Western Digital Allies with ‘Phillauri’ as their digital storage partner

Phillauri (Saved on WD) poster

Western Digital, a leading digital storage provider, has announced its association with film production houses Fox Star Studios and Clean Slate Films Private Limited - Anushka Sharma and her brother Karnesh Sharma's production house, one of long awaited movies ‘Phillauri’. WD has provided the film production house with its world-class storage products for studio editing, post-production, and storing top notch special effects. As part of the association the company has provided the production house with key storage products. These products have been used by Fox Star Studios & Clean Slate Films for studio editing, post-production, and storing world-class special effects.

Media companies are investing heavily in migrating from the traditional to digital value chain to achieve efficiency in processes and save costs. With digitization, managing assets and control over content, from the script to screen processes, is enhanced. Digitization also enables collaboration between geographically spread entities, distribute content through multiple media gateways and open new avenues for monetization of content. 

“Western Digital Corporation is one of the largest computer hard disk drive and solid state drives manufacturer, which enables creative professionals to store, collect, access, and use a vast and growing body of digital information. Our entertainment industry is growing at a high speed and editing requires high performance storage devices and we at WDC are trusted leaders.” said Khalid Wani, Managing Director for India Sales, Western Digital Corporation.

“Movies are shot on high end camera’s but the challenge is where to store these without compromising the quality of the footage. There is a continued need for storage high end workflows. Western Digital Corporation is a storage which is reliable with a huge capacity of terabytes. This association showcases the vital role storage products plays for production houses.” said Karnesh Sharma, Producer, Clean Slate Films.

As part of the association, Western Digital also offered an exciting chance to meet the star cast of the movie ‘Phillauri’ in an exclusive Meet & Greet event on 22nd of March in New Delhi. Additionally, the purchase of WD products under this promotion at www.flipkart.com and www.amazon.in also  allowed the first thousand purchasers to receive a free gift. The promotional offer lasted until March 20^th, 2017.