known for disrupting the market and launching devices with latest specifications in trend at relatively lower prices. The strategy has worked very well with the company in the past and also played a vital role in making smartphone company one of the top 10 global brands in its category. 

Commenting on the launch Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

Canvas Blaze 4G for the masses

Priced super affordably at Rs 6,999/-, the all new Canvas Blaze 4G sports a 4.5-inch FWVGA display ensuring an excellent graphic experience. Powered by a 1.1 GHz Qualcomm Snapdragon quad core processer and packed with a 2000 mAh battery, the smartphone ensures that users can experience super-fast internet speeds, seamless multi-tasking and entertainment.

Canvas Blaze 4G

Canvas Fire 4G for the audiophiles

With the digital music space exploding with multiple apps offering great music packages for streaming and downloading, the Canvas Fire 4G offers a great music listening experience through its dual front firing speaker technology. The smartphone is targeted at the youth who wishes to listen to music on the go by streaming or downloading at super-fast 4G speed. Loaded with features like a 4.5-inch FWVGA display, Android Lollipop 5.1, 1850 mAh battery and a 1GHz MTK6735 quad core processor, the Canvas Fire 4G is perfect for those who are looking at getting the maximum out of their smartphone.

Canvas Fire 4G

Canvas Play 4G for uninterrupted work & entertainment on the go

Sporting a large 5.5-inch vivid HD IPS display, a slender exquisitely designed form factor, full lamination Corning® Gorilla® Glass 3, the Canvas Play 4G is perfect for those who are looking at a seamless multi-tasking experience for the purpose of work and entertainment on the go. Powered by Qualcomm Snapdragon 1.2GHz quad core processor, the smartphone sports a high quality 13MP rear camera and a 5MP front camera which comes with face beauty features promising clearer and sharper images

Canvas Play 4G

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Micromax Canvas Nitro 4G launched for Rs 10999

Micromax, one of the top players of Indian handset market today launched next iteration of its Canvas Nitro smart phones named Cavas Nitro 4G for Rs 10,999/- . The smartphone from Micromax  runs on Android 5.0.2 Lollipop. Canvas Nitro 4G sports a 5 inch HD IPS display with oleophobic coating protected by the Corning Gorilla Glass 3 which is norm now a days for almost all devices from Micromax.

“India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers" - Mr. Vineet Taneja , CEO Micromax

Micromax Canvas Nitro 4G

The Canvas Nitro 4G runs on Qualcomm Snapdragon 415 1.4 GHz Octa core processor, supported by 2GB LPDDR3 RAM. On storage front the device comes with 16 GB storage on board which can be further expanded upto 32 GB via micro SD card.

The phone comes with a 13 MP autofocus rear camera with 5P lens supported by a dual LED flash for low light conditions and 5 MP front camera. The device is powered by a mediocre battery of 2500 mAh , which should keep the phone active throughout the day as claimed by the company. On connectivity front as the name suggests the device supports 4G LTE networks along with the usual connectivity options such as Bluetooth, wifi, Micro USB and 3.5 mm audio jack connectivity.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics said, “India is at the tipping point of 4G revolution and we expect the consumers to skip 3G and directly leap forward to 4G LTE connectivity. With the launch of Canvas Nitro 4G, we aim to bring a perfect combination of technology, rich features and a faster 4G experience at a great value to more and more consumers”.

“As pioneers in democratizing technology, we at Micromax believe this product will take the 4G adoption in India to a new level. The launch is just the starting point and will be followed by a full range of best value 4G devices from Micromax”, he added. 

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Micromax launches Canvas Selfie 2 and Canvas Selfie 3 ahead of Rakshabandhan

Taking ahead the legacy of the successful Canvas Selfie range, Micromax Informatics, India’s leading handset player, today ignited the selfie revolution with the launch of Canvas Selfie 2 and Canvas Selfie 3. Targeted towards the young hyper social selfie frenzy youngsters, the two new smartphones offer a perfect amalgamation of innovation, style and performance with the finest front and rear cameras, camera shooting modes, face beauty mode and a magnificent, detail-rich display for an unmatchable selfie experience. While Canvas Selfie 2 offers a perfect combination of features and value for money taking the selfie revolution to the masses, Canvas Selfie 3 which comes with a Bluetooth enabled Selfie stick will appeal to consumers who are looking to upgrade the Selfie experience without too much stress on their pocket.

