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Tuesday, 13 March 2018

Vivo takes HDR to a new level with a dynamic range of 14 EV that adapts to complex lighting

Shenzhen, China, 13th March 2018 – Vivo announced its cutting-edge, AI-powered Super HDR at a media event in China. Following the previous breakthrough success in backlit photography, Vivo is taking mobile photography to new heights with Super HDR's auto scene detection to produce clearer photos, better colors, more details and better tones.
Super HDR follows the same principles as regular HDR but merges more frames to resolve the problems presented by contrasting strong dark and light tones in a photo. Super HDR captures more frames and intelligently merges them to cater to more extreme lighting scenarios.

Great Frames Great Flexibility     
Super HDR's dynamic range can reach up to 14 EV (Exposure Value). With just a single press of the shutter, Super HDR will capture up to 12 frames, significantly more frames than previously possible with existing HDR technology. This provides more image options for merging to perfectly light all the parts of the eventual photo.

Optimized Details Under Extreme Light
To reduce the unnaturally processed look of regular HDR, Super HDR adapts to different scenes and their dynamic range characteristics, selecting and merging frames to best render the image's highlights and shadow details. Super HDR then optimizes shadows to ensure the complex photo's highlights and shadows are balanced and natural.

Get Easy Yet Perfect People Shots
Regular HDR might sacrifice lighting for the person in focus for a better lit photo, but Super HDR ensures the person is clear and well-lit. Super HDR employs smart scene detection to balance the lighting of the person and the background to create a natural feel.

Advanced AI Improves Photos at All Stages
The Super HDR leverages complex AI algorithms to adapt to different scenarios. The moment the shutter is pressed, the AI will detect the scene to determine the ideal exposure strategy and accordingly select the frames for merging. This process ultimately delivers a natural looking shot which looks like it was captured by the human eye.

Advantages of Super HDR

1.      Highly adaptable: With a wider dynamic range of 14EV, Super HDR can ensure perfect shots in a broader range of lighting scenarios, even in adverse ones. This results in image that shows the details of the rock, grass, mountains and clouds despite the back lit, high contrast scenario.

2.      Accurate and smart exposure selection: At up to 12 frames, Super HDR has more lighting options for its smart frame selecting strategies to correctly expose all parts of the photo. This retains the natural contrast that is key to accent the features of this photo.

3.      Intelligent identification: AI-powered scene detection means that each part of the photo can be identified and isolated for processing to insure even complex photos are perfected. The AI can perfectly identify and expose the unique shapes of these rocks, moss, waves and clouds in this shot.

4.      Natural looking results: Super HDR produces more natural tones by reorganizing and optimizing the highlights and shadow portions of the scene when merging the frames and ensures the photo naturally matches the original scene as seen by human eye. This shows the couple clearly and naturally despite sun and umbrella creating such complex lighting.

5.      Perfectly lit portraits: Super HDR prioritizes the best lighting for the person in the photo and adjusts the background exposure to produce an optimal and natural portrait. Optimizing the lighting for the girl and creating complimentary lighting of the sky and flowers help accentuate her in the photo for a perfectly lit portrait.

Alex Feng, Senior Vice President at Vivo added that, "Vivo continues to push the boundaries and provide the ultimate camera experience for consumers. This goes beyond just adding powerful functions, but to developing innovations that our users can immediately enjoy. Today's showcase of Super HDR is an example of our continued commitment to mobile photography, to enable our consumers to shoot professional quality photos at the touch of a button. Using intelligent AI, Super HDR can capture more detail under any conditions, without additional demands on the user."

ad:tech, New Delhi successfully concludes its 8th edition

The 2018 edition of ad:tech New Delhi, the biggest gallery of advertising and marketing community in the country successfully concludes its 8th edition of Digital Marketing & Advertising Conference & Exhibition in India which was held at The Leela Ambience Hotel, Gurugram. ad:tech 2018 delivered two action packed days with more than 90 companies from across the Globe including Google, Adobe, PepsiCo, Future Group, Nestle, Philips, Oath among others who actively participated. Ad tech also witnessed Advertising agencies, publishers and International players from Japan, China, Israel, Russia, US who showcased and discussed the technological innovations in the post advertising era.

The Keynote session on day 2 talked about amalgamation of Automation and Human Experiences Perhaps more than any other industries, marketing has been completely disrupted by technology. Marketers work tirelessly to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to streamline the process. Prominent keynote speaker Sapna Chadha, Head of Marketing India and Sea, Google said “The biggest challenge today is the pace at which digital marketing is evolving in India is much faster than the architecture in place to support their creativity.” Rashi Goel, Head of Consumer Communications, Nestle shared her views on the topic stating that “The perfect balance between DATA and IDEA is of paramount importance for brands

TNBT winner GetVidAI at adtech 2018

David Shing, VP and Digital Prophet, Oath in his key note session on ‘Innovation is out, Invention is in’ stated that “Today it’s all about packaging! To adopt a new habit we need to break one”. Mr. Shing further added “Creativity should reflect culture. Leveraging data is important. Without data there can’t be creativity and vice versa.”

