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Wednesday 13 April 2022

PLAY launches PLAYGO MUZE, PLAYGO BUDSLITE and PLAYGO FLAUNT; Wireless Speaker, TWS and Neckbands

PLAY, is all set to get the party started with three new-age product launches in start of new financial year viz.

       PLAYGO MUZE (Premium Karaoke Wireless Speaker),

       PLAYGO BUDSLITE (Revolutionary Wireless Earbuds) and

       PLAYGO FLAUNT (Stylish Wireless Neckband).

 

These high-octane and “Made in India” products, deliver a truly captivating, immersive music experience and promise to set the party rolling for the audiophile Indian consumers. Available at popular e-commerce platforms and PLAY’s official website (www.theworldofplay.com), consumers can buy these new-launch devices at a price of INR 2499, INR 1,399 and INR 1,199, respectively.

 

Speaking on this occasion, Mr. Hamish Patel – Chief Product Officer, PLAY said, “We are delighted to announce our latest batch of absolute party cracker innovations that are yet another “Made in India” products. The trio of PLAYGO MUZE, PLAYGO BUDSLITE and PLAYGO FLAUNT are designed and manufactured in line with the demand and aspiration of our discerning consumers. These products are few more addition to our best-in-class product portfolio, which boasts of impeccable design, quality, and comfort, leading to a heart throbbing and immersive audio experience. With the launch of these affordable and new age products, we aim to further enhance our product offering for our Indian customers.

 

Here’s a brief of the newly launched PLAY products:

 

PLAGO MUZE| INR 2499

 

Available in Military Green colour, PLAYGO MUZE is a powerful 20W, premium, Karaoke, wireless Speaker. Courtesy the 20W, proprietary EBEL (Enhanced Bass, Extra Loud) sound signature, the device is pleasantly powerful yet extremely stylish & portable too. An exciting choice for party lovers who like to have an enthralling party-music experience, PLAYGO MUZE carries an inbuilt rechargeable battery of 2400 mAh which offers a PLAYtime of whopping seven long hours on a single charge itself.




 

The device comes with a smart LED display and Bluetooth 5.0 connectivity and can also be used in the True Wireless Stereo (TWS) mode, ensuring listeners can make the most of their party night by using two (2) PLAYGO MUZE together simultaneously. It also comes with an external wired microphone (in-box) which, once plugged, offers a delightful sing-along/Karaoke experience. Further, MUZE can also support (offline) music content through the USB (pen drives) & Micro-SD card. Reserving best for the last, MUZE comes with a built-in FM radio too.

 

Undoubtedly, it is an affordable device that fuels the inner party animal in you with its heart throbbing audio performance.

 

PLAGO BUDSLITE| INR 1399

 

Available in the gorgeous Marsela Red, the unique deliverable for PLAYGO BUDSLITE is the sheer TWS performance. These uniquely styled and designed EarPods have an ingenious in-ear design that is embedded with an EAR-HOOK, making it easier to wear even while doing aggressive workouts of (even) Zumba. The device is also IPX4 waterproof which protects it from sweat, drizzle or splashing water. 

 




Integrated with Bluetooth 5.1, PLAYGO BUDSLITE comes with an in-built microphone for high-definition sound quality and crystal-clear voice communication. It also has sensitive touch controls that allows the user to easily switch calls, change music tracks, volume adjustment etc. Furthermore, listeners can also play music or make calls by giving simple voice commands using virtual assistants like Alexa™, Siri™ and Google.

 

The PLAYGO BUDSLITE is also integrated with the proprietary Enhanced Bass Extra Loud (EBEL) drivers. This ensures users get a powerful sound performance catering to high treble as well as deep bass. Additionally, the PLAYGO BUDSLITE has a playtime of up to 24 hours with a charging case and up to six long hours on a single charge of buds. It is important to note that the device supports Type-C connector-based speed charging.

 

PLAYGO FLAUNT| INR 1199

 

Available in Galaxy Black and Blush Green colour, PLAYGO FLAUNT is a high-octane and panache device that is designed lightweight purposefully to elevate convenience and comfort. Sporting a futuristic design and style, the device comes with a magnetic attach in around-the-neck mode & in-ear metal buds with the stylish ear-fin hooks as well. It is also designed on the back of a powerful 10mm EBEL drivers for an enhanced music experience. The device provides approximately 14 hours of continuous, high-quality music experience. In-line with the best industry practices and designed for speed charge, the device goes from zero to full charge in


100 minutes.



