Micromax : The phones that CAN, the phones that DID

Micromax Canvas range crosses the 1 Million mark and counting….

Micromax, India’s leading handset manufacturer today announced that the company sold over a million units of its flagship Canvas range of smart phones. The most popular handsets in the Indian smartphone segment, from the Micromax bouquet, the devices continue to prove their value to the consumers. Considering the way Micromax has taken an unprecedented leap in the mobile ecosystem in India by offering affordable innovations which directly address consumer needs, these statistics are a testimony to the company’s success.

Designed for functionality & style, the handsets from the Canvas series have been extremely popular amongst the Indian youth who desire for a smartphone experience with the best of features, hardware and performance at an affordable price. The phenomenal sales of the devices have helped Micromax cover the depth and breadth of the country through online as well as traditional mediums and the exemplary response is a proof to the same. The sales have been equally dominated by the leading metros and smaller towns in the country.

Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”

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About Micromax:

Micromax started as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones etc. Micromax has presence in more than 560 districts through 125,000 retail outlets in India. The company has sales presence spread across Bangladesh, Sri Lanka and Nepal