Smartphones
are fascinating! They are more powerful than an average computer 10 yrs
back. The number of users across the globe with a smartphone far
exceeds any other computer & this number is fast increasing. Add to
that the smart watches that some of us wear on our wrists and had the
Google Glass gone as expected, we would be wearing eye ware with a
battery and OS as well.
The
recent case of Samsung’s Note 7 exploding and leading to subsequent
recall + billions in write down is a wake up call for consumer
companies. While largely a laptop or phone powered by a rechargeable
battery is considered very safe, in this age of social media with
billions of connected users, every incident gets magnified.
It takes 5 secs to make news by tweeting something and we wouldn’t
always know if the cause was a manufacturing defect or faulty accessory.
The Note 7 has changed consumer perception about exploding gadgets
forever. And this wasn’t even a mid range or low range offering
(something like the Galaxy J7 Prime would have caused lesser financial
and perception damage).
Google Trends |
Google
already shows a spike in users interested in phones exploding. But
that’s hardly the story. Users have always been worried about their
phones heating. One of the most popular questions asked online when
researching a mobile phone is about “heating issues”. Imagine what
happens when you mix the heating paranoia to exploding news that keeps
popping up.
Manufactures
already have a tough task to balance a portable device that competes on
slimness & weight, GPU & CPU capability, RAM, Battery life and
display size & density. These are conflicting goals with a huge
affect on how many chips are crammed into the tiny plastic or metal
housing in your hands. If gone wrong, possibly billions of users are
carrying a portable bomb in their pocket or wrist. Of course that’s a
far stretched fear, but the Note 7 incident surely makes consumers more
worried and that doesn’t help any other smartphone manufacturer in the
long run.
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