 

An IPX4 rating makes PLAYGO FLAUNT dust, sweat, and water-resistant. You can enjoy monsoon drizzle or sweat profusely while dancing or gymming, PLAYGO FLAUNT accompanies you everywhere.

 

Tailored for blissful convenience, PLAYGO FLAUNT is compatible to voice assistants like Siri™, Alexa™ and Google Assistant. It helps the users to change music tracks, accept or reject calls with utmost ease. Designed on Bluetooth 5.0 connectivity, PLAYGO FLAUNT provides for an easy and faster pairing with the host device. Summed-up, PLAYGO FLAUNT, indeed as the name suggests, is worthy of flaunting your choice of device and manages to outshine peers in the category.

Wednesday 23 March 2022

TCS and IIT Madras Partner to Launch M Tech Program in Industrial Artificial Intelligence

 Tata Consultancy Services Helped Design the Course Curriculum that Upskills Working Professionals in Online Mode; First Cohort of Students to be from TCS

Tata Consultancy Services (TCS) has partnered with the Indian Institute of Technology Madras (IIT M) to launch a M Tech program in Industrial Artificial Intelligence (AI) for working professionals.  

The 18-month-long course, designed in consultation with TCS, will be offered by IIT M in a completely online live teaching mode through virtual classrooms. The course is targeted at upskilling corporate employees in the applications of AI, to solve industrial problems. The first cohort of students for the program will be from TCS. 

The program will have strong theoretical courses and lab work covering data science and AI. Theoretical courses will cover concepts in fundamental mathematical techniques required for understanding data science algorithms, time series analysis, multivariate data analysis, machine learning, deep learning and reinforcement learning. Applied courses will describe implementations of AI solutions for industrial problems in a case study format.  

TCS Research partners with premier academic institutes to explore emerging technologies with scientific rigor as they gain mainstream adoption,” said K Ananth Krishnan, Chief Technology Officer, TCS. “We are happy to collaborate with IIT-Madras, a member of the TCS Academic Co-Innovation Network, to create a new M Tech program in Industrial AI for working professionals so that they gain a deeper understanding of data science and AI which they can apply to drive innovation in industry.” 

Course Coordinator Prof Raghunathan Rengasamy, Dean (Global Engagement), IIT Madras, said, “AI is going to impact every aspect of human experience in the years to come. This course, designed in partnership with TCS, will provide a unique perspective on the impact of AI in industrial systems. Leveraging AI techniques in industries can lead to processes that are robust, inherently safer and ultimately lead to environmentally benign processes.” 

The new M Tech in Industrial AI program is expected to help scale up capability across the Indian workforce in this important area, expand the knowledge ecosystem in AI and machine learning, drive innovation using these technologies, and position India as a global innovation powerhouse. 

Each subject will have one mid-term and a final examination conducted in online mode, besides project work. There will be a total of 28-30 hours of online classes per week, with post-classroom activities, such as assignments, reading, and preparation, likely to take up 20-22 hours per week.  

Tuesday 22 March 2022

Bringing the balance of health in your life with LG - You Deserve Healthier Foods

With today’s fast life, cooking a meal in the traditional style is extinct. When there’s so many take out and home delivery options to choose from, cooking healthy meals is simply too time-consuming for many people. Hence, people mostly opt for eating less healthy fast foods and ready to eat meal packs. 


According to a study published by NCBI, people who cook more often, rather than get take-out, have an overall healthier diet. To make a healthy meal, the most important thing is to cook it at home, rather than opting for outside cooked food. To meet the evolving needs of the customers, LG through its modern innovation let customers live the healthiest life possible when it comes to healthy eating. 


LG’s latest Charcoal microwave oven models are India’s only microwave oven with the 30 Healthy HeartTM Autocook Menu that has been certified by the Heart Care Foundation of India for its benefits. The Healthy HeartTM Recipes offers 30 different Heart Friendly cuisines. These recipes are easily made with the click of a button in the Microwave Oven, designed for the healthy diet with full dosage of nutrients while also keeping your taste buds craving for more, making it the best option for working couples as they have loads to do, balance work and family. Some of the Auto cook healthy recipes pre-installed in the Microwave Oven includes Chicken Tagine for those who love continental food, Grape leaf for Arabic food lovers, delicious Apple Pie from European menu and Chicken tikka for Oriental food fans, among several other recipes. This feature in LG Microwave Ovens allows to prepare these dishes with minimum use of oil up to 88%. The Diet Fry feature is especially useful for health-conscious people.


