Arguably world's most popular messaging service WhatsApp today announced updates to its privacy policy for the first time in 4 years. The latest update includes details about features such as End to End encryption of messages, WhatsApp as a part of Facebook and how both can serve users better with users consent. The update also throws light on future plans for the messaging service as it shares the detail about testing of the service for business communications which means that in near future you might receive your Bank alerts, flight details etc on WhatsApp rather than as conventional text messages.
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| WhatsApp privacy policy update |
Below is the full text of the blog from WhatsApp.
Today, we’re updating WhatsApp’s terms and privacy policy for the first time in four years,
as part of our plans to test ways for people to communicate with
businesses in the months ahead. The updated documents
also reflect that we’ve joined Facebook and that we've recently rolled
out many new features, like end-to-end encryption, WhatsApp Calling, and
messaging tools like WhatsApp for web and desktop. You can read the
full documents [https://www.whatsapp.com/
People use our app
every day to keep in touch with the friends and loved ones who matter to
them, and this isn't changing. But as we announced earlier this year,
we want to explore ways for you to communicate
with *businesses* that matter to you too, while still giving you an
experience without third-party banner ads and spam. Whether it's hearing
from your bank about a potentially fraudulent transaction, or getting
notified by an airline about a delayed flight,
many of us get this information elsewhere, including in text messages
and phone calls. We want to test these features in the next several
months, but need to update our terms and privacy policy to do so.
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| WhasApp Privacy Policy update |
We're also updating
these documents to make clear that we've rolled out end-to-end
encryption. When you and the people you message are using the latest
version of WhatsApp, your messages are encrypted by default,
which means you're the only people who can read them. Even as we
coordinate more with Facebook in the months ahead, your encrypted
messages stay private and no one else can read them. Not WhatsApp, not
Facebook, nor anyone else. We won’t post or share your
WhatsApp number with others, including on Facebook, and we still won't
sell, share, or give your phone number to advertisers.
But by coordinating
more with Facebook, we'll be able to do things like track basic metrics
about how often people use our services and better fight spam on
WhatsApp. And by connecting your phone number with
Facebook's systems, Facebook can offer better friend suggestions and
show you more relevant ads if you have an account with them. For
example, you might see an ad from a company you already work with,
rather than one from someone you've never heard of. You
can learn more, including how to control the use of your data, [here](https://www.whatsapp.
Our belief in the
value of private communications is unshakeable, and we remain committed
to giving you the fastest, simplest, and most reliable experience on
WhatsApp. As always, we look forward to your feedback
and thank you for using WhatsApp.
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