vivo Announces Partnership with PUBG MOBILE Club Open 2019

vivo recentlry announced a partnership with the top grossing mobile game - PLAYERUNKNOWN’S BATTLEGROUNDSMobile (PUBG MOBILE) by Tencent Games and PUBG Corporation as the title sponsor of the upcoming PUBG MOBILE Club Open 2019, one of the biggest mobile gaming tournaments in the world.  vivo will provide the official smartphones for the PUBG MOBILE Club Open 2019, which players from ten regions across the globe will be leveraging to battle their way through the Spring & Fall Split, for the total prize pool of $2.5M USD. This global partnership reinforces vivo’s commitment to bringing an ultra-smooth gaming experience to connect with consumers through meaningful partnerships. 

vivo Title sponsor of PUBG Mobile Club Open 2019

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Sharing his thoughts on the partnership, Mr. Nipun Marya, Director-Brand Strategy, vivo India said, “vivo thrives to be at the forefront of the eSports industry to best serve its consumers. The partnership with PUBG MOBILE is a key milestone especially given that it is a leading mobile game developed by Tencent Games and PUBG Corporation that has millions of fans globally. PUBG MOBILE Club Open 2019 is a strong opportunity to showcase vivo’s vision of ‘enjoying the extraordinary’ by bringing global players a true gaming experience like no other. This global partnership will unfold and strengthen vivo’s position in being an innovative and stylish brand that always puts our consumer experience first”.

“We are excited to partner with vivo, as they have a strong reputation in being innovative and putting the consumer’s needs first. As an innovative brand ourselves, this partnership highlights our dedication to bring the best experience possible to our players and fans around the world. This partnership is just the beginning, we want to continue building a strong portfolio of partnerships with industry-leading companies, such as vivo, to provide the best mobile gaming experience possible,” said Vincent Wang, General Manager of Global Publishing Department, Tencent Games.

The PUBG MOBILE STAR CHALLENGE 2018 was watched by over 230 million viewers and drew in over 5,000 live attendees at the global finals in Dubai. The qualifying round of PUBG MOBILE Club Open 2019 will begin on March 22, 2019. The Spring Split Global Finals will be hosted in July this year, with the Fall Split Global Finals following in December.

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Vivo takes HDR to a new level with a dynamic range of 14 EV that adapts to complex lighting

Shenzhen, China, 13th March 2018 – Vivo announced its cutting-edge, AI-powered Super HDR at a media event in China. Following the previous breakthrough success in backlit photography, Vivo is taking mobile photography to new heights with Super HDR's auto scene detection to produce clearer photos, better colors, more details and better tones.

Super HDR follows the same principles as regular HDR but merges more frames to resolve the problems presented by contrasting strong dark and light tones in a photo. Super HDR captures more frames and intelligently merges them to cater to more extreme lighting scenarios.

Great Frames Great Flexibility     

Super HDR's dynamic range can reach up to 14 EV (Exposure Value). With just a single press of the shutter, Super HDR will capture up to 12 frames, significantly more frames than previously possible with existing HDR technology. This provides more image options for merging to perfectly light all the parts of the eventual photo.

Optimized Details Under Extreme Light

To reduce the unnaturally processed look of regular HDR, Super HDR adapts to different scenes and their dynamic range characteristics, selecting and merging frames to best render the image's highlights and shadow details. Super HDR then optimizes shadows to ensure the complex photo's highlights and shadows are balanced and natural.

Get Easy Yet Perfect People Shots

Regular HDR might sacrifice lighting for the person in focus for a better lit photo, but Super HDR ensures the person is clear and well-lit. Super HDR employs smart scene detection to balance the lighting of the person and the background to create a natural feel.

Advanced AI Improves Photos at All Stages

The Super HDR leverages complex AI algorithms to adapt to different scenarios. The moment the shutter is pressed, the AI will detect the scene to determine the ideal exposure strategy and accordingly select the frames for merging. This process ultimately delivers a natural looking shot which looks like it was captured by the human eye.

Advantages of Super HDR

1.      Highly adaptable: With a wider dynamic range of 14EV, Super HDR can ensure perfect shots in a broader range of lighting scenarios, even in adverse ones. This results in image that shows the details of the rock, grass, mountains and clouds despite the back lit, high contrast scenario.

2.      Accurate and smart exposure selection: At up to 12 frames, Super HDR has more lighting options for its smart frame selecting strategies to correctly expose all parts of the photo. This retains the natural contrast that is key to accent the features of this photo.

