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Thursday, 23 March 2017

OPPO launches first phone with Dual Selfie Camera for Rs 30,990/- in India

It was in 2014 when we witnessed a plethora of devices focused on Selfies, it was then we reviewed devices with greater than 5 MP front camera. Just a day before Gionee launched A1 which is again a selfie oriented smartphone, Vivo have also launched another couple of months back which means smartphone companies see a lot of potential in this segment and their decision is also backed by the research done on the topic.
In last two years the industry has moved at a high pace and we have seen many innovations in specs as well as the technology overall including the camera in a smartphone. Recently every other brand launched one or more than one smartphone sporting Dual cameras at rear, OPPO having positioned itself as a Camera focused brand in past 3 years, we were expecting a flagship from OPPO carrying dual camera setup. OPPO did as expected but inspite of being late in the Dual Camera race the brand turned up as a leader as it launched first phone OPPO F3 Plus with Dual Selfie Camera on the front.

OPPO F3 Plus Launch
Deepika Padukone, Mr. Sky Li and Dabbu Ratnani on launch of OPPO F3 Plus
The Cameras:

The Dual Selfie cameras of OPPO F3 Plus are for specific scenarios which are- "One for Selfie and another one for Group Selfie". The camera software automatically recognizes if there are more than 3 people posing for the Selfie and changes its mode to group selfie to work with a larger view area. The 120 degree wide angle, 6P front camera gives 105% larger field of view, than a regular camera. The other front camera with 16 MP resolution, 1/3.1-inch sensor and a large f/2.0 aperture will inherit the advancement seen in previous Selfie Expert phones by Oppo like high dynamic range, vivid depth and minimized noise.

While the rear camera offers high-quality photography performance with fast focusing speed, noise reduction and advanced low-light performance. The 16-megapixel rear camera is powered by a brand-new 1/2.8-inch IMX398 sensor. This sensor is jointly developed by OPPO and Sony, which features Dual PDAF – dual phase detection autofocus technology. This new technology doubles the sensor’s pixel array area where the photodiodes are embedded, necessary for phase detection autofocus. This makes for 40 percent faster focusing speeds even in low light. Paired with the large f/1.7 aperture, the resulting images are clear and breathtaking.

Other Specifications:

The OPPO F3 Plus comes with a 4000 mAh strong battery with proprietary VOOC Flash charge technology which is claimed to provide 2 hours of Talktime in just 5 minutes of recharge. The 6-inch FHD Screen, 2.5D Corning Gorilla Glass 5 screen features a pre-applied protective screen coating. The F3 Plus is powered by an octa-core processor – the Qualcomm MSM8976 Pro, 4GB RAM, 64 GB ROM backed by the ColorOS 3.0 with Avast scanner.

Price and Availability:

The F3 Plus will be available in Gold and Black. Priced at Rs 30,990, the Gold variant of the F3 Plus will be available from 1st April 2017 both online and offline. It will be available in OPPO stores across India and online stores on Flipkart, Amazon and Snapdeal. The pre-order starts from today till 31st March 2017. OPPO is also giving a special gift pack for all pre – orders purchases made both online and offline. There is also a Black color variant for the F3 Plus which will be available later.

All you need to know about 'Super Selfie, Super Battery' Gionee A1

Gionee India launched its new Smartphone A1 with 16 MP Front Camera sporting a dedicated selfie flash on the front for selfies. The phone is promoted with the tag line of 'Super Selfie, Super Battery'. As the tag line suggests the phone does have sport a high end selfie camera with the flash support and is powered by 4010 mAh strong high density battery, which company claims can be charged to Full within just 2 hours using its powerful 18W charger.

Gionee A1 Launch
Gionee A1 Launch

The Gionee A1 presser was rather a different one, starting from invite and registration like in immigration counter (story for another day), most surprising part was the company didn't disclosed the price of the device. Mr. Vohra , Country CEO and MD India on being asked about the price of the phone just commented that its priceless, well we were left speechless with this comment as why would a brand not unveil the pricing on the launch day. However, from reliable sources the price of Gionee A1 is said to be Rs 22000/- in India. The pre-orders will start from 31st of March and if you pre-order it then you will also be getting a two -year warranty and a JBL headphone or a Swiss Military Bluetooth speaker.

The dual-Sim 4G LTE phone comes with a 16 MP front camera equipped with a flash light to lighten up the selfies, whereas on the rear you have  a 13 MP camera. The A1 runs on an Octa-Core 64 bit process that gives better performance and less power consumption. Powered by a 4GB RAM, The A1 enables smooth multitasking and easy operation, while 64GB internal storage (Expandable up to 256GB) provide ample storage space. The Gionee A1 is based on the latest Android 7.0 and comes with the improved Amigo OS for a holistic and satisfying smartphone experience.

The A1 is equipped with the fastest fingerprint sensor as claimed  by the company unlocking the phone in just 0.2 seconds, for top-notch safety. For the humid Indian conditions, the sensor unlocks the device even with moist fingers. The finger print sensor also activates ‘Edgebar’ allowing users a hub for quicker access to their favorite apps. A1 boasts of a full metal body made out of A6000 aircraft grade material that is used in making premium cars and aircrafts.

4G and VOLTE enabled smartphone also offers a host of amazing features such as Split Screen, Maxx Audio, Virus detection amongst other key features.