Commenting on the launch of the two new smartphones in the Canvas Selfie range, Mr. Vineet Taneja, CEO, Micromax Informatics, said, “With over 93 million selfies being captured every day, people today take and retake pictures of themselves until it mirrors perfection and what they want the world to see them as. Keeping this in mind, we have created our Canvas Selfie range which has received tremendous response from our young consumers with Canvas Selfie. Taking the selfie craze to the next level, we are proud to announce the two new smartphones which are ideal for the users delivering fantastic images and equipping them with great beauty editing tools to look their best always.”

Canvas Selfie 2

Crafted exquisitely with a premium leather like finish, the new Canvas Selfie 2 comes with a 5MP Front Camera and a 5MP Rear Camera to capture more of every smile. Equipped with a 5-inch FWVGA IPS display screen, the smartphone comes with the Face Beauty mode which lets the users balance facial features, soften complexions and remove skin blemishes to create flawless photos — and all in real time! Running on the latest Android Lollipop 5.0, it gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Priced affordably at Rs. 5999/-, the smartphone will be available across all the online and offline stories from August 22^nd, 2015.

Micromax Canvas Selfie 2

Canvas Selfie 3

Now don’t bother to buy a selfie stick separately as the new smartphone from Micromax comes with a Bluetooth enabled Selfie stick, which will make sure that none of your friends are left behind from being a part of a ‘big group selfie’ and lose out on the fun. Further equipped with an 8MP front camera with Blue Glasses 5P Largan Lens and an 8MP rear camera, Canvas Selfie 3 enables the selfie aficionados to click magnificent selfies on the go. Equipped with a 4.8 inch HD Amoled display, the sleek and stylish smartphone captures vivid and bright images with a superior contrast.

Micromax Canvas Selfie 3

The phone also sports beauty mode, gesture, panorama, night shot, 78 degrees wide angle selfie, one key shot features to make each and every shot perfect. Users can be guaranteed a seamless multitasking experience at a speed of light with the powerful 1.3GHz Quad Core Processor and 1GB DDR2 RAM. To add a bling of colors in your life, Canvas Selfie 3 will be available in five funky back and front colors like Blue, Green, Purple, Sky Blue and Yellow apt for youngsters, and not just sticking to the conventional blacks, whites and grey. All the exciting features and much more is available in a disruptive price range before Raksha Bandhan.

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Micromax launched Canvas Xpress 2 with Octa Core processor, 13 MP camera for Rs 5999

Micromax has done it again after doing it number of  times in past, today company lifted curtains from its new device the Canvas Xpress 2 the most affordable phone running on Octa-Core SoC.  The Canvas Xpress 2 comes with 5 inch HD IPS display, runs on 1.4 GHz octa core processor, 13 MP rear camera with dual LED Flash and priced at just Rs 5999/- . The device will be available exclusively only on Flipkart from 4th August 2015 and registrations for the same are open from today 6 PM. Micromax has partnered for first time with Flipkart for an exclusive sale, targeting the 45 million strong user base of Flipkart and its reach across 8200 pin codes all over India. 

Micromax Canvas Xpress2

Micromax Canvas Xpress 2 runs on 1.4 GHz Octa-Core MediaTek MT6592M processor with Mali 450 GPU coupled with 1 GB RAM, On memory front device comes with 8 GB internal memory which can be further expanded upto 32 GB via micro SD card. Device comes with 13 MP rear camera with OV sensor, Largan Lens and Blue Glass Filter, while the front 2 MP camera also comes with OV sensor and has Panorama mode so that you can take a wide selfie to fit the group into one pic. The speakers of the phone are placed on bottom edge and is powered by Cirus Logic Wolfson Stereo DAC. The phone is fuelled by 2500 mAh strong battery. Over the hood the phone runs on Android 4.4 Kitkat which is upgradable to latest Android 'Lollipop' soon. The device also comes pre-installed with few apps and has smart gesture, Quick Look and Trending apps.The Canvas Xpress 2 sports a thin beezel surrounded by Golden ring and jet black back cover.