Elated on the successful closure of 2018 Jaswant Singh, Country MD at Comexposium India said, “We are overwhelmed with the phenomenal response we have received for ad:tech this year. It is important for us to be relevant and to ensure that the platform brings latest trends and innovation for the industry to the forefront.

Jaswant further added, “We are excited to see ourself grow over these 8 years and plan to amplify our presence further in the Indian Market with the launch ad:tech Mumbai in November2018 ”.

Santosh Desai, Managing Director & CEO, Futurebrands in his Keynote session on ‘Towards A Digital Society’ stated that “People experience themselves as individuals on a minute-by-minute basis-liking, clicking, muting. Digital is helping individuals crystallize their sense of self and re-conceptualise their relationship with the world.

The Next Big Thing Challenge

GetVidAI walked away with the coveted ‘The Next Big Thing’ title along with a fully funded pilot project with Nestlé. TNBT Challenge is a global initiative of Nestle in association with Ad Tech with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals.

Commenting on TNBT Mr. Jaswant Singh said “We are very pleased to provide this platform to budding entrepreneurs. We strongly believe that The Next Big Thing challenge is a great platform for start-ups to push the whole startup Ecosystem.”

The final day saw some of the key and exciting sessions on automation, innovation, integrating AI, Machine learning and building brands the Indian way by renowned brands like Nestle, Google, Oath, Philips, Hero Motor Corp among-st others.
Disclaimer: This post is not edited by Tech Siddhi staff, it is taken from syndicated feed.

Bose Introduces Audio Augmented Reality Platform and glasses to hear

Unveils the Future of Mobile Sound in Eyewear Prototype

This week at SXSW, Bose introduced Bose AR, the world's first audio augmented reality platform, and glasses to hear— a Bose AR prototype that launches the future of mobile sound.  Bose also announces its SDK schedule date for developers, manufacturers, and research institutions, along with collaborations currently under way, and venture funding for related start-ups.

Unlike other augmented reality products and platforms, Bose AR doesn't change what you see, but knows what you're looking at— without an integrated lens or phone camera.  And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful, and more productive.

Bose AR debuts a minuscule, wafer-thin acoustics package developed specifically for the platform, representing the future of mobile micro-sound with jaw-dropping power and clarity.  It can be seamlessly built into headphones, eyewear, helmets and more, with no compromise to their existing functionality.  And it allows simple head gestures, voice, or a tap on the wearable to control content— replacing the need to swipe, type, or tap a touchscreen for the same commands.

"Bose AR represents a new kind of augmented reality— one that's made for anyone and every day," said John Gordon, vice president of the Consumer Electronics Division at Bose.  "It places audio in your surroundings, not digital images, so you can focus on the amazing world around you— rather than a tiny display.  It knows which way you're facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. And it can be added to products and apps we already use and love, removing some of the big obstacles that have kept AR on the sidelines."

The first Bose AR wearablea prototype pair of glasseswas engineered and manufactured by Bose.  They're Bluetooth compatible with microphones for calls, Siri or Google Assistant.  And they debut a new proprietary technology that keeps audio private.  With an ultra-slim, ultra-light, ultra-miniaturized acoustic package embedded discreetly in each arm, they can fit, function and look like standard eyewear, but sound and function more like Bose headphones— delivering amazing, lifelike performance that no one can hear but you.

The Bose AR platform is purposely straightforward, focused on improving daily life instead of extremes.  In addition to delivering stunning audio quality for listening to music, talking on the phone, or using VPAs, a Bose AR wearable uses sensors to track head motion, and the GPS from an iOS or Android device to track location.  The sensors send the motion and location data to a Bose AR-enabled app that aggregates the information, sending relevant, real-time content back to the user's ears instantly.  It's all done hands-free, heads-up, and wirelessly, so there's no need to grab, read or touch the phone. And it can be used for multiple applications.

FOR TRAVEL Bose AR can make every trip easier and more meaningful, transforming sightseeing into sighthearing.  Like simulating historic events at landmarks as you view them— so voices and horses are heard charging in from your left, then passing right in front of you before riding off in the direction of their original route, fading as they go.  Or letting you listen to a renowned speech "pinned" precisely to the famous person in a monument's statue.  Or telling you which way to turn towards your departure gate while checking in at the airport. 

FOR LEARNING Bose AR can make the world a classroom.  Like translating the sign you're reading.  Or telling you the word or phrase for what you're looking at in any language.  Or explaining the story behind the painting you've just approached.

FOR MUSICBose AR can put playlists right in front of you, so you can control them with gestures as easily as voice or touch.  With your wearable on, you can choose or change your music with simple head nods indicating yes, no, or next.