3.      Intelligent identification: AI-powered scene detection means that each part of the photo can be identified and isolated for processing to insure even complex photos are perfected. The AI can perfectly identify and expose the unique shapes of these rocks, moss, waves and clouds in this shot.

4.      Natural looking results: Super HDR produces more natural tones by reorganizing and optimizing the highlights and shadow portions of the scene when merging the frames and ensures the photo naturally matches the original scene as seen by human eye. This shows the couple clearly and naturally despite sun and umbrella creating such complex lighting.

5.      Perfectly lit portraits: Super HDR prioritizes the best lighting for the person in the photo and adjusts the background exposure to produce an optimal and natural portrait. Optimizing the lighting for the girl and creating complimentary lighting of the sky and flowers help accentuate her in the photo for a perfectly lit portrait.

Alex Feng, Senior Vice President at Vivo added that, "Vivo continues to push the boundaries and provide the ultimate camera experience for consumers. This goes beyond just adding powerful functions, but to developing innovations that our users can immediately enjoy. Today's showcase of Super HDR is an example of our continued commitment to mobile photography, to enable our consumers to shoot professional quality photos at the touch of a button. Using intelligent AI, Super HDR can capture more detail under any conditions, without additional demands on the user."

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Vivo's first bezel less display phone V7+ emerged as market leader in its segment in Counterpoint Report

Counterpoint Research report has indicated that Vivo's latest flagship launch V7+ is market leader in INR 20-25K category with 33 percent market share in September 2017.

Being the company’s first phone with 18:9 FullView display, the V7+ stands out with its selfie focus, enabled with a 24-megapixel front camera. Further, the phone’s Snapdragon 450 ensures a higher level of efficiency and power. Its contemporary and ingenious visual experience, futuristic design, superior performance makes V7+ an obvious choice for Indian youth.

Vivo V7+

Speaking on the milestone, Mr. Kenny Zeng, CMO, Vivo India said, “The smartphone market in India has been clocking rapid strides of growth with the country’s conducive socio-economic environs. Vivo focuses on customer-centric offerings that best complements their lifestyles by heavily investing in understanding their consumers. V7+’s success story testifies that we are on the right track and we look forward to clocking many more such milestones in the near future.”

Also speaking on the success of V7+, Mr Tarun Pathak, Associate Director, Counterpoint said, “Vivo's V7+ offers a unique and differentiated set of features with its 18:9 display and stellar camera in the 20-25K INR price segment. As a result of which, within two months of its launch, it became the leader in this segment.”

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The Mid Range Fight: Vivo V5 Vs Samsung Galaxy J7 Prime

Chinese handset maker Vivo recently launched the Vivo V5 in India. It’s basically a phone which is entirely targeted at selfie enthusiast. In case you don’t know, let us tell you that it comes equipped with a whopping 20-megapixel front-facing camera, which is highest in the market at this point. We are going to compare the Vivo V5 with the Samsung Galaxy J7 Prime, which is priced almost similar as the Vivo V5. So let’s find out whether it’s a win-win situation for both of them or not.

Vs

Vivo V5

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Samsung Galaxy J7 Prime

Build & Design:

In terms of the design and looks, the Vivo flaunts a metal unibody construction whereas the Samsung Galaxy J7 Prime also crafted in all metal body. So, we can easily put it this way: Both the devices feel premium and comfortable to hold. In spite of that, the Vivo V5 is comparatively slimmer and lighter than the Galaxy J7 Prime.

Both the phones sport a bigger 5.5-inch display, but it’s also worth that the display size is not everything. It’s also about the display resolution which plays a major role in the decision-making process. This is where Samsung leads the flight as it features a 1080p Full HD display with Corning Gorilla Glass 4 protection as opposed to the 720p HD on the Vivo V5 having no screen protection at all.

Performance:

Moving on, powering the Vivo V5 is MediaTek MT6750 processor whereas what powers the Samsung Galaxy J7 Prime is Exynos 7870 processor. Here, the Exynos 7870 easily outranks the likes of MediaTek. However, the Vivo V5 packs  in 4GB of RAM whereas the Galaxy J7 Prime has a 3GB RAM running inside.

Camera:

Both, the Vivo V5 and Samsung Galaxy J7 Prime houses a 13-megapixel rear camera. Nevertheless, when it comes to taking selfies, it’s the Vivo V5 which is playing on the front foot. Even in terms of features and recording abilities, the Vivo V5 is way ahead than its competitor. It’s attributed to the Galaxy J7 Prime’s lack of 4K video recording support.