Monday, 20 March 2017

[Infographic]: Selfie Usage pattern amongst the Indian consumers

In past few years the word selfie has transformed from a jargon for taking one's own photo in early 2005 to becoming one of the "Top 10 buzzwords" of year 2012. In 2013 selfie went on to become the "word of the year" by the Oxford English dictionary. At the time of writing of this post #Selfie had more than 293 million search results. All these facts and data indicates how popular Selfie is in today's  world for social media users. It's no surprise that smartphone companies have focused themselves on front camera more than ever. OPPO is one such company with a proven track record of producing one of the finest quality selfie focused /camera centric smartphones in market. In its continued effort to listen voice of customers and understand the usage pattern amongst Indian consumers, OPPO recently conducted a survey with the leading market research company Nielsen, on The Selfie Usage Patterns amongst the Indian consumers, to deep dive into the unique patterns, characteristics, challenges and their definition of a ‘perfect selfie’ .

An infographic is compiled based upon the research done by Nielsen for OPPO India. All findings are based on Online Research in Delhi, Chandigarh, Jaipur, Mumbai, Ahmedabad, Pune, Bangalore, Chennai, Cochin and Kolkata in February 2017 among 1001 consumers who purchased a smart phone after Year 2014 and took selfie at least once a week.


Below are some of the interesting facts extracted from above infographic.

  •  At an overall level, out of 10 pictures taken with mobiles, 6 are selfies.
  •  Out of 10 selfies taken, 6 are group selfies with two or more people
  • 89% of consumers are more willing to take selfies when with family and friends!
  • 96% of consumers take more than one selfie every time to get a perfect one

  • 66% claim that the biggest issue they face while taking a selfie is the difficulty in fitting all people in one frame! This directly correlates to the fact that a wider angle camera is going to be the future of perfect group selfies – a feature that most Indian consumers are demanding in their smartphone cameras.
  • Western Digital Allies with ‘Phillauri’ as their digital storage partner

    Phillauri (Saved on WD) poster
    Phillauri (Saved on WD) poster
    Western Digital, a leading digital storage provider, has announced its association with film production houses Fox Star Studios and Clean Slate Films Private Limited - Anushka Sharma and her brother Karnesh Sharma's production house, one of long awaited movies ‘Phillauri’. WD has provided the film production house with its world-class storage products for studio editing, post-production, and storing top notch special effects. As part of the association the company has provided the production house with key storage products. These products have been used by Fox Star Studios & Clean Slate Films for studio editing, post-production, and storing world-class special effects.

    Media companies are investing heavily in migrating from the traditional to digital value chain to achieve efficiency in processes and save costs. With digitization, managing assets and control over content, from the script to screen processes, is enhanced. Digitization also enables collaboration between geographically spread entities, distribute content through multiple media gateways and open new avenues for monetization of content. 

    Western Digital Corporation is one of the largest computer hard disk drive and solid state drives manufacturer, which enables creative professionals to store, collect, access, and use a vast and growing body of digital information. Our entertainment industry is growing at a high speed and editing requires high performance storage devices and we at WDC are trusted leaders.” said Khalid Wani, Managing Director for India Sales, Western Digital Corporation.

    Movies are shot on high end camera’s but the challenge is where to store these without compromising the quality of the footage. There is a continued need for storage high end workflows. Western Digital Corporation is a storage which is reliable with a huge capacity of terabytes. This association showcases the vital role storage products plays for production houses.” said Karnesh Sharma, Producer, Clean Slate Films.
    As part of the association, Western Digital also offered an exciting chance to meet the star cast of the movie ‘Phillauri’ in an exclusive Meet & Greet event on 22nd of March in New Delhi. Additionally, the purchase of WD products under this promotion at and also  allowed the first thousand purchasers to receive a free gift. The promotional offer lasted until March 20th, 2017.

    Kobybo: Knowledge Beyond Boundaries made possible with technology in true sense

    Teaching might be one of the oldest professions in the world be it in skills, literacy or any other art, civilized human beings are always fascinated by the things they don't know about and that curiosity is satisfied by fellow humans who have mastered the subject, we know these masters as teachers in today's era. As we said it is one of the oldest profession which is still viable, however it is also one of the least progressed area. If we talk about traditional teaching approach today and compare that to with a century old era you will find it mostly identical with a very little improvement/change. However, with  the technology evolution which has shaped the bygone century we are witnessing a drastic increase in implementation of available tech in education sector.

    Learn at your pace, your way!
    Learn at your pace, your way!
    With education sector being an important pillar of any society it is obvious that this area holds a lots of potential in any given country. Therefore it is no surprise that there are lot of innovations happening around this. One such innovative ed-Tech startup is KOBYBO with unique focus on tackling challenges faced by the Indian School education such as lack of personalization in the methods of educational activity, Low parent involvement due to commercial enterprises and societal pressures, difficulties in engaging varied learners at the classroom, Geographical or monetary issues.

     Why KOBYBO?

    Kobybo provides complete digital education technology from professionals. They have partnered with highly skilled faculty members and institutes to provide online courses for the students. As with other E-Learning platforms Kobybo also comes with benefits such as scalability, capability and consistency, high learning retention, time and money saving and Flexible.
    Not only for students, Kobybo provides learning technology for working professionals where organizations can benefit from the technology available to create their courses and educate/train their employees. Thus organizations can add the course once and increase their ROI every time the course is accessed. Kobybo helps in reducing material costs, improve training costs, standardize the course content and ultimately help in increased and enhanced productivity.

    Kobybo also helps learners to learn at their own speed and content preferences. It also helps in higher retention of knowledge as Online learning will draw one's attention to the topics they like and enjoy. Convenience and portability is yet another advantage of such an online learning system.

    As Ed-Tech companies like Kobybo are coming forward with their innovative and simple to use technology products in field of learning and education, it gives us a positive feeling of future of education system in India which needs a huge shift in order to compete with current standards of learning and tech evolution.