Fitbit officially enters Indian markets with offline presence on Reliance Digital, Croma and Helios

Fitbit Inc, the pioneers of fitness band wearables officially entered Indian market place yesterday with launch of its family of products. The products from the brand were made available on Amazon India by end of June this year, now customers can also buy the same from offline stores such as Reliance Digital, Tata Croma and Helios. The 7 variants launched for Indian market are priced between  Rs 3990 and Rs 19990. 

"There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits,” said Woody Scal, Chief Revenue Officer, Fitbit

Tiger Shroff and Shraddha Kapoor will be endorsing the brand along with badminton star Saina Nehwal

Fundamentally the FitBit bands are daily activity tracker and motivates users to take steps to be healthy. The tracking activity includes number of steps taken, calories burnt, sleep pattern, heart rate, number of floors reached by taking steps, distance walked, active minutes etc. As the needs are different for individual users there are options to get the best fit for you and start using it. Basics remain the same to motivate you and track your activities.

The current range of products from FitBit available in India are as below:

Fitbit Charge is a high-performance activity and sleep wristband that delivers all-day activity tracking, real-time fitness stats and Caller ID right on the wrist for people who want to step up their everyday activities to improve their overall health; 7-10 days battery life. Price 9,990 INR

Fitbit Charge HR is an advanced fitness tracker that delivers the benefits of Fitbit Charge with PurePulse™ continuous wrist-based heart rate tracking all day and during workouts without an uncomfortable chest strap; plus all-day activity tracking, Caller ID and automatic sleep detection for active consumers looking to push their fitness further; up to 5 days battery life. PRICE 12,990 INR

Fitbit Surge, a Fitness Super Watch, combines popular features like built-in GPS, PurePulse continuous wrist-based heart rate tracking, all day fitness tracking with smartwatch functionality in one device for people dedicated to reaching their peak performance; up to 7 days battery life. PRICE 19,990 INR

 Fitbit Flex is a stylish activity and sleep-tracking wristband that offers a slim, minimalistic design for people that are goal-oriented and want more flexibility in accessorizing; tracks steps taken, distance traveled, calories burned, active minutes and sleep; 5 days of battery life. PRICE 6,990 INR

Fitbit One is an advanced clip-based activity and sleep tracker that tracks steps taken, distance traveled, calories burned, floors climbed and sleep; 10-14 days battery life. PRICE 6,990 INR

Fitbit Zip is a fun, simple clip-based activity tracker that tracks steps taken, distance traveled and calories burned; up to 6 months of battery life. PRICE 3,990 INR

Aria Wi-Fi Smart Scale is a high-end performance scale that tracks weight, BMI and body fat percentage over time; wirelessly syncs stats with online graphs and mobile tools that provide a long-term overview of progress. PRICE 9,990 INR

Fitbit also launched its personalized video based trainer service named Fitstar. This is one of the largest platforms for delivering personalized video based fitness programs. Users rate experience of each exercise and as per the response and requirement the next set of exercise is selected by the team of experts from FitStar.