Transsion Holdings emerges as 5th largest Mobile Handset player in India: Counterpoint Report Q1 2018

Transsion Holdings, one of the largest global mobile phone conglomerate has emerged as fifth largest mobile handset player in Indian market as suggested by Counterpoint Report Q1 2018. For those who are wondering what Transsion Holdings is or if they have never heard of this name earlier, Transsion Holdings is best known in emerging markets for its leading mobile phone brands including TECNO, itel, Infinix, and Spice. Its brand portfolio also comprises Carlcare for after-sales services, oraimo for smart accessories as well as Syinix for home appliances

Since the launch in April 2016 with itel, TRANSSION India has consistently increased its footprint in the Indian market. Aligned with its multi brand-strategy in India, the company has successfully launched 5 brands in India; itel, TECNO, Infinix, Spice and oraimo, catering to the unique needs of specific consumers in the year 2017. TRANSSION, has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners, enabling the company to cater to the length and breadth of the country. TRANSSION will continue to expand and engage the channel better in 2018 as well.

TRANSSION India also introduced its after-sales service brand, “Carlcare”, in addition to launching its one COCO (company-owned, company-controlled) service centre in India with over 1,000 service touch points for all TRANSSION brands. It is this ownership of the end-to-end customer journey, both before and after purchase, which has helped in delivering an unparalleled ownership experience.

Speaking on the achievement, Mr. Marco Ma, Chief Managing Director – TRANSSION India, said, “We are deeply delighted to have achieved this success within 2 years of our operations in India and emerged as one of India’s leading mobile phone players. India is a key priority market for TRANSSION. We are consistently working towards providing world class experience, and, customized mobile solutions to the Indian consumers. Having said that, we are glad to gain recognition as well as a strong endorsement from a credible industry body, Counterpoint. This further fuels our commitment towards Indian consumers.”

TRANSSION’s successful innings in India has been possible due to its go-to market strategy and differential marketing approach tailored for each brand under its umbrella. Apart from product quality, a superlative distribution network, customer service and game changing service promises have been the reason of TRANSSION’s success in India.

itel, since its launch in April 2016 has retained its leadership position based on the promise of democratizing technology and offering fuller promise. Having achieved a leadership position in the feature phone category, itel is all poised to disrupt and build a strong base for its smartphones in India with a superlative smartphone portfolio which was introduced recently.

TECNO, a premium offline smartphone brand from TRANSSION India has emerged as one of the leading smartphone brand and is at the verge of entering the list of top ten smartphone brands in the country within first year of its operations. The brand started in the year 2018 on a promising note with the launch of global camera-centric “Camon” smartphones in India, enabled with Full View display. Camon series (Camon i, Camon Air & Camon i Sky) has played a vital role in bolstering TECNO’s India growth story, registering 23% QoQ in Q1 2018 (Source: Counterpoint), with the aim of making it to the Top 5 smartphone brands by end of 2018. The quarter also witnessed some key strategic marketing tie-ups such as partnering with leading telecom operator Vodafone, for offering exciting cashback offers to its new buyers and being the Official Smartphone Partner for Kings XI Punjab for IPL 2018.

Furthermore, Infinix, the online smartphone brand of TRANSSION India, following its successful launch in August 2017, has been well received by the consumers, making it one of the highest rated Smartphone brands on Flipkart continuously, with an average rating of 4 or above on all its products. The brand recently launched its first selfie-centric smartphone with Full View display “Hot S3” in Q1 2018 strengthening its smartphone portfolio, comprising Hot 4 Pro for entry level; Note 4 & Hot S3 for mid-level and Zero 5, the flagship “Dual Camera” smartphone

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With launch of Note 4 and Hot Pro 4, Infinix becomes the youngest brand in Indian smartphone market

How many times you have thought that the smartphone market is saturated now and how many times your belief is shattered with the entry of yet another vendor in market. Today is one such day, when you thought there are plenty of smartphone companies in market and no space left for any new brand, just then Transsion Holdings thinks otherwise and launches its smartphone brand Infinix in fully glory with launch of two budget smartphones.

(L-R): Benjamin Jiang, Global Head – Infinix; Anish Kapoor, CEO Infinix India; Ajay Veer Yadav, VP -  Smartphones, Flipkart and Marco Ma Chief, MD, Transsion India at the launch of Infinix mobiles in India.