Micromax Canvas Xpress2

Micromax Canvas Xpress2

Commenting on the launch, Mr Shubhajit Sen, CMO, Micromax Informatics Ltd. said, “India has over 100 Mn youth population in the age group of 18-25 years who are spending 55% of their time multi-tasking across applications. Catering to this need of the mass Indian youth, we are today proud to announce the launch of Micromax Canvas Xpress 2- the most affordable Octa Core smartphone in the market. This move will further consolidate our position as the clear market leader in the sub INR 7,500 category. We will continue to disrupt the market with similar innovations in collaboration with strategic partners like Flipkart; to keep achieving our mission of democratizing technology for the masses”

Amitesh Jha, VP – Retail, Flipkart said, “Micromax is known for revolutionizing the Indian smartphone landscape with their innovative and affordable products. We are happy to launch Micromax’s latest – Canvas Xpress 2 as a Flipkart exclusive. Offering a new smartphone packed with exciting features and a powerful processor to our shoppers, we are confident that this product will resonate with our young customers.”

Micromax Canvas Xpress2

Micromax Canvas Xpress2

Recently Micromax affordable 3G device Canvas Spark proved to be quite successful and generated 2.5 billion Rs in revenues for Micromax. Will Canvas Xpress 2 be able to repeat the success ? well only time can tell.

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Another Selfie centric phone for Selfie crazy nation launched by Micromax, Canvas Selfie Lens launched for Rs 8299

Home grown smartphone maker Micromax, which is now the 10th largest global brand is well known for its strategic placement of devices features and price wise in the market keeping in mind the type of customers it will appeal to the most. Continuing the same path Micromax today launched Micromax Canvas Selfie Lens smartphone for the people obsessed with selfies.

Micromax Canvas Selfie Lens

The USP of the phone is that it comes with a clip on 0.4x wide angle lens to enable users to click widest (read wildest) of selfies. User can simply clip on the wide angle lens to front or rear camera and increase the coverage area for selfies, videos and other images. Previous devices with the same motive has done quite well for Micromax for instance Micromax Canvas Selfie the predecessor to the latest launch has performed well in the market and encouraged company to explore on that front.

With the selfie rage going strong, the device also comes with a Face beauty mode in the camera which acts as a magic beauty wand and produces flawless and stunning looking selfies. The phone camera has the compelling inbuilt pre and post settings for easy editing. While the pre-settings allow the user to capture pretty selfies on the aspects of skin smoothening, sharpening and eye enlargement before clicking a selfie, the post-settings help remove under eye bags, blemishes, make skin soft, brighter and eyes bigger, brighter. The strength of the pre-settings can be set at 3 levels or customized as required.

On hardware front, device comes with 5 inch HD IPS display protected by Corning Gorilla Glass 3, On rear we have 8 MP auto focus camera with Largan lens, Sony sensors and LED flash, on front there is a 5 MP camera which also comes with Largan lens and OV sensors to enhance quality of the images taken from front camera. The device relies on 1.3 GHz quad core processor backed by 1 GB DDR3 RAM. The smartphone comes with 8 GB internal storage which can be expanded upto 32 GB via micro SD card. Canvas Selfie Lens is fuelled by 2800 mAh strong battery claimed provide 9 hours talktime and 374 hours standby time. On software front device runs on latest Android Lollipop out of the box and offers standard features that comes bundled with the OS.

Available in White + Champagne and Moondust Gray colour, the device is priced for Rs.8299/- and can be purchased through online and offline stores.Vodafone users will get 500MB 3G data free for 2 months.

