InFocus reaches one Lakh milestone in terms of smartphone sales in India within 3 months

InFocus, the US based handset maker today announced its milestone achievement in India.Within 3 months of its entry into Indian smartphone market exclusively through online sales partner Snapdeal. The company claims to have sold more than 1 Lakh units of budget smartphone stellar M2 and M330 models.

InFocus M2

The success comes despite the fact that M2 has spent negligible amount on marketing in India and the operations are handled by handful of people. The brand attributed its success to its end consumers who built a rapport of the devices through word of mouth publicity on various platforms. As per the company the demand of the M2 and M330 was thrice of the inventory available.

The two smartphones received rave reviews from tech world and users alike. Customers who bought M2 also posted their own reviews on  various platforms which is credited in spurred sales of M2 and M330 immensely. M2 received around 21000 ratings with an average score of 4.4, the highest for any newly launched phone in 2015 on any online platform. The company claims to have sold M330 to 20% of customers who earlier bought M2, a sign of loyalty and trust that consumers have showered on Infocus.

Speaking on this achievement, InFocus Country Head, Sachin Thapar said, “We are indeed thrilled at hitting this milestone so early in our journey. Within three months of launch, it is proved that the Indian customer values quality above all else. Despite being the new kid on the block, InFocus has received such a tremendous response only because the product it is offering in the market far surpasses all competition in terms of build, design, functionality, specifications and price. We will continue to leverage the value offered by the Snapdeal platform in terms of reach and valuable consumer insights in the future as well. ”

Speaking about this, Tony Navin, Senior Vice President, Snapdeal said, “The customer response to InFocus has been tremendous. Reaching this significant milestone in a short period of time especially in a fiercely competitive Indian smartphone market, is a testimony to the brand’s superior yet affordable proposition andthe unmatched platform provided by Snapdeal. We are confident that we will continue to see a positive response for the brand as it gears to introduce other devices exclusively on Snapdeal in the near future.”

Infocus entered the Indian smartphone market in an exclusive partnership with Snapdeal in March 2015.InFocus will soon expand its product portfolio and Launch an array of products for Indian market.