Infinix begins its journey in India by introducing Note 4 and Hot 4 Pro from its global range of smartphones priced at INR 8,999/- and INR 7,499/- respectively to be available exclusively on Flipkart, India’s largest online retailer. To boost the consumer confidence Infinix is supported by an extensive service network of over 850 plus touch points across the country. All the launch products come with a free one-time screen replacement within the first 100 days of purchase (T&C apply).

 

“India is an extremely significant market for us” said Benjamin Jiang, Global Head Infinix. “The Indian smartphone industry is ever changing. It is interesting to note how millennials understand technology and become the conduit for driving online adoption. Our vision for Indian market is to become a preferred choice for young consumers by designing products that complement their lifestyle and make technology innovation affordable. We aim to expand our product portfolio by launching “Made for India” products soon” he further added.

 

Mr. Anish Kapoor, CEO Infinix India while speaking about India plans said, “Being a new player in the Indian competitive online smartphone market, consumer and product is at the centre of our “Go Beyond” philosophy. Our dedicated R&D team has evaluated the digital consumer needs and introduced unique features such as a big battery with Xcharge technology, big screens with stunning display and smartphones beyond ordinary colours that will enhance the young consumer’s smart lifestyle. Our partnership with Flipkart will be instrumental in making Infinix range of smartphones available pan India. We are targeting an online market share of 8-10% by 2018.”

 

To celebrate the launch of Infinix on Flipkart, Mr. Ajay Veer Yadav, VP Smartphones, Flipkart said, "Flipkart has a wide array of budget friendly smartphones that are not only easy on the pocket but are also equipped with best in class technology. A significant chunk of our large and growing customer base opt for affordable smartphones that are characterized by a sleek design, powerful battery life and high performance. Our exclusive association with Infinix checks all these boxes as we look forward to expanding shoppers’ choice of phones in this segment. We are determined to bring customers more innovation, superlative choices and a richer experience to constantly keep them excited and maintain our market leadership in this segment”. 

Flipkart is also providing a host of launch offers on purchase of Note 4 and Hot 4 Pro buyers (T&C apply). Consumers will get a free 2 months’ subscription for Hotstar Premium, up to Rs. 8,500 off on Exchange for Note 4 and Rs. 7,000 off on Hot 4 Pro. There is an extra 15% off on Flipkart Fashion and Lifestyle category on August 5th - 6th only.  In addition, consumer can also avail 84 GB data for 84 days at just Rs.443 from IDEA Cellular with the purchase of Infinix smartphones.

 

Note 4

In terms of specifications, Infinix Note 4 gets a 5.7-inch Full HD IPS Display with 500nits to provide unbelievably clear and colourful screen. The 2.5D curved glass on the front and metal print back body creates a sleek exterior and great style. It comes with latest Android Nougat operating system and further has a customized XOS UI layer for enhanced user experience. It has 32GB of internal storage and is powered by an Octa-Core processor with 3GB RAM for superior performance. It supports a big battery of 4300mAh with a 18W unique Xcharge technology which charges 75% of battery in just 60 minutes. The 13MP Rear camera comes with ‘Pro’ mode that enables users to adjust the manual settings as per their requirement. The 8MP front facing camera with large 1.14 µm pixel size comes with customizable LED flash to deliver optimum light while clicking selfies.

 

Note 4 priced at INR 8,999 will be available in exciting colours of Ice Blue, Champagne Gold and Milan Black.

 

Hot 4 Pro

Hot 4 Pro provides a delightful viewing experience with a vivid 5.5” HD IPS screen. The powerful 4000mAh battery extends beyond two days providing uninterrupted usage and the smartphone is packed with 3GB RAM and 16GB of internal storage. Music enthusiast are set to be captivated by dual speakers powered by Dirac Stereo Widening™ technology which produces more immersive, clearer, louder sound with powerful bass. The 80db+ Ultra loud receiver and Noise Reduction Technology in the smartphone allows users to listen conveniently even in the noisiest of surroundings. The 13MP rear camera comes handy to capture quality images while the 5MP front facing camera is supported by a soft light flash to avoid washed out selfies.

 

Hot4 Pro priced at INR 7,499 will be available in exciting colours of Bordeaux Red and Quartz Black, Magic Gold.

 

All Infinix range of smartphone supports 4G LTE bands with VoLTE support for HD calls and faster call connection. It also comes with 2-SIM card slots and one dedicated expandable slot, which can support upto 128GB of memory card. The stylish smartphones have a fast fingerprint sensor for secure phone unlocking and can also can be used for taking pictures, accepting calls and browsing pictures with ease.

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