In today’s ultra- competitive environment
it becomes crucial for companies of all shapes and sizes to be continuously
visible to consumers. Regular promotion of the product or service is a
brilliant technique that can powerfully help in this endeavor. This technique is universal amongst all
industries and sectors, including app developers. Today, app developers
beautifully craft layout designs, build engaging content and add relevant
widgets but often overlook the need to promote the app. To be ahead in the race
to success, it is important not just to understand the need but also to
identify innovative ways to promote the app across channels. Listed below are a
few such ways which will help you to promote the app and reach customers, like
never before.
Social
Media
Content plays a major role to spur visibility
across platforms, something MakeMyWishes.com is a great fan of. Therefore, app developers should regularly build
content including blogs and articles that directly or indirectly introduces the
brand/ product to the consumer. Furtherance, such content pieces should be uploaded
on company website and various social media sites including LinkedIn, Twitter,
Instagram to garner heightened visibility. Alongside, graphics can be created
to convey the story to consumers who prefer watching instead of reading.
Bloggers
Bloggers have the potential and power to
rapidly promote the product, through digital channels. They position the
product closer to consumers with an encouraging and positive approach. They
make up for an opportunity for engagement with niche audiences at a fraction of
the cost of traditional media. So, one should identify bloggers who are brand
champions or who write on niche that relates to the app, to simply have someone
else say good things about the product.
Email
Despite all flashy technological
innovations, email is the easiest, convenient and cost- effective solution. It
empowers an app developer to reach out to large amount of consumers in a short
span of time, locally and globally. So, all that needs to be done is; to craft
an impressive subject line to attract customers and build crisp &creative
content to ensure easy readability. Besides this, one can also customise the
email according to consumer preference and market trends to ensure success in
business.
Traditional
Media
There are many consumers who are not active
on social platforms but regularly read newspapers. This is where traditional
media holds more prominence. This may be the oldest way to promote products and
services but it can still diligently and effectively spur visibility from micro
to macro level. In a digital era, while majority of app developers harness the
power of social media in a business plan to promote products, they should also
consider the importance of traditional media in trade.
Advertisements
Digital display advertising can be relatively
costly but it surely is a major driver of enhanced visibility at multiple
platforms. With such wider reach, it swiftly initiates word of mouth and places
the product at the Mecca of limelight. Today, app developers can advertise
through various routes such as electronic posters, e- banners, information
kiosks, online directory entries and more.
About Author Anu Gupta:
 |
| Anu Gupta, CEO & Co-Founder MakeMyWishes.com |
Anu
is backed by a strong industry
experience in Finance with a high proficiency in Sales, Channel
Management, Operationsand People Management. Her versatile professional
portfolio includes renowned names such as ICICI Retail, Deutsche Post Bank
Home Finance, Jones Lang LaSalle, Dewan Housing Finance Corporation limited.
Anu has been instrumental in the success of
numerous organizations, leading various projects on coaching, developing and
running competency-based MDP’s and Leadership Academies. She has led many
Change Management interventions covering more than 300 locations and has also
implemented assignments for Leadership and Mid-Junior Management teams. These
efficient and robust activities have enabled tangible shifts in individual and
organizational performance, defining her professional capacities and leadership
qualities.
Her core competencies are in areas such as
Business Management, Learning and Development, Management of Change,
Empowerment, Interdependence, Executive Coaching and Achievement Motivation
among others.
She along with her partner and best
friend, Sapna have weaved
their dream together and are edging at making big to in the wish-list industry.