As far as the memory is concerned, the Vivo V5 comes with 32GB of internal storage which is expandable up to 128GB via microSD card. Samsung, on the other side, is partially on the downside with 16GB of storage. Even though Samsung phone has a lesser storage in comparison with the Vivo phone, it supports storage expandability up to 256GB. Finally, the Samsung Galaxy J7 Prime has a bigger 3300mAh battery as opposed to 3000mAh on the Vivo V5.

Conclusion:

Looking at this comparison, one thing is primarily visible that there is no clear winner here. If your requirement is for a good selfie phone, then you should straightaway consider the Vivo V5. However, if your need a phone with overall balanced set of specifications at best available price, then Samsung Galaxy J7 Prime is a good option.

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Vivo to replace Pepsi as title sponsor for BCCI's IPL for next two years

Indian Premier League gets its new title sponsor in Vivo Mobiles. Vivo will be title sponsor for next two years for IPL tournament which runs on news channels more for the controversies surrounded around it than the game itself. The decision was taken in Working Committee meeting of BCCI held in its headquarters, Mumbai on 18th October, 2015. 

Vivo - title sponsor for IPL for next two years

In numerous decisions taken in the meeting were extension of contract with Nike for team's apparel and assignment of IPL title sponsorship rights to M/S Vivo mobiles for which Vivo is supposed to provide with Bank guarantee in next 10 days. Vivo got this opportunity as current title sponsor Pepsico has backed off from sponsorship in middle of the contract period citing concerns over ethical issues and controversies surrounding the tournament over spot-fixing.

Vivo mobiles, entered Indian market last December and has managed to get hold of 2 percent of market share. Sensing the craze of nation towards cricket the move can provide the much needed push for Vivo. In past Micromax has done this for a couple of ODI series and the current logo of Micromax was also launched during after match presentation summary, well that worked for them quite well but same cannot be said for followers like Karbonn and Lava. Vivo is very aggressive about Indian smartphone market and wants to make it their second largest market after home country China.

Vivo is one of the leading brands back home in China and gives tough competition to likes of Apple and Samsung there. However, unlike other brands like Xiaomi and Motorola its strategy for market penetration is different while these brands were launched (revived for Motorola) online only in India, Vivo is spending much of its energy and resources in creating offline networks which still counts for 80% share of smartphone handsets sale. On other hand Vivo is planning an assembling plant in India to help make better localized products for Indian market and get the tax advantage so that it can sell devices for competitive prizes.

Vivo has impressed us in the past with likes of Vivo X5Max measuring just 4.75 mm making it world's slimmest phone for a while. We look upon Vivo to come up with more innovative and competitive handsets in future.

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Vivo launches X5 Pro with Octa-core SOC, 4G support for Rs 27980

Vivo , the premium global smartphone brand from China launched its X5 Pro smartphone in India for Rs 27980.  The USP of the smartphone is said to be its Hi-Fi music, the smartphone is powered by Hi-Fi Sound and 4G LTE network and sports glassy look on both sides with metallic frame surrounding the body. Earlier this month Vivo had launched its V series with V1 priced at Rs 17980 and V1 Max costing 21980 Rs.

X5 Pro - launched by Bollywood 'Queen' Kangana Ranaut

The phone runs on 1.5 GHz Octa-core Snapdragon 615 SOC, paired by a 2 GB RAM. On memory front the device comes with 16 GB ROM which is expandable up to 128 GB via micro SD Card. The smartphone sports a 5.2 inch full HD Amoled display equipped with Dual faced 2.5D curvy glass which is protected by Corning Gorilla Glass on both sides. 

Users can use 13 MP rear camera or 8 MP rear camera to click photos depending upon situational requirements, the camera app comes with some cool features such as PDAF (Phase detection Auto Focus) Capture, Gender based beautification, Night mode and Panorama.

The smartphone is fuelled by 2450 mAh battery which seems to be on lower side looking at the price and other specifications. The phone runs on Android Lollipop 5.0 out of the box with FunTouch OS 2.1 custom UI. 

Spearheading the launch, Mr. Alex Feng, CEO, vivo India, “Today we are here to celebrate our flagship innovation for the Indian market. We are confident that this model will not only delight the Smartphone fans, but will also set the benchmark for next-generation design, manufacture and Hi-Fi music performance in the industry. Along with it, comes our extreme commitment to quality service pan India.”

The smartphone will be available in all Vivo outlets from August, also the pre-booking for the phone is also started on its official website (www.vivoglobal.in). Users who book phone before 31st July,2015 will stand a chance to win a X5 Pro.

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