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World's slimmest (end to end) phone Canvas Sliver 5 launched by Micromax

Today Micromax launched its world's slimmest (end to end) smartphone Canvas Sliver 5 with just 5.1 mm thickness also it happens to be world's lightest smartphone which weighs only 97 grams. Earlier we told you about something big will be launched today and speculated every thing from camera to tablet and even a robot may be we were thinking too much and confused by the teasers. Anyway we witnessed the launch of yet another Canvas Smartphone from Micromax.

Micromas CEO - Vineet Taneja at launch event

Before we go into details there are two things which go side by side in this particular device which were not seen earlier, first the device is stunningly beautiful and justifies its beauty with performance second this device is not for masses i.e. Sliver 5 is priced for Rs 17,999/- unlike other recent launches from Micromax which were known for high end specs and low price. For the price part , answering to a question Mr. Vineet Taneja told that specifications can be easily copied and you will be bound to sell the device at much lower price than intended because of competition with same specifications but that's the user experience, look and feel , design which makes the device a whole package along with specifications. Hence, manufacturing a phone with not only good specifications but the best in all other aspects you  need to invest more money and hard work which can only be paid back when you price the end product smartly.

About the device:

Below is a quick first impressions video

The Sliver 5 is runs on Qualcomm Snapdragon 410 1.2 GHz Quad Core Processor backed by 2 GB DDR3 RAM, the body of the device is fortified with Corning Gorilla Glass 3 protection, on display front device sports 4.8 inch HD Amoled display which combines touch sensitivity and helps the device achieve its low thickness. On camera front we have a 8 MP rear camera with LED flash with SONY IMX219 sensor, 4P Largan Lens and Blue Glass Filter enables users to shoot high quality images while the 5MP FF front camera incorporates intelligent beauty mode for clicking perfect selfies with great ease. Device is powered by 2000 mAh strong battery. On memory front there is 16 GB ROM out of which little more than 11 GB is available for end user and this cannot be extended further. Sliver 5 is a single sim device , SIM slot can be accessed from the side edge to insert nano SIM card. For sensors Sliver 5 comes equipped with Ambient Light, Gravity, Proximity, Magnetic and accelerometer sensor.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics Pvt. Ltd. said, “At Micromax, we have been consistently working on the design language of our devices to align them with the evolving needs of new-age consumers, and addressing them before anyone else in the eco-system. The Canvas Sliver 5 is a testimony to this vision, bringing together the elements of unmatched design, style and performance in one device as a result of diligent efforts of our R&D team to find the perfect balance. Our association with Hugh Jackman for the smartphone truly embodies the aspirational and fearless persona of the brand Micromax.”

 He also added, “We are also strengthening our promise of offering great service to millions of Micromax consumers across the country. With Canvas Sliver 5, we are introducing a new challenge for ourselves to build on our commitment for service excellence by offering a 7 day doorstep service policy.”

The Sliver 5 runs on Android 5.0.2 and there is no customization efforts made from Micromax to alter the stock android experience apart from a few settings and UI tweaks to Camera UI. 

The Slimmest and lightest phone (as of today) is priced for Rs 17,999/- and will be available from end of this month across India online as well as offline.

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Tablet, Robot or something else? What Micromax is up to on 18 June

Micromax is launching something big on 18th June, the teasers are floating on social media about new launch. This time it seems to be a different product than Mobile or Tablet. Let's play the guess game till we see the product live at launch event :)

Speculations are that the new product can be a camera or even a Robot, later one is hard to believe but the teasers points to a device with Artificial Intelligence and one is specifically too close to a Robot.

Let's decode the pics shared on social media one by one.

1. #JailBreak: The first in the series is the below pic, with hashtag JailBreak. The first image shows someone prisoned and the message on pic reads "Mystery prisoner found locked in. Can he escape his destiny?" 

As soon as we hear JailBreak now a days gadget freak mind just skips the actual Jail break and thinks it of as unlocked/rooted device. We were wondering if Micromax will also sell devices with Cyanogenmod and root access but the YU brand a subsidiary of Micromax already does it, may be it can be a device with stock android and root access. Subsequent hints leads us to a Robot but this is what I feel , we will be seeing on launch event.