Bose AR doesn't interfere with a wearable's primary purpose— it adds useful information based on where you look.  Like the forecast when you look up, or the restaurants on the street you look down. 

The Bose AR platform is open to approved developers and manufacturers.  Collaborations underway include ASICS Studio, Strava, TripAdvisor, TuneIn, and Yelp.
Bose is also collaborating with academic research institutions, including the MIT Media Lab to advance human interaction related to augmented audio reality, and the NYU Future Reality Lab.
Additional agreements have non-disclosure terms and will be announced in the future.

Bose will invest up to $50 million in start-ups focused on apps, services, or technologies for the Bose AR platform. 

SDK AND AVAILABILITY The Bose AR SDK, and limited quantities of a refined and updated version of the Bose AR glasses, will be available this summer.  Sign-up information and details can be found at


Tuesday, 6 March 2018

Microsoft announces first renewable energy deal in India, will help power Microsoft’s Bangalore office with solar energy

Microsoft Corp. has announced the completion of its first renewable energy deal within the Karnataka state of India. The agreement will see Microsoft purchase 3 megawatts of solar-powered electricity from Atria Power to help power its new office building in Bangalore. This will meet 80 percent of the projected electricity needs at the new facility. This deal is part of a state government of Karnataka program to encourage investments in local solar energy operations, in line with the larger Indian government goal to ramp up solar power generation to 100 gigawatts by 2022, as part of India’s efforts to mitigate the effects of climate change.

“Investing in local solar energy to help power our new Bangalore office building is good for Microsoft, good for India and good for the environment,” said Anant Maheshwari, President, Microsoft India. “We are proud to be deepening our long history of partnership and investment in India with this agreement. This deal will help us grow sustainably and supports the growth of the Indian solar energy industry, so that the entire country can more easily and reliably access clean electricity.”  

“Microsoft, like India, has ambitious commitments to use more renewable energy,” said Rob Bernard, Chief Environmental Strategist, Microsoft. “By purchasing local solar power to meet some of our local electricity needs, we’re not only meeting our goals but also supporting the growth of local clean energy industries. This growth leads to more clean electricity capacity, which will help India meet its targets for the Paris Agreement, reduce carbon emissions and provide clean electricity to its growing population. We’re proud to play a small role in this Indian energy transformation.”

This is Microsoft’s first solar energy agreement in India, and one of the first in Asia — the company completed a new solar agreement in Singapore last week. Once completed, this project will bring Microsoft’s total global direct procurement in renewable energy projects to nearly 900 megawatts. The deals in Asia follow windprojects in Europe and a substantial portfolio in the United States, and mark continued momentum toward the corporate clean energy commitments set by the company in 2016. Microsoft’s goal is to rely on wind, solar and hydropower electricity for at least 50 percent of its energy usage worldwide by the end of 2018

No more holding Selfie Sticks when you have Selfie Stick-It™ from inventors of The Selfie Stick™

Fromm Works, the father and daughter duo responsible for the invention of the selfie stick, is pleased to debut their latest product to the world. For those who have ever wished they could take a hands-free photo with their smartphone, their dreams have now come true. After appearing twice on "Dragon's Den" and finding success with their first product, inventors Sage and Wayne Fromm are back with Selfie Stick-It™, a device that magically converts any surface into a reusable instant photo booth.

Selfie Stick-it

As the inventors of the selfie stick, no one knows better than us the importance of a great selfie. However, we also realize that sometimes a selfie just won't cut it," said Adam Taub of Norlandam Marketing Inc. "As smartphones have become society's primary way of taking and storing pictures, things can get a bit tricky when someone wants to take a family photo or a solo shot that requires them to put the camera down or find someone else to take the picture. Understanding that smartphones aren't exactly conducive to these types of scenarios, we've come up with a remarkable solution to the problem, finally allowing anyone to take great hands-free photos without having to ask anyone to do it for them."

Apart from being a selfie stick-it , the product also works well for different use cases, like a phone stand to watch videos, follow recipe or makeup guide side by side by sticking phone on a surface etc. Below video explains such use cases for those interested.

Selfie Stick-It™ is the world's first hands-free smartphone mount with Bluetooth remote that can stick anywhere. A universal model that anyone can use, the remote works with both iOS and Android platforms. Selfie Stick-It™ fits any smartphone even when in a case, can be used in both portrait and landscape mode, is fully reusable (washable gel can be used over and over again), and works on almost any sealed or painted surface, including wood, glass, marble, and more. Weighing in at less than one ounce, the product has a strong yet temporary hold that won't leave any damage on the attached surface when mounted properly. Selfie Stick-It™ retails for $24.99 and is currently available at as well as on

Selfie Stick-It™ is the world's first hands-free smartphone mount with Bluetooth remote that can stick anywhere. Company Founder Wayne Fromm has invented over 50 commercially successful products with companies including Disney®, Crayola® and Nestle® and holds dozens of patents..