Picsart Launches Brand Refresh, Empowers Visual Culture as it Surpasses 1 Billion Edits Per Month

 Picsart, the  creative platform, unveiled a brand refresh, including a new logo, visual elements, and streamlined user interface. The refresh comes as the company surges past 1 billion edits each month and ranks among the top-grossing photography and video apps worldwide.

“Picsart is inspiring visual culture on a massive scale -- from social media posts to album covers to digital advertising -- and the new brand is a reflection of this evolution,” said Hovhannes Avoyan, founder and CEO of Picsart.

“We’re much more than the individual elements of Pictures and Art,” said Avoyan of the small but symbolic change of removing the capital “A” in Picsart. “We’re removing boundaries between imagination and creativity for hundreds of millions of people in nearly every country of the world.”

Led by Picsart’s internal brand team, the company partnered with San Francisco-based branding firm New Company to develop the vision and creative direction for the refresh. Users will begin seeing the new visual elements on the platform starting this week. To read more about the rebranding process and what you can expect to see in the coming weeks, visit the Picsart blog.

Picsart creators design and remix a range of visual assets, including marketing materials, posters, digital stickers, videos, and more. The company recently announced the additions of Craig Foster as CFO, and Magdalena Yesil as a new board member.

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Huawei’s newly launched, generations ahead health and fitness band, HUAWEI Band 6 became a bestseller on Amazon India

 Huawei Consumer Business Group India announced that its latest entrant in the wearables category, HUAWEI Band 6 sold out on Amazon India. The product became a bestseller on Amazon India within hours subsequent to it launch on the platform and sold out soon after. The stylish and feature loaded HUAWEI Band 6 will soon be available for customers again on Amazon India starting July 15, 2021 at an attractive price of INR 4490/-. The product will be available in four stylish colours: Graphite Black, Sakura Pink, Amber Sunrise and Forest Green, which broadens the options to satisfy more tastes.

 

An innovative top-grade smart fitness band, HUAWEI Band 6 comes with features like all day blood oxygen saturation monitoring (SpO2), heart-rate monitoring, sleep quality monitoring, 96 sports modes among many others for our health conscious customers. The product is equipped with a BIG Amoled full-view display allowing customers to consume more content and enjoy a smartwatch-like interactive experience. The HUAWEI Band 6 comes with 14 days battery life on a single charge, offering an uninterrupted user experience for up to two weeks

 

The key features that help HUAWEI Band 6 stand out on its own are the main reasons behind its immense sale success.

 

All-day SpO2 Monitoring

Health monitoring features are one of the most popular features for smart band users. Thanks to the hardware modules optimised, based on the Huawei TruSeen^TM 4.0 and new smart power-saving algorithm, the HUAWEI Band 6 now supports All Day SpO2 monitoring. It monitors users’ health and generates an alarm when the blood oxygen level is low, helping them take swift action and manage their health more proactively. HUAWEI Band 6 also provides continuous, real-time, and accurate heart rate, sleep and stress monitoring. It will also alerts the user if the resting heart rate is too high or too low.

 

1.47-inch FullView AMOLED Display

HUAWEI Band 6 is Huawei’s first smart band to include a 1.47-inch AMOLED FullView Display with a 64 percent screen-to-body ratio, meaning it can display more information while remaining stylish.

HUAWEI Band 6 comes with a 1.47-inch AMOLED FullView Display with a resolution of 194*368 and 282PPI for vivid content. The colourful screen display provides users with greater clarity of information and gives workout and health data in a more user-friendly display ratio. Users can easily swipe up and down, left and right, just like using a smartphone touchscreen.

 

Two-week battery life

Supported by a high-efficiency chipset and smart power-saving algorithms, the HUAWEI Band 6 enables continuous heart rate and sleep monitoring with a 14-day battery life for uninterrupted use. On top of this, the HUAWEI Band 6 supports fast charging via a magnetic charger. One five-minute charge can sustain the smart band for two days of typical use. Weighing only 18g, the HUAWEI Band 6 is a remarkable piece of kit.

 

A new lifestyle featuring proactive fitness management

The fitness features of HUAWEI Band 6 also bring a whole new experience to users. The 96 workout modes include 11 professional workout modes such as indoor and outdoor running, cycling, and rope skipping, and 85 more customized modes, including fitness, ball games, and dancing types, offering wide coverage of workout tracking. The HUAWEI Band 6 adopts Huawei-developed HUAWEI TruSport^TM professional exercise algorithm to deeply analyse users' exercise capabilities based on multi-dimensional parameters such as heart rate variability data and exercise data, providing them with scientific assessment and suggestions on their exercise capabilities.