2. Touch and Learn:

Second in the series is below image. Which suggests product to be some sort of device which can be used by kids for learning, which again gives strong reason to believe that it is going to be a Tablet launch. The tag line "We touch, we learn" gives more confidence to the bet. Other point to note is that Micromax is partnering with Flipkart and will be available exclusively at online retail giant.

Teaser2

3. We touch. We learn: 

Third in series also comes with same tag line as above seems like continuation of second but we have something extra here, the image of a robot present on right bottom corner which makes us deviate from traditional tablet/smartphone in Canvas series. 

Teaser 3

4. The final one:

We were just killing time in making guesstimates of what new device can look like or feel like and then we just saw the image below. The Canvas with a fill in the blanks puzzle , we were excited to know that finally we nailed it, its just a new tablet but wait we can fit 'T' and 'A' before 'B' but we don't have enough blanks to fill the last three alphabets 'LET' moreover , a brand already having a number of tablets in its portfolio is very unlikely to name a new tablet just plain 'Canvas Tablet' . Then we connect the dots with the above image and 'ROBOT' fits it perfectly.

Teaser 4

We are still not convinced that it will be a Robot, but at least for now we think we have hit the ball in right direction. If you are still wondering what it can be , we will advise you to just sit back and relax, follow us on Twitter and Facebook to know more about the product right from the launch event.

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Micromax Canvas Nitro: Price, Features, Specifications and In-depth review

Last year Micromax stormed smart phone market with Canvas HD with quad core processor , Canvas HD created records for online sale on Snapdeal and enjoyed similar success with subsequent smartphones under Canvas Flagship until international players like Motorola, Asus and most important Xiaomi entered with devices at high specification but low on cost. This made mid-range segment for smartphones a tough choice for manufacturers making end customers spoiled by too many choices.

Now Micromax is back with a bang leaving quadcore and hexacore processors and jumped onto Octa-core 1.7 GHz processor from Mediatek in its latest flagship device Micromax Canvas Nitro aka A310.

Does Micromax Canvas Nitro lives upto expectations , will it write another success story for Micromax? Let's find out.

We have Canvas Nitro review unit with us, we will share our experience and findings about the device in detail in this post.

Canvas Nitro - Box

Canvas Nitro Box Contents

Specifications: Let's talk about specifications first.Micromax Canvas has left quad core and hexacore processor and fitted Canvas Nitro with an Octacore processor clocked at 1.7 Ghz supported by quad core Mali GPU, It runs on 2 GB RAM. Canvas Nitro sports 5 inch 720p display which is very reflective. Nitro's display comes with an oleophobic coating to prevent it from finger print impressions. On Camera front Micromax has fitted 13 MP Autofocus rear camera fitted with Sony IMX135 CMOS sensor. Canvas Nitro comes with a 5 MP fixed focus front camera equipped with Schott Blue glass filter. On Storage front Nitro comes with 8 GB ROM(5.68 GB available for users) which is expandable upto 32 GB via micro SD card. On sensor front Canvas Nitro is equipped with Gravity , Light and Proximity Sensors.

Specs at a glance:

·               1.7 GHz Tru-Octacore processor

    2GB RAM

·         12.7cm (5) HD IPS Screen

·         Quick Access App Suite

·         13 MP AF Rear Camera

·         5MP FF Front Camera

·         Android Kitkat 4.4.2

8        8 GB ROM

·         32GB Expandable Memory

·         Colors: Mystic Blue, Pristine White·        

Look and feel:

We have white version of the device for review but device is available in dark blue color as well. Device weighs 146 gm which looks little heavier than other devices in this segment but as you hold the device, grip is excellent. We found screen is bit reflective which makes it very difficult to view it under sunlight otherwise screen offers wide range of viewing angle and crisp colors indoors. On Front side there is not much to excite and has a plain 5 inch display with three capacitive buttons on bottom viz. Home, settings and back button. Earpiece is placed on top edge to the right of which 5 MP front camera is situated. Micro USB port for charging and data transfer is placed on rear bottom, slight left to it is the microphone. On the right edge device sports a power button at the top and a carving to open back cover at bottom of the edge. On top edge there is 3.5 mm Audio jack, as usual on the right edge Volume rocker buttons are placed.

