badge Huawei Honor's rising as one of fastest Growing smartphone brand in India ~ Tech Siddhi










Tuesday, 30 January 2018

Huawei Honor's rising as one of fastest Growing smartphone brand in India

Honor the sub brand from Huawei no longer needs introduction in smartphones world. Honor has made a name for itself in mid-range priced devices. The devices from the brand has brought premium quality devices with latest innovations to Indian market across the price spectrum. With innovative and best in segment products like Honor 7X, Honor View 10, Honor 9 Lite; Honor has shown momentum and growth in the India market.

Huawei witnessed a massive overall growth of 165% in CY 2017 as per Counterpoint, Q4 2017 report. While Huawei focused on wearable devices, it was Honor that played an instrumental role in brand building, and launched global best sellers that became India best sellers. The budget bestseller smartphone, Honor 7X was pivotal in the growth of the brand towards Q4, 2017.

Further, the launch of Honor View 10 and Honor 9 Lite has paved the way for greater recognition of the brand in India, thereby, reinforcing its global leadership. Honor 9 Lite has been a sold out all four times on Flipkart making it one of the most popular Honor smartphone to date.

We talked earlier about rise of OPPO as one of top brands globally, Honor seems to have followed the suite as well as learnt from the mistake of former. OPPO which has seen a phenomenal rise in its market share in 2016, is now slipping from its place. One of the reason for this drop is said to be lack of options in different price segment. Honor has filled this gap with its balanced distribution of devices from Honor6x to Honor View10

Another important factor for this rise in country is company's commitment to provide India with Global Best Price which is evident from one of latest launch Honor View 10 which is priced at Rs 29,999/- while it was launched for Euro 499 in European markets which turns out to be around INR 38,000/- .

Honor is the first smartphone brand in India to introduce Artificial Intelligence (AI) driven smartphone, Honor View 10 at very pocket friendly cost, in line with brand’s commitment towards the Indian market. The launch of Honor View 10 marked the beginning of a new AI era, making consumers shift from the smartphones to “Intelligent phones. The latest offerings from Honor, Honor 9 Lite and Honor 7X have reshaped the budget smartphone category in the Indian smartphone market, owing to competitive hardware and software features, and have been termed as best budget smartphones by media critics.

Huawei, well known for its excellent R&D, brings out the best innovations in every offering. It invents consumer-centric technology that not only enhances the overall performance of the device but also creates brand loyalty amongst its consumers. Honor has been on a high success streak in 2017 with in-house premium technology and constant innovation.

While there is a lot of stress on innovation and listening to voice of customers , marketing team of Honor has also done commendable job with organizing events in different cities, educating the dealers, partnering with e-retailers etc to keep the ball rolling. The man we know behind all this is Mr P Sanjeev, VP Sales, Huawei Consumer Business group. The team deserves a pat on back to have achieve staggering growth in neck to neck competition. 

In one of the event, the team has announced its ambition to capture 10% of smartphone market share in India by 2019, the task might look tough seeing number of brands (competitive) in the arena. However, the growth rate achieved by Honor has left behind the likes of Xiaomi and OPPO makes it look achievable if they manage to be on the right track and get ahead of competition in making use of available technology if not innovate on its own for all devices.

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