With LG’s consistent focus on health and hygiene, the new refrigerator comes equipped with Hygiene Fresh+™ technology, tested by Intertek it eliminates up to 99.999% bacteria and removes bad odor in the refrigerator. The sleek refrigerator houses LG’s UVnano™ technology which harnesses the power of light to maintain a healthy and germ-free water dispenser tap. The UVnano™ operates automatically once every hour to remove up to 99.99% bacteria on the refrigerator's dispenser tap. Users can also activate the UVnano™ feature at their convenience with the press of a button. 


LG’s intelligent InstaView French Door refrigerator can be moderated with the revolutionary LG ThinQ® technology. This technology enables users to control the refrigerator through a smartphone app when not at home.  Designed to impress, the LG InstaView French Door refrigerator exudes elegance with its minimalistic and sleek design and seamlessly integrates with the aesthetics of any space.  The latest model also comes with a unique Square Pocket Handle that gives it more practicality and superior aesthetics.


Disclaimer: This is a guest post and not written/edited by Tech Siddhi staff.


Monday 24 January 2022

Picsart launches India special features stirring up spirit of patriotism ahead of Republic Day celebration

 Coinciding with the 2022 Republic Day celebrations, Picsart has launched a series of special features to mark the spirit of freedom and patriotism. The app which is also available in multiple Indian languages is currently offering these features and can be downloaded from both the Apple and Google Play stores.


The special features that include India-centric backgrounds, stickers, fonts, and unique replays will allow users to create Republic Day wishing posts/ videos and let them explore their creativity in the digital world. As India celebrates this Mahotsav, Picsart is also looking at empowering small businesses in India to create their own customized Republic Day ads to boost their businesses.

 

“This Republic Day as every Indian’s heart is filled with patriotism as they celebrate this Utsav, alongside fighting the ongoing pandemic, Picsart salutes the patriotic spirit of every Indian and is looking at empowering everyone with the special features to mark this day. With the special range of stickers, backgrounds, and replays we want to encourage every Indian to create unique content and celebrate the day digitally with enthusiasm while staying safe”, said Ravish Jain, Country Head, India at Picsart.

 

Picsart Gold is available on a monthly and annual subscription basis for those wishing to enjoy premium editing. With Picsart Gold, subscribers have access to millions of stickers, hundreds of fonts, frames, and backgrounds, and an entire library of free-to-edit content and stock photography.

Saturday 22 January 2022

LG PLEDGES RS. 1 CRORE TO SUPPORT INDIAN ARMED FORCES

 Continuing with the commitment to support the Armed Forces, India’s leading consumer durable company, LG Electronics under its #KarSalaam initiative has pledged to contribute Rs. 1 Crore to the Armed Forces Flag Day Fund (AFFDF) on Republic Day. Launched in 2017, the ‘Kar Salaam’ initiative has been dedicated to the veterans of Indian Armed Forces saluting their spirit of generous contribution and service towards the nation. The contributions made in 2021 were utilized in funding education of children.




To further support the cause, LG will be conducting a public awareness drive to request and urge people to come forward, show support for the cause and contribute to the Armed Forces Flag Day Fund. LG Electronics will also run a TV, radio, and digital campaign between January 20 and January 31, 2022, to further amplify communication across the masses for the initiative. The awareness campaign will also run at 7,000 retail stores across the country.

Commenting on the occasion Mr.Young Lak Kim- MD LG Electronics India said, “LG Electronics has been operating in India for the past 25 years and we have always been committed for welfare of society. Our Kar Salaam initiative underscores this philosophy and is a gratitude to the brave hearts who have selflessly contributed to the nation. We thank the Kendriya Sainik Board for helping us implement this initiative and hope we would be able to bring some positivity and joy to the families of thousands of ex-servicemen of the Defence Forces.”

Air Cmde B Ahluwalia, VSM, Secretary KSB  said, “We would like to thank LG Electronics for their continued support and for inspiring others to come forward and contribute to the welfare of those who had dedicated their lives for the nation. The Kar Salaam initiative has over the years created a lot of awareness and helped generate funds. We are confident, this year more people come forward and contribute to the cause that helps us improve the lives of war widows, children of martyr’s, war disabled soldiers & Ex-servicemen.”

Living by its philosophy, LG Electronics has been investing in several CSR initiatives to help the community in every possible aspect. Ahead of India’s 73rd Republic Day, LG Electronics has pledged to support the chivalry and sacrifice of India’s brave soldiers for their unmatched contribution to the nation. The contribution made by LG Electronics will help the dependents of brave martyrs, veterans and their families