Back cover is removable on removing it you will see 2500mAh massive removable battery, two micro sim card slots and one microSD card slot. Back cover is made of plastic but has a leather finish instead of glossy plastic or matte finish in other phones from Micromax there is a false stitching on the sides of the cover to make it look more real. Back panel sports a 13 MP camera fitted in  square box above which a small noise cancellation mic is placed, slightly right to the camera is LED flash. Below camera there is metallic Micromax branding logo. Loudspeaker is placed at the bottom of the rear panel.

Canvas Nitro - Rear

Canvas Nitro - Bottom Edge

Canvas Nitro - Top Edge

Canvas Nitro - Side View

Canvas Nitro - Rear View

Camera: Micromax has again proved that greater pixel count doesn't mean greater picture quality but it has improved a lot from other Canvas devices. Despite 13 MP and Sony Exmos sensor device fails to capture images without losing on details. However for normal usage images looks fine but it failed to impress us on that front. Front camera is 5 MP fixed focus camera which is quite good for video calling and taking selfies.

Micromax Canvas Nitro comes with few pre-installed applications on home screen for different shooting modes which are photo (opens camera app in photo shooting mode), Video( opens camera app in video shooting mode), Selfie (Turns on front camera , click on volume rocker to take a perfect selfie), Frontback (Combines front camera and rear camera image into one) and Stable (to capture stable photos in detail).

Canvas Nitro Home Screen

Canvas Nitro - Img 1

Canvas Nitro - Img2

Canvas Nitro - Img3

Apart from  above features camera app itself has several options like Panorama, HDR, gesture to click photo etc.

Software: Micromax has left no stone unturned to make this device fully loaded in all aspects. Canvas Nitro runs on latest Android Kitkat which seems to be mostly the stock version with minimal customization.

Apart from standard Google Apps (playstore, maps, google now, google+,Maps, PlayMovies, Play books, Play Newstand, Play Games, Drive, Youtube, Photos, Hangouts), Canvas Nitro comes preloaded with GetIt app, M!Live, Clean Master, FoneClay, Bookmyshow, Games Club and many other few of them are just links to web pages and few are bloatwares which are not really welcome on my device.

To unlock the device a user can simple swipe up from the lock screen. Lock screen also includes notifications , touching the notification application icon you are directly redirected to that particular notification after unlocking the screen. On swiping right from Home Screen one can view the Quick Look which is a combination of Flipboard and HTC Blink feed which displays news based on categories selected and top stories from your twitter and Facebook accounts.

QuickLook

LockScreen with Mail Notification

Lock Screen

Applications

Performance: We didn't faced any issues while using Micromax Canvas Nitro for any of the activities. Touch response and transitions are smooth and gives user a premium experience. We tried Frontline Commando on this device and didn't faced any issues/lags while playing. Battery performance of device delighted us 2500mAh strong battery lives upto the expectations and delivers what is required. Coming to benchmark scores device managed to get Quadrant score of 13225 and Antutu score of 26886 which only lags behind Xiaomi's Mi3 in this price range.

Canvas Nitro was able to play all kind of videos without any issues which we fed to it. Coming to Audio front loud speakers are not loud enough to be heard in crowded places, however the ear phones which comes with device are of good quality and gives amazing sound experience. Call quality of the device is also very good.

Price: Micromax Canvas Nitro is exclusively available on Snapdeal for Rs12999/- (Box we have has MRP marked as 17K thanks to price war for low price in market :)  )where user can block it whenever they wish to do so unlike Flash sales model of Flipkart and Xiaomi.

Verdict: No doubt that still the best phone in this price segment is Xiaomi Mi3 but given the fact that its sales are closed now, Canvas Nitro is ready to fit into its shoes. Packed with power of an Octa core processor, 2 GB RAM in this device makes it a more sensible choice over its current competitors in market. So if you are looking for a power packed smartphone with longer battery life in this segment then go for Micromax Canvas Nitro.

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