vivo recentlry announced a partnership with the top grossing mobile game -
PLAYERUNKNOWN’S
BATTLEGROUNDSMobile (PUBG
MOBILE) by Tencent Games
and PUBG Corporation as the title sponsor of the upcoming PUBG
MOBILE Club Open 2019, one of the biggest mobile gaming tournaments
in the world. vivo will provide the official smartphones
for the PUBG MOBILE Club Open 2019, which players from ten
regions across the globe will be leveraging to battle their way
through the Spring & Fall Split, for the total prize pool of
$2.5M USD. This global partnership reinforces vivo’s
commitment to bringing an ultra-smooth gaming experience to connect
with consumers through meaningful partnerships.
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vivo Title sponsor of PUBG Mobile Club Open 2019
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Sharing his thoughts on the
partnership, Mr. Nipun
Marya, Director-Brand Strategy, vivo India
said, “vivo thrives to
be at the forefront of the eSports industry to best serve its
consumers. The partnership with PUBG MOBILE is a key milestone
especially given that it is a leading mobile game developed by
Tencent Games and PUBG Corporation that has millions of fans
globally. PUBG MOBILE Club Open 2019 is a strong opportunity to
showcase vivo’s vision of ‘enjoying the extraordinary’ by
bringing global players a true gaming experience like no other. This
global partnership will unfold and strengthen vivo’s position in
being an innovative and stylish brand that always puts our consumer
experience first”.
“We
are excited to partner with vivo, as they have a strong reputation in
being innovative and putting the consumer’s needs first. As an
innovative brand ourselves, this partnership highlights our
dedication to bring the best experience possible to our players and
fans around the world. This partnership is just the beginning, we
want to continue building a strong portfolio of partnerships with
industry-leading companies, such as vivo, to provide the best mobile
gaming experience possible,”
said Vincent Wang,
General Manager of Global Publishing Department, Tencent Games.
The PUBG MOBILE STAR CHALLENGE 2018
was watched by over 230 million viewers and drew in over 5,000 live
attendees at the global finals in Dubai. The qualifying round of PUBG
MOBILE Club Open 2019 will begin on March 22, 2019. The Spring Split
Global Finals will be hosted in July this year, with the Fall Split
Global Finals following in December.
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