 

A smart companion on the wrist

With its incredible battery life and lightweight design, the HUAWEI Band 6 is designed to provide its users with essential and smart features for extended periods of time in various scenarios. The HUAWEI Band 6 can intelligently identify unfamiliar numbers, control music playback and remote camera shutter.

 

HUAWEI Band 6 is not only leading the way in reshaping the conventional form of a smart band, but also the most versatile entry-level wearable product on the market. . With the HUAWEI Band 6, users can easily establish new ways to live a healthy and active lifestyle

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MediaTek Launches Helio G96 and Helio G88 SoCs with advanced Display and Photography capabilities

 MediaTek today announced two additions to its Helio G series: Helio G96 and Helio G88. The launch of these system-on-chips (SoCs) will give device makers the ability to provide powerful smartphone features with cutting-edge display and photography capabilities to bring intelligent mobile experiences to every customer.

 

“With the launch of the Helio G96 and Helio G88, MediaTek advances its position as the leading mobile chip innovator, delivering new SoCs to boost display and photography experiences for the mainstream market,” said CH Chen, Deputy General Manager of Wireless Communication Products at MediaTek’s Wireless Business Group. “MediaTek is continually advancing chip performance, speed and reliability. These new Helio G series chips are at the core of incredible mobile experiences.”

                                  

The MediaTek Helio G96 SoC ensures premium everyday user experiences with its support for 120Hz displays with up to FullHD+ resolution  for notably smoother scrolling of webpages and animations in apps, Helio G96 120Hz display support has no limitation in DDIC supply, C-phy or D-phy interface, and support both LCD or AMOLED display. Combined with support for up to 108MP cameras for the most detailed images, fast Cat-13 4G LTE WorldMode modem integration, dual 4G SIM and VoLTE and ViLTE services, as well as its Intelligent Resource Management Engine and Networking Engine, MediaTek’s Helio G96 brings an impressive breadth of features and capabilities to 4G smartphones.

 

Announced in tandem, the MediaTek Helio G88 SoC supports fast 90Hz displays to create super smooth mobile app and operating system (OS) capabilities. Its octa-core CPU features two Arm Cortex-A75 CPUs operating at up to 2.0GHz, enabling responsive reactions, fast app loading and camera captures. The Helio G88 builds on generations of photographic excellence with support for up to 64MP main cameras, a hardware depth engine for dual-camera bokeh captures, a Camera Control Unit (CCU) and Electronic Image Stabilization (EIS) and Rolling Shutter Compensation (RSC) technologies.

 

Key Features of MediaTek Helio G96 include:

 

• Incredible 120Hz FullHD+ displays
• Supersized 108MP main cameras
• Fast 4G LTE with Dual 4G SIM
• MediaTek HyperEngine 2.0 Lite game technology
• High-end 4G smartphone performance

 

Key Features of MediaTek Helio G88 include:

 

• Brilliant 64MP main cameras
• MediaTek HyperEngine 2.0 Lite generation technologies
• Dual 4G VoLTE
• Integrated Voice Wakeup

 

With the latest chips in the Helio G series, device makers can deliver elite photography and powerful display features for the next generation of smartphones. MediaTek brings incredible mobile innovations to consumers around the world and makes premium technology accessible for the mainstream market.

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Huawei launches the all new, generations ahead HUAWEI Band 6 in India

 Huawei Consumer Business Group today announced the newest member of its HUAWEI Band Series, HUAWEI Band 6. With consumers increasingly demanding more from their wearable devices, the new HUAWEI Band 6 has been greatly enhanced in terms of health and fitness monitoring, design and battery life to provide a smartwatch-like experience at the friendlier price point of a smart band.

 

All-day SpO2 Monitoring

Health monitoring features are one of the most popular features for smart band users. Thanks to the hardware modules optimised, based on the Huawei TruSeen^TM 4.0 and new smart power-saving algorithm, the HUAWEI Band 6 now supports All Day SpO2 monitoring^[1]. It monitors users’ health and generates an alarm when the blood oxygen level is low, helping them take swift action and manage their health more proactively^[2]. HUAWEI Band 6 also provides continuous, real-time, and accurate heart rate, sleep and stress monitoring. It will also alerts the user if the resting heart rate is too high or too low.

 

1.47-inch FullView AMOLED Display

HUAWEI Band 6 is Huawei’s first smart band to include a 1.47-inch AMOLED FullView Display with a 64 percent screen-to-body ratio, meaning it can display more information while remaining stylish.

HUAWEI Band 6 comes with a 1.47-inch AMOLED FullView Display with a resolution of 194*368 and 282PPI for vivid content. The colourful screen display provides users with greater clarity of information and gives workout and health data in a more user-friendly display ratio. Users can easily swipe up and down, left and right, just like using a smartphone touchscreen.

 

Two-week battery life

Supported by a high-efficiency chipset and smart power-saving algorithms, the HUAWEI Band 6 enables continuous heart rate and sleep monitoring with a 14-day battery life^[3] for uninterrupted use. On top of this, the HUAWEI Band 6 supports fast charging via a magnetic charger. One five-minute charge can sustain the smart band for two days^[4] of typical use. Weighing only 18g, the HUAWEI Band 6 is a remarkable piece of kit.

 

A new lifestyle featuring proactive fitness management

The fitness features of HUAWEI Band 6 also bring a whole new experience to users. The 96 workout modes include 11 professional workout modes such as indoor and outdoor running, cycling, and rope skipping, and 85 more customized modes, including fitness, ball games, and dancing types, offering wide coverage of workout tracking. The HUAWEI Band 6 adopts Huawei-developed HUAWEI TruSport^TM professional exercise algorithm to deeply analyse users' exercise capabilities based on multi-dimensional parameters such as heart rate variability data and exercise data, providing them with scientific assessment and suggestions on their exercise capabilities.

 

A smart companion on the wrist

With its incredible battery life and lightweight design, the HUAWEI Band 6 is designed to provide its users with essential and smart features for extended periods of time in various scenarios. The HUAWEI Band 6 can intelligently identify unfamiliar numbers, control music playback and remote camera shutter.

 

HUAWEI Band 6 is not only leading the way in reshaping the conventional form of a smart band, but also the most versatile entry-level wearable product on the market. . With the HUAWEI Band 6, users can easily establish new ways to live a healthy and active lifestyle.

 

Availability and offers

The HUAWEI Band 6 will be available exclusively on Amazon.in for customers in India. The product will be up for sale starting July 12, 2021 during the prime day sales priced at INR 4490 with exciting offers. Furthermore, as a limited period offer*, customers buying the all new HUAWEI Band 6 during July 12- July 14, 2021 will get a HUAWEI Mini Bluetooth Speaker worth INR 1,990 as a free gift.

 

HUAWEI Band 6 comes in four stylish colours: Graphite Black, Sakura Pink, Amber Sunrise and Forest Green, which broadens the options to satisfy more tastes.

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Second Dubai Technology Tour to drive UAE-India collaboration in retail tech

 Dubai Startup Hub, an initiative of Dubai Chamber of Commerce and Industry, in collaboration with Dubai Chamber’s International Offices in India, has announced that it will organise the Dubai Tech Tour with the aim of fostering UAE-India collaboration in the area of retail tech.

 

The virtual trade mission, kicking off this September, will offer scale-ups access to exclusive virtual events and the opportunity to meet with public and private sector stakeholders from the UAE, pitch their business to prospective investors and business partners, and participate in business matchmaking sessions organised by Dubai Chamber. 

 

The upcoming tour familiarises delegates with Dubai’s economy, business landscape and entrepreneurial ecosystem, while offering them access Dubai Startup Hub’s Scaleup Dubai programme, and support offered by Dubai Chamber’s representative offices around the world. In addition, participants will gain valuable insights from industry leaders who will be joining a series of virtual panel discussing examining market opportunities and key trends impacting the retail sector. 

 

 

As a preparation for the Dubai Tech Tour, Dubai Startup Hub is hosting a series of informative industry sessions gathering retail tech founders, investors and incubators to discuss the most attractive opportunities across the value chain of modern Retail. The series kicked started with Retail Supply Chain & Omni-channel Business virtual event, organized in in collaboration with Supply Chain and Logistics Business Group; and IMC Chamber of Commerce and Industry. 

 

The roadshow examined the role of advanced technologies and omni-channel strategies in reshaping experiences for retailers and customers alike, growth opportunities opening up in Dubai’s retail market and the various competitive advantages the emirate offers Indian scaleups.

 

Indian scale-ups keen on joining the second Dubai Tech Tour will have until 20th July 2021 to register their interest online via the following link.

 

Launched in 2020, the Dubai Tech Tour positions Dubai as preferred hub for overseas entrepreneurs and scale-ups who are bringing innovative business concepts to the market. The India-Dubai Tech Tour initiative is a continuation of the Dubai Chamber Mumbai office’s and Dubai Startup Hub’s combined efforts to attract Indian scale-ups and startups that can support Dubai’s innovation strategy and transition to a knowledge-